市場調査レポート

中欧における家庭用電気製品・電化製品・デジタルメディア小売市場:市場分析と発展予測

Retail market of home appliances, electronics and digital media in Central Europe 2013: Market analysis and development forecasts for 2013-2014

発行 PMR 商品コード 261347
出版日 ページ情報 英文 180 Pages
納期: 即日から翌営業日
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中欧における家庭用電気製品・電化製品・デジタルメディア小売市場:市場分析と発展予測 Retail market of home appliances, electronics and digital media in Central Europe 2013: Market analysis and development forecasts for 2013-2014
出版日: 2013年01月31日 ページ情報: 英文 180 Pages
概要

当レポートでは、中欧の主要6ヶ国における家庭用電気製品・電化製品・デジタルメディア小売市場について調査分析し、現在の市場規模、発展予測に関するデータと分析を提供し、主要企業プロファイル、流通チャネル状況レポート、一般的な消費者プロファイルのほか、市場セグメントや重要動向なども検証して、概略以下の構成でお届けいたします。

第1章 調査手法

第2章 エグゼクティブサマリー

第3章 主なマクロ経済・人口統計指標

  • マクロ経済の概要
  • 人口統計

第4章 中欧における家庭用電気製品・電化製品・デジタルメディア小売市場

  • 市場規模と発展
  • 家庭用電気製品・電化製品・デジタルメディア市場の現在の動向
  • 中欧における家庭用電気製品・電化製品・デジタルメディア大手小売業者

第5章 ブルガリアの家庭用電気製品・電化製品・デジタルメディア小売市場

  • 市場規模と発展
  • 市場セグメント
  • 一般的な市場動向
  • 家庭用電気製品・電化製品・デジタルメディアの世帯機器
  • 消費者プロファイル
  • 流通チャネル
  • 市場の主要企業
  • 主要企業プロファイル

第6章 チェコ共和国の家庭用電気製品・電化製品・デジタルメディア小売市場

  • 市場規模と発展
  • 市場セグメント
  • 一般的な市場動向
  • 家庭用電気製品・電化製品・デジタルメディアの世帯機器
  • 消費者プロファイル
  • 流通チャネル
  • 市場の主要企業
  • 主要企業プロファイル

第7章 ハンガリーの家庭用電気製品・電化製品・デジタルメディア小売市場

  • 市場規模と発展
  • 市場セグメント
  • 一般的な市場動向
  • 家庭用電気製品・電化製品・デジタルメディアの世帯機器
  • 消費者プロファイル
  • 流通チャネル
  • 市場の主要企業
  • 主要企業プロファイル

第8章 ポーランドの家庭用電気製品・電化製品・デジタルメディア小売市場

  • 市場規模と発展
  • 市場セグメント
  • 一般的な市場動向
  • 家庭用電気製品・電化製品・デジタルメディアの世帯機器
  • 消費者プロファイル
  • 流通チャネル
  • 市場の主要企業
  • 主要企業プロファイル

第9章 ルーマニアの家庭用電気製品・電化製品・デジタルメディア小売市場

  • 市場規模と発展
  • 市場セグメント
  • 一般的な市場動向
  • 家庭用電気製品・電化製品・デジタルメディアの世帯機器
  • 消費者プロファイル
  • 流通チャネル
  • 市場の主要企業
  • 主要企業プロファイル

第10章 スロバキアの家庭用電気製品・電化製品・デジタルメディア小売市場

  • 市場規模と発展
  • 市場セグメント
  • 一般的な市場動向
  • 家庭用電気製品・電化製品・デジタルメディアの世帯機器
  • 消費者プロファイル
  • 流通チャネル
  • 市場の主要企業
  • 主要企業プロファイル

第11章 グラフ一覧

第12章 表一覧

第13章 PMRについて

目次

The report provides detailed descriptions of the home appliances, electronics and digital media retail markets in six Central European countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.

For each country, it presents data and analysis covering current market value, development forecasts to 2014, profiles of the leading specialised retailers, status reports on main distribution channels, typical consumer profiles, and analysis of key market segments as well as the most important trends in home appliances, electronics and digital media retail.

In addition, the document includes comparison of these six markets in terms of value, dynamics and development forecasts.

What is the current status of this market?

The retail market for home appliances, electronics and digital media in Central Europe has been deeply influenced by the financial crisis. As these are not first-need products, customers can easily postpone purchases. In addition, consumer borrowing has become more difficult due to greater bank restrictions. Although market observers note that many consumers are shifting away from traditional sales to online purchases, chain stores remain very popular on all Central European retail markets.

Key components of this report:

  • Complete statistical data on the size and structure of the market
  • Macroeconomic and demographic summaries for each of the covered countries and the entire Central European region
  • Segmental analysis of the overall market and for each of the six countries
  • Profiles of leading retailers active in the CE markets
  • Brief profiles of typical consumers of home appliances, electronics and digital media in Central European countries
  • Analysis of market growth prospects and potential obstacles to expansion
  • Evaluation of the shares of key distribution channels
  • Analysis of retail and consumer trends and their effects on the market
  • Study of key segments in home appliances, electronics and digital media retail in Central European markets.

