表紙
市場調査レポート

モバイルアプリケーション開発サービス市場(2010-2015年)

The Market for Mobile Application Development Services (2010-2015)

発行 research2guidance 商品コード 204760
出版日 ページ情報 英文 98 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.06円で換算しております。
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モバイルアプリケーション開発サービス市場(2010-2015年) The Market for Mobile Application Development Services (2010-2015)
出版日: 2011年07月13日 ページ情報: 英文 98 Pages
概要

当レポートでは、モバイルアプリケーション開発サービス市場について調査分析し、重要側および供給側の市場動向および現状をまとめ、開発者および出版社のソリューションを考察するとともに、2008-2010年の市場実績をまとめ、2010-2015年の市場予測を提示するなど、概略下記の構成でお届けいたします。

第1章 序論

第2章 エグゼクティブサマリー

第3章 調査範囲

第4章 需要側:黄金の掘り当てを目指して

  • 新たなアプリケーションエコシステム:モバイルアプリケーションの需要を喚起したものは
  • App store(アップストア):モバイルアプリケーション販売におけるブレークスルー
  • 出版社:誰がモバイルアプリケーションサービスを求めるのか
  • モバイルアプリケーションに対する需要:過去3年間における大幅な成長

第5章 供給側:金採掘者に鋤を売る

  • アプリケーション開発者市場の現状
  • アプリケーション開発サービス提供物
  • 優位にあるプラットフォームおよび産業
  • サードパーティーアプリケーション開発および拡充工事の重要性
  • 現在のアプリケーション開発プロジェクトの財務
    • プロジェクトの平均規模
    • アプリケーション開発プロジェクトの日当
    • プロジェクトの利益
  • オフショアおよびニアショアアプリケーション開発の状況

第6章 開発コストおよび製品化までの時間の削減のための開発者および出版社のソリューション

  • ユニバーサルアプリケーションの必要性
  • 産業特有のソリューション:ロングテールにホワイトレーベルアプリケーションを提供
    • ホワイトレーベルアプリケーションの分類
    • 価格設定モデル
    • ホワイトレーベルアプリケーションベンダーが好むモバイルプラットフォーム、ベンダー背景および対象産業
    • 純粋なホワイトレーベルアプリケーションのベンダーおよびソリューションリスト
    • 市場プラットフォームアプリケーションのベンダーおよびソリューションリスト
    • あつらえられたホワイトレーベルアプリケーションのベンダーおよびソリューションリスト
    • 自己生成プラットフォームのベンダーおよびソリューションリスト
  • マルチプラットフォーム開発
    • マルチプラットフォームアプリケーション開発ソリューションの分類
    • モバイルプラットフォームカバレッジによるマルチプラットフォーム開発ソリューションの比較
    • プログラム言語によるマルチプラットフォーム開発ソリューションの比較
    • 価格設定モデル
    • ソリューションプロファイル:5つの市場リーダー
    • ソリューションプロファイル:5つの革新的ソリューション

第7章 市場規模(2008-2010年)

  • 市場の誕生:アプリケーション開発市場規模(2008-2010年)
    • アプリケーション開発市場:プラットフォーム別(2008-2010年)
    • アプリケーション開発市場:地域別(2008-2010年)

第8章 2010-2015年のアプリケーション開発市場を形成する市場動向

  • 需要側の動向
  • アプリケーション開発技術の動向
  • 供給側の動向
  • アプリケーション開発価格および利幅の動向

第9章 市場の見通し(2010-2015年)

  • アプリケーションに対する需要およびサードパーティープロジェクト数(2010-2015年)
  • アプリケーション開発プロジェクトの収益(2010-2015年)
  • プラットフォームの優位および売上シェア(2010-2015年)

第10章 付録

  • マルチプラットフォームソリューションのプロファイル
  • research2guidanceについて
  • 図のリスト
  • 表のリスト
目次

This report provides a comprehensive view on the mobile application development service market. The targeted audience for the report includes IT service companies, app developers, app publishers, app store providers as well as consultants.

