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アフリカ・中東のマルチプレイ:価格割引と付加価値サービスが主要なオペレーター戦略

Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies

発行 GlobalData 商品コード 382856
出版日 ページ情報 英文 35 Pages
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アフリカ・中東のマルチプレイ:価格割引と付加価値サービスが主要なオペレーター戦略 Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies
出版日: 2016年10月31日 ページ情報: 英文 35 Pages
概要

アフリカ・中東地域のマルチプレイ市場は、2015年末に1,130万世帯に達し、2020年末までには2,840万世帯まで拡大すると見られています。市場は、CAGR (複合年間成長率) で、20.3%の成長が予測されています。

当レポートでは、アフリカ・中東のマルチプレイ市場について調査分析し、市場状況、主要促進要因、価値提案、ケーススタディなど、体系的な情報を提供しています。

イントロダクション:地域のマルチプレイ市場状況

  • 市場状況
  • アフリカ・中東のマルチプレイ
  • 規制の枠組み

主要促進要因としての技術:マルチプレイの機会を開く

  • マルチプレイのビジネスアプローチ
  • マルチプレイ状況のFttH/B

オペレーター向けマルチプレイの価値提案

  • マルチプレイの価値提案
  • マルチプレイ価格の価値提案
  • マルチプレイ製品差別化の価値提案
  • マルチプレイ高品質の顧客サービスの価値提案

市場の詳細:ケーススタディ

  • 南アフリカ:Telkom
  • モロッコ:Maroc Telecom
  • UAE:Etisalat

結論:主な調査結果と提言

付録

目次
Product Code: TC00012IR

Summary

Globally, operators are striving to develop new revenue streams, increase margins and ARPS, retain existing customers and reduce churn. Multiplay bundle services, combining traditional telecom services such as fixed voice, fixed broadband, pay-TV and mobile services, is one of the strategies being adopted by operators in AME to reach these goals. Operators in AME are still highly focused on attracting customers to multiplay bundles through aggressive pricing discounts. However, operators are starting to develop value-added services that can integrate with their multiplay offers as they aim to provide unique experiences to customers.

Key Findings

At year-end 2015, the AME region registered 11.3m multiplay households and will reach 28.4m by year-end 2020, witnessing a CAGR of 20.3%. Multiplay adoption growth will be mainly driven by South Africa, Israel, UAE, Saudi Arabia and Qatar, buoyed by high fixed broadband and pay-tv penetration in the region.

Multiplay services have a limited presence across AME region due to underdeveloped fixed broadband infrastructure and low fixed penetration rates in most of the countries.

Most operators in are primarily focused on price discount as value proposition to promote their multiplay offerings. However, operators are increasingly starting to enhance their multiplay offerings by integrated it with innovative value-added services.

Synopsis

  • Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies' is a Telecom Insider by Pyramid Research, provides an executive-level overview of the multiplay services market in the AME region, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the multiplay services market, analyzing key trends on fixed-mobile convergence, assessing business models and pricing strategies and evaluating market players. It provides in-depth analysis of the following:
  • Market size and forecast: a look at the total market size and forecast for multiplay services in Africa and Middle East.
  • Multiplay value proposition: an analysis of the value proposition models that operators implemented in order to foster their multiplay services offer and attract customers.
  • Case studies: this section details the key findings regarding competitive analysis, product offering, pricing strategy, and strategic actions that operators are developing to enhance customer experience of multiplay service users.

Reasons To Buy

  • This Telecom Insider helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the multiplay services market in Africa and Middle based on insights directly from local market players
  • The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.
  • The broad but detailed perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging telecoms market.
  • The competitive landscape and the major players are given extra attention, enabling local players or prospective market entrants to gain the insight they need.
  • The report brings several case studies that showcase the business model that operators are implementing regarding multiplay services, triple bundles and fixed-mobile convergence services

Table of Contents

  • Introduction: Regional multiplay market context
    • Market context
    • Multiplay in AME
    • Regulatory framework
  • Technology as main drivers: unlocking multiplay opportunities
    • Multiplay business approach
    • FTTH/B in the multiplay context
  • Multiplay value propositions for operators
    • Multiplay value proposition
    • Multiplay pricing value proposition
    • Multiplay product differentiation value proposition
    • Multiplay high quality of customer service value proposition
  • Market details: Case studies
    • South Africa: Telkom
    • Morocco: Maroc Telecom
    • UAE: Etisalat
  • Conclusions: Key findings and recommendations
  • Appendix: Acronyms and definitions

List of Exhibits

  • EXHIBIT 1: FIXED BROADBAND AND PAY-TV PENETRATION MATRIX, SELECTED COUNTRIES, AME, 2016
  • EXHIBIT 2: MULTIPLAY HOUSEHOLDS BY TYPE OF BUNDLE, AME, 2016
  • EXHIBIT 3: MULTIPLAY MARKETS BY REGION, 2015 VS. 2020
  • EXHIBIT 4: TOTAL MULTIPLAY SERVICES REVENUE, AME, 2014-2020
  • EXHIBIT 5: AVERAGE MONTHLY PAY-TV SPEND, SELECTED COUNTRIES, AME, 2015 VS. 2020
  • EXHIBIT 6: SELECTED MULTIPLAY BUSINESS APPROACHES, AME
  • EXHIBIT 7: FTTH/B EVOLUTION AND CAGR, SELECTED COUNTRIES, AME, 2016 VS. 2021
  • EXHIBIT 8: MULTIPLAY PORTFOLIO, SELECTED OPERATORS, AMERICAS, 2016
  • EXHIBIT 9: OPERATOR'S KEY VALUE PROPOSITION FOR MULTIPLAY, SELECTED OPERATORS, AME, 2016
  • EXHIBIT 10: UNBUNDLED VS. BASIC BUNDLED PRICING STRATEGY, SELECTED OPERATORS, AME, JULY 2016
  • EXHIBIT 11: THE NEW MULTIPLAY MODEL, 2016
  • EXHIBIT 12: CONVERGENCE ROAD MAP, 2016
  • EXHIBIT 13: CUSTOMER JOURNEY FOR MULTIPLAY SERVICES, 2016
  • EXHIBIT 14: STRATEGIC CUSTOMER SERVICE ACTIONS FROM SELECTED OPERATORS, AME, 2016
  • EXHIBIT 15: KEY FACTS, MULTIPLAY OFFERING, TELKOM, SOUTH AFRICA, 2016
  • EXHIBIT 16:TELKOM SOUTH AFRICA PRICING AND PROMOTION BUNDLING MODEL, SOUTH AFRICA, 2016
  • EXHIBIT 17:MULTIPLAY USER EXPERIENCE STRATEGY, TELKOM, SOUTH AFRICA, 2016
  • EXHIBIT 18:KEY FACTS, MULTIPLAY OFFERING, MAROC TELECOM, MOROCCO, 2016
  • EXHIBIT 19:PRICING AND PROMOTION BUNDLING MODEL, MAROC TELECOM, MOROCCO, 2016
  • EXHIBIT 20:MULTIPLAY USER EXPERIENCE STRATEGY, MAROC TELECOM, MOROCCO, 2016
  • EXHIBIT 21:KEY FACTS, MULTIPLAY OFFERING, ETISALAT, UAE, 2016
  • EXHIBIT 22:PRICING AND PROMOTION BUNDLING MODEL, ETISALAT, UAE, 2016
  • EXHIBIT 23:MULTIPLAY USER EXPERIENCE STRATEGY, ETISALAT, UAE, 2016
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