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市場調査レポート

中東欧の化粧品小売業 (2015年):市場分析と発展予測 (2015〜2020年)

Cosmetics retail market in Central Europe 2015 Market analysis and development forecasts for 2015-2020

発行 PMR 商品コード 328483
出版日 ページ情報 英文 212 Pages
納期: 即日から翌営業日
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中東欧の化粧品小売業 (2015年):市場分析と発展予測 (2015〜2020年) Cosmetics retail market in Central Europe 2015 Market analysis and development forecasts for 2015-2020
出版日: 2015年04月15日 ページ情報: 英文 212 Pages
概要

中東欧諸国の化粧品小売業の流通構造を検証すると、チェコやブルガリアでは薬局が最大の流通チャネルとなっている一方、ハンガリーでは直接販売が最大となっています。市場成長率にも各国でばらつきがあり、ハンガリーでは市場成長率の回復が見られる一方、スロバキアでは新規出店件数が減少傾向にあります。

当レポートでは、中東欧諸国 (計6ヶ国) における化粧品小売業について分析し、地域全体のマクロ経済プロファイルや化粧品市場の規模・構造、各国市場の最新動向と将来展望、国レベルのマクロ動向とその影響度、流通チャネルの発達状況、主要企業のプロファイル、製品セグメント別の詳細動向などを調査・考察しております。

調査手法

エグゼクティブサマリー

基本的なマクロ経済・人口統計指標

  • 国内総生産(GDP)
    • 民間消費
  • インフレーション
  • 失業
  • 賃金
  • 人口統計

中欧の化粧品小売市場

  • 市場の規模と発展
  • 市場の特性と動向
  • 中欧の最大手の化粧品小売業者

ブルガリアの化粧品小売市場

  • マクロ経済の概要
    • 市場状況
    • 将来見通し
    • 中期的展望 (今後5年間分)
  • 市場の規模と発展
  • 市場動向
  • 最大手の化粧品小売業者
  • 主要企業のプロファイル (上位5社)
  • 流通チャネル
    • 大型食料品店
    • 化粧品店
    • 直接販売
    • 薬局
    • インターネット
  • 市場セグメント
    • シャワー用ジェル
    • ボディローション
    • 防臭剤
    • ベビーケア製品
    • フェイスケア化粧品
    • ヘアケア化粧品

チェコの化粧品小売市場

ハンガリーの化粧品小売市場

ポーランドの化粧品小売市場

ルーマニアの化粧品小売市場

スロバキアの化粧品小売市場

図表一覧

目次

Survey the retail markets for cosmetics in Central European countries by reviewing this detailed yet comprehensive collection of data, insightful analysis and revealing forecasts for markets in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia . It supplies in-depth information about the leading regional cosmetics retail companies as well as consumer preferences and purchasing habits.

Learn about market value , key cosmetics distribution channels and the trends predicted to have the most significant impacts on market development in the years ahead.

Subject matter of this report includes...

  • Profiles of the top cosmetics retailers in each of the six included CE countries that include financial information and number of stores
  • Macroeconomic and demographic updates and the effects of changes on the regional cosmetics industry
  • Forecasts for and analyses of the market's key distribution channels in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia
  • Trend updates and analyses of the resulting impacts on cosmetics markets in each country
  • Expert analysis of the CE cosmetics market , its structure and growth prospects
  • Consumer viewpoints on cosmetics : popular outlets, purchasing patterns and preferences
  • Product groups in the highest demand throughout the region.

Locate the answers to these questions and more...

  • Which cosmetics chains operating in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia are the largest?
  • What do market forecasts say about the development of the Central European cosmetics market?
  • What unique prospects and barriers to growth are presented to businesses by the Central European retail market for cosmetics?
  • What is the value of the cosmetics retail market in Central Europe and in each of the six countries covered by this report?
  • What are the predicted values of these markets in 2020?
  • How are current trends expected to influence market development in the months ahead?
  • What are the values and prospects for growth of individual cosmetics retail distribution channels in each of the six countries covered by this report?

