Title:
E-Cigarette Market Research Report: By Product (Cig-a-Like, Vaporizer, Vape Mod, T-Vapor), Gender (Male, Female), Age Group (16-24, 25-34, 35-44, 45-54, 55-65, 65+), Distribution channel (Vape Shop, Online, Hypermarket/Supermarket, Tobacconist) - Global Industry Analysis and Growth Forecast to 2030.
The global e-cigarette market is predicted to reach a value of $39.0 billion by 2030, increasing from $15.7 billion in 2019, advancing at a 9.2% during the forecast period (2020-2030), according to a study conducted by P&S Intelligence. The market is growing due to the ease in availability of e-cigarettes, social acceptance of e-cigarettes, product innovation and advancement in technology, and the fact that e-cigarettes are being seen as an alternative to tobacco smoking.
The market is categorized into T-vapor, vape mod, vaporizer, and cig-a-like, on the basis of product. Out of these, the vaporizer category contributed to the largest revenue share to the market in 2019, due to the advantages of these products, such as dense aerosol production, moderate cost, and flexibility of flavors which can be utilized with this devices. Furthermore, the T-vapor category is predicted to register the fastest growth during the forecast period, owing to the rising popularity of this product in South Korea and Japan.
In terms of distribution channel, the e-cigarette market is divided into tobacconist, hypermarket/supermarket, online, and vape shop, among which, the tobacconist division dominated the market in 2019. The younger population generally buys e-cigarettes from this distribution channel. The online channel is projected to grow at the fastest pace during the forecast period, owing to the swift growth of the e-commerce industry and the increasing preference of people for online shopping. Sellers further face less obstacles on online channels.
During the historical period (2014-2019), the e-cigarette market was led by Europe, with Russia, France, and the U.K. generating the most revenue. Current and former cigarette smokers are turning to e-cigarettes for quitting smoking tobacco. The North American market is also expected to grow at a significant pace during the forecast period, owing to the increasing adoption of e-cigarettes in the region. The younger generation in the U.S. is especially creating high demand for e-cigarettes, thereby leading to growth of the regional market.
A major trend being witnessed in the e-cigarette market is the extensive portfolio of flavors. As the popularity of e-cigarettes is growing, fragrance and flavor vendors are focusing on introducing large number of e-cigarette flavors for attracting more customers. Flavors such as mint, menthol, bubble gum, chocolate, cola, and fusions of fruits and various other flavoring substances are increasingly luring more customers. This growing demand for a wide variety of flavors is projected to drive the market in the coming years.
The social acceptance of e-cigarettes is a key driving factor of the e-cigarette market. Since people are becoming more aware regarding the human and environmental health, governments of several countries are taking steps for creating a greener and more sustainable environment. Owing to this, smoking has been banned at a lot of places, majorly public places, which is why smokers have to move out of the area if they need to smoke. Ascribed to this, the demand for e-cigarettes has increased, they do not produce smoke.
Hence, the market is being driven by the rising social acceptance of e-cigarettes and increasing number of flavors.
