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市場調査レポート

ポーランドの付加価値・マルチメディアサービス:発展予測

Value added and multimedia services in Poland 2014. Development forecasts for 2014-2018

発行 PMR 商品コード 304684
出版日 ページ情報 英文 125 Pages
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ポーランドの付加価値・マルチメディアサービス:発展予測 Value added and multimedia services in Poland 2014. Development forecasts for 2014-2018
出版日: 2014年05月01日 ページ情報: 英文 125 Pages
概要

当レポートでは、ポーランドにおける付加価値・マルチメディアサービス市場の現況について調査し、モバイルインターネット、新たなアプリケーション、モバイルゲーム・ミュージックといったサービスの需要増加について説明しており、ポーランドの通信市場におけるモバイル・固定回線電話・有料TVセグメントを経由した付加価値・マルチメディアサービスデリバリーの調査をまとめ、今後4年間の発展予測を提供しています。

調査手法

エグゼクティブサマリー

ポーランドにおける付加価値・マルチメディアサービス市場の概要

  • 各市場セグメントの動向
    • モバイル付加価値サービス
    • プレミアム料金・割引料金サービス
    • 有料TV

モバイル付加価値サービス市場

  • 市場額・変化
  • プレミアム料金回線の登録
  • 水平市場構造
    • SMSペイメント
    • モバイルゲーム
    • 双方向性メディア
    • モバイルマーケティング
    • モバイルミュージック
    • アプリケーション
    • モバイル付加価値サービス市場のその他のセグメント
      • ナビゲーション・ロケーション
      • Eブック・モバイルプレス
      • モバイルTV
      • モバイルペイメント
      • モバイルバンキング
      • 電力販売
  • モバイル付加価値サービス市場で活動中の企業
    • 市場で活動乳の主な企業グループ
    • Digital Virgo (Avantis)
    • e-Muzyka
    • MNI (MIT)
    • NaviExpert
    • Phonesat
    • Teleaudio Dwa
    • Wind Mobile
  • モバイル付加価値サービス市場の発展予測

固定回線付加価値サービス市場

  • プレミアム料金・割引サービス市場の企業
  • プレミアム料金・割引サービス市場の額
    • プレミアム料金回線の登録
  • プレミアム料金・割引サービス市場の発展予測
  • その他:SME(中小企業)向け付加価値インターネットサービス

モバイルインターネット市場

  • 市場額・変化
  • 加入者数
  • ポーランドにおけるLTEネットワークの発展
  • モバイルインターネット市場の発展予測

有料TV市場

  • 市場額・変化
  • 加入者数・市場構造
  • 主要動向
  • デジタルプラットフォーム市場
    • 加入者数
    • 市場額・変化
  • ケーブルテレビ
    • 加入者数
    • 市場額
    • アナログケーブルテレビ
    • デジタルケーブルテレビ
  • IPTV市場
    • 加入者数
  • ポーランドにおける有料TV市場の発展予測
  • その他:VOD

PMRについて

図表リスト

目次

This report examines the current market for value added and multimedia services in Poland and describes the increasing demand for services such as mobile Internet, new applications, mobile games and music. It explores the delivery of value added and multimedia services through the mobile and fixed line telephony and Pay TV segments of Poland's telecommunications sector and offers forecasts for development of this vital market over the next four years.

Get details on VAS sector value, structure and key providers...

This report examines:

  • VAS market value in Poland - overall and by segment, along with historical data that illustrates recent development patterns and growth levels, market share of VAS within Poland's overall telecoms sector
  • VAS market structure in Poland - top services include SMS payments, mobile internet access, mobile marketing, interactivity, mobile games, music and applications
  • Mobile internet market - value and growth rate of the market as well forecasts and information regarding the development of LTE services
  • Fixed telephony VAS - premium and reduced rate services, recent and potential revenues
  • Leading VAS providers - details on the top companies operating on the Polish VAS market
  • Poland's Pay TV market - value, user totals and growth predictions for this expanding segment.