Gain a new market perspective with exclusive content...

  • Corporate viewpoint - explore detailed profiles that describe value, operations and expansion plans of major CE cosmetics chains
  • Macroeconomic and demographic descriptions of each country and the implications for the retail cosmetics markets
  • Market valuation of cosmetics retail markets, segments and distribution channels in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia
  • Market news and analysis focused on the cosmetics retail industry in each country and across the region
  • Comprehensive forecasts that predict development of the overall cosmetics retail market in Central Europe, in each country, and in each segment and channel of distribution.

Did you know...

  • The three leading players on the Czech cosmetics market are all drugstore chains.
  • A peculiarity of the Bulgarian market is a very high share of pharmacies.
  • After a period of decline, sales of cosmetics increased in Hungary in 2014 in terms of volume.
  • The fastest sales growth in Poland is observed for make-up cosmetics.
  • The Romanian market is particularly competitive in the direct selling channel.
  • The number of newly opened cosmetics stores slowed down on the Slovak market in 2014.

Companies analyzed in this report...

101 Drogerie, Amway, Avon, B&B Collection, beauty zone, Dayli, Diva Center, dm drogerie markt, Douglas, Emil Krajcik, FAnn Parfumerie, Forever Living Products, Hebe, Ivis, Jeronimo Martins Drogerie i Farmacja, Kendra beauty cosmetics, Kerdos Group, Lilly Drogerie, L'Occitane, Marionnaud, Mary Kay, Midio, Muller Drogeria, Natura, Notos Bulgaria, Oriflame, p.k. Solvent, Pavel Herel, Polbita, Pretty shop, Refan, Rossmann, Sephora, Super-Pharm, Teta Drogerie, Tevos Drogerie, The Body Shop, Veselina - Bis, Vianni, Yves Rocher

This resource is targeted to the needs of...

  • Companies that provide necessary support products and services to cosmetics retailers in CE countries
  • Business and financial consultants
  • Manufacturers and distributors of retail cosmetics operating in Central Europe or planning to enter the market
  • Market analysts and research specialists
  • Trade groups and government agencies.

Use this document to...

  • Analyse the similarities and differences between cosmetics retail markets in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia
  • Take informed decisions based upon the astute analysis, financial data and forecasts for growth presented within
  • Evaluate the performance of competitors and calculate their specific market shares
  • Keep current with the market and respond to predicted changes
  • Develop and follow winning strategies for corporate growth in this market
  • Provide appropriate products and services to cosmetics retailers operating on the Central European markets.

Extract from this report

  • Rossmann is the clear leader of the cosmetics market in CE with nearly a 17% market share.
  • The Czech market is the most mature and saturated among the CE countries; Czechs spend the largest amount on cosmetics per capita.
  • The Romanian cosmetics market is characterised by the strong position of the large-area grocery stores channel, including hypermarket, supermarket and discount chains.

Market commentary by expert

"In the past few years, consumers of cosmetics in CE became price-sensitive as a result of more difficult market conditions. They are looking for discounts and promotions. At the same time, they expect higher product quality and additional store services. Also, brand loyalty remains low in the region.

Drugstore chains have strengthened their position in all the countries in the region. In most mature markets, in the Czech Republic and Poland, apart from opening new stores, specialised retailers have been optimising their networks, upgrading stores and improving their portfolios. Competition on the cosmetics market intensifies, since low-price channels (grocery discount stores and online stores) are gaining popularity as places for cosmetics purchases. "

Patrycja Nalepa ,

Senior Retail Analyst

Table of Contents

Methodology

Executive summary

  • Cosmetics retail market in Central Europe
  • Cosmetics retail market in Bulgaria
  • Cosmetics retail market in the Czech Republic
  • Cosmetics retail market in Hungary
  • Cosmetics retail market in Poland
  • Cosmetics retail market in Romania
  • Cosmetics retail market in Slovakia

