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インターネット&モバイル技術によるTV産業の変化

TV Anywhere - How the Internet and Mobile Technologies Will Change the Pay-TV Industry

発行 Pyramid Research, Inc. 商品コード 128757
出版日 ページ情報 英文 71 Pages
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インターネット&モバイル技術によるTV産業の変化 TV Anywhere - How the Internet and Mobile Technologies Will Change the Pay-TV Industry
出版日: 2010年10月27日 ページ情報: 英文 71 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、IPTVおよびインターネットTV市場の変化の過程と現状について調査分析し、インターネットTVの成長牽引因子、各種課題、技術・ソフトウェア・デバイスの進化、各種ビジネスモデル、マネタイズ化の手段、各種提携の例などをまとめ、概略以下の構成でお届けいたします。

イントロダクション

第1章 インターネットTVの成長牽引因子と課題

  • インターネットTVの成長牽引因子
    • 有料TVおよびブロードバンド市場の進化と既存企業への影響
    • 消費者需要のパターン
    • インターネットによる新規市場参入企業:コンテンツ・消費者向けデバイス・実現技術プロバイダー
    • 長期的市場機会
  • 技術・ソフトウェア・デバイスの進化
    • インターネットおよびIPネットワークのデリバリーフレームワーク
    • 消費者用デバイス
    • ソフトウェア
    • 利用可能帯域の進化
    • マルチスクリーンのためのコンテンツの処理
    • 単一の目的のための通信プラットフォーム設計とマルチサービスプラットフォームへの発展
    • コストを削減しながら複数のサービスサイロを管理するためのサービスデリバリープラットフォーム設計
    • マルチスクリーン広告
  • インターネットTVの課題
    • 広告収益に関する懸念
    • デバイスの混乱
    • コンテンツの利用と制御
    • 規制上の課題
      • ネットの中立性
      • メディアの所有
      • プライバシー
      • 消費者向けデバイス
      • コンテンツへの地域・ローカルアクセス
      • 知的財産権

第2章 インターネットTVのビジネスモデル

  • インターネットTVの代替的デリバリー法
    • 技術状況
    • ピュアプレイインターネットTVデリバリー
      • インターネットTVのネットワークデリバリーインフラ:CDN・P2P
      • レート適応ストリーミング
      • インターネットTV用クライアントサイド技術
    • ハイブリッドデリバリー
      • ハイブリッドTVのクライアントサイド技術
      • ハイブリッドデリバリーのネットワークサイド
  • インターネットTVのデリバリープロバイダー
    • インターネットTVの各種タイプ
    • ウェブ対応PCとCE機器のデリバリー
    • 自社専用の消費者向けデバイスのデリバリー
    • 自己完結型のインターネットビデオエコシステム
    • 新しいハイブリッドTVのデリバリー
      • 有料TVのハイブリッド
      • インターネットTVのハイブリッド
    • その他のインターネットビデオの代替
  • インターネットTVのマネタイズ化
    • 広告ベース
    • レンタル料
    • 購入料
    • プリペイドプラン
    • 広告収益の共有
  • 提携
    • Microsoft & Netflix
    • Google & AppleからGoogle vs. Appleへ
    • Adobe & Intel

第3章 インターネットTV:有料TVエコシステムへの影響

関連資料

目次

Is Internet-delivered TV and video content (IPTV) emerging as a threat to traditional pay-TV? In truth, IPTV, in the form that has matured over the past decade, has simply become another type of pay-TV. Like cable and direct-to-home satellite TV before it, IPTV involves the delivery of high-quality video content to a captive consumer device over a managed network, except that some or all of the content is delivered using broadband Internet Protocol access. The fact is that IPTV, as a set of technologies, represents both a threat and an opportunity for all legacy pay-TV operators, regardless of whether they are cable operators, satellite providers, ISPs or even telcos that offer the TV portion of triple plays by reselling satellite services.

In TV Anywhere, Pyramid Research analyzes trends and strategies related to IPTV, which include how emerging Internet TV and established pay-TV offerings are both parts of a broader market dynamic that places content providers, Internet access providers, pay-TV service providers and even consumer electronics suppliers together as collaborators and competitors, sometimes both at once. It analyzes technological and behavioral trends for viewing content on a wide variety of devices, describes and compares the latest devices and software for delivering and distributing content and examines Internet TV business models in detail. Developments and opportunities related to the growth and implications of Internet TV for all of the players are also discussed in the report.

