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市場調査レポート
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968422

Webコンテンツ管理の世界市場：タイプ別、デプロイメントタイプ別、企業規模別、業界別の分析と成長予測

Web Content Management Market Research Report: By Type, Deployment Type, Enterprise, Industry - Global Industry Analysis and Growth Forecast to 2030
出版日: | 発行: Prescient & Strategic Intelligence Private Limited | ページ情報: 英文 198 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=110.07円
Webコンテンツ管理の世界市場：タイプ別、デプロイメントタイプ別、企業規模別、業界別の分析と成長予測
出版日: 2020年07月01日
発行: Prescient & Strategic Intelligence Private Limited
ページ情報: 英文 198 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

通信インフラストラクチャの拡張と改善によって多くの人々がインターネットを利用できるようになるなか、費用効果の高いマーケティングツールとしてインターネットを活用する企業が増えています。近年は、デジタルマーケティング戦略に多額の費用をかけ、魅力的なテキストや動画、写真、オーディオ、インフォグラフィックをWebページにアップロードしている企業も増えており、ソーシャルメディア、検索エンジン、電子メール、Webサイト、モバイルアプリなどで自社の製品やサービスを独占的に宣伝している企業もあります。

しかし現在では、Webページにコンテンツをアップロードするだけでは十分でなく、何を、どのような形式で、いつアップロードするか把握することが重要になっています。Webコンテンツ管理（WCM）ソリューションは、こうしたニーズに対応するものであり、デジタルマーケティング戦略に投じられる資金を最大限生かすことができます。

世界のWebコンテンツ管理市場は、2019年の58億9,480万米ドルから2030年には364億2,280万米ドルに拡大すると予測されており、2020年から2030年までのCAGRは18.4％になる見通しです。

当レポートは、世界のWebコンテンツ管理市場を調査したもので、タイプ別、デプロイメントタイプ別、企業規模別、業界別の分析、世界と各地域の市場規模と予測、競合情勢、企業プロファイルなどの情報を提供しています。

目次

第1章 調査の背景

  • 調査目的
  • 市場の定義
  • 調査範囲

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 市場セグメントの定義
    • タイプ別
      • ソリューション
      • サービス
    • デプロイメントタイプ別
      • クラウド
      • オンプレミス
    • 企業規模別
      • 大企業
      • 中小企業
    • 業界別
      • メディア、エンターテインメント
      • 小売、消費財
      • 教育
      • 医療
      • 旅行、ホスピタリティ
      • BFSI
      • 政府
      • 通信、IT
      • その他
  • バリューチェーン分析
  • 市場の力学
    • 動向
      • マーケティングへの注目の高まり
      • AIへの投資拡大
    • 促進要因
      • マルチチャネルのカスタマーエクスペリエンス管理
      • デジタルマーケティングソリューションに対する需要の高まり
      • 顧客エンゲージメント戦略の導入拡大
      • 市場予測に対する成長要因の影響分析
    • 抑制要因
      • 実装とライセンシングのための高額な費用
      • 市場予測に対する抑制要因の影響分析
    • 市場機会
      • LCMSの技術的進歩
      • ウェブサイトのコンテンツ量の増加
  • COVID-19の影響
    • 現在のシナリオ
    • COVID-19シナリオ
    • 市場の成長に影響を与える要因
    • 将来のシナリオ
  • ポーターのファイブフォース分析

第5章 世界の市場規模と予測

  • タイプ別
  • デプロイメントタイプ別
  • 企業規模別
  • 業界別
  • 地域別

第6章 北米の市場規模と予測

第7章 欧州の市場規模と予測

第8章 アジア太平洋の市場規模と予測

第9章 ラテンアメリカの市場規模と予測

第10章 中東・アフリカの市場規模と予測

第11章 主要国の市場

  • 米国
  • 英国
  • ドイツ
  • 中国
  • インド

第12章 競合情勢

  • 企業とオファリングのリスト
  • 主要企業の市場シェア分析
  • 主要企業の競合ベンチマーキング
  • 主要企業の戦略的な動き
    • 合併と買収
    • 製品発売
    • 提携
    • クライアントの獲得

第13章 企業プロファイル

  • Oracle Corporation
  • International Business Machines (IBM) Corporation
  • OpenText Corporation
  • Adobe Inc.
  • SDL plc
  • Microsoft Corporation
  • Acquia Inc.
  • Sitecore Corporation A/S
  • Episerver Inc.
  • Rackspace US Inc.
  • e-Spirit Inc.
  • Percussion Software Inc.
  • Kentico Software
  • ANGLER Technologies India Pvt. Ltd.
  • Contentful GmbH
  • Crownpeak Technology Inc.

