表紙
市場調査レポート

ロシアにおける食品雑貨小売市場

Grocery retail in Russia 2015

発行 PMR 商品コード 336171
出版日 ページ情報 英文 104 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
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ロシアにおける食品雑貨小売市場 Grocery retail in Russia 2015
出版日: 2015年05月31日 ページ情報: 英文 104 Pages
概要

2014年現在、ロシアの小売市場の約65%を食品雑貨市場が占めています。目下の経済危機にも関わらず、食品雑貨の小売市場の存在が小売業全体の成長を促進しています。ロシア国内の食品雑貨小売店の大半が国内系の企業で、また大半が複数の店舗を展開・運営しています。ロシアの食品雑貨小売市場は地域性が高く、上位企業20社のうち全ての連邦管区に店舗を展開を達成できた企業はまだありません。

当レポートでは、ロシアの食品雑貨小売市場の最新動向と将来展望について分析し、市場の全体的環境や成長見通し、近年の主な動きや課題、流通チャネル構造、大手企業の展開状況・市場シェア、主要企業のプロファイルなどについて調査・推計しております。

目次

  • 分析手法
  • エグゼクティブ・サマリー
  • マクロ経済の動向
    • 現状分析
    • 直近の動向見通し
    • 中期的な市場動向の見通し (今後5年間分)
    • 小売取引額
    • 小売ネットワーク
    • 食品雑貨類の全体的な消費状況
  • ロシアの食品雑貨市場:市場規模と成長率
  • 市場の傾向
    • 政治的・マクロ経済的状況
    • 経済危機への対応策
    • 消耗品の供給状況
    • 価格水準の上昇
    • 消費者行動の変化
    • 大手企業は複数の店舗を運営
    • 企業合併・買収 (M&A)
    • 小売チェーン店の拡張
    • フランチャイズ方式の人気
  • 流通チャネル
    • ディスカウントストア
    • ハイパーマーケット
    • スーパーマーケット
    • コンビニエンスストア
    • 現金問屋
    • 代替的な小売販売チャネル
    • オンライン小売チャネル
    • ガソリンスタンド
  • 大手企業
    • ロシア各地における大手食品雑貨小売店のシェア
  • 主要企業のプロファイル
    • Magnit
    • X5 Retail Group
    • Auchan Group
    • Dixy Group
    • O'Key Group
    • Metro Group
    • Lenta
    • Spar Russia
    • Sedmoy Kontinent
    • Element-Trade
    • Intertorg
    • Maria-Ra
    • Giperglobus
    • Gorodskoy Supermarket
    • Rewe Group
    • Optovik
    • Grinn Corporation
    • Supermarket Kirovsky
    • Magnolia
    • Sistema RegionMart

図表一覧

目次

This timely report includes a complex analysis of the grocery retail market in Russia during the years 2011-2014, as well as forecasts for development in 2015-2020. It presents data and analysis describing the value and unique characteristics of the market, including all main sales channels and segments.

This publication provides the total value of goods sold in Russian grocery stores, as well as food and food products sold in additional distribution channels. The fresh produce and FMCG assortment, as well as other products sold in grocery stores, are included. The report describes the most important trends observed on this market and the key factors affecting its development, and provides profiles of leading players active on the market.

This document provides fresh data and analysis regarding

  • The value and growth experienced in the Russian grocery retail market during 2011-2014
  • Value data and analysis of key market channels, including: hypermarkets, supermarkets, discounters, convenience stores, cash-and-carry stores, independent stores and online sales
  • Forecasts for market value during the period 2015-2020
  • Descriptions of the most important trends visible on the market
  • Identification of the main economic factors influencing market growth
  • Profiles of the largest players active on this market.

Key questions addressed in this report include

  • What is the current value of the grocery retail market in Russia?
  • What do experts predict will occur in terms of market dynamics in Russian grocery retail over the next few years?
  • What is expected in terms of development of each of the market's main channels in the years ahead?
  • Which grocery retail channels are predicted to experience the most growth during the forecast period?
  • Which are the largest and most prolific retailers on the Russian market?
  • Which trends are most visible on this market?
  • What are the major factors expected to impact market growth?