Stay updated on the dynamics of Poland's VAS market...

This report supplies reliable statistical data and in-depth analysis from market experts, enabling readers to track growth and development.

Topics include:

  • Current value and recent growth of the value added and multimedia services segments
  • Special focus on the Pay TV and mobile internet segments
  • Recent market growth and expected direction of development in Poland's VAS market and in each key segment
  • Selected VAS providers on the Polish market, including telecoms companies and all types of content providers (includes revenues)
  • Value added services to 2018 - new offerings, upcoming trends in technology and infrastructure and key drivers in each major segment.

Detailed database of active operators

A database of companies delivered with the report "Value added and multimedia services in Poland " is a list of active operators in the value added and multimedia market. It comprises the list of:

  • Providers of premium SMS payment services
  • Providers of media interactivity services via Premium SMS
  • Providers of mobile marketing services
  • Companies involved in mobile game production
  • Companies involved in application production
  • List of cable TV providers - in both digital and analogue standard.

Unique content provides new perspectives on market development...

This report contains forecasts, value data and analysis, including:

  • Complete analysis of value added services within the mobile telephony segment in Poland, with material arranged by segments and services and leading providers in the marketplace
  • Exclusive coverage of the Pay TV segment in Poland along with projections for upcoming activity and market growth forecasts
  • Detailed value and total user forecasts to 2018 for the overall VAS market in Poland and for the mobile Internet, Pay TV and all additional segments and sub-segments of this diverse and growing market
  • Pay TV market segment data according to access technology
  • Mobile internet
  • VOD (video on demand) market analysis.

Did you know that...

  • In 2013, Poland's value added and multimedia services market covering pay TV services, value added services in mobile telephony (including mobile internet services) as well as fixed line telephony reported an increase by 7%.
  • Mobile games represent the segment of mobile telephony VAS that gained in popularity in 2013.
  • SMS payments are one of the oldest segments of mobile telephony value added services.
  • A sale of electricity constituted a new VAS segment, actively explored by operators in 2013.
  • A visible change in growth rate for mobile internet market in 2013 was chiefly attributed to telephone segment.
  • By value, Poland's pay TV market is dominated by digital television broadcasters.
  • By volume, the number of pay TV subscribers in cable television networks reported stagnation in 2013.

Selected companies analysed in this report

Aero2, CenterNet, CT Creative Team, Cyfrowy Polsat, Emitel, Empik, e-Muzyka, GTS Poland, MIT Mobile Internet Technology, Multimedia Polska, NASK, NaviExpert, Netia, Orange, P4, Phonesat, Polkomtel, Sferia, SGT, SkyCash Poland, Teleaudio Dwa, T-Mobile, Toya, TP SA, TVN, TVP, UPC, Vectra.

This publication is targeted to meet the needs of professionals active in...

  • The cable TV and value added services sector
  • The telecoms industry; as executives and marketers for service operators
  • ICT services and product distribution
  • Consulting, research and market analysis
  • Network and telecom hardware production
  • The financial services industry
  • Telecoms trade organizations providing information on the Polish market.

This report is extremely useful when...

  • Starting a new business or adding to the portfolio of a current business in Poland's value added and multimedia services market
  • Planning a VAS/multimedia business strategy for the coming years
  • Performing deep market analysis and competition research
  • Creating or adding to telecoms provider product/service portfolios
  • Offering value added and multimedia services through the mobile and fixed line telephony segments of the Polish telecommunications market.

Extract from this report

  • New communications forms contributed to a drop in segment operators' revenues that used to show growths (e.g. SMS payments or media interactivity services) and to an increase in segment operators' revenues that yet recently were recognised as niche ones (e.g. mobile applications, games or music).
  • Operators' revenues generated by services provided via modems still dominate the Polish mobile internet market. In 2013, the segment accounted for two thirds of the market value.
  • Average revenues per cable television subscriber showed minimum downward trends in 2013.