第14章 付録

図表

List of Tables

  • TABLE 1 ANALYSIS PERIOD OF THE STUDY
  • TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 4 COVID-19 IMPACT ANALYSIS ON DIFFERENT SECTORS
  • TABLE 5 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2019)
  • TABLE 6 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2020-2030)
  • TABLE 7 GLOBAL WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014-2019)
  • TABLE 8 GLOBAL WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2020-2030)
  • TABLE 9 GLOBAL WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2019)
  • TABLE 10 GLOBAL WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2020-2030)
  • TABLE 11 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2019)
  • TABLE 12 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2020-2030)
  • TABLE 13 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 14 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 15 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 16 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 17 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY REGION, $M (2014- 2019)
  • TABLE 18 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY REGION, $M (2020-2030)
  • TABLE 19 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2019)
  • TABLE 20 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2020-2030)
  • TABLE 21 NORTH AMERICA WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014- 2019)
  • TABLE 22 NORTH AMERICA WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2020-2030)
  • TABLE 23 NORTH AMERICA WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2019)
  • TABLE 24 NORTH AMERICA WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2020-2030)
  • TABLE 25 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2019)
  • TABLE 26 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2020-2030)
  • TABLE 27 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 28 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 29 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 30 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 31 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2014-2019)
  • TABLE 32 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2020-2030)
  • TABLE 33 EUROPE WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2019)
  • TABLE 34 EUROPE WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2020-2030)
  • TABLE 35 EUROPE WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014- 2019)
  • TABLE 36 EUROPE WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2020-2030)
  • TABLE 37 EUROPE WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2019)
  • TABLE 38 EUROPE WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2020-2030)
  • TABLE 39 EUROPE WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2019)
  • TABLE 40 EUROPE WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2020-2030)
  • TABLE 41 EUROPE WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 42 EUROPE WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 43 EUROPE WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 44 EUROPE WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 45 EUROPE WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2014-2019)
  • TABLE 46 EUROPE WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2020- 2030)
  • TABLE 47 APAC WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2019)
  • TABLE 48 APAC WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2020-2030)
  • TABLE 49 APAC WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014- 2019)
  • TABLE 50 APAC WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2020-2030)
  • TABLE 51 APAC WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2019)
  • TABLE 52 APAC WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2020-2030)
  • TABLE 53 APAC WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2019)
  • TABLE 54 APAC WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2020-2030)
  • TABLE 55 APAC WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 56 APAC WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 57 APAC WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 58 APAC WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 59 APAC WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2014- 2019)
  • TABLE 60 APAC WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2020-2030)
  • TABLE 61 LATAM WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2019)
  • TABLE 62 LATAM WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2020-2030)
  • TABLE 63 LATAM WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014- 2019)
  • TABLE 64 LATAM WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2020-2030)
  • TABLE 65 LATAM WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2019)
  • TABLE 66 LATAM WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2020-2030)
  • TABLE 67 LATAM WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2019)
  • TABLE 68 LATAM WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2020-2030)
  • TABLE 69 LATAM WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 70 LATAM WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 71 LATAM WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 72 LATAM WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 73 LATAM WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2014-2019)
  • TABLE 74 LATAM WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2020-2030)
  • TABLE 75 MEA WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2019)
  • TABLE 76 MEA WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2020-2030)
  • TABLE 77 MEA WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014- 2019)
  • TABLE 78 MEA WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2020-2030)
  • TABLE 79 MEA WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2019)
  • TABLE 80 MEA WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2020-2030)
  • TABLE 81 MEA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2019)
  • TABLE 82 MEA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2020-2030)
  • TABLE 83 MEA WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2019)
  • TABLE 84 MEA WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2020-2030)
  • TABLE 85 MEA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 86 MEA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 87 MEA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2014-2019)
  • TABLE 88 MEA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2020-2030)
  • TABLE 89 U.S. WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 90 U.S. WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 91 U.K. WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 92 U.K. WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 93 GERMANY WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 94 GERMANY WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 95 CHINA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 96 CHINA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 97 INDIA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2019)
  • TABLE 98 INDIA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2020-2030)
  • TABLE 99 LIST OF PLAYERS AND THEIR OFFERINGS
  • TABLE 100 COMPETITIVE BENCHMARKING OF KEY PLAYERS (2019)
  • TABLE 101 ORACLE CORPORATION - AT A GLANCE
  • TABLE 102 ORACLE CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 103 IBM CORPORATION - AT A GLANCE
  • TABLE 104 IBM CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 105 OPENTEXT CORPORATION - AT A GLANCE
  • TABLE 106 OPENTEXT CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 107 ADOBE INC. - AT A GLANCE
  • TABLE 108 ADOBE INC. - KEY FINANCIAL SUMMARY
  • TABLE 109 SDL PLC - AT A GLANCE
  • TABLE 110 SDL PLC - KEY FINANCIAL SUMMARY
  • TABLE 111 MICROSOFT CORPORATION - AT A GLANCE
  • TABLE 112 MICROSOFT CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 113 ACQUIA INC. - AT A GLANCE
  • TABLE 114 SITECORE CORPORATION A/S - AT A GLANCE
  • TABLE 115 EPISERVER INC. - AT A GLANCE
  • TABLE 116 RACKSPACE US INC. - AT A GLANCE
  • TABLE 117 E-SPIRIT INC. - AT A GLANCE
  • TABLE 118 PERCUSSION SOFTWARE INC. - AT A GLANCE
  • TABLE 119 KENTICO SOFTWARE - AT A GLANCE
  • TABLE 120 ANGLER TECHNOLOGIES INDIA PVT. LTD. - AT A GLANCE
  • TABLE 121 CONTENTFUL GMBH - AT A GLANCE
  • TABLE 122 CROWNPEAK TECHNOLOGY INC. - AT A GLANCE

