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健康保険アプリのベンチマーキング (2015年):健康保険企業はモバイルアプリをどう活用してるのか

Health Insurance App Benchmarking 2015 - How health insurance companies make use of mobile apps

発行 research2guidance 商品コード 327363
出版日 ページ情報 英文 81 Pages
納期: 即日から翌営業日
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健康保険アプリのベンチマーキング (2015年):健康保険企業はモバイルアプリをどう活用してるのか Health Insurance App Benchmarking 2015 - How health insurance companies make use of mobile apps
出版日: 2015年03月26日 ページ情報: 英文 81 Pages
概要

当レポートでは、全世界の健康保険向けモバイルアプリ (mヘルス・アプリ) の普及・活用状況について分析し、健康保険企業がモバイルアプリのどのカテゴリーを主に活用しているのか、どうなってアプリを開発・提供しているのか、どの顧客グループが対象となるのか、自社のアプリ・ビジネスをどう管理しているのか、実際に成功を収めているのか、といった項目について調査すると共に、各社でのアプリの有効活用に関する提言を盛り込んでお届けいたします。

第1章 分析範囲

第2章 research2guidanceについて

第3章 マネージメント・サマリー

第4章 健康保険アプリ市場:医療保険会社は今日、モバイルアプリ・チャネルをどう使用しているのか

  • 健康保険アプリのポートフォリオの規模と実績
  • 健康保険アプリのカテゴリーと対象顧客グループ
    • メンバー情報と請求管理
    • 情報参照
    • 旅行サポート
    • フィットネス/活動トラッキング
    • PHR (健康管理記録)/通信
    • 販売ツール
    • 栄養
    • ニッチなアプリ

第5章 アプリ・ポートフォリオの比較:健康保険企業上位30社 (以上) の場合

  • アプリ・ポートフォリオの実体の比較
  • 対象グループ・主力地域・管理モデルの比較

第6章 mヘルス・アプリ市場において健康保険企業が実施すべき5項目

  • mヘルス・アプリが健康保険企業に与え得る価値について理解する
  • mヘルス・アプリに関するベストプラクティスを活用する
  • アプリ一体型の集中型スキームの潜在的な利点を拡げる
    • コミュニティ・インセンティブのベストプラクティス:
    • 保険控除/コミュニティインセンティブのベストプラクティス:Pact Health app (pact Inc.)
    • サードパーティの報奨金のベストプラクティス:Oscar Health app (Oscar Health Insurance)
    • サードパーティの報奨金のベストプラクティス:Fit2Go app (Barmer GEK)
    • サードパーティの報奨金のベストプラクティス:HumanaVitality app (Humana Inc.)
    • コミュニティインセンティブのベストプラクティス:OptumizeMe app (United Health Group)
  • アプリ・ポートフォリオの潜在力の活用
    • 大型アプリ・ポートフォリオの相互プロモーション
    • ツールボックス戦略
  • mヘルス・アプリのエコシステム内部での適切な役割の模索

第7章 付録

目次

The report analyzes the global app publishing activities of the leading health insurance companies on Android and iOS devices. The research provides a detailed picture of which app categories health insurance companies concentrate on, how many apps they have published, which user groups they target, how they organize their app business and how successful they are.

Based on the current performance of the mHealth app publishing activities, the report provides guidance for health insurance companies on improving HICs performance in the mHealth app market and increasing impact their apps have on their core business.

The report is structured into 3 main parts:

Part 1 - Health insurance app publisher industry view: The first chapter provides an overview of how health insurance companies are making use of the app channel today. This includes a performance analysis and categorization of published apps.

Part 2 - Comparison of health insurance app activities: In the second part of the report, 30+ health insurers are being analyzed on a company level and compared against each other.

Part 3 - Imperatives for successful mHealth app publishing: The third part examines the elements of best practice app publishing of health insurers. Based on the findings of the report this part examines potential strategic options for health insurance companies to make successful use of the mobile app channel.

Companies in scope: The findings of the report are based on an analysis of the app portfolios of 79 health insurance companies and their app portfolio.

Apps in scope: The study includes 373 mHealth apps available in the Apple App Store and in Google Play in January 2015. These apps have been published by one of the app publishing entities of the companies in scope.

Regional scope: Global

The report uses a great number of examples to illustrate the current status as well as areas for potential optimization.

Apps profiled in the report: AOK Plus Wegweiser (AOK Plus), Auf Reisen (Techniker Krankenkasse), Baby Mobil (BKK Mobil Oil), Centred (HSC Group), Every Body Walk! Kaiser (Kaiser Foundation), Fit2Go (Barmer GEK), Food Switch (Bupa Australia Health Pty Ltd.), Ground Miles (Bupa), Health and Symptom Checker (NHS), Health4Me (United Health Group), HumanaVitality (Humana Inc.), IBX (Independence Blue Cross) ICD Diagnosenauskunft (Techniker Krankenkasse), Kaiser Permanente (Kaiser Foundation), OptumizeMe (United Health Group), Oscar Health (Oscar Health Insurance), Pact Health (Pact Inc.), Simplycare Back Pain (Simply Health), Star Health Agent App (Star Health Insurance)

Target group:

Anybody who is interested in mobile health, especially health insurance companies which wish to find out how their competition is faring in the mHealth app market and/or companies which wish to get guidance on possible ways to improve their mHealth strategy.

Table of Contents

1. Scope of the report

2. About research2guidance

3. Management summary

4. Health insurance app market: How health insurance companies use the mobile app channel today

  • 4.1. The health insurance app portfolio size and performance
  • 4.2. The health insurance app categories and target groups
    • 4.2.1. Membership and Claim Management
    • 4.2.2. Reference
    • 4.2.3. Travel assistance
    • 4.2.4. Fitness/activity tracking
    • 4.2.5. PHR/Communication
    • 4.2.6. Sales tool
    • 4.2.7. Nutrition
    • 4.2.8. Niche apps

5. App portfolio comparison of leading 30+ health insurance companies

  • 5.1. Comparison of app portfolio performance
  • 5.2. Comparison of target groups, regional focus and governance models

6. The 5 imperatives for health insurance companies in the mHealth app market

  • 6.1. Understand the value that mHealth apps could have for health insurance companies
  • 6.2. Make use of best practice elements for mHealth apps
  • 6.3. Unlock the potential benefits of app integrated incentive schemes
    • 6.3.1. Insurance deductible/community incentive best practice: Pact Health app (pact Inc.)
    • 6.3.2. 3rd party financial incentive best practice: Oscar Health app (Oscar Health Insurance)
    • 6.3.3. 3rd party financial incentive best practice: Fit2Go app (Barmer GEK)
    • 6.3.4. 3rd party financial incentive best practice: HumanaVitality app (Humana Inc.)
    • 6.3.5. Community incentive best practice: OptumizeMe app (United Health Group)
  • 6.4. Leverage the potentials of an app portfolio
    • 6.4.1. Cross-promotion for large app portfolios
    • 6.4.2. Toolbox strategy
  • 6.5. Find the right role within the mHealth app ecosystem

7. Appendix

  • 7.1. About research2guidance
  • 7.2. Health insurance app catalogue (list of apps by company and platform)
  • 7.3. List of figures
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