Gain access to exclusive data and details on

  • Current value of the grocery retail market in Russia; plus value and growth rate forecasts for 2015-2020
  • Value of the top sales channels in Russian grocery retail
  • Powerful market trends, with analysis of their expected impacts on market growth in the coming year
  • Leading grocery retail companies - as presented in detailed profiles that include store counts and financial data.

Did you know that

  • As of 2014, grocery market accounted for almost 65% of the whole Russian retail market
  • It is one of the main growth drivers for retail market despite the ongoing crisis
  • Majority of grocery retailers in Russia is of domestic origin
  • Most of the largest retailers has stores in more than one format
  • None of the 20 largest retailers is present in all federal districts of Russia.

Companies analyzed in this report

AB Daily, AB Market, Alfa-Trade, Auchan, Abrau Durso, Auchan Atak, Auchan City, Auchan Group, Auchan Sad, Azbuka Vkusa, Bigbox, Billa, Bristol, Chibis, Da!, Da-Mart, Deshevo, Dixy, Dixy Group, Doma Vkusnee, Dymov.

This report is a valuable resource when

  • Beginning new business operations on Russia's grocery retail market
  • Devising a corporate strategy for development
  • Conducting an analysis of the competition
  • Planning and executing mergers and acquisitions
  • Estimating the potential for growth on this market
  • Identifying the most promising distribution channels on the market.

This report was developed for

  • Producers and distributors of grocery and FMCG products
  • Companies currently engaged in Russia's grocery retail market
  • Businesses considering market entry
  • Firms providing consulting, research and analysis services
  • Government institutions, embassies, universities and research institutes
  • Chambers of commerce, trade and industry organisations
  • Financial institutions (banks, brokerage houses, investment funds).

Extract from this report

  • In 2014, grocery retail sales in Russia increased as measured in the local currency; however, in euro terms, due to the rouble's depreciation, a drop in market value was seen.
  • The Russian grocery retail market is still dominated by alternative retailers. Modern retail channels accounted for around 30% of the market in 2014.
  • The 20 largest retailers operated about 20,000 stores at the end of 2014.
  • The top player on the market, by both sales value and number of stores, is Magnit.
  • Since the beginning of the crisis, certain changes in consumers' behaviour have taken place, as the prices' growth and reduction of incomes resulted in decreasing purchasing power of Russians.

Market commentary by expert

“In the report covering grocery retail in Russia, PMR thoroughly analysed this market, taking into consideration especially effects of current crisis in relations between Russia and western countries, as well as the country's economic problems. We assessed how they influenced retailers' situation and plans, suppliers' position and consumers' behaviour. Despite the toughening economic situation in Russia, the grocery market increased in 2014, and was one of the main growth drivers for the country's retail market.” Bartosz Bolecki, Retail and FMCG Market Analyst.

Table of Contents

  • Methodology
  • Executive summary
  • Macroeconomic overview
    • Assessment of 2014
    • Forecast for 2015
    • Mid-term outlook for 2016-2020
    • Value of retail trade
    • Retail network
    • General overview of grocery consumption
  • Value and growth of the grocery market in Russia
  • Market trends
    • Political and macroeconomic situation
    • Anti-crisis measures
    • Sourcing of supplies
    • Price level increase
    • Changes in consumer behaviour
    • Largest retailers operate more than one store format
    • Growing popularity of private labels
    • Mergers and acquisitions
    • Expansion of retail chains
    • Popularity of franchising
  • Channels of distribution
    • Discounters
    • Hypermarkets
    • Supermarkets
    • Convenience stores
    • Retail sales of cash and carry segment
    • Alternative channels
    • Online channel
    • Petrol station stores
  • Top players
    • Geographical coverage of grocery retailers in Russia
  • Profiles of top players
    • Magnit
    • X5 Retail Group
    • Auchan Group
    • Dixy Group
    • O'Key Group
    • Metro Group
    • Lenta
    • Spar Russia
    • Sedmoy Kontinent
    • Element-Trade
    • Intertorg
    • Maria-Ra
    • Giperglobus
    • Gorodskoy Supermarket
    • Rewe Group
    • Optovik
    • Grinn Corporation
    • Supermarket Kirovsky
    • Magnolia
    • Sistema RegionMart