List of Figures

  • FIG 1 RESEARCH SCOPE
  • FIG 2 RESEARCH METHODOLOGY
  • FIG 3 BREAKDOWN OF PRIMARY RESEARCH BY REGION
  • FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
  • FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
  • FIG 6 DATA TRIANGULATION APPROACH
  • FIG 7 CURRENCY CONVERSION RATES FOR USD (2019)
  • FIG 8 GLOBAL WEB CONTENT MANAGEMENT MARKET SUMMARY
  • FIG 9 OPINION OF INDUSTRY EXPERTS/KOLS
  • FIG 10 VALUE CHAIN OF WEB CONTENT MANAGEMENT MARKET
  • FIG 11 BARGAINING POWER OF BUYERS
  • FIG 12 BARGAINING POWER OF SUPPLIERS
  • FIG 13 INTENSITY OF RIVALRY
  • FIG 14 THREAT OF NEW ENTRANTS
  • FIG 15 THREAT OF SUBSTITUTES
  • FIG 16 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2030)
  • FIG 17 GLOBAL WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014-2030)
  • FIG 18 GLOBAL WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2030)
  • FIG 19 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2030)
  • FIG 20 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 21 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 22 WORLDWIDE MAJOR MARKETS FOR WEB CONTENT MANAGEMENT
  • FIG 23 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY REGION, $M (2014-2030)
  • FIG 24 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET SNAPSHOT
  • FIG 25 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2030)
  • FIG 26 NORTH AMERICA WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014-2030)
  • FIG 27 NORTH AMERICA WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2030)
  • FIG 28 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2030)
  • FIG 29 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 30 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 31 NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2014-2030)
  • FIG 32 EUROPE WEB CONTENT MANAGEMENT MARKET SNAPSHOT
  • FIG 33 EUROPE WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2030)
  • FIG 34 EUROPE WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014-2030)
  • FIG 35 EUROPE WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2030)
  • FIG 36 EUROPE WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2030)
  • FIG 37 EUROPE WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 38 EUROPE WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 39 EUROPE WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2014-2030)
  • FIG 40 APAC WEB CONTENT MANAGEMENT MARKET SNAPSHOT
  • FIG 41 APAC WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2030)
  • FIG 42 APAC WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014-2030)
  • FIG 43 APAC WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2030)
  • FIG 44 APAC WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2030)
  • FIG 45 APAC WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 46 APAC WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 47 APAC WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2014-2030)
  • FIG 48 LATAM WEB CONTENT MANAGEMENT MARKET SNAPSHOT
  • FIG 49 LATAM WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2030)
  • FIG 50 LATAM WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014-2030)
  • FIG 51 LATAM WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2030)
  • FIG 52 LATAM WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2030)
  • FIG 53 LATAM WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 54 LATAM WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 55 LATAM WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2014-2030)
  • FIG 56 MEA WEB CONTENT MANAGEMENT MARKET SNAPSHOT
  • FIG 57 MEA WEB CONTENT MANAGEMENT MARKET, BY TYPE, $M (2014-2030)
  • FIG 58 MEA WEB CONTENT MANAGEMENT SOLUTION MARKET, BY TYPE, $M (2014-2030)
  • FIG 59 MEA WEB CONTENT MANAGEMENT SERVICE MARKET, BY TYPE, $M (2014-2030)
  • FIG 60 MEA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2014-2030)
  • FIG 61 MEA WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, $M (2014-2030)
  • FIG 62 MEA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 63 MEA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2014-2030)
  • FIG 64 U.S. WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 65 U.K. WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 66 GERMANY WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 67 CHINA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 68 INDIA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2014-2030)
  • FIG 69 GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE ANALYSIS OF KEY PLAYERS (2019)
  • FIG 70 ORACLE CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2019)
  • FIG 71 IBM CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2019)
  • FIG 72 OPENTEXT CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2019)
  • FIG 73 ADOBE INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2019)
  • FIG 74 SDL PLC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2019)
  • FIG 75 MICROSOFT CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2019)
目次
Product Code: IM10216