Key macroeconomic and demographic indicators

  • Gross domestic product
    • Private consumption
  • Inflation
  • Unemployment
  • Wages
  • Demographics

Cosmetics retail market in Central Europe

  • Market size and development
  • Market characteristics and trends
  • Largest cosmetics retailers in Central Europe

Cosmetics retail market in Bulgaria

  • Macroeconomic overview
    • Market condition in 2014
    • Outlook for 2015
    • Medium-term outlook for 2016-2020
  • Market size and development
  • Market trends
  • Top cosmetics retailers
  • Profiles of selected players
    • dm
    • Avon
    • Lilly Drogerie
    • Douglas
    • Oriflame
  • Distribution channels
    • Large-area grocery stores
    • Cosmetics stores
    • Direct selling
    • Pharmacies
    • Internet
  • Market segments
    • Shower gels
    • Body lotions
    • Deodorants
    • Baby care products
    • Face care cosmetics
    • Hair care cosmetics

Cosmetics retail market in the Czech Republic

  • Macroeconomic overview
    • Market condition in 2014
    • Outlook for 2015
    • Medium-term outlook for 2016-2020
  • Market size and development
  • Market trends
  • Top cosmetics retailers
  • Profiles of largest retailers
    • dm
    • Teta
    • Rossmann
    • Avon
    • Oriflame
  • Distribution channels
    • Cosmetics stores
    • Large-area grocery stores
    • Direct selling
    • Internet
    • Pharmacies
  • Market segments
    • Hair care cosmetics
    • Deodorants
    • Body care cosmetics

Cosmetics retail market in Hungary

  • Macroeconomic overview
    • Market condition in 2014
    • Outlook for 2015
    • Medium-term outlook for 2016-2020
  • Market size and development
  • Market trends
  • Top cosmetics retailers
  • Profiles of largest retailers
    • dm
    • Rossmann
    • Mueller
    • Avon
    • Oriflame
  • Distribution channels
    • Cosmetics stores
    • Large-area grocery stores
    • Direct selling
    • Pharmacies
    • Internet
  • Market segments
    • Oral care cosmetics
    • Body wash cosmetics
    • Skin care cosmetics
    • Make-up cosmetics

Cosmetics retail market in Poland

  • Macroeconomic overview
    • Market condition in 2014
    • Outlook for 2015
    • Medium-term outlook for 2016-2020
  • Market size and development
  • Market trends
  • Top cosmetics retailers
  • Profiles of selected retailers
    • Rossmann
    • Super-Pharm
    • Sephora
    • Natura
    • Douglas
  • Distribution channels
    • Cosmetics stores
    • Large-area grocery stores
    • Direct selling
    • Internet
    • Pharmacies
  • Market segments
    • Face care cosmetics
    • Hair care cosmetics
    • Make-up cosmetics
    • Body wash cosmetics
    • Dental and oral care cosmetics

Cosmetics retail market in Romania

  • Macroeconomic overview
    • Market condition in 2014
    • Outlook for 2015
    • Medium-term outlook for 2016-2020
  • Market size and development
  • Market trends
  • Top cosmetics retailers
  • Profiles of largest retailers
    • Avon
    • dm drogerie markt
    • Sephora
    • Oriflame
    • Yves Rocher
  • Distribution channels
    • Cosmetics stores
    • Large-area grocery stores
    • Direct selling
    • Pharmacies
    • Internet
  • Market segments
    • Skin care cosmetics
    • Hygienic paper products
    • Soaps
    • Dermocosmetics
    • Deodorants
    • Hair care cosmetics

Cosmetics retail market in Slovakia

  • Macroeconomic overview
    • Market condition in 2014
    • Outlook for 2015
    • Medium-term outlook for 2016-2020
  • Market size and development
  • Market trends
  • Top cosmetics retailers
  • Profiles of largest retailers
    • dm
    • 101 Drogerie
    • Teta Drogerie
    • Avon Cosmetics
    • FAnn Parfumerie
  • Distribution channels
    • Cosmetics stores
    • Large-area grocery stores
    • Direct selling
    • Internet
    • Pharmacies
  • Market segments
    • Body and hair cosmetics
    • Skin care cosmetics
    • Deodorants and antiperspirants
    • Children's cosmetics
    • Female paper hygiene
    • Hygienic paper products

