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市場調査レポート
商品コード
968422
Webコンテンツ管理の世界市場：タイプ別、デプロイメントタイプ別、企業規模別、業界別の分析と成長予測Web Content Management Market Research Report: By Type, Deployment Type, Enterprise, Industry - Global Industry Analysis and Growth Forecast to 2030 |
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| Webコンテンツ管理の世界市場：タイプ別、デプロイメントタイプ別、企業規模別、業界別の分析と成長予測 |
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出版日: 2020年07月01日
発行: Prescient & Strategic Intelligence Private Limited
ページ情報: 英文 198 Pages
納期: 2-3営業日
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通信インフラストラクチャの拡張と改善によって多くの人々がインターネットを利用できるようになるなか、費用効果の高いマーケティングツールとしてインターネットを活用する企業が増えています。近年は、デジタルマーケティング戦略に多額の費用をかけ、魅力的なテキストや動画、写真、オーディオ、インフォグラフィックをWebページにアップロードしている企業も増えており、ソーシャルメディア、検索エンジン、電子メール、Webサイト、モバイルアプリなどで自社の製品やサービスを独占的に宣伝している企業もあります。
しかし現在では、Webページにコンテンツをアップロードするだけでは十分でなく、何を、どのような形式で、いつアップロードするか把握することが重要になっています。Webコンテンツ管理（WCM）ソリューションは、こうしたニーズに対応するものであり、デジタルマーケティング戦略に投じられる資金を最大限生かすことができます。
世界のWebコンテンツ管理市場は、2019年の58億9,480万米ドルから2030年には364億2,280万米ドルに拡大すると予測されており、2020年から2030年までのCAGRは18.4％になる見通しです。
当レポートは、世界のWebコンテンツ管理市場を調査したもので、タイプ別、デプロイメントタイプ別、企業規模別、業界別の分析、世界と各地域の市場規模と予測、競合情勢、企業プロファイルなどの情報を提供しています。
Title:
Web Content Management Market Research Report: By Type (Solution, Service), Deployment Type (Cloud, On-Premises), Enterprise (Large Enterprises, SMEs), Industry (Media & Entertainment, Retail & Consumer Goods, Education, Healthcare, Travel & Hospitality, BFSI, Telecom & IT, Government) - Global Industry Analysis and Growth Forecast to 2030.
With the expansion and improvements in the telecommunications infrastructure, more people are using the internet than ever. With time, the internet has become a cost-efficient and highly effective marketing tool for companies around the world. This is why businesses are spending considerably on digital marketing strategies and uploading catchy text, videos, pictures, audio, and infographics on webpages, to attract customer interest. The internet has become so popular for companies that some of them exclusively promote their products and services on social media, search engines, emails, websites, and mobile apps.
Now, merely uploading content on webpages isn't enough; companies must also know what to upload, in what form, and when. Therefore, with the increasing spending on digital marketing strategies and efforts to gain the most out of them, the web content management (WCM) market, which generated $5,894.8 million in 2019, will grow to $36,422.8 million by 2030, at a robust 18.4% CAGR between 2020 and 2030, says P&S Intelligence. WCM tools allow even people with no technical knowledge to create, upload, and update content on websites.
As per reports, businesses across the globe will spend $517.1 billion by 2023 on digital advertising alone. Apart from merely uploading and refreshing the content, analyzing its effects on lead generation and customer conversion is also important. Moreover, with such a high spending, companies are looking to cut costs elsewhere, such as limiting the staff required to look after the digital content. This is boosting the adoption of multi-channel customer experience management tools, which bring all of the channels that a user markets through, be it email, social media, websites, or app and game advertisements, on the same platform.
A variety of WCM solutions are available these days, including web experience management, digital marketing content management, digital asset management, mobile & social media content management, web creation & editing, and content analytics. Of these, digital marketing content management tools witness the highest demand presently, on account of the increasing digital marketing spending and rising requirement for such solutions in the media & entertainment and healthcare industries. With such tools, organizations can enhance their advertising strategies, improve their brand visibility, and gain customers.
As such solutions can be slightly expensive, they are majorly used by large enterprises, for digital asset management, smart content management, web-based analytics, and technology integration. But now, with the increasing need to sustain themselves, even small and medium enterprises (SME) are adopting WCM tools, especially those available via the cloud. Such solutions decrease the spending on IT servers and racks and can be scaled up or down at will. Moreover, cloud-deployed WCM solutions can be accessed from anywhere, at any time, from any internet-connected device. This way, companies can adopt the bring-your-own-device (BYOD) policy and further reduce their operational expenditure.
The web content management market of North America is the most lucrative for software vendors presently, as such solutions are being widely used by companies to promote their products and those in the media & entertainment sector. Further, numerous large enterprises exist in the region, which are generally the first in the world to adopt advanced technology. Additionally, compared to 83% in 2019, 90% of North Americans will have internet access by 2025-end, which is why regional businesses are spending heavily on digital marketing.
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