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世界のMコマース市況調査

m-commerce Global Status Check (2012)

発行 research2guidance 商品コード 261172
出版日 ページ情報 英文 25 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.77円で換算しております。
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世界のMコマース市況調査 m-commerce Global Status Check (2012)
出版日: 2013年02月01日 ページ情報: 英文 25 Pages
概要

当レポートでは、世界のMコマース市場について調査し、実際のモバイルショップ実績に関する詳細な現況アップデートを提供しており、モバイルショップオペレーターが収益性のあるモバイルコマースビジネスを経営するにあたって回答すべき主要質問20項目に重点を置いて取り上げ、概略下記の構成でお届けいたします。

第1章 序文

第2章 イントロダクション

第3章 Mコマースの現況

  • 理由:背後にある期待は何か?
  • Mコマースアプリケーションは現在どのように管理されているか
  • 最も利用されるモバイルプラットフォーム・機能・ペイメント手法
  • Mコマースソリューションのリーチ(ダウンロード数・ユーザー数)
  • Mコマース予算・収益
  • Mコマースの展望

第4章 後に続くもの:企業の計画

第5章 付録

  • 調査手法
  • research2guidanceについて

図表

目次

Abstract

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This report provides a detailed status update on actual (2012) mobile shops performances. M-commerce is a hype topic but can high expectations from the customers by met by the mobile shop operators?

The report analyses in detail the current mobile shop performances and provides first hand insights directly from more than 600 mobile shops worldwide.

The report is focused on the top 20 questions that mobile shop operators must answer in order to run a profitable mobile commerce business.


1. The rational: Why do companies invest in m-commerce? Where do they see m-commerce in 5 years time?

2. Status of acceptance: The number of m-commerce applications published per active company.

3. Experience level: The experience level with mobile commerce of companies in number of years.

4. Typical m-commerce budget: The budget that companies spend on m-commerce applications today and future budget plans.

5. Staff needed: How many employees are necessary to manage m-commerce solutions?

6. Outsourcing level: To what degree can a company rely on outsourced capacities or white label solutions for their m-commerce applications.

7. Technology preference: Are native apps or web based apps preferred by m-commerce vendors?

8. Platform preference: To what degree are secondary mobile platforms (BlackBerry, WP7) used by m-commerce companies?

9. Device preference: To what extent companies tailor their m-commerce application for tablets, smartphones or other devices like feature phones or game consoles.

10. Preferred functional features: What are the main functional features like social network integration incorporated into an m-commerce application.

11. Preferred payment methods: Which payment methods e.g. credit card or operator billing are being preferred by mobile shop owners.

12. Download numbers: The number of downloads m-commerce applications generate.

13. Revenue generated: The revenue mobile shops generated in 2010, 2011 and 2012(e).

14. Share of mobile business: Mobile sales as a percentage of total online sales today and in the next five years.

15. Reach of active users: How many users do mobile shops have.

16. Products that are offered most on mobile: Type of products sold through m-commerce applications.

17. Projection for the future: Mobil shop owners projection of m-commerce revenue in 2017.

18. Revenue share of m-commerce: The share of m-commerce revenue based on total e-commerce revenue for 2010, 2011 and 2012 (e).

19. Differences between m-commerce leaders and followers: The way today's non-active companies view the market and how this view differs from that of m-commerce practitioners.

20. Key learnings: What would companies do differently when planning and executing an m-commerce app? What are their experience with the market?

The report consists of 25 pages and it contains 29 figures. With the help of a detailed analysis the reader will understand for which purposes the m-commerce applications and shops are used and to what this can lead. The report offers also an outlook, until 2017, on the expected revenue by companies which adopted m-commerce solutions.

Table of Contents

1. Preface

2. Introduction

3. Current status of m-commerce

  • 3.1. The reason why: What is the expectation behind
  • 3.2. How m-commerce apps are being managed today
  • 3.3. Most used mobile platforms, features and payment methods
  • 3.4. Reach of m-commerce solutions (downloads and users)
  • 3.5. m-commerce budgets and revenues
  • 3.6. m-commerce outlook 2017

4. The followers: What companies plan to do

5. Appendix

  • 5.1. The survey methodology
  • 5.2. About research2guidance

List of Figures

  • Figure 1: Reasons that lead companies to adopt m-commerce
  • Figure 2: Relevance of m-commerce in five years time
  • Figure 3: Number of m-commerce solutions currently used by companies
  • Figure 4: Number of years leaders have been using m-commerce solutions
  • Figure 5: Number of people in charge of m-commerce at companies
  • Figure 6: Method used to develop companies' m-commerce solution (degree of outsourcing)
  • Figure 7: Technology platforms of m-commerce solutions
  • Figure 8: Mobile operating systems supported of m-commerce apps
  • Figure 9: Devices targeted by m-commerce solutions
  • Figure 10: Applied features within m-commerce solutions
  • Figure 11: Payment mechanisms offered in m-commerce apps
  • Figure 12: Types of products companies offer most through their m-commerce solution(s)
  • Figure 13: Total number of downloads achieved by m-commerce apps
  • Figure 14: Total number of active users m-commerce per company
  • Figure 15: m-commerce budget for 2011 and 2012 (US$) 15
  • Figure 16: Generated revenue from m-commerce in 2010, 2011 and 2012 (US$)
  • Figure 17: Expected revenue from m-commerce for 2017
  • Figure 19: Share of m-commerce of total e-commerce revenue 2011 and 2017
  • Figure 20: Things companies would have done differently if they were launching their m-commerce solution today
  • Figure 21: Companies' plans to introduce m-commerce solution
  • Figure 22: Companies' choice of method for developing their m-commerce platform
  • Figure 23: Features planned to be included in m-commerce solutions
  • Figure 24: Payment mechanism followers plan to include in their m-commerce solution
  • Figure 25: Targeted devices of m-commerce followers
  • Figure 26: Technology platforms followers plan to use for their m-commerce solution
  • Figure 27: Mobile operating platforms that will be supported by followers' m-commerce apps
  • Figure 28: Survey participants by country
  • Figure 29: Respondents by industry
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