Graphs

  • Value (€ m) and change (%) of the cosmetics market in Central Europe, 2011-2020
  • Value (BGN m) and growth (%) of the cosmetics market in Bulgaria, 2011-2020
  • Value (CZK m) and change (%) of the cosmetics market in the Czech Republic, 2011-2020
  • Value (HUF m) and change (%) of the cosmetics market in Hungary, 2011-2020
  • Value (PLN m) and change (%) of the cosmetics market in Poland, 2011-2020
  • Value (RON m) and change (%) of the cosmetics market in Romania, 2011-2020
  • Value (€ m) and change (%) of the cosmetics market in Slovakia, 2011-2020
  • Total GDP in Central Europe (€ bn), 2011-2020
  • GDP of the CE region, by country (€ bn, %), 2014e
  • GDP average real change in CE countries (%), 2014-2020
  • Average real change of private household consumption in CE countries (%), 2014-2020
  • Average change of CPI in CE countries (%), 2014-2020
  • Average change of average gross monthly wage in CE countries (%), 2014-2020
  • Distribution of population of CE countries ('000, %), 2014e
  • Forecasted change of total population in CE countries (%) , 2014-2020
  • Urban population in CE countries (%), 2013
  • Value (€ m) and change (%) of the cosmetics market in Central Europe, 2011-2020
  • Change in value of the cosmetics market in CE countries (%, y-o-y), 2011-2020
  • Cosmetics market size in Central Europe, by selected countries (%), 2011, 2014 and 2018
  • Cosmetics sales per capita in CE countries (€), 2011, 2014 and 2018
  • Value (BGN m) and growth (%) of the cosmetics market in Bulgaria, 2011-2020
  • Value (CZK m) and change (%) of the cosmetics market in the Czech Republic, 2011-2020
  • Value (HUF m) and change (%) of the cosmetics market in Hungary, 2011-2020
  • Value (PLN m) and change (%) of the cosmetics market in Poland, 2011-2020
  • Value (RON m) and change (%) of the cosmetics market in Romania, 2011-2020
  • Value (€ m) and change (%) of the cosmetics market in Slovakia, 2011-2020