Title:
Web Content Management Market Research Report: By Type (Solution, Service), Deployment Type (Cloud, On-Premises), Enterprise (Large Enterprises, SMEs), Industry (Media & Entertainment, Retail & Consumer Goods, Education, Healthcare, Travel & Hospitality, BFSI, Telecom & IT, Government) - Global Industry Analysis and Growth Forecast to 2030.

With the expansion and improvements in the telecommunications infrastructure, more people are using the internet than ever. With time, the internet has become a cost-efficient and highly effective marketing tool for companies around the world. This is why businesses are spending considerably on digital marketing strategies and uploading catchy text, videos, pictures, audio, and infographics on webpages, to attract customer interest. The internet has become so popular for companies that some of them exclusively promote their products and services on social media, search engines, emails, websites, and mobile apps.

Now, merely uploading content on webpages isn't enough; companies must also know what to upload, in what form, and when. Therefore, with the increasing spending on digital marketing strategies and efforts to gain the most out of them, the web content management (WCM) market, which generated $5,894.8 million in 2019, will grow to $36,422.8 million by 2030, at a robust 18.4% CAGR between 2020 and 2030, says P&S Intelligence. WCM tools allow even people with no technical knowledge to create, upload, and update content on websites.

As per reports, businesses across the globe will spend $517.1 billion by 2023 on digital advertising alone. Apart from merely uploading and refreshing the content, analyzing its effects on lead generation and customer conversion is also important. Moreover, with such a high spending, companies are looking to cut costs elsewhere, such as limiting the staff required to look after the digital content. This is boosting the adoption of multi-channel customer experience management tools, which bring all of the channels that a user markets through, be it email, social media, websites, or app and game advertisements, on the same platform.

A variety of WCM solutions are available these days, including web experience management, digital marketing content management, digital asset management, mobile & social media content management, web creation & editing, and content analytics. Of these, digital marketing content management tools witness the highest demand presently, on account of the increasing digital marketing spending and rising requirement for such solutions in the media & entertainment and healthcare industries. With such tools, organizations can enhance their advertising strategies, improve their brand visibility, and gain customers.

As such solutions can be slightly expensive, they are majorly used by large enterprises, for digital asset management, smart content management, web-based analytics, and technology integration. But now, with the increasing need to sustain themselves, even small and medium enterprises (SME) are adopting WCM tools, especially those available via the cloud. Such solutions decrease the spending on IT servers and racks and can be scaled up or down at will. Moreover, cloud-deployed WCM solutions can be accessed from anywhere, at any time, from any internet-connected device. This way, companies can adopt the bring-your-own-device (BYOD) policy and further reduce their operational expenditure.

The web content management market of North America is the most lucrative for software vendors presently, as such solutions are being widely used by companies to promote their products and those in the media & entertainment sector. Further, numerous large enterprises exist in the region, which are generally the first in the world to adopt advanced technology. Additionally, compared to 83% in 2019, 90% of North Americans will have internet access by 2025-end, which is why regional businesses are spending heavily on digital marketing.

