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市場調査レポート

台湾における通信市場

Taiwan: Declining Revenues Spur Operators Toward Converged Fixed-Mobile and Media Platforms

発行 Pyramid Research, Inc. 商品コード 277587
出版日 ページ情報 英文 31 Pages
納期: 即日から翌営業日
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台湾における通信市場 Taiwan: Declining Revenues Spur Operators Toward Converged Fixed-Mobile and Media Platforms
出版日: 2016年04月29日 ページ情報: 英文 31 Pages
概要

当レポートでは、台湾の通信市場について調査分析し、市場動向、規制環境、競合動向のほか、固定およびモバイル分野の詳細な競合分析を提供しています。

エグゼクティブサマリー

市場と競合企業の概要

  • 地域における台湾の状況
  • 経済的・人口統計的・政治的な背景
  • 規制環境
  • 需要のプロファイル
  • サービスの進化
  • 競合情勢
  • 主要企業

セグメント分析

  • モバイルサービス
  • 固定サービス
  • 有料TV

機会の確認

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: TC0437MR

Summary

'Taiwan: Declining Revenues Spur Operators Toward Converged Fixed-Mobile and Media Platforms,' a new Country Intelligence Report by Pyramid Research, offers a precise, incisive profile of Taiwan's mobile and fixed telecommunications and mobile markets based on comprehensive proprietary data and insights from our research in the Taiwan market. Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile sectors, as well as a review of key regulatory trends.

Key Findings

In 2015, Taiwan's telecom market generated service revenue of US$13.9bn, or 2.63% of the country's GDP. The mobile voice and mobile data segments were the most important contributors to telecom service revenue, accounting for 53.1% of service revenue in 2015. However, despite increasing demand for high-speed data services, service revenue will decline gradually over the forecast period. Pyramid Research projects Taiwan's revenue from telecom services will sink to $12.9bn by 2020. The decrease in both mobile and fixed voice services continues to be a drag on telecom service revenue.

We project overall service revenue to decline at a 1.4% CAGR from 2015 to 2020. The fixed/mobile revenue split will be inclined toward mobile services over the forecast period. Increasing competition in the mobile data space will drive operators to offer innovative bundled services at competitive prices and to invest in network upgrades to increase their subscriber base.

Taiwan's telecom market has remained stable over the past few years. Chunghwa Telecom is the market leader in IPTV, fixed and mobile markets, while China Network Systems (CNS) leads the cable TV segment. The telecom market is expected to remain highly competitive over the next five years as operators enter into strategic partnerships to strengthen their market position.

Over the forecast period, operators will be concentrating on providing an integrated platform of mobile Internet, broadband and multimedia-on-demand (MoD) services in line with the Digital Convergence Policy Initiative from the regulator. Operators are positioning themselves to serve the growing demand for data by building strategic partnerships with vendors. For instance, Chunghwa Telecom partnered with Alcatel-Lucent to use their G.fast and GPON technology to deploy FTTx infrastructures and promote near-gigabit services. Additionally, operators are in the process of launching OTT services to add value through content.

Synopsis

This report provides an executive-level overview of the telecommunications market in Taiwan today, with detailed forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into Taiwan's telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

Regional context: telecom market size and trends in Taiwan compared with other countries in the region.

Economic, demographic and political context in Taiwan.

The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.

A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony (including VoIP), broadband, mobile voice and mobile data markets.

Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2012 to 2020.

The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.

Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Taiwan's telecommunications markets

Reasons To Buy

This Country Intelligence Report offers a thorough, forward-looking analysis of Taiwan's telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.

Accompanying Pyramid Research's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Taiwan's mobile communications, fixed telephony/VoIP and broadband markets, including the evolution of service provider market shares.

With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Taiwan's telecommunications markets.

The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Taiwan.

Table of Contents

Executive summary

Market and competitor overview

Regional context

Economic, demographic and political context

Regulatory environment

Demand profile

Service evolution

Competitive landscape

Major market players

Segment analysis

Mobile services

Fixed services

Pay-TV

Identifying opportunities

Overall market opportunities

List of Tables

Taiwan telecom market size and growth prospects in a regional context, 2015E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Taiwan communications market revenue , 2013-2020, US$

Segment revenue CAGRs, 2015-2020, US$

Segment revenues 2013-2020

Service revenue mix: voice, data and video, 2015, 2020

Service revenue mix: fixed and mobile, 2015, 2020

Service revenue by operator, 2015

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2013-2020

Key mobile market indicators, 2015

Mobile data revenue mix, 2015, 2020

Total mobile ARPS; data percentage of total mobile ARPS, 2013-2020

Mobile market shares by subscriptions, 2013-2020

Mobile subscriptions by technology family, 2013-2020

Mobile subscriptions by technology generation, 2013-2020

Fixed-line penetration of population, 2013-2020

Key fixed market indicators, 2015

Fixed voice revenue, 2013-2020

Internet revenue, 2013-2020

Fixed market shares by service, 2015

Fixed access lines by technology, 2015, 2020

Pay-TV subscriptions by technology, 2013-2020

Opportunities in the Taiwan telecommunications market

List of Figures

Taiwan telecom market size and growth prospects in a regional context, 2015E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Taiwan communications market revenue , 2013-2020, US$

Segment revenue CAGRs, 2015-2020, US$

Segment revenues 2013-2020

Service revenue mix: voice, data and video, 2015, 2020

Service revenue mix: fixed and mobile, 2015, 2020

Service revenue by operator, 2015

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2013-2020

Key mobile market indicators, 2015

Mobile data revenue mix, 2015, 2020

Total mobile ARPS; data percentage of total mobile ARPS, 2013-2020

Mobile market shares by subscriptions, 2013-2020

Mobile subscriptions by technology family, 2013-2020

Mobile subscriptions by technology generation, 2013-2020

Fixed-line penetration of population, 2013-2020

Key fixed market indicators, 2015

Fixed voice revenue, 2013-2020

Internet revenue, 2013-2020

Fixed market shares by service, 2015

Fixed access lines by technology, 2015, 2020

Pay-TV subscriptions by technology, 2013-2020

Opportunities in the Taiwan telecommunications market

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