Tables

  • Exchange rates to € in CE countries analysed, 2011-2014
  • GDP real change in CE countries (%, y-o-y, constant prices), 2011-2020
  • Private consumption in CE countries (%, y-o-y, constant prices), 2011-2020
  • CPI in CE countries (%, y-o-y), 2011-2020
  • Unemployment rate in CE countries (% of labour force), 2011-2020
  • Average gross monthly wage in CE countries (€), 2011-2020
  • Population of capitals in CE countries ('000 and % of country's total population), 2013
  • Cosmetics sales in CE countries (€ m), 2011-2020
  • Cosmetics market characteristics in CE, by country, 2014
  • Overview of the cosmetics market in CE, by country, 2015
  • Factors affecting the cosmetics market growth in CE, 2014-2020
  • Largest cosmetics retailers in Central Europe, by sales revenues (€ m), 2014
  • Largest cosmetics chains in Central Europe with regional presence, by store count, 2014
  • Largest cosmetics retailers in Central Europe by yearly sales per store (€ m), 2014
  • Macroeconomic indicators for Bulgaria, 2011-2020
  • Overview of the cosmetics market in Bulgaria, 2011-2020
  • Factors affecting the cosmetics market growth in Bulgaria, 2014-2020
  • General data for largest cosmetics retailers in Bulgaria, 2015
  • Sales revenues of top cosmetics retailers in Bulgaria (BGN m), 2011-2015
  • Market shares of top cosmetics retailers in Bulgaria (%), 2011-2015
  • Sales dynamics of top cosmetics retailers in Bulgaria (%), 2011-2015
  • Store count of top cosmetics retailers in Bulgaria, 2011-2015
  • Sales per store of top cosmetics retailers in Bulgaria (BGN m), 2011-2015
  • Key data of dm in Bulgaria, 2011-2015
  • Key data of Avon in Bulgaria, 2011-2015
  • Key data of Lilly Drogerie in Bulgaria, 2011-2015
  • Key data of Douglas in Bulgaria, 2011-2015
  • Key data for Oriflame in Bulgaria, 2011-2015
  • Estimated market share of cosmetics retail channels in Bulgaria (%), 2011-2020
  • Sales value of cosmetics retail channels in Bulgaria (BGN m), 2011-2020
  • Growth rate of cosmetics retail channels in Bulgaria (%), 2011-2020
  • Macroeconomic indicators for the Czech Republic, 2011-2020
  • Overview of the cosmetics market in the Czech Republic, 2011-2020
  • Factors affecting the cosmetics market growth in the Czech Republic, 2014-2020
  • General data for largest cosmetics retailers in the Czech Republic, 2015
  • Sales revenues of top cosmetics retailers in the Czech Republic (CZK m), 2011-2015
  • Market shares of top cosmetics retailers in the Czech Republic (%), 2011-2015
  • Sales dynamics of top cosmetics retailers in the Czech Republic (%), 2011-2015
  • Store count of top cosmetics retailers in the Czech Republic, 2011-2015
  • Sales per store of top cosmetics retailers in the Czech Republic (CZK m), 2011-2015
  • Key data of dm drogerie markt in the Czech Republic, 2011-2015
  • Key data of p.k. Solvent in the Czech Republic, 2011-2015
  • Key data of Rossmann in the Czech Republic, 2011-2015
  • Key data of Avon in the Czech Republic, 2011-2015
  • Key data of Oriflame in the Czech Republic, 2011-2015
  • Estimated market share of cosmetics retail channels in the Czech Republic (%), 2011-2020
  • Sales value of cosmetics retail channels in the Czech Republic (CZK m), 2011-2020
  • Growth rate of cosmetics retail channels in the Czech Republic (%), 2011-2020
  • Macroeconomic indicators for Hungary, 2011-2020
  • Overview of the cosmetics market in Hungary, 2011-2020
  • Factors affecting the cosmetics market growth in Hungary, 2014-2020
  • General data for largest cosmetics retailers in Hungary, 2015
  • Sales revenues of top cosmetics retailers in Hungary (HUF m), 2011-2015
  • Market shares of top cosmetics retailers in Hungary (%), 2011-2015
  • Sales dynamics of top cosmetics retailers in Hungary (%), 2011-2015
  • Store count of top cosmetics retailers in Hungary, 2011-2015
  • Sales per store of top cosmetics retailers in Hungary (HUF m), 2011-2015
  • Key data for dm in Hungary, 2011-2015
  • Key data for Rossmann in Hungary, 2011-2015
  • Key data for Mueller in Hungary, 2011-2015
  • Key data for Avon in Hungary, 2011-2015
  • Key data for Oriflame in Hungary, 2011-2015