Table of Contents

Chapter 1. Research Background

  • 1.1 Research Objectives
  • 1.2 Market Definition
  • 1.3 Research Scope
    • 1.3.1 Market Segmentation by Type
    • 1.3.2 Market Segmentation by Deployment Type
    • 1.3.3 Market Segmentation by Enterprise
    • 1.3.4 Market Segmentation by Industry
    • 1.3.5 Market Segmentation by Region
    • 1.3.6 Analysis Period
    • 1.3.7 Market Data Reporting Unit
      • 1.3.7.1 Value
  • 1.4 Key Stakeholders

Chapter 2. Research Methodology

  • 2.1 Secondary Research
    • 2.1.1 Paid
    • 2.1.2 Unpaid
  • 2.2 Primary Research
    • 2.2.1 Breakdown of Primary Research Respondents
      • 2.2.1.1 By region
      • 2.2.1.2 By industry participant
      • 2.2.1.3 By company type
  • 2.3 Market Size Estimation
  • 2.4 Data Triangulation
  • 2.5 Currency Conversion Rates
  • 2.6 Assumptions for the Study

Chapter 3. Executive Summary

  • 3.1 Voice of Industry Experts/KOLs

Chapter 4. Introduction

  • 4.1 Definition of Market Segments
    • 4.1.1 By Type
      • 4.1.1.1 Solution
        • 4.1.1.1.1 Digital marketing content management
        • 4.1.1.1.2 Web experience management
        • 4.1.1.1.3 Mobile & social media content management
        • 4.1.1.1.4 Digital asset management
        • 4.1.1.1.5 Content analytics
        • 4.1.1.1.6 Web creation and editing tools
      • 4.1.1.2 Service
        • 4.1.1.2.1 Implementation
        • 4.1.1.2.2 Training & support
        • 4.1.1.2.3 Consulting
    • 4.1.2 By Deployment Type
      • 4.1.2.1 Cloud
      • 4.1.2.2 On-premises
    • 4.1.3 By Enterprise
      • 4.1.3.1 Large enterprises
      • 4.1.3.2 SMEs
    • 4.1.4 By Industry
      • 4.1.4.1 Media & entertainment
      • 4.1.4.2 Retail & consumer goods
      • 4.1.4.3 Education
      • 4.1.4.4 Healthcare
      • 4.1.4.5 Travel & hospitality
      • 4.1.4.6 BFSI
      • 4.1.4.7 Government
      • 4.1.4.8 Telecom & IT
      • 4.1.4.9 Others
  • 4.2 Value Chain Analysis
  • 4.3 Market Dynamics
    • 4.3.1 Trends
      • 4.3.1.1 Increasing focus on marketing
      • 4.3.1.2 Increasing investment in AI
    • 4.3.2 Drivers
      • 4.3.2.1 Multi-channel customer experience management
      • 4.3.2.2 Growing demand for digital marketing solutions
      • 4.3.2.3 Increasing adoption of customer engagement strategies
      • 4.3.2.4 Impact analysis of drivers on market forecast
    • 4.3.3 Restraints
      • 4.3.3.1 High implementation and licensing cost of WCM
      • 4.3.3.2 Impact analysis of restraints on market forecast
    • 4.3.4 Opportunities
      • 4.3.4.1 Technological advancements in LCMS
      • 4.3.4.2 Increasing content volume on websites
  • 4.4 Impact of COVID-19 on Web Content Management Market
    • 4.4.1 Current Scenario
    • 4.4.2 COVID-19 Scenario
    • 4.4.3 Factors Affecting the Market Growth
    • 4.4.4 Future Scenario
  • 4.5 Porter's Five Forces Analysis

Chapter 5. Global Market Size and Forecast

  • 5.1 By Type
    • 5.1.1 By Solution
    • 5.1.2 By Service
  • 5.2 By Deployment Type
  • 5.3 By Enterprise
  • 5.4 By Industry
  • 5.5 By Region

Chapter 6. North America Market Size and Forecast

  • 6.1 By Type
    • 6.1.1 By Solution
    • 6.1.2 By Service
  • 6.2 By Deployment Type
  • 6.3 By Enterprise
  • 6.4 By Industry
  • 6.5 By Country