TV Anywhere is an up-to-the-moment analysis of the swiftly changing Internet TV environment, focusing on a variety of conventional, hybrid and new technologies that are creating new business models.

Key findings include:

  • The services that we currently call pay-TV and Internet TV (or, more accurately, Internet-delivered video) will grow to resemble one another more and more, as viable business models emerge and mature, and as content owners become comfortable that the technical obstacles constraining video quality, multi-device delivery and antipiracy security continue to fall away.
  • Consumer devices that have traditionally had distinct single purposes - such as TVs, mobile phones, PCs, disc players and game consoles - are becoming Internet-enabled, multifunctional and are evolving toward similar video functionality.
  • Despite growing similarity, some differences between pay-TV and Internet TV will remain. Some features and use cases do not translate from one device environment to another.
  • For a complete list of Key Findings in this report download Report Excerpt

Key Questions Answered

  • Will the Internet entirely disrupt traditional broadcast and pay-TV (including IPTV), or will they coexist?
  • Who are the key Internet video/TV players? How do they make money?
  • Which of the various Internet TV monetization models have worked best to date?
  • For a complete list of Key Questions Answered in this report download Report Excerpt

Target audience

Mobile Operators:

This report will help you think through ways to capture a greater share of mobile payments revenue by understanding customer needs and learning lessons from less-than-successful mobile payment rollouts by other operators.

Investors:

Discover the state of the market for Internet TV and a multitude of opportunities for investing in this quickly emerging market.

Vendors and hardware manufacturers:

Learn how companies are partnering and competing to gain footholds and advantages in Internet TV.

Media professionals:

Get an inside look at state-of-the-art developments in advertising, consumer video devices and audience metrics.

Companies mentioned in this report:

  • ADB Global
  • ADB Technologies
  • Akamai
  • Alcatel-Lucent
  • Amino Communications
  • AOL Time Warner
  • Apple
  • AT&T
  • Avail-TVN
  • BBC
  • BitGravity
  • BlackArrow
  • Blockbuster
  • Bouygues Telecom
  • Boxee

Table of Contents

Table of contents

Table of exhibits

Companies mentioned

Acronyms and abbreviations

Executive summary

Introduction

  • Key questions this report answers include the following:

Section 1: Internet TV drivers and challenges

  • 1.1.1 The evolution of pay-TV and broadband markets and implications for existing players
  • 1.1.2 Consumer demand patterns
  • 1.1.3 New market entrants enabled by the Internet: Content companies, consumer device providers and providers of enabling technologies
  • 1.1.4 Long tail opportunity
  • Internet and IP network delivery frameworks
  • 1.2.1 Consumer devices
  • 1.2.2 Software
  • 1.2.3 Advances in available bandwidth
  • 1.2.4 Content processing for multiple screens
  • 1.2.5 Communications platforms designed for one purpose are maturing into multiservice platforms
  • 1.2.6 Service delivery platforms designed to manage multiple service silos as one, while reducing costs
  • 1.2.7 Multi-screen advertising
  • 1.3.1 Advertising revenue concerns
  • 1.3.2 Device clutter
  • 1.3.3 Content availability and control
  • 1.3.4 Regulatory matters
  • Net neutrality
  • Media ownership
  • Privacy
  • Consumer devices
  • Regional and local access to content
  • Intellectual property

Section 2: Internet TV business models

  • 2.1.1 Technology situation
  • 2.1.2 Pure-play Internet TV delivery
  • Internet TV network delivery infrastructure: CDNs and P2P
  • Rate-adaptive streaming
  • Client-side technologies for Internet TV
  • 2.1.3 Hybrid delivery
  • Client-side technologies for hybrid TV
  • The network side of hybrid delivery
  • 2.2.1 Types of Internet TV
  • 2.2.2 Delivery to Web-enabled PCs and consumer electronics devices
  • 2.2.3 Delivery to captive purpose-built consumer device
  • 2.2.4 Self-contained Internet video ecosystems
  • 2.2.5 Emerging hybrid TV delivery
  • Pay-TV hybrids
  • Internet TV hybrids
  • 2.2.6 Other Internet Video alternatives
  • 2.3.1 Ad-based
  • 2.3.2 Pay to rent
  • 2.3.3 Pay to own
  • 2.3.4 Prepaid plans
  • 2.3.5 Ad revenue-sharing
  • 2.4.1 Microsoft & Netflix
  • 2.4.2 “Google & Apple” transitions to “Google vs. Apple”
  • 2.4.3 Adobe & Intel

