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市場調査レポート

パーソナルクラウド:オペレーターにとっての戦略的な義務 - 競合市場動向、予測およびオペレーターのビジネスモデル

The Personal Cloud: A Strategic Imperative for Operators - Competitive Market Trends, Forecasts and Operator Business Models

発行 Pyramid Research, Inc. 商品コード 299154
出版日 ページ情報 英文 65 Pages
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パーソナルクラウド:オペレーターにとっての戦略的な義務 - 競合市場動向、予測およびオペレーターのビジネスモデル The Personal Cloud: A Strategic Imperative for Operators - Competitive Market Trends, Forecasts and Operator Business Models
出版日: 2014年04月10日 ページ情報: 英文 65 Pages
概要

パーソナルクラウドの数はこの2年間で60%増加し、2013-2018年間はCAGR25%で成長すると予測されています。Apple, Dropbox, Google および Microsoft が市場を支配しており、合わせて85%以上のパーソナルクラウドアカウントを所有しています。2014年末までに、世界の全オペレーターの半数以上がパーソナルクラウドサービスを開始すると見込まれています。パーソナルクラウドサービスはオペレータへサービスを差別化する多くのメリットと機会を提供します。

当レポートでは、世界のパーソナルクラウド市場について詳細に調査し、今後5年間の市場予測、市場の現況、主要オペレーターのポジショニング、ビジネスモデル、パーソナルクラウドサービスの発展、KDDIの詳細なケーススタディ、およびパーソナルクラウドの見解に関するネットワークオペレーターのオンライン調査結果などを提供しており、概略以下の構成でお届けします。

目次

図表

エグゼクティブサマリー

第1章 クラウドコンピューティング市場の背景・定義

  • クラウドコンピューティング:モデル、サービスタイプ、機能および価値命題
  • ネットワークオペレーターにとってのクラウドコンピューティング問題
  • オペレーターとクラウド:内部システム・サービスイネーブルメント
  • オペレーターとクラウド:消費者・ビジネスクラウドサービス
  • パーソナルクラウドの定義・概要

第2章 パーソナルクラウド市場の動向・企業・機会

  • パーソナルクラウド市場の発展
  • パーソナルクラウドサービス向けデバイスエコシステムの拡大
  • パーソナルクラウドサービスの進化
  • パーソナルクラウドサービスのポジショニング:プロバイダータイプ別
  • 主要パーソナルクラウドプロバイダーの比較レビュー
  • フリーミアムビジネスモデルおよび顧客転換率の調査
  • パーソナルクラウド導入予測
  • パーソナルクラウド市場シェア
  • パーソナルクラウド収益予測

第3章 ネットワークオペレーターにとってのパーソナルクラウドの機会・ポジショニング戦略

  • ネットワークオペレーター向けクラウドコンピューティングのポジショニング
  • ネットワークオペレーター向けパーソナルクラウドの戦略的価値
  • オペレーターのパーソナルクラウドサービス導入状況
  • ネットワークオペレーター向けパーソナルクラウドビジネスモデル
  • ビジネスモデルのケーススタディ:KDDIの au Smart Pass および ID
  • パーソナルクラウドサービス向けオペレーターのポジショニング
  • パーソナルクラウドサービス向けオペレーターのポジショニング:チャーンの引き下げ
  • パーソナルクラウドサービス向けオペレーターのポジショニング:アップセル
  • パーソナルクラウドサービス向けオペレーターのポジショニング:プレミアム収益
  • パーソナルクラウドサービス向けオペレーター料金戦略
  • コンテンツチャネルとしてのオペレーターのパーソナルクラウド
  • パーソナルクラウドにおけるオペレーターの差別化(セキュリティ;ID;追加デバイス/M2M)
  • 結論:オペレーターのパーソナルストレージクラウドサービスの導入動向
  • 結論:オペレーターにとっての強い長期的可能性を持つパーソナルクラウド

第4章 オペレーターの調査結果

  • オペレーターの調査範囲・手法
  • パーソナルクラウドサービス導入状況
  • パーソナルクラウドvs.基本装置
  • パーソナルクラウドサービスのメリットを把握する・ARPUへの影響
  • パーソナルクラウドサービス向けの主要顧客セグメント
  • 競合企業ランキング・競合ポジショニング戦略
  • パーソナルクラウドサービスの導入を促進するベストプラクティス
  • デバイス・サービスをパーソナルクラウドに統合するオペレーターのスケジュール

付録

図表

目次
Product Code: TC0059MR

The ‘Personal Cloud: A Strategic Imperative for Operators’ report by Pyramid Research provides an overview of operators and cloud computing, an analysis of the personal cloud market, the results of an operator online survey about their views on personal cloud and a detailed assessment of how operators are positioning their personal cloud services.

Key Findings

The number of global personal cloud accounts has increased 60% over the past two years, and Pyramid Research expects it to grow a CAGR of 25% from 2013 to 2018.

Apple, Dropbox, Google and Microsoft dominate the market, together having over 85% of personal cloud accounts.

By the end of 2014, over half of all operators around the world will have launched a personal cloud service.

Personal cloud services offer many benefits and opportunities for operators that are well positioned to differentiate their services.

Synopsis

This report offers detailed analysis of the global personal cloud market, with market size forecasts covering the next five years. The report also provides an overview of the current status of the personal cloud market and how operators are positioning themselves within it.

In particular, it provides:

An overview of cloud computing with respect to network operators and the different ways in which they can benefit from it

Market size, growth and market shares by number of accounts, as well as a revenue forecast.

An analysis of the positioning of the major players, of the various business models and of conversion rates.

An analysis of why we believe the personal cloud opportunity is strategically important for network operators.