List of Graphs

  • Value (RUB bn) and growth (%, y-o-y) of retail sales in Russia, 2011-2020
  • Breakdown of retail sales in Russia (%), 2011-2020
  • Structure of food retail sales in Russia (%), by product category, 2013
  • Structure of non-food retail sales in Russia (%), by product category, 2013
  • Share in retail turnover in Russia (%), by trade organisation, 2014
  • Number of retail stores and size of total sales area (‘000 m2) in Russia, 2011-2014
  • Structure of monthly spending for households per capita in Russia (%), 2013
  • Value (RUB bn) and change (%) of the grocery market in Russia, 2011-2020
  • Price increases of selected products and product groups in Russia (%, y-o-y), 2014
  • Shares of large-area grocery distribution channels in the grocery market in Russia, by sales value (%), 2011-2020
  • Growth of grocery retail distribution channels in the grocery market in Russia (%), 2011-2020
  • Value (RUB bn) and change (%) of the discounter channel in Russia, 2011-2020
  • Value (RUB bn) and change (%) of the hypermarket channel in Russia, 2011-2020
  • Value (RUB bn) and change (%) of the supermarket channel in Russia, 2011-2020
  • Value (RUB bn) and change (%) of the convenience channel in Russia, 2011-2020
  • Value (RUB bn) and change (%) of the C&C channel in Russia, 2011-2020
  • Value (RUB m) and change (%) of alternative grocery channels in Russia, 2011-2020
  • Estimated size (RUB bn) and growth rate (%) of the grocery online channel, 2011-2020
  • Estimated size (RUB bn) and growth rate (%) of sales of petrol station stores, 2011-2020