Table of Contents
Chapter 1. Research Background
- 1.1 Research Objectives
- 1.2 Market Definition
- 1.3 Research Scope
- 1.3.1 E-Cigarette Market Segmentation
- 1.3.1.1 By product
- 1.3.1.2 By gender
- 1.3.1.3 By age group
- 1.3.1.4 By distribution channel
- 1.3.1.5 By region
- 1.3.2 E-Cigarette Aftermarket Segmentation
- 1.3.2.1 Global segmentation
- 1.3.2.2 North America segmentation
- 1.3.2.3 Europe segmentation
- 1.3.2.4 APAC segmentation
- 1.3.2.5 RoW segmentation
- 1.3.3 Analysis Period
- 1.3.4 Market Data Reporting Unit
- 1.3.4.1 Value
- 1.3.4.2 Volume
- 1.4 Key Stakeholders
Chapter 2. Research Methodology
- 2.1 Secondary Research
- 2.2 Primary Research
- 2.2.1 Breakdown of Primary Research Respondents
- 2.2.1.1 By region
- 2.2.1.2 By industry participant
- 2.2.1.3 By company type
- 2.3 Market Size Estimation
- 2.4 Data Triangulation
- 2.5 Currency Conversion Rates
- 2.6 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction
- 4.1 Definition of Market Segments
- 4.1.1 By Product
- 4.1.1.1 Cig-a-like
- 4.1.1.1.1 Disposable
- 4.1.1.1.2 Rechargeable
- 4.1.1.2 Vaporizer
- 4.1.1.2.1 Open tank
- 4.1.1.2.2 Closed system
- 4.1.1.3 Vape mod
- 4.1.1.4 T-vapor
- 4.1.1.4.1 Heat-not-burn
- 4.1.1.4.2 Infused
- 4.1.2 By Distribution Channel
- 4.1.2.1 Vape shop
- 4.1.2.2 Hypermarket/supermarket
- 4.1.2.3 Online
- 4.1.2.4 Tobacconist
- 4.1.2.5 Others
- 4.1.3 By Gender
- 4.1.3.1 Male
- 4.1.3.2 Female
- 4.1.4 By Age Group
- 4.1.4.1 16-24
- 4.1.4.2 25-34
- 4.1.4.3 35-44
- 4.1.4.4 45-54
- 4.1.4.5 55-65
- 4.1.4.6 65+
- 4.2 Definition of Aftermarket Segments
- 4.2.1 By Type
- 4.2.1.1 Refill
- 4.2.1.1.1 By liquid type
- 4.2.1.1.1.1 Nicotine-based
- 4.2.1.1.1.2 Non-nicotine-based
- 4.2.1.1.2 By flavor
- 4.2.1.1.2.1 Fruit
- 4.2.1.1.2.2 Tobacco
- 4.2.1.1.2.3 Menthol
- 4.2.1.1.2.4 Candy
- 4.2.1.1.2.5 Savory/spice
- 4.2.1.1.2.6 Bakery/dessert
- 4.2.1.1.2.7 Beverage
- 4.2.1.1.2.8 Menthol tobacco
- 4.2.1.1.2.9 Others
- 4.2.1.2 Battery and charger
- 4.2.1.3 Others
- 4.3 Value Chain Analysis
- 4.4 Market Dynamics
- 4.4.1 Trends
- 4.4.1.1 Lifestyle changes among populace
- 4.4.1.2 Availability of multiple flavors
- 4.4.1.3 Increasing partnerships among market players
- 4.4.1.4 Rising focus toward online marketing
- 4.4.1.5 Surging focus toward mergers and acquisitions
- 4.4.2 Drivers
- 4.4.2.1 E-cigarette as an alternative to tobacco smoking
- 4.4.2.2 Ease in availability of e-cigarettes
- 4.4.2.3 Product innovation and advancement in technology
- 4.4.2.4 Social acceptance of e-cigarettes
- 4.4.2.5 Impact analysis of drivers on market forecast
- 4.4.3 Restraints
- 4.4.3.1 Government ban on sales of e-cigarettes
- 4.4.3.2 Restrictions on fruit flavored e-cigarettes
- 4.4.3.3 Impact analysis of restraints on market forecast
- 4.4.4 Opportunities
- 4.4.4.1 Potential market in emerging economies
- 4.4.4.2 Rising demand for do-it-yourself (DIY) e-juice
- 4.5 Impact of COVID-19
- 4.5.1 Assessment of COVID-19 Impact on GDP and Economic Forecast
- 4.5.1.1 GDP growth rate (2019)
- 4.5.1.2 GDP growth rate (2020)
- 4.5.1.3 GDP growth rate projection for 2021
- 4.6 Porter's Five Forces Analysis
- 4.7 Government Regulations/Taxes in Key Markets
- 4.7.1 U.S.
- 4.7.2 European Union (EU)
- 4.7.3 U.K.