Section 3: Implications of Internet TV for the pay-TV ecosystem

Related resources

Table of exhibits

  • Exhibit 1: Any-to-any-over-any
  • Exhibit 2: The digital media and video-enabled personal communications landscape of 2010
  • Exhibit 3: The Long Tail effect for Netflix
  • Exhibit 4: One view of bandwidth requirements of the connected home
  • Exhibit 5: Network evolution to 100Mbps and beyond
  • Exhibit 6: Video formats required in a multiplay service environment
  • Exhibit 7: Video processing requirements in an advanced multiplay deployment
  • Exhibit 8: Motorola's Medios
  • Exhibit 9: Generic diagram of a content delivery network
  • Exhibit 10: Hulu Internet TV service (user interface)
  • Exhibit 11: Vuze Internet TV service (user interface)
  • Exhibit 12: The BBC iPlayer Internet TV player
  • Exhibit 13: BSkyB Sky Player for Microsoft Xbox 360
  • Exhibit 14: Roku Internet TV set-top box
  • Exhibit 15: ZillionTV set-top box
  • Exhibit 16: Apple iTunes Store
  • Exhibit 17: Apple TV
  • Exhibit 18: Entone Janus Hybrid STB and Internet TV gateway
  • Exhibit 19: Sezmi hybrid IP/Internet TV + over-the-air receiver
  • Exhibit 20: The Internet TV and pay-TV partner ecosystem and their enabling technologies
  • Exhibit 21: Netflix via Microsoft Windows Media Center (PC)
  • Exhibit 22: Netflix via Microsoft Windows Mobile
  • Exhibit 23: The range of video delivery models
  • Exhibit 24: Range of IP-delivered video options and their relative value

Companies mentioned

  • ADB Global
  • ADB Technologies
  • Akamai
  • Alcatel-Lucent
  • Amino Communications
  • AOL Time Warner
  • Apple
  • AT&T
  • Avail-TVN
  • BBC
  • BitGravity
  • BlackArrow
  • Blockbuster
  • Bouygues Telecom
  • Boxee
  • British Telecom
  • BSkyB
  • Cablevision
  • Canoe Ventures
  • CBS
  • Cisco Systems
  • Clearwire
  • Comcast
  • comScore
  • Cox Communications
  • Dartybox
  • Deutsche Telekom
  • DigiBoo
  • DISH Network
  • EchoStar
  • EdgeCast
  • Enron Corp
  • Ensequence
  • Entone Technologies
  • Ericsson
  • Facebook
  • Fisher Communications
  • Fox Broadcasting Company
  • France Telecom
  • General Electric
  • Google
  • Hulu
  • Humax
  • Iliad SFR
  • Lala
  • LG Electronics
  • Limelight Networks
  • LinkedIn
  • Logitech
  • Microsoft
  • Mitsubishi
  • Motion Picture Association of America
  • Motorola
  • National Amusements
  • Nationphone
  • NBC Universal
  • Net Ratings
  • Netflix
  • Netgem
  • Neuf Cegetel
  • News Corp
  • Nielsen Claritas
  • Nielsen Company
  • NXP
  • Pando Networks
  • Panther Networks
  • Paramount
  • PCCW
  • Philips
  • Quantcast
  • Qwest Communications
  • Rogers
  • Roku
  • Rovi
  • Sagem
  • Samsung
  • SeaChange International
  • Sezmi
  • Sigma Designs
  • Sky Broadcasting
  • Sling Media
  • Sony
  • SpotXchange
  • Sungale
  • TalkTalk
  • Telefonica
  • The Walt Disney Company
  • thePlatform
  • ThinkAnalytics
  • Time Warner
  • Twitter
  • Verizon
  • Viacom
  • Virgin Media
  • Visible World
  • Vivendi
  • Vudu
  • WideOpenWest
  • Widevine Technologies
  • Yahoo
  • YouTube
  • YouView
  • ZillionTV
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