Market commentary by expert

Poland's value added and multimedia services market covering pay TV services, value added services in mobile telephony (including mobile internet services) as well as fixed line telephony reported an 8% increase in 2013. In the face of drop in operators' revenues from traditional services this constitutes a completely different environment for them. As a result, they devote ever more attention to it, expanding the existing services and introducing new ones. Not all segments of VAS market equally contributed to its relatively high growth rate in 2013. Pay TV market, one of growth driving forces and key segment before 2013, only minimally increased its value last year. In the same period the value of telecommunications services market went down. Consequently, the difference observed between growth rates for these two segments in previous years remained virtually stable. On the other hand, the role of pay TV changed in 2013, in contrast to 2012. Last year, instead of driving the increase of combined telecom and pay TV market, the segment accounted primarily for its stability and protection against further drop.

Zoran Vuckovic , ICT market Analyst

Table of Contents

Methodology

Executive summary

Overview of the value-added and multimedia services market in Poland

  • Trends in individual market segments
    • Mobile value-added services
    • Premium-rate and reduced-rate services
    • Pay television

Mobile value-added services market

  • Market value and change
  • Registry of premium-rate lines
  • Horizontal market structure
    • SMS payments
    • Mobile games
    • Interactive media
    • Mobile marketing
    • Mobile music
    • Applications
    • Other segments of the mobile value-added services market
      • Navigation and location
      • E-books and mobile press
      • Mobile television
      • Mobile payments
      • Mobile banking
      • Electricity sale
  • Players active on the market of mobile value-added services
    • Key groups of players active on the market
    • Digital Virgo (Avantis)
    • e-Muzyka
    • MNI (MIT)
    • NaviExpert
    • Phonesat
    • Teleaudio Dwa
    • Wind Mobile
  • Development forecasts for the mobile value-added services market

Fixed-line value-added services market

  • Players on the premium-rate and reduced-rate services market
  • Value of premium-rate and reduced-rate services market
    • Registry of premium-rate lines
  • Development forecasts for the premium-rate and reduced-rate services market
  • Extra: Value-added internet services for the SME segment

Mobile internet market

  • Market value and change
  • Number of subscribers
  • Development of LTE networks in Poland
  • Development forecasts for the mobile internet market

Pay television market

  • Market value and change
  • Number of subscribers and market structure
  • Key trends
  • Digital platform market
    • Number of subscribers
    • Market value and change
  • Cable television
    • Number of subscribers
    • Market value
    • Analogue cable television
    • Digital cable television
  • IPTV market
    • Number of subscribers
  • Development forecasts for the pay television market in Poland
  • Extra: VOD