Chapter 7. Europe Market Size and Forecast

  • 7.1 By Type
    • 7.1.1 By Solution
    • 7.1.2 By Service
  • 7.2 By Deployment Type
  • 7.3 By Enterprise
  • 7.4 By Industry
  • 7.5 By Country

Chapter 8. APAC Market Size and Forecast

  • 8.1 By Type
    • 8.1.1 By Solution
    • 8.1.2 By Service
  • 8.2 By Deployment Type
  • 8.3 By Enterprise
  • 8.4 By Industry
  • 8.5 By Country

Chapter 9. LATAM Market Size and Forecast

  • 9.1 By Type
    • 9.1.1 By Solution
    • 9.1.2 By Service
  • 9.2 By Deployment Type
  • 9.3 By Enterprise
  • 9.4 By Industry
  • 9.5 By Country

Chapter 10. MEA Market Size and Forecast

  • 10.1 By Type
    • 10.1.1 By Solution
    • 10.1.2 By Service
  • 10.2 By Deployment Type
  • 10.3 By Enterprise
  • 10.4 By Industry
  • 10.5 By Country

Chapter 11. Major Markets

  • 11.1 U.S. Market Revenue, by Industry
  • 11.2 U.K. Market Revenue, by Industry
  • 11.3 Germany Market Revenue, by Industry
  • 11.4 China Market Revenue, by Industry
  • 11.5 India Market Revenue, by Industry

Chapter 12. Competitive Landscape

  • 12.1 List of Players and Their Offerings
  • 12.2 Market Share Analysis of Key Players
  • 12.3 Competitive Benchmarking of Key Players
  • 12.4 Global Strategic Developments of Key Players
    • 12.4.1 Mergers & Acquisitions
    • 12.4.2 Product Launches
    • 12.4.3 Partnerships
    • 12.4.4 Client Wins

Chapter 13. Company Profiles

  • 13.1 Oracle Corporation
    • 13.1.1 Business Overview
    • 13.1.2 Product and Service Offerings
    • 13.1.3 Key Financial Summary
  • 13.2 International Business Machines (IBM) Corporation
    • 13.2.1 Business Overview
    • 13.2.2 Product and Service Offerings
    • 13.2.3 Key Financial Summary
  • 13.3 OpenText Corporation
    • 13.3.1 Business Overview
    • 13.3.2 Product and Service Offerings
    • 13.3.3 Key Financial Summary
  • 13.4 Adobe Inc.
    • 13.4.1 Business Overview
    • 13.4.2 Product and Service Offerings
    • 13.4.3 Key Financial Summary
  • 13.5 SDL plc
    • 13.5.1 Business overview
    • 13.5.2 Product and service offerings
    • 13.5.3 Key Financial Summary
  • 13.6 Microsoft Corporation
    • 13.6.1 Business Overview
    • 13.6.2 Product and Service offerings
    • 13.6.3 Key Financial Summary
  • 13.7 Acquia Inc.
    • 13.7.1 Business Overview
    • 13.7.2 Product and Service Offerings
  • 13.8 Sitecore Corporation A/S
    • 13.8.1 Business Overview
    • 13.8.2 Product and Service Offerings
  • 13.9 Episerver Inc.
    • 13.9.1 Business Overview
    • 13.9.2 Product and Service Offerings
  • 13.10 Rackspace US Inc.
    • 13.10.1 Business Overview
    • 13.10.2 Product and Service Offerings
  • 13.11 e-Spirit Inc.
    • 13.11.1 Business Overview
    • 13.11.2 Product and Service Offerings
  • 13.12 Percussion Software Inc.
    • 13.12.1 Business Overview
    • 13.12.2 Product and Service Offerings
  • 13.13 Kentico Software
    • 13.13.1 Business Overview
    • 13.13.2 Product and Service Offerings
  • 13.14 ANGLER Technologies India Pvt. Ltd.
    • 13.14.1 Business Overview
    • 13.14.2 Product and Service Offerings
  • 13.15 Contentful GmbH
    • 13.15.1 Business Overview
    • 13.15.2 Product and Service Offerings
  • 13.16 Crownpeak Technology Inc.
    • 13.16.1 Business Overview
    • 13.16.2 Product and Service Offerings

Chapter 14. Appendix

  • 14.1 Abbreviations
  • 14.2 Sources and References
  • 14.3 Related Reports