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市場調査レポート

オーストラリアの通信市場:NBNで導入レベルを促進、地域の競合企業に対抗

Australia: National Broadband Network to Boost Adoption Levels to Match Regional Peers

発行 Pyramid Research, Inc. 商品コード 305945
出版日 ページ情報 英文 27 Pages
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オーストラリアの通信市場:NBNで導入レベルを促進、地域の競合企業に対抗 Australia: National Broadband Network to Boost Adoption Levels to Match Regional Peers
出版日: 2014年06月18日 ページ情報: 英文 27 Pages
概要

オーストラリアにおける全国ブロードバンドネットワーク(NBN)は、2019年に完了が予定されています。

当レポートでは、オーストラリアの通信市場について調査分析し、市場動向、規制環境、競合動向のほか、固定およびモバイル分野の詳細な競合分析を提供し、WiMAX、IPTV、VoIPなど、新技術やサービスの市場導入などについて、体系的な情報を提供しています。

エグゼクティブサマリー

市場と競合企業の概要

  • 地域におけるオーストラリアの状況
  • 経済的・人口統計的・政治的な背景
  • 規制環境
  • 需要のプロファイル
  • サービスの進化
  • 競合情勢
  • 主要企業

セグメント分析

  • モバイルサービス
  • 固定サービス
  • 有料TV

機会の確認

目次
Product Code: TC0243MR

'Australia: National Broadband Network to Boost Adoption Levels to Match Regional Peers,' a new Country Intelligence Report by Pyramid Research, offers a precise, incisive profile of Australia's mobile and fixed telecommunications and pay-TV markets based on comprehensive proprietary data and insights from our research in the Australian market. Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony and broadband, mobile and pay-TV sectors, in addition to a review of key regulatory trends.

Key Findings

The National Broadband Network, scheduled for completion in 2019, will by that time have made FTTH/B the predominant broadband technology, up from 1% of fixed lines in 2013.

In 2013, Australia's telecom revenue of US$28.2bn was down by 5% on the previous year, largely because of sharply declining ARPS due to increasing competition. Going forward, however, mobile revenue is set to grow thanks to increasing mobile data usage and revenue, and broadband is set to boom as well.

Ongoing controversy over NBN adds great uncertainty to the final plan and its expected impacts. A revision in 2013 cut the goal to 22% of the population passed by FTTP, down from 93% of premises.

Synopsis

This report provides an executive-level overview of the telecommunications market in Australia today, with detailed forecasts of key indicators up to and including 2018. It delivers deep quantitative and qualitative insight into Australia's telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

Australia in a regional context: a review of market size and trends compared with other countries in the region.

Economic, demographic and political context in Australia.

The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.

A demand profile: analysis as well as forecasts and historical figures of service revenue from fixed telephony (including VoIP), broadband, mobile voice and data, and pay-TV markets.

The service evolution: a look at the change in the breakdown of overall revenue by fixed/pay-TV and mobile sectors and by voice, data and video between 2013 and 2018.

The competitive landscape: an examination of key trends in competition and service providers' performance, revenue market shares and expected moves over the next 18-24 months.

An in-depth sector analysis of fixed telephony and broadband services, mobile voice and data services, and pay-TV services: a quantitative analysis of service adoption trends by technology/platform as well as operator, average revenue per line/subscription and service revenue through the end of the forecast period.

Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Australia's telecommunications and pay-TV markets.

Reasons To Buy

This Country Intelligence Report helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of Australia's telecommunications and pay-TV markets based on insights directly from the local market players.

The report offers a wealth of data on the telecom and pay-TV markets, with the mobile and fixed segments examined in detail.

The competitive landscape and the major players are given extra attention, enabling local players or prospective market entrants to gain the insight they need.

The broad but detailed perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging telecommunications market in Australia.

The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

The report concludes with an exploration of the opportunities available in the Australia market to operators, vendors and investors.

Table of Contents

  • Executive summary
  • Market and competitor overview
  • Regional context
  • Economic, demographic and political context
  • Regulatory environment
  • Demand profile
  • Service evolution
  • Competitive landscape
  • Major market players

    Segment analysis

  • Mobile services
  • Fixed services
  • Pay-TV
  • Identifying opportunities
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