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市場調査レポート

ロシアにおける付加価値・マルチメディアサービス:発展予測

Value Added and Multimedia Services in Russia 2013: Development forecasts for 2013-2017

発行 PMR 商品コード 263706
出版日 ページ情報 英文 96 Pages
納期: 即日から翌営業日
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ロシアにおける付加価値・マルチメディアサービス:発展予測 Value Added and Multimedia Services in Russia 2013: Development forecasts for 2013-2017
出版日: 2013年01月31日 ページ情報: 英文 96 Pages
概要

当レポートでは、ロシアの付加価値サービスおよびマルチメディアサービス市場の最新状況および包括的概要を調査し、電気通信市場全体の予測に加え、モバイルインターネット、有料テレビおよびプレミアム料金や割引料金、音楽、ゲーム、アプリケーションなどその他のVASセグメントを含む各セグメントの分析を提供しており、概略以下の構成でお届けいたします。

調査手法

エグゼクティブサマリー

付加価値・マルチメディアサービス市場の概要

モバイルコンテンツ・付加価値サービスの市場

モバイルインターネット市場

有料テレビ市場

グラフ

PMRについて

目次

This report delivers the most current and comprehensive overview of the Russian value added and multimedia services market.

It includes in-depth analyses and carefully calculated forecasts for the entire telecoms market as well as for each individual segment, including all major VAS and data segments: mobile Internet, pay TV and other VAS, such as premium rate and reduced-rate services, music, games, applications, and more.

In addition to PMR proprietary data, analyses and forecasts, this publication is supported by an astute analysis of the key indicators of the Russian telecommunications market and the Russian economy.

Key features of this publication:

  • This report is a complete compendium of general knowledge about all aspects of the VAS and multimedia market in Russia. Each market segment is analysed in detail.
  • In addition to fundamental info about market value, revenues and profits of key market players, the report includes total numbers of subscribers, consumer trends and major industry indicators.
  • The report includes descriptions of newly developed and soon to be developed technologies, plus general directions of development in the Russian mobile Internet access and pay TV market, such as 3G and LTE network development and perspectives.
  • The report offers forecasts for particular market segments and operational numbers during the period 2013-2017.
  • Digital TV and VOD market analysis.

This report explores the answers to your key questions, such as:

  • What is the value and what are the development forecasts for the value-added and multimedia services market in Russia?
  • Is expansion in the pay TV market considered to be dynamic?
  • What types of VAS services are the most popular and energize the market most?
  • In which developmental directions will the VAS and multimedia services market in Russia move in the next few years?
  • How is the Russian VAS market structured (vertically and horizontally)?
  • Which companies are the major mobile Internet and pay TV providers in Russia and what are their most successful strategies?
  • Which are the key content aggregators and distributors on the Russian VAS market?

Market growth update:

  • The Russian telecommunications market has reached maturity, forcing mobile and fixed voice services, which had previously driven operators' sales growth into a period of stagnation or decline. Market segments that experienced growth in 2011-2012 included VAS, fixed and mobile Internet access and pay TV services.
  • The market for wireless Internet access services in Russia continued to expand dynamically in 2011 and 2012, driven mainly by the geographical expansion of 3G-UMTS networks. Operators of 3G networks introduced unlimited service packages in 2011, and reduced prices and improved the quality and speed of wireless Internet access, facilitating the sales of their data services.
  • In 2012, the Russian government awarded four federal LTE licenses, which gave a green light to the expansion of another wireless Internet access technology across the country.

Enjoy extra value provided by these unique features:

  • Comprehensive analysis of all key segments of the value added and multimedia services market in Russia compiled into a single document
  • The newest, freshest market coverage available from any source
  • Difficult to find, long-range development forecasts up to 2017 for the market as a whole and for each main segment
  • Content maintains consistency with the PMR report Telecommunications market in Russia while examining the VAS market in greater detail
  • Significant additional information on the digital TV and VOD segments.

Readers will find this document most useful when:

  • Planning and initiating operations in one of the segments of the value-added and multimedia services market or the telecommunications market in Russia
  • Estimating the value of the pay TV or mobile Internet market in Russia
  • Planning sales transactions with Russian telecom or multimedia companies
  • Effecting merger & acquisition activity on the Russia telecoms and VAS market
  • Developing a successful corporate strategy for the months ahead
  • Analysing investment opportunities in the Russian telecoms and VAS market
  • Monitoring the impact of key events and influential trends on the Russian ICT market
  • Estimating the growth potential of particular telecom market segments in Russia
  • Preparing forecasts for the Russian telecoms market and its component segments
  • Assembling in-house analyses for corporate management or shareholders

...and in many other business scenarios.

This report is targeted toward:

  • Major mobile telephony providers, CaTV companies, fixed-line operators and ISPs operating in Russia
  • Upper level marketing managers and marketing staff of companies active in, connected to or considering entering the telecoms and multimedia services market in Russia
  • Major Western European companies planning expansion and searching for suitable acquisition targets in Russia
  • Telecommunications equipment vendors
  • Major ICT vendors with interests in the Russian market
  • Companies that engage in business research, consulting and analysis.
  • Financial advisers, brokerage houses, investment banks and other institutions with interests in Russian ICT sector investment.

Table of Contents

  • Methodology
  • Executive summary
  • Overview of the value-added and multimedia services market
  • Market of mobile content and value-added services
  • Mobile internet market
  • Pay television market
  • List of graphs
  • List of tables
  • About PMR
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