  • Estimated market share of cosmetics retail channels in Hungary (%), 2011-2020
  • Sales value of cosmetics retail channels in Hungary (HUF m), 2011-2020
  • Annual growth rate of cosmetics retail channels in Hungary (%), 2011-2020
  • Macroeconomic indicators for Poland, 2011-2020
  • Overview of the cosmetics market in Poland, 2011-2020
  • Factors affecting the cosmetics market growth in Poland, 2014-2020
  • General data for largest cosmetics retailers in Poland, 2015
  • Sales revenues of top cosmetics retailers in Poland (PLN m), 2011-2015
  • Market shares of top cosmetics retailers in Poland (%), 2011-2015
  • Sales dynamics of top cosmetics retailers in Poland (%), 2011-2015
  • Store count of top cosmetics retailers in Poland, 2011-2015
  • Sales per store of top cosmetics retailers in Poland (PLN m), 2011-2015
  • Key data of Rossmann in Poland, 2011-2015
  • Key data of Super-Pharm in Poland, 2011-2015
  • Key data of Sephora in Poland, 2011-2015
  • Key data of Drogerie Natura in Poland, 2011-2015
  • Key data of Douglas in Poland, 2011-2015
  • Estimated market share of cosmetics retail channels in Poland (%), 2011-2020
  • Sales value of cosmetics retail channels in Poland (PLN m), 2011-2020
  • Growth rate of cosmetics retail channels in Poland (%), 2011-2020
  • Macroeconomic indicators for Romania, 2011-2020
  • Overview of the cosmetics market in Romania, 2011-2020
  • Factors affecting the cosmetics market growth in Romania, 2014-2020
  • General data for largest cosmetics retailers in Romania, 2015
  • Sales revenues of top cosmetics retailers in Romania (RON m), 2011-2015
  • Market shares of top cosmetics retailers in Romania (%), 2011-2015
  • Sales dynamics of top cosmetics retailers in Romania (%), 2011-2015
  • Store count of top cosmetics retailers in Romania, 2011-2015
  • Sales per store of top cosmetics retailers in Romania (RON m), 2011-2015
  • Key data for Avon in Romania, 2011-2015
  • Key data for dm drogerie markt in Romania, 2011-2015
  • Key data for Sephora in Romania, 2011-2015
  • Key data for Oriflame in Romania, 2011-2015
  • Key data for Yves Rocher in Romania, 2011-2015
  • Estimated market share of cosmetics retail channels in Romania (%), 2011-2020
  • Sales value of cosmetics retail channels in Romania (RON bn), 2011-2020
  • Annual growth rate of cosmetics retail channels in Romania (%), 2012-2020
  • Macroeconomic indicators for Slovakia, 2011-2020
  • Overview of the cosmetics market in Slovakia, 2011-2020
  • Factors affecting the cosmetics market growth in Slovakia, 2014-2020
  • General data for largest cosmetics retailers in Slovakia, 2015
  • Sales revenues of top cosmetics retailers in Slovakia (€ m), 2011-2015
  • Market shares of top cosmetics retailers in Slovakia (%), 2011-2015
  • Sales dynamics of top cosmetics retailers in Slovakia (%), 2011-2015
  • Store count of top cosmetics retailers in Slovakia, 2011-2015
  • Sales per store of top cosmetics retailers in Slovakia (€ m), 2011-2015
  • Key data for dm drogerie markt in Slovakia, 2011-2015
  • Key data for 101 Drogerie chain in Slovakia, 2011-2015
  • Key data for Teta drogerie chain in Slovakia, 2011-2015
  • Key data for Avon Cosmetics in Slovakia, 2011-2015
  • Key data concerning the FAnn Parfumerie in Slovakia, 2011-2015
  • Estimated market share of cosmetics retail channels in Slovakia (%), 2011-2020
  • Sales value of cosmetics retail channels in Slovakia (€ m), 2011-2020
  • Growth rate of cosmetics retail channels in Slovakia (%), 2012-2020
  • Value and volume sales of body and hair cosmetics in Slovakia, May 2012-April 2013 and May 2013-April 2014
  • Value and volume sales of skin care cosmetics in Slovakia, November 2012-October 2013 and November 2013-October 2014
  • Value and volume sales of deodorants and antiperspirants in Slovakia, May 2012-April 2013 and May 2013-April 2014
  • Value and volume sales of children's cosmetics in Slovakia, May 2012-April 2013 and May 2013-April 2014
  • Value and volume sales of liners and tampons in Slovakia, July 2012-June 2013 and July 2013-June 2014
  • Value and volume sales of hygiene paper products in Slovakia, July 2012-June 2013 and July 2013-June 2014
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