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市場調査レポート

ドイツの通信市場

Germany: Consolidation, Convergence and Next Generation Networks and Services Will Drive Healthy Competition.

発行 Pyramid Research, Inc. 商品コード 285153
出版日 ページ情報 英文 33 Pages
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ドイツの通信市場 Germany: Consolidation, Convergence and Next Generation Networks and Services Will Drive Healthy Competition.
出版日: 2015年10月24日 ページ情報: 英文 33 Pages
概要

当レポートでは、ドイツの通信市場について調査分析し、市場動向、規制環境、競合動向のほか、固定およびモバイル分野の詳細な競合分析を提供し、WiMAX、IPTV、VoIPなど、新技術やサービスの市場導入についても検証して、概略以下の構成でお届けいたします。

エグゼクティブサマリー

市場と競合企業の概要

  • 地域におけるドイツの状況
  • 経済的・人口統計的・政治的な背景
  • 規制環境
  • 需要のプロファイル
  • サービスの進化
  • 競合情勢
  • 主要企業

セグメント分析

  • モバイルサービス
  • 固定サービス
  • 有料TV

機会の確認

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: TC0315MR

Summary

Germany is the second largest telecom market in term of telecom service revenue behind the UK. The existing high urbanization and literacy levels, and its affluence in the European region owing to its strong economic performances, makes Germany an attractive market for the telecommunication services. The market is characterized by intense competition amongst the several operators, competing for competing on triple-play services, with the leading telcos namely Deutsche Telekom and Vodafone Germany- competing aggressively for quad-play services. LTE subscribers will account for nearly 58% of the total mobile subscriptions by 2020, driven by increased expansion of LTE networks, wider availability of cheaper 4G devices and attractive packages to stimulate adoption. The telecom market continues to undergo a significant wave of consolidation with the acquisition of select telcos like Kabel Deutschland, Versatel, E-Plus beginning June 2013.

Key Findings

Germany's telecom service revenue is expected to return to growth in 2015 mainly driven by mobile services and further expansion of the pay-TV market.

LTE will move beyond early-adopter status and subscriptions will grow to 74.6m by year-end 2020, driven by increased expansion of LTE networks, wider availability of cheaper 4G devices and attractive data packages.

Broadband penetration will increase to 41.7% of the population by year-end 2020, driven by broader network availability, growth in the business segment, and some residential voice-only households moving to double-play packages.

The pay-TV market in Germany will add 3.2m pay-TV subscriptions through 2020 mainly due to the estimated growth of IPTV bundled with DSL/fiber broadband.

Synopsis

"Germany: Consolidation, Convergence and Next Generation Networks and Services Will Drive Healthy Competition." provides an executive-level overview of the telecommunications market in Germany today, with detailed forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the telecom market of Germany, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

It provides in-depth analysis of the following:

Germany in a regional context; a comparative review of market size and trends with that of other countries in the region.

Economic, demographic and political context in Germany.

The regulatory environment and trends; a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.

A demand profile; analysis as well as forecasts and historical figures of service revenue from fixed telephony (including VoIP), broadband, mobile voice and data, and pay-TV markets.

The service evolution; a look at the change in the breakdown of overall revenue by fixed/pay-TV and mobile sectors and by voice, data and video in the current year as well as the end of the forecast period.

The competitive landscape; an examination of key trends in competition and service providers' performance, revenue market shares and expected moves over the next 18-24 months.

An in-depth sector analysis of fixed telephony and broadband services, mobile voice and data services, and pay-TV services; a quantitative analysis of service adoption trends by technology/platform as well as operator, average revenue per line/subscription and service revenue through the end of the forecast period.

Main opportunities; this section details the near-term opportunities for operators, vendors and investors in telecommunications and pay-TV markets of Germany.

Reasons To Buy

Gain an understanding of the current business strategies and future trends of the German telecommunications and pay-TV market, service providers and key opportunities based on insights directly from the local market players in a concise format.

Provides an overview of the factors behind ongoing and upcoming trends in German mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and build proactive growth strategies to meet customer's demand.

Offers a broad but detailed perspective of the market to facilitate the telecom industry players succeed in the challenging telecommunications market in Germany.

Provides an insight on the competitive landscape and the major players in the markets, for the local players or prospective market entrants.

The presentation quality allows it to be turned into presentable material immediately, keeping in view the requirements for an executive-level audience.

Contains a summarized section for the opportunities available in the German market to operators, vendors and investors.

Table of Contents

  • Executive summary
  • Market and competitor overview
    • Regional context
    • Economic, demographic and political context
    • Regulatory environment
    • Demand profile
    • Service evolution
    • Competitive landscape
    • Major market players
  • Segment analysis
    • Mobile services
    • Fixed services
    • Pay-TV
  • Identifying opportunities
    • Overall market opportunities

List of Figures

  • Germany telecom market size and growth prospects in a regional context, 2015E 5
  • Country indicators
  • Regulatory structure and policy
  • Major telecommunications policy issues
  • Germany communications market revenue (in US$), 2013-2020
  • Segment revenue CAGRs (in US$), 2015-2020
  • Germany communications market revenue (in €), 2013-2020
  • Segment revenue CAGRs (in €), 2015-2020
  • Segment revenues 2013-2020
  • Service revenue mix: voice, data and video, 2015, 2020
  • Service revenue mix: fixed and mobile, 2015, 2020
  • Service revenue by operator, 2015
  • Key telecom market players
  • Major telecommunications market players
  • Mobile subscriptions and penetration, 2013-2020
  • Key mobile market indicators, 2015
  • Mobile data revenue mix, 2015, 2020
  • Total ARPS; data percentage of total ARPS, 2013-2020
  • Mobile market shares by subscriptions, 2013-2020
  • Mobile subscriptions by technology family, 2013-2020
  • Fixed-line penetration of population, 2013-2020
  • Key fixed market indicators, 2015
  • Fixed voice revenue, 2013-2020
  • Internet revenue, 2013-2020
  • Fixed market shares by service, 2015
  • Fixed access lines by technology, 2015, 2020
  • Pay-TV subscriptions by technology, 2013-2020
  • Opportunities in the Germany telecommunications market
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