List of graphs

List of tables

About PMR

List of graphs

  • 1. Value of the telecommunications and multimedia services market in Poland (PLN m), by segments, 2007-2018
  • 2. Growth rate of the telecommunications and pay television market in Poland (%), 2007-2018
  • 3. Value of the value-added and multimedia services market (PLN bn), by key segments, 2007-2018
  • 4. New content distribution model on the mobile value-added services market
  • 5. Traditional and new models of video content consumption in Poland
  • 6. Global trends in consumption of video content
  • 7. Value (PLN m) and change (%) of the market of value-added services in mobile telephony in Poland, 2008-2013
  • 8. Value structure of the market of value-added services in mobile telephony in Poland (PLN m, %), by individual services, 2013
  • 9. Structure of the market of value-added services in mobile telephony in Poland, by number of lines operated by key players ('000, %), 2014
  • 10. Shares of individual service types based on premium-rate lines in mobile telephony networks in Poland (%), 2014
  • 11. Shares of top suppliers of premium-rate service content in mobile telephony networks in Poland, by number of operated lines (%), 2014
  • 12. Structure of premium-rate lines in mobile telephony networks in Poland, by gross rate charged per minute/SMS (PLN, %), 2014
  • 13. Average margin on selected premium-rate SMS lines for enterprises commissioning the service (%), by number ranges in Poland, 2014
  • 14. Popularity of individual methods of payment for applications among internet users in Poland (%), 2013
  • 15. Number of mobile game players in Poland (million), by devices used, 2013
  • 16. Shares of internet users playing individual types of electronic games in Poland (%), 2012-2013
  • 17. Share of mobile telephone users taking advantage of individual groups of value-added services in mobile telephony in Poland (%), 2012-2013
  • 18. Structure of the digital music market (%), by sales of key formats in Poland, 2010-2012
  • 19. Popularity of mobile applications among smartphone users in Poland (%), 2012-2013
  • 20. Popularity of mobile applications among tablet users in Poland (%), 2013
  • 21. Number of mobile banking users at selected banks in Poland ('000), Q3 2013
  • 22. Value (PLN m) and change (%) of e-Muzyka's sales revenues, 2007-2013
  • 23. Share of individual products in e-Muzyka's revenue (%), 2010-2013
  • 24. MIT's revenue and net profit in Poland (PLN m), 2009-2013
  • 25. Wind Mobile's revenue and net profit in Poland (PLN m), 2009-2013
  • 26. Value (PLN m) and change (%) of the market of value-added services in mobile telephony in Poland, 2012-2018
  • 27. Value structure of the market of value-added services in mobile telephony in Poland (PLN m), 2013-2018
  • 28. Value of the market of value-added services in fixed-line telephony in Poland, by reduced-rate and premium-rate services (PLN m), 2005-2013
  • 29. Number of premium-rate lines of individual fixed-line telephony operators in Poland, 2012-2014
  • 30. Shares of individual service types based on premium-rate lines provided by fixed-line telephony operators in Poland (%), 2014
  • 31. Shares of top suppliers of content for services based on premium-rate lines provided by fixed-line operators in Poland (%), by number of lines, 2014
  • 32. Shares of premium-rate lines in fixed-line telephony networks in Poland, by gross rates charged per minute of call (PLN, %), 2014
  • 33. Value (PLN m) and change (%) of the market of value-added services in fixed-line telephony in Poland, 2012-2018
  • 34. Value of value-added services in fixed-line telephony in Poland (PLN m), by premium-rate and reduced-rate services, 2012-2018
  • 35. Number of .pl domains ('000) and change (%) in Poland, 2007-2013
  • 36. Ranking of ccTLD for the EU area, by number of domains (million), 2013
  • 37. Shares of NASK's partners in the registrations of .pl internet domains in Poland (%), Q4 2013
  • 38. Popularity of hosting services used in the SME sector in Poland (%), 2014
  • 39. Value (PLN m) and change (%) of the mobile internet market in Poland, 2007-2013
  • 40. Value of the mobile internet market in Poland (PLN m), by end device, 2007-2013
  • 41. Smartphone sales in Poland (million devices), 2010-2013
  • 42. Number of SIM cards through which data were transferred at least once a year in Poland (million), 2007-2013
  • 43. Number of subscribers ('000) accessing mobile internet on a computer in Poland and change (%), 2007-2013
  • 44. Number of subscribers accessing mobile internet on a computer in Poland ('000), by operators, 2007-2013
  • 45. Number subscribers to mobile internet in the networks of MVNOs in Poland ('000), 2013
  • 46. Number of users (million) accessing mobile internet on a mobile telephone in Poland and change (%), 2007-2013
  • 47. Value (PLN m) and change (%) of the mobile data transmission market in Poland, 2013-2018