- 4.7.4 Canada
- 4.7.5 China
- 4.7.6 Japan
- 4.7.7 South Korea
- 4.7.8 France
- 4.7.9 Germany
- 4.7.10 Italy
Chapter 5. Global Market Size and Forecast
- 5.1 By Product
- 5.1.1 Cig-a-Like Market, by Type
- 5.1.2 Vaporizer Market, by Type
- 5.1.3 T-Vapor Market, by Type
- 5.2 By Gender
- 5.3 By Age Group
- 5.4 By Distribution Channel
- 5.5 By Region
Chapter 6. North America Market Size and Forecast
- 6.1 By Product
- 6.1.1 Cig-a-Like Market, by Type
- 6.1.2 Vaporizer Market, by Type
- 6.1.3 T-Vapor Market, by Type
- 6.2 By Gender
- 6.3 By Age Group
- 6.4 By Distribution Channel
- 6.5 By Country
- 6.5.1 U.S. E-Cigarette Market
- 6.5.1.1 By product
- 6.5.1.2 By gender
- 6.5.1.3 By age group
- 6.5.1.4 By distribution channel
- 6.5.2 Canada E-Cigarette Market
- 6.5.2.1 By product
- 6.5.2.2 By gender
- 6.5.2.3 By age group
- 6.5.2.4 By distribution channel
Chapter 7. Europe Market Size and Forecast
- 7.1 By Product
- 7.1.1 Cig-a-Like Market, by Type
- 7.1.2 Vaporizer Market, by Type
- 7.1.3 T-Vapor Market, by Type
- 7.2 By Gender
- 7.3 By Age Group
- 7.4 By Distribution Channel
- 7.5 By Country
- 7.5.1 U.K. E-Cigarette Market
- 7.5.1.1 By product
- 7.5.1.2 By gender
- 7.5.1.3 By age group
- 7.5.1.4 By distribution channel
- 7.5.2 France E-Cigarette Market
- 7.5.2.1 By product
- 7.5.2.2 By gender
- 7.5.2.3 By age group
- 7.5.2.4 By distribution channel
- 7.5.3 Germany E-Cigarette Market
- 7.5.3.1 By product
- 7.5.3.2 By gender
- 7.5.3.3 By age group
- 7.5.3.4 By distribution channel
- 7.5.4 Russia E-Cigarette Market
- 7.5.4.1 By product
- 7.5.4.2 By gender
- 7.5.4.3 By age group
- 7.5.4.4 By distribution channel
- 7.5.5 Italy E-Cigarette Market
- 7.5.5.1 By product
- 7.5.5.2 By gender
- 7.5.5.3 By age group
- 7.5.5.4 By distribution channel
- 7.5.6 Netherlands E-Cigarette Market
- 7.5.6.1 By product
- 7.5.6.2 By gender
- 7.5.6.3 By age group
- 7.5.6.4 By distribution channel
Chapter 8. APAC Market Size and Forecast
- 8.1 By Product
- 8.1.1 Cig-a-Like Market, by Type
- 8.1.2 Vaporizer Market, by Type
- 8.1.3 T-Vapor Market, by Type
- 8.2 By Gender
- 8.3 By Age Group
- 8.4 By Distribution Channel
- 8.5 By Country
- 8.5.1 China E-Cigarette Market
- 8.5.1.1 By product
- 8.5.1.2 By gender
- 8.5.1.3 By age group
- 8.5.1.4 By distribution channel
- 8.5.2 Japan E-Cigarette Market
- 8.5.2.1 By product
- 8.5.2.2 By gender
- 8.5.2.3 By age group
- 8.5.2.4 By distribution channel
- 8.5.3 South Korea E-Cigarette Market
- 8.5.3.1 By product
- 8.5.3.2 By gender
- 8.5.3.3 By age group
- 8.5.3.4 By distribution channel
- 8.5.4 Australia E-Cigarette Market
- 8.5.4.1 By product
- 8.5.4.2 By gender
- 8.5.4.3 By age group
- 8.5.4.4 By distribution channel
Chapter 9. RoW Market Size and Forecast
- 9.1 By Product
- 9.1.1 Cig-a-Like Market, by Type
- 9.1.2 Vaporizer Market, by Type
- 9.1.3 T-Vapor Market, by Type
- 9.2 By Gender
- 9.3 By Age Group
- 9.4 By Distribution Channel
- 9.5 By Country
- 9.5.1 South Africa E-Cigarette Market
- 9.5.1.1 By product
