This is the first report of a series about different countries of the global
mobile apps market.
The UK app market is by far the biggest app market in Europe. It outnumbers
its European neighbours in terms of revenue generated by app downloads and
in-app advertisement as well as the sheer number of downloads and users.
After only 4 years the market will surpass the half Billion Euro mark in 2012.
Read this report if you want to educate yourself about market size, mobile
subscribers, mobile penetration, user demographics, user behavior, user
habits, etc...Product Description. This is the first report of a series about
different countries of the global mobile apps market.
We will kick off our series with the UK market report and will release more
country report in the following weeks which will include the following
- UK App Market Monitor
- Germany App Market Monitor
- France App Market Monitor
- Spain App Market Monitor
- Italy App Market Monitor
Why read the report?
Save time and “copy and past” PowerPoint slides directly into your
What is in the report?
All relevant facts about the UK app market in easy to understand graphics
Who should read the report?
Facts for consultants, strategy heads, business developers, marketing managers
and app developers
Table of Contents
App user base 2008 - 2013
- How UK became the number 1 app country in Europe
- Lean how big the app user base is including tablets and iPod Touch users
App downloads 2008 - 2013
- See the growing download number not only on Apple App Store but also on
more than 50 app stores
App market revenue 2008 - 2013
- Total app market revenue from paid downloads and in-App advertisement
Smartphone OS app download market share (Q2 2012)
- See where app users download their apps.
- Covering more than 50 app stores, not only the big 3
- See where the UK market differs from the other EU countries
Share of paid download in UK
- Learn what share of total downloads is reached with paid apps in UK
Share of paid downloads per platform
- See the big differences in paid app download share on major platforms:
iPhone, iPad, Android and WP7
Share of downloads of apps with In-App Purchase in UK
- Learn how big the share of apps using In-App Purchase in UK is and
- What share they have on total downloads in UK
Apps average prices per platform
- Understand the pricing differences of paid apps on major app platforms
- Get valuable input for your business plan
Average monthly downloads of a Top 10 app publisher per platform (paid)
- See how many downloads the most successful app publisher in UK make with
paid apps on each major platform
Average monthly downloads of a Top 10 app publisher per platform (free)
- Learn how many downloads the most successful app publisher in UK make with
free apps on each major platform
Average monthly downloads of Top 20 downloaded apps (paid)
- Learn how many downloads a paid app has to make in order to stay in the
- See the big differences of major platforms
Average monthly downloads of Top 20 downloaded apps (free)
- Learn how many downloads a free app has to make in order to stay in the