  • 48. Value of the mobile internet market in Poland (PLN m), by type of end device, 2013-2018
  • 49. Number of users ('000) accessing mobile internet on a computer in Poland and change (%), 2013-2018
  • 50. Number of users (million) accessing mobile internet on a mobile telephone in Poland and change (%), 2013-2018
  • 51. Value (PLN bn) and change (%) of the pay television market in Poland, 2007-2013
  • 52. Structure of the pay television market in Poland by revenue from individual types of services (PLN m, %), 2013
  • 53. Number of subscribers (million) of pay television in Poland and change (%), 2007-2013
  • 54. Structure of the pay television market in Poland, by number of subscribers to individual types of services ('000, %), 2013
  • 55. Penetration of pay television in Polish households (%), 2007-2013
  • 56. Shares of households in Poland with access to and using only DVB-T (%), January 2012-July 2013
  • 57. Shares of top players in the pay television market in Poland, by number of subscribers (million, %), 2013
  • 58. Sales (million devices) and change (%) for television sets in Poland, 2007-2013
  • 59. Number of subscribers (million) to satellite television platforms in Poland and change (%), 2007-2013
  • 60. Number of subscribers to digital satellite platforms in Poland ('000), by key suppliers, 2007-2013
  • 61. Value (PLN bn) and change (%) of the market of satellite television platforms in Poland, 2007-2013
  • 62. Structure of the market of satellite television platforms in Poland, by revenues of top players (PLN m), 2007-2013
  • 63. Number of subscribers (million) to pay television in cable operators' networks in Poland and change (%), 2007-2013
  • 64. Change in the number of subscribers to pay television in cable operators' networks in Poland ('000), by technology, 2007-2013
  • 65. Structure of the pay television market in Poland, by number of subscribers using different types of technology (%), 2007-2013
  • 66. Structure of the market of pay television in cable operators' networks in Poland, by number of subscribers at top players ('000, %), 2013
  • 67. Value (PLN m) and change (%) of the market of pay television in cable operators' networks in Poland, 2007-2013
  • 68. Value structure of the market of pay television in cable operators' networks in Poland, by analogue and digital television (%), 2007-2013
  • 69. Number of subscribers (million) to analogue television in cable networks in Poland and change (%), 2007-2013
  • 70. Structure of the market of analogue television in cable networks in Poland, by number of subscribers at top players ('000, %), 2013
  • 71. Value (PLN m) and change (%) of the market of analogue television in cable networks in Poland, 2007-2013
  • 72. Number of subscribers (million) to digital television in cable networks in Poland and change (%), 2007-2013
  • 73. Structure of the market of digital television in cable networks in Poland, by number of subscribers at top players ('000, %), 2013
  • 74. Value (PLN m) and change (%) of the market of digital television in cable operators' networks in Poland, 2007-2013
  • 75. Number of IPTV users in Poland ('000), by suppliers, 2007-2013
  • 76. Number of subscribers ('000) to pay television in Poland and change (%), 2013-2018
  • 77. Saturation with pay television in Polish households (%), 2013-2018
  • 78. Value (PLN m) and change (%) of the pay television market in Poland, 2013-2018
  • 79. Structure of the pay television market in Poland, by value of individual segments (PLN m), 2013-2018

List of tables

  • 1. Fixed-line value-added services in Poland: numbers and their assignment
  • 2. Value growth of individual segments of the market of value-added services in mobile telephony in Poland (%), 2009-2013
  • 3. Examples of push and pull mobile marketing campaigns in Poland
  • 4. Comparison of offers of the biggest music services operating on the Polish market, 2014
  • 5. List of cooperating mobile telephony operators and producers of navigation solutions in Poland, 2014
  • 6. Cooperation between telecommunications and energy companies in Poland, Q1 2014
  • 7. Commissions paid to partners of selected companies offering premium-rate SMS services in Poland, by number ranges (%), March 2014
  • 8. Growth rates for the market of value-added and multimedia services in Poland (%), by segments, 2013-2018
  • 9. Top providers of premium-rate and reduced-rate value-added services and telecommunications operators cooperating with them in Poland, 2014
  • 10. Allocation of frequencies for provision of mobile telephony services in Poland, by resources of individual operators, 2014
  • 11. Change for the pay television market in Poland (%), by segments, 2007-2013
  • 12. Comparison of IPTV suppliers' offers for smaller players in Poland, Q1 2014
  • 13. Comparison of selected VOD offers available in Poland, Q1 2014
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