Some of the questions the report answers are:

  • 1. How will the demand for mobile apps grow between now and 2015?
  • 2. What is the average size, daily rate, margin and development period of a mobile app development project in different regions of the world?
  • 3. How big will the market for app development services (app creation, maintenance, migration, marketing and management) become over the next 5 years?
  • 4. What project cost do I have to expect when turning to an outsourcing company?
  • 5. What are the ready-to-use solutions out there to reduce development cost and time to market?
  • 6. Which mobile platforms and APIs do multi-platform solutions provide access to?
  • 7. Who are the main customers for app development services?
  • 8. Which mobile platform will create the biggest demand for app development services between now and 2015?
  • 9. What are the key trends and barriers that will impact the app development market over the next 5 years?

The report especially features 38 industry and 25 multi-platform app development tools that help to reduce development cost and time.

The results of the survey have been validated by almost 400 app developers from all regions of the world.

ABOUT THE AUTHORS

Ralf-Gordon Jahns

Ralf is the research director of research2guidance. He has worked for more than 17 years in the telecom and media industry.

Egle Mikalajunaite

Egle is a senior research analyst at research2guidance specializing in the mobile industry. She has a track record in market research and data analysis of more than five years.

Daniel Meehan

Daniel is a research analyst at research2guidance, specializing in the mobile industry. He has worked in qualitative and quantitative research for various public sector organizations in the UK for over three years.

Table of Contents

1. Preface

2. Executive summary

3. Scope of the report

4. The demand side: Digging for gold

  • 4.1. The new application ecosystem: What initiated the demand for mobile applications
  • 4.2. App stores: The breakthrough in the distribution of mobile applications
  • 4.3. Publishers: Who asks for mobile application services
  • 4.4. Demand for mobile applications: Significant growth over the last three years

5. The supply side: Selling spades to the gold diggers

  • 5.1. Current status of the application developer market
  • 5.2. The application development service offerings
  • 5.3. Dominant platforms and industries
  • 5.4. Importance of third party application development and extension work
  • 5.5. Current application development project financials
    • 5.5.1. Average project size
    • 5.5.2. Daily rates for application development projects
    • 5.5.3. Project margins
  • 5.6. Status of offshore and near-shore application development

6. Solutions for developers and publishers to reduce development costs and time to market

  • 6.1. Need for universal apps
  • 6.2. Industry specific solutions: serving the long tail with white-label applications
    • 6.2.1. White-label application categories
    • 6.2.2. Pricing models
    • 6.2.3. Preferred mobile platforms, vendor backgrounds and target industries of white-label application vendors
    • 6.2.4. Vendor and solution list of genuine white-label applications
    • 6.2.5. Vendor and solution list of marketplace platform applications
    • 6.2.6. Vendor and solution list of tailored white-label applications
    • 6.2.7. Vendor and solution list of self-creation platforms
  • 6.3. Multi-platform development
    • 6.3.1. Classification of multi-platform application development solutions
    • 6.3.2. Comparison of multi-platform development solutions by mobile platform coverage
    • 6.3.3. Comparison of multi-platform development solutions by programming codes
    • 6.3.4. Pricing models
    • 6.3.5. Solution profiles: Five market leaders
    • 6.3.6. Solution profiles: Five innovative solutions

7. Market size (2008-2010)

  • 7.1. Birth of the market: Application development market size (2008-2010)
    • 7.1.1. Application development market by platform (2008-2010)
    • 7.1.2. Application development market by region (2008-2010)

8. Market trends that will shape the application development service market in 2010-2015 . 79

  • 8.1.1. Trends on the demand side
  • 8.1.2. Trends on application development technologies
  • 8.1.3. Trends on the supply side
  • 8.1.4. Trends for application development prices and margins

9. Market outlook (2010-2015)

  • 9.1. Demand for apps and number of third party projects in 2010-2015
  • 9.2. App development project revenue in 2010-2015
  • 9.3. Platform dominance and revenue shares in 2010-2015

10. Appendixes

  • 10.1. Multi-platform solution profiles
  • 10.2. About research2guidance
  • 10.3. List of figures
  • 10.4. List of tables