- 9.5.1.2 By gender
- 9.5.1.3 By age group
- 9.5.1.4 By distribution channel
- 9.5.2 Kenya E-Cigarette Market
- 9.5.2.1 By product
- 9.5.2.2 By gender
- 9.5.2.3 By age group
- 9.5.2.4 By distribution channel
Chapter 10. Global E-Cigarette Aftermarket Size and Forecast
- 10.1 Global E-Cigarette Aftermarket, by Type
- 10.1.1 Global E-Cigarette Refill Aftermarket, by Liquid Type
- 10.1.2 Global E-Cigarette Refill Aftermarket, by Flavor
- 10.2 By Region
- 10.2.1 North America E-Cigarette Aftermarket, by Type
- 10.2.1.1 North America e-cigarette refill aftermarket, by liquid type
- 10.2.1.2 North America e-cigarette refill aftermarket, by flavor
- 10.2.2 Europe E-Cigarette Aftermarket, by Type
- 10.2.2.1 Europe e-cigarette refill aftermarket, by liquid type
- 10.2.2.2 Europe e-cigarette refill aftermarket, by flavor
- 10.2.3 APAC E-Cigarette Aftermarket, by Type
- 10.2.3.1 APAC e-cigarette refill aftermarket, by liquid type
- 10.2.3.2 APAC e-cigarette refill aftermarket, by flavor
- 10.2.4 RoW E-Cigarette Aftermarket, by Type
- 10.2.4.1 RoW e-cigarette refill aftermarket, by liquid type
- 10.2.4.2 RoW e-cigarette refill aftermarket, by flavor
Chapter 11. Competitive Landscape
- 11.1 List of E-Cigarette Manufacturers
- 11.2 Key Players and their Presence in Different Segments of E-Cigarette Market
- 11.3 Market Share Analysis of Key Players
- 11.4 Recent Activity of Major Players
- 11.5 Strategic Developments of Key Players
- 11.5.1 Mergers and Acquisitions
- 11.5.2 Partnership
- 11.5.3 Product Launches
Chapter 12. Company Profiles
- 12.1 British American Tobacco plc
- 12.1.1 Business Overview
- 12.1.2 Product and Service Offerings
- 12.1.3 Key Financial Summary
- 12.2 Altria Group Inc.
- 12.2.1 Business Overview
- 12.2.2 Product and Service Offerings
- 12.2.3 Key Financial Summary
- 12.3 Japan Tobacco Inc.
- 12.3.1 Business Overview
- 12.3.2 Product and Service Offerings
- 12.3.3 Key Financial Summary
- 12.4 Imperial Brands plc
- 12.4.1 Business Overview
- 12.4.2 Product and Service Offerings
- 12.4.3 Key Financial Summary
- 12.5 Philip Morris International plc
- 12.5.1 Business Overview
- 12.5.2 Product and Service Offerings
- 12.5.3 Key Financial Summary
- 12.6 JUUL Labs Inc.
- 12.6.1 Business Overview
- 12.6.2 Product and Service Offerings
- 12.7 NJOY LLC
- 12.7.1 Business Overview
- 12.7.2 Product and Service Offerings
- 12.8 FIN Branding Group LLC
- 12.8.1 Business Overview
- 12.8.2 Product and Service Offerings
- 12.9 Shenzhen iSmoka Electronics Co. Ltd.
- 12.9.1 Business Overview
- 12.9.2 Product and Service Offerings
- 12.10 Shenzhen IVPS Technology Corporation Ltd.
- 12.10.1 Business Overview
- 12.10.2 Product and Service Offerings
- 12.11 Innokin Technology Co. Ltd.
- 12.11.1 Business Overview
- 12.11.2 Product and Service Offerings
- 12.12 Shenzhen Kanger Technology Co. Ltd.
- 12.12.1 Business Overview
- 12.12.2 Product and Service Offerings
Chapter 13. Appendix
- 13.1 Abbreviations
- 13.2 Sources and References
- 13.3 Related Reports