An analysis of the evolution and development of personal cloud services.

An analysis of the different business models available to operators including churn reduction, premium services, advertising and content distribution.

An in-depth case study of KDDI.

An analysis of the different ways in which operators can differentiate their personal cloud services, in particular integrating with other services and growth opportunities.

The results of an online survey of network operators about their views on personal cloud.

Reasons To Buy

This report will highlight to the reader the importance of the personal cloud market, and why we believe operators need to look at the opportunity as a strategic imperative.

This report provides the reader with an understanding of how cloud computing impacts operators after which it provides a deep understanding of the personal cloud market.

The reader will gain an understanding of the competitive landscape, how the major players position themselves compared to the operators.

The analysts have placed a significant emphasis on the business models available to operators, providing examples from around the world which demonstrate different approaches and ways to position these services.

The analysts have furthermore placed a lot of emphasis on showing how operators can differentiate their services and why they are uniquely positioned to make the most of this opportunity. This includes looking at three related services which can be integrated with personal clouds which further highlight their strategic importance and the potential for increasing loyalty in high value segments.

Section 4 provides the results of an online survey of network operators' views and expectations of personal cloud services from around the world.

Table of Contents

Table of contents

Table of exhibits

Executive summary

Section 1: Cloud computing market context and definitions

  • Cloud computing: Models, service types, features and value proposition
  • Cloud computing proposition for network operators
  • Operators and the cloud: Internal systems and service enablement
  • Operators and the cloud: Consumer and business cloud services
  • Personal cloud definition and overview

Section 2: Personal cloud market trends, players and opportunity

  • Personal cloud market development
  • Expanding device ecosystem for personal cloud services
  • Evolution of personal cloud services
  • Positioning of personal cloud services by provider type
  • Comparative review of major personal cloud providers
  • Examination of the freemium business model and conversion rates
  • Personal cloud adoption forecast
  • Personal cloud market shares
  • Personal cloud revenue forecast

Section 3: Personal cloud opportunity and positioning strategies for network operators

  • Positioning cloud computing for network operators
  • Strategic value of personal cloud for network operators
  • Operator personal cloud service deployment status
  • Personal cloud business models for network operators
  • Business model case study: KDDI's au Smart Pass and ID
  • Operator positioning for personal cloud services
  • Operator positioning for personal cloud services: Lowering churn
  • Operator positioning for personal cloud services: Upselling
  • Operator positioning for personal cloud services: Premium revenue
  • Operator pricing strategies for personal cloud services
  • The operator personal cloud as a content channel
  • Operator differentiation in personal clouds (security; identification; additional devices/M2M)
  • Bottom line: Adoption trends of operators' personal storage cloud services
  • Bottom line: personal cloud has strong long term potential for operators

Section 4: Operator survey results

  • Operator survey scope and methodology
  • Personal cloud service deployment status
  • Personal cloud versus primary device
  • Perceived benefits of personal cloud services and Impact on ARPU
  • Main customer segments for personal cloud services
  • Competitor rankings and competitive positioning strategies
  • Best practices for driving adoption of personal cloud services
  • Operator timeline for the integration of devices and services into the personal cloud

Appendixes

  • Companies mentioned
  • Sources and related research
  • About Pyramid Research

Table of exhibits

  • Telecom operators and cloud for internal use
  • Orange France: Positioning of cloud services in consumer and business markets
  • Personal cloud functions and the device ecosystem
  • Timeline for the development of the personal cloud market
  • Population penetration of devices and personal cloud accounts
  • Connected device ecosystem for personal cloud services
  • Services and devices operators plan to integrate into personal cloud services
  • Evolution of personal cloud to multiple clouds
  • Evolution of personal cloud to cloud OS
  • Mapping of major personal cloud services
  • Review of personal cloud service offerings
  • Free-to-paid conversion rate estimates
  • Global personal cloud adoption, 2011-2018
  • Market shares of personal cloud accounts, 2011-2013
  • Personal cloud revenue and revenue per account, 2011-2018
  • Telecom operators and the cloud
  • Personal cloud versus primary device
  • The interplay of services, devices and access
  • Status of operator personal cloud services
  • KDDI au Smart Pass
  • NTT Osusume pack featuring optional cloud capacity
  • Overview of KDDI's au Smart Pass and ID
  • Japanese operator mobile churn, Q1 2012 to Q4 2013
  • Free storage capacity operator market shares by mobile subscriptions in France, 2011 and 2013
  • SingTel cloud storage options
  • TIM cloud storage options
  • Maxis Loker storage pricing
  • Additional storage pricing, per gigabyte for 20-30GB
  • Orange Poland tiered offers
  • Orange Spain tiered offers
  • KDDI's Smart TV box and TV stick
  • Verizon's growing TV assets
  • Telefónica's TU Go service
  • Swisscom mobile ID service
  • Adding M2M devices to operator personal cloud
  • AT&T Locker service and device portfolio
  • Portion of Verizon postpaid retail subscriptions on Share Everywhere plan
  • Maxis' mobile surveillance architecture
  • Maxis' Fotogic app
  • Adoption of operator personal clouds: percentage of subscriptions after launch
  • Survey respondent breakdown by operator type (n=26)
  • Size of consumer vs. business cloud
  • Deployment status of operator personal cloud services
  • Importance of personal cloud versus primary device
  • Key benefits of personal cloud services for operators
  • Impact of personal cloud services on ARPU
  • Personal cloud service market segment adoption and willingness to pay
  • Ranking of competitors by perceived level of competitive threat for personal cloud services
  • Effective operator differentiation approaches
  • Effective ways to increase the adoption of personal cloud services
  • Services and devices operators plan to integrate into personal cloud services
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