List of Figures

  • Figure 1: The application store race
  • Figure 2: Number of smartphone app stores by provider (2007-2011 Q1)
  • Figure 3: Share of Fortune 500 companies that had an iOS application in 2009 and in 2011
  • Figure 4: Number of unique publishers and apps per publisher in major app stores (Q1 2011)
  • Figure 5: The gold rush: Number of smartphone applications (2007-2011 Q1)
  • Figure 6: Number of applications per platform (2008/07 - 2011/03)
  • Figure 7: Number of new applications added to major app stores per quarter (2008 Q3 - 2011 Q1)
  • Figure 8: Top5 categories in Android Market and Apple App Store by number of apps (Q1 2011)
  • Figure 9: Share of iOS applications (paid and free) published on multiple app stores
  • Figure 10: Share of mobile application development activity in company' s business
  • Figure 11: Application development service offerings related to the project life cycle
  • Figure 12: Application developer' s service offerings according to project lifecycle
  • Figure 13: Regional differences in service provision
  • Figure 14: Mobile platforms preferences of developers in 2010
  • Figure 15: Number of mobile platforms companies developed for in 2010
  • Figure 16: Number of industries application developers make business with
  • Figure 17: Mobile application project customers by industry
  • Figure 18: Mobile applications developer customers by region and country
  • Figure 19: Number of projects developers delivered in 2010
  • Figure 20: Share of third party application development projects in 2010
  • Figure 21: Extension services share of business revenue in 2010
  • Figure 22: Average number of projects per company by region
  • Figure 23: Most popular application promotion channels amongst developers
  • Figure 24: Most efficient application promotion channels
  • Figure 25: Application development project size in 2010 (in thousand US$)
  • Figure 26: Average project size of an application developer per region in 2010
  • Figure 27: Daily rate charged for application development per region in 2010
  • Figure 28: Daily rate charged for application development in main countries
  • Figure 29: Time needed for an average project per region
  • Figure 30: Project margins for application development services
  • Figure 31: Off-shoring business share of today' s application developers
  • Figure 32: Export of application development services by region
  • Figure 33: Rationale of application development solutions
  • Figure 34: Percentage of white-label solutions built for different operating systems
  • Figure 35: Share of white-label solutions offering multi-platform support
  • Figure 36: White-label apps target industries
  • Figure 37: White-label application developers
  • Figure 38: Multi-platform development solutions pricing structure
  • Figure 39: Opennes of multi-platform development solutions
  • Figure 40: Number of total new apps and developed for third parties (2008-2010)
  • Figure 41: Third party new application development services revenue (in million USD) (2008-2010)
  • Figure 42: Application download and application development project revenue (2008-2010)
  • Figure 43: Application development project revenue per platform 2010 (in billion USD)
  • Figure 44: Third party application development project revenue per region (2010) (in billion USD)
  • Figure 45: Expected change in prices and margins within next 4-5 years
  • Figure 46: Total number of apps and third party apps (2010-2015)
  • Figure 47: Number of total and third party new apps added per year (2008-2015)
  • Figure 48: Third party application project revenue (2010-2015)
  • Figure 49: App development project revenue by service type (2010-2015)
  • Figure 50: Application development project revenue per region (2010-2015)
  • Figure 51: App development project revenue share per platform (2010 and 2015)

List of Tables

  • Table 1: Application ecosystem before and after Apple App Store launch
  • Table 2: White-label application categories overview
  • Table 3: Genuine white-label applications
  • Table 4: Marketplace platform applications
  • Table 5: Tailored white-label applications
  • Table 6: Application self-creation platforms
  • Table 7: Overview of application development approaches and solutions
  • Table 8: Platforms, supported by multi-platform development solutions
  • Table 9: Code languages used by multi-platform development solutions
  • Table 10: PhoneGap API support on different platforms
  • Table 11: Rhodes API support on different platforms
  • Table 12: OpenPlug API support on different platforms
  • Table 13: Grapple API support on different platforms
  • Table 14: Quick Connect API support on different platforms
  • Table 15: MoSync API support on different platforms
  • Table 16: AirPlay SDK API support on different platforms
  • Table 17: LiveCode API support on different platforms
  • Table 18: Worklight API support on different platforms
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