List of Tables

  • Selected statistics for the retail grocery market in Russia, 2011-2015
  • Main macroeconomic indicators for Russia, 2011-2020
  • Number of open-air markets and trade spaces in markets in Russia (‘000), 2011-2013
  • Subjective assessment of the financial condition of households in Russia (%), 2011-Q1 2015
  • Average yearly consumption of selected foodstuffs in Russia, 2011-2013
  • Average monthly consumption per capita of basic grocery categories in Russia (RUB), 2013
  • Overview of the grocery market in Russia, 2011-2020
  • Economic factors influencing growth of the grocery market in Russia, 2014-2020
  • Large grocery companies offering more than one retail format in Russia, 2015
  • Selected private labels of the largest Russian grocery retailers, April 2015
  • M&A deals in grocery retail segment in Russia, January 2014-April 2015
  • Growth of store counts per channel in Russia (%), 2014 vs 2013
  • Shares of grocery retail distribution channels in the grocery market in Russia (%), 2011-2020
  • Value of grocery retail distribution channels in the grocery market in Russia (RUB bn), 2011-2020
  • Number of grocery stores in different grocery distribution channels in Russia (‘000), 2011-2015
  • Average yearly sales per grocery stores in various grocery distribution channels in Russia (RUB m), 2011-2015
  • Number of grocery stores per one million inhabitants in Russia, 2011-2015
  • Number of inhabitants per one grocery store in Russia (‘000), 2011-2015
  • General information about individual discounter chains in Russia, 2015
  • Comparison of key statistics for individual discounter chains in Russia, 2014
  • Sales value for individual discounter chains in Russia (RUB m), 2011-2015
  • Sales growth for individual discounter chains in Russia (%), 2011-2015
  • Grocery market share for individual discounter chains in Russia (%), 2011-2015
  • Discounter segment share for individual discounter chains in Russia (%), 2011-2015
  • Number of stores for individual discounter chains in Russia, 2011-2015
  • Average yearly sales per store for individual discounter chains in Russia (RUB m), 2011-2015
  • General information about individual hypermarket chains in Russia, 2015
  • Comparison of key statistics for individual hypermarket chains in Russia, 2014
  • Sales value for individual hypermarket chains in Russia (RUB m), 2011-2015
  • Sales growth for individual hypermarket chains in Russia (%), 2011-2015
  • Grocery market share for individual hypermarket chains in Russia (%), 2011-2015
  • Hypermarket segment share for individual hypermarket chains in Russia (%), 2011-2015
  • Number of stores for individual hypermarket chains in Russia, 2011-2015
  • General information about selected supermarket chains in Russia, 2015
  • Comparison of key statistics for selected supermarket chains in Russia, 2014
  • Sales value for selected supermarket chains in Russia (RUB m), 2011-2015
  • Sales growth for selected supermarket chains in Russia (%), 2011-2015
  • Grocery market share for selected supermarket chains in Russia (%), 2011-2015
  • Supermarket segment share for selected supermarket chains in Russia (%), 2011-2015
  • Number of stores for selected supermarket chains in Russia, 2011-2015
  • Average yearly sales per store for selected supermarket chains in Russia (RUB m), 2011-2015
  • General information about selected convenience chains in Russia, 2015
  • Comparison of key statistics for selected convenience chains in Russia, 2014
  • Sales value for selected convenience chains in Russia (RUB m), 2011-2015
  • Sales growth for selected convenience chains in Russia (%), 2011-2015
  • Grocery market share for selected convenience chains in Russia (%), 2011-2015
  • Convenience segment share for selected convenience chains in Russia (%), 2011-2015
  • Number of stores for selected convenience chains in Russia, 2011-2015
  • Average yearly sales per store for selected convenience chains in Russia (RUB m), 2011-2015
  • General information about selected C&C chains in Russia, 2015
  • Comparison of key statistics for selected C&C chains in Russia, 2014
  • Sales value for selected C&C chains in Russia (RUB m), 2011-2015
  • Sales growth for selected C&C chains in Russia (%), 2011-2015
  • Grocery market share for selected C&C chains in Russia (%), 2011-2015
  • C&C segment share for selected C&C chains in Russia (%), 2011-2015
  • Number of stores for selected C&C chains in Russia, 2011-2015
  • Average yearly sales per store for selected C&C chains in Russia (RUB m), 2011-2015
  • Selected online grocery stores in Russia, 2015
  • General information about top 20 companies and trade groups in Russia, 2014
  • Comparison of key statistics for top 20 companies and trade groups operating on the grocery retail market in Russia, 2014
  • Sales value of top 20 companies and trade groups in Russia (RUB bn), 2011-2015
  • Sales value of top 20 companies and trade groups in Russia (€ m), 2011-2015
  • Sales growth of top 20 companies and trade groups in Russia (%), 2011-2015
  • Grocery market share of top 20 companies and trade groups in Russia (%), 2011-2015
  • Number of stores of top 20 companies and trade groups in Russia, 2011-2015
  • Average yearly sales per store for top 20 companies and trade groups in Russia (RUB m), 2011-2015
  • Store counts of selected retailers, by Russian federal districts, 2014
  • Number of hypermarkets of selected retailers, by Russian federal districts, 2014
  • Number of discount stores of selected retailers, by Russian federal districts, 2014
  • Number of supermarkets of selected retailers, by Russian federal districts, 2014
  • Selected grocery retailers in Russia, by presence in federal districts, 2014
  • Key data for Magnit in Russia, 2011-2015
  • Key data for X5 Retail Group in Russia, 2011-2015
  • Key data for Auchan in Russia, 2011-2015
  • Auchan Group's hypermarket retail formats in Russia, March 2015
  • Key data for Dixy Group in Russia, 2011-2015
  • Store count of brands operated by Dixy in Russia, March 2015
  • Key data for O'Key Group in Russia, 2011-2015
  • Key data for Metro Group in Russia, 2011-2015
  • Key data for Lenta in Russia, 2011-2015
  • Key data for Spar in Russia, 2011-2015
  • Key data for Sedmoy Kontinent in Russia, 2011-2015
  • Key data for Element-Trade in Russia, 2011-2015
  • Key data for Intertorg in Russia, 2011-2015
  • Key data for Maria-Ra in Russia, 2011-2015
  • Key data for Giperglobus in Russia, 2011-2015
  • Key data for Gorodskoy Supermarket in Russia, 2011-2015
  • Key data for Rewe Group in Russia, 2011-2015
  • Key data for Optovik in Russia, 2011-2015
  • Store count of brands operated by Optovik in Russia, April 2015
  • Key data for Grinn Corporation in Russia, 2011-2015
  • Key data for Supermarket Kirovsky in Russia, 2011-2015
  • Key data for Magnolia in Russia, 2011-2015
  • Key data for Sistema RegionMart in Russia, 2011-2015
  • Store count of brands operated by Sistema RegionMart in Russia, April 2015
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