Global Smartphone Application Market Report 2010
|出版日||ページ情報||英文 272 Pages
|2010年の世界のスマートフォン向けアプリケーション市場 Global Smartphone Application Market Report 2010|
|出版日: 2010年08月01日||ページ情報: 英文 272 Pages||
A business guide to publishing successful corporate smartphone apps.
Released on 20th of August 2010 "Global Smartphone Application Report 2010"
focuses on how companies can successfully engage in and profit from this
newly-established customer channel. It includes relevant app store and market
size figures as of June 2010. The report covers three key market dimensions
that every app publisher must understand in order to flourish:
A. Market Opportunity
How significant is the business opportunity rendered by this new customer channel?
The report explores the current market hype, analyzes key trends, sizes the current market and its development, and projects market growth through 2013. It provides all the information necessary for companies to evaluate the current opportunities in smartphone application publishing.
B. Publisher Best Practices
What are the key benchmarks for developing and marketing successful apps?
More than 100 companies shared their views, experience and insights for this report. Leverage best practices from these successful "early movers" when developing your smartphone application strategy.
C. App Store Decision
Which app stores offer the best opportunities for application publishers?
The report explains the current app store landscape thoroughly, including a detailed description of 33 major app stores. The in-depth "App Store Ranking" groups stores according to the specific benefits they offer app publishers.
Updated in August 2010
This report concentrates on the smartphone application market. The objective
of this report is to provide companies from all different industries with
guidance that will enable the successful development and publication of mobile
applications. Before the advent of the Apple App Store, companies generally
did not take advantage of smartphone platforms for the purposes of marketing,
branding or sales. Originally, this market was dominated by specialist mobile
software and game companies. With new smartphones becoming available and the
new market model Apple has created, however, companies are now presented with
a new, viable customer channel that can deliver immerse user experiences and
useful services on a hand-held device. This study gives a comprehensive
overview of the smartphone application market and its development in the
coming four years. More than 100 companies participated and shared their
views, experience and insights for the report.
More than 30 app stores and ten "best practice" examples have been analyzed
for the purpose of the report. The report explores the smartphone application
market and contains key insights for companies from diverse industries seeking
success in app publishing.
The report covers the following areas in detail:
• The development of the smartphone
application market through 2010
• Successful activities of corporate mobile application publishers
• A comparison, detailed description and performance ranking of today' s 33 major app stores
• A projection of coming developments in the mobile application market from 2010 to 2013
• Guiding principles for corporations seeking to publish successful smartphone applications
Some of the main questions the report answers are:
• Why did the smartphone application market
• How big is the market today and how will it develop in the next years?
• How do the main market characteristics develop (e.g.: application prices, downloads, user number and spend)?
• What are the key trends in the next years every publisher has to be aware of?
• How do smartphone applications offer a great new channel to reach customers?
• What are "best practices" for companies publishing smartphone applications?
• Which app store offers the best publishing opportunities for smartphone applications today?
The report summarizes the key points from the perspective of application
publishers. The objective is to highlight the guiding principles an
application developer should follow in the coming years to publish successful
smartphone applications. These guiding principles have been structured around
the three main questions publishers must answer when preparing to enter or
expand their presence in the smartphone application market:
• Application Strategy: How can I create a
successful smartphone application that stands out against the growing
• Multi-platform Strategy: On which specific platforms and stores should I publish my applications?
• Organizational Integration: How do I organize my business to deal with the increasing importance and complexity of smartphone application development and publishing?
As an additional service the report describes 27 major app stores in detail.
All customer and developer front ends as well as advertisement opportunities
are explained including web, mobile-web and on-deck front ends. This enables
any reader to quickly understand the different concepts of the app store and
helps to decide on which store to publish applications.
3 Objectives and Scope of the Report
3.1 Participating Companies
3.2 Scope of the Report
4 Market Background
4.1 Market Developments 2000-2010
4.2 Trend Analysis
5 Current Status of Corporate Mobile Applications within the Market
5.1 Industry Background of First Mover Publishers
5.2 Purpose of Applications
5.3 Application Pricing
5.4 Additional Observations
6 Market Insight: Successful “First Mover” Corporations
6.1 Current Corporate Publisher Activities and Objectives
6.2 Outcomes: Applications and More
6.3 The Successful Approach
6.4 Going Forward
7 Best Practices
7.1 Best Practice Elements
7.2 Branding Applications
7.2.1 Absolut Vodka
7.3 Revenue generation
7.3.1 Financial Times
7.3.3 The Weather Channel
7.4 Access to Core Products (Enable Transactions and Increase Reach)
7.4.3 Pizza Hut
8 Application Stores
8.1 Overview of Application Stores
8.1.1 Device Manufacturer Stores
8.1.2 Mobile OS Application Stores
8.1.3 MNO Application Stores
8.1.4 Full-Catalog Independent Application Stores
8.1.5 Niche Stores
8.2 Application Store Market Key Metrics
8.2.1 Average Downloads per Application
8.2.2 Average Pricing
8.2.3 Application Store Attractiveness to Developers
8.2.4 Application Publishing Complexity
8.3 Application Store Ranking
8.3.1 Application Store Ranking by Reach
8.3.2 Application Store Ranking by Competition Level
8.3.3 Application Store Ranking by Monetization Opportunities
8.3.4 Application Store Ranking by Application Discoverability
8.3.5 Application Store Ranking by Manageability
9 Market Outlook 2010-2013
9.2 Key Market Developments
9.2.1 Business Model Trends: Paid Downloads vs. Alternative Revenue Sources
9.2.2 Application Technology Trends: Native versus Web-based Applications
9.2.3 Platform Dominance: End-to-End vs. Horizontal Platforms
9.2.4 Smartphone Application Store Market Structure: Oligopoly vs. Competition
9.2.5 Content: Global Versus Regional/Local Applications
10 Guiding Principles for Smartphone Application Publishers
10.1 Application Strategy
10.2 Multi-Platform Strategy
10.3 Organizational Integration
11 About research2guidance
12.1 Application Store Detailed Profiles
12.1.1 Mobile OS Application Stores
12.1.2 MNO Application Stores
12.1.3 Full Catalogue Application Stores
12.2 List of Figures
12.3 List of Tables