m-commerce Global Status Check (2012)
|出版日||ページ情報||英文 25 Pages
This report provides a detailed status update on actual (2012) mobile shops performances. M-commerce is a hype topic but can high expectations from the customers by met by the mobile shop operators?
The report analyses in detail the current mobile shop performances and provides first hand insights directly from more than 600 mobile shops worldwide.
The report is focused on the top 20 questions that mobile shop operators must answer in order to run a profitable mobile commerce business.
1. The rational: Why do companies invest in m-commerce? Where do they see m-commerce in 5 years time?
2. Status of acceptance: The number of m-commerce applications published per active company.
3. Experience level: The experience level with mobile commerce of companies in number of years.
4. Typical m-commerce budget: The budget that companies spend on m-commerce applications today and future budget plans.
5. Staff needed: How many employees are necessary to manage m-commerce solutions?
6. Outsourcing level: To what degree can a company rely on outsourced capacities or white label solutions for their m-commerce applications.
7. Technology preference: Are native apps or web based apps preferred by m-commerce vendors?
8. Platform preference: To what degree are secondary mobile platforms (BlackBerry, WP7) used by m-commerce companies?
9. Device preference: To what extent companies tailor their m-commerce application for tablets, smartphones or other devices like feature phones or game consoles.
10. Preferred functional features: What are the main functional features like social network integration incorporated into an m-commerce application.
11. Preferred payment methods: Which payment methods e.g. credit card or operator billing are being preferred by mobile shop owners.
12. Download numbers: The number of downloads m-commerce applications generate.
13. Revenue generated: The revenue mobile shops generated in 2010, 2011 and 2012(e).
14. Share of mobile business: Mobile sales as a percentage of total online sales today and in the next five years.
15. Reach of active users: How many users do mobile shops have.
16. Products that are offered most on mobile: Type of products sold through m-commerce applications.
17. Projection for the future: Mobil shop owners projection of m-commerce revenue in 2017.
18. Revenue share of m-commerce: The share of m-commerce revenue based on total e-commerce revenue for 2010, 2011 and 2012 (e).
19. Differences between m-commerce leaders and followers: The way today's non-active companies view the market and how this view differs from that of m-commerce practitioners.
20. Key learnings: What would companies do differently when planning and executing an m-commerce app? What are their experience with the market?
The report consists of 25 pages and it contains 29 figures. With the help of a detailed analysis the reader will understand for which purposes the m-commerce applications and shops are used and to what this can lead. The report offers also an outlook, until 2017, on the expected revenue by companies which adopted m-commerce solutions.