This report answers pertinent market questions, such as...

  • What challenges do retailers of home appliances, electronics and digital media in Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia currently face?
  • What are the growth prospects for each of these markets?
  • How much are these markets and their various segments worth in terms of sales?
  • Which retailers have been most successful in Central Europe and in each of the six countries? How are global enterprises faring?
  • Which operating retail chains are the largest in Central Europe?
  • What are the most influential trends in home appliances, electronics and digital media retail in Central Europe?
  • Which channels are generating the most sales among Central European consumers?
  • Which home appliances, electronics and digital media products do most CE consumers use in their households?
  • Which are the most prevalent market trends on the home appliances, electronics and digital media markets in Central Europe? How will they affect market development over the coming years?

What new information and unique features distinguish this document from other market reports?

  • Comprehensive data on the sales value of the entire home appliances, electronics and digital media retail market as well as for products in all major channels
  • Segmental analysis of all six local markets
  • Key data and descriptive analysis of the most active market trends, consumer profiles, profiles of largest retailers, and much more.

What additional value does this report offer to readers?

  • Complex, yet concise analyses of the home appliances, electronics and digital media markets in six Central European countries, contained within one convenient publication
  • Analysis of the markets in each individual country, as well as assessment of the potential of the entire overall CE region, consisting of the six countries combined
  • Data describing the preferences of households in terms of the home appliances, consumer electronics and digital media most commonly purchased and used
  • Forecasts for market development to 2014
  • Extensive coverage of the regional macroeconomic background.

Selected companies analysed in this report:

Media Markt, Saturn, Euronics, RTV Euro AGD, Neonet, Partner AGD RTV, Mix Electronics, Technomarket, Komputronik, Planeo, Planeo Quick Time, Altex, Okay, Datart, Avans, Electro World, Domo, NAY Elektrodom, eMag, Flanco, Flanko World.

This report is valuable when conducting the following operations:

  • Beginning retail operations in the home appliances, electronics and digital media industry in Central Europe
  • Breaking into the home appliances, electronics and digital media markets of Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia
  • Business development of enterprises providing support service or products to home appliances, electronics and digital media retail companies
  • Conducting analysis of the competition operating in the home appliances, electronics and digital media retail markets in Central Europe and each of the six countries covered by the report
  • Observing and monitoring home appliances, electronics and digital media market conditions in Central Europe
  • Estimating corporate market shares and comparing performance against the overall market and market rivals
  • Forecasting and planning for expansion, and evaluating the sales and growth potential of individual markets in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.

This publication is tailored to meet the interests of:

  • Manufacturers and distributors of home appliances, electronics and digital media
  • Companies that provide support services and products to home appliance, electronics and digital media retail operations
  • Consulting, research and analysis services providers
  • Government agencies, embassies, and research institutes
  • Chambers of commerce, trade and industry organisations
  • Financial services institutions such as banks, brokerage houses, and investment funds.

Extract from this report

  • Poland's market is the largest in the region. Last year, it accounted for almost half of the total CE home appliances, consumer electronics and digital media market.
  • The analysed market is quite fragmented: there are many local players on each CE market and only a few players operate on more than one market. Furthermore, there are just a few international players from outside Central Europe.
  • The internet is still one of the distribution channels with the highest pace of growth across the region in recent years.

Market commentary by expert

“A difficult and uncertain situation on the local labour markets, as well as fiscal austerity measures, constrained the income of households and their propensity to consume in the last four years in all the Central European countries. As home appliances, consumer electronics and digital media are not basic need products, consumers often resign from purchasing them. Yet, the digitalisation of the television signal has a major effect on the boost in sales of TV sets and set-top boxes, stimulating the market growth.” Jaroslaw Frontczak, Retail market Analyst.

Table of Contents

I. Methodology

II. Executive Summary

III. Key macroeconomic and demographic indicators

  • Macroeconomic overview
    • Gross domestic product
    • Gross fixed capital formation
    • Private consumption
    • Inflation
    • Employment
    • Wages
  • Demographics

IV. Retail market of home appliances, consumer electronics and digital media in Central Europe

  • Market value and development
  • Current trends on the home appliances, consumer electronics and digital media market
    • Digitisation of the TV signal
    • Enforced lack of household equipment
    • Growth of online sales
    • Shopping centre slowdown
    • Legal changes impacting business operations
    • Increased share of specialised chains
  • Largest home appliances, consumer electronics and digital media retailers in Central Europe

V. Retail market of home appliances, consumer electronics and digital media in Bulgaria

  • Market size and development
  • Market segments
  • General market trends
  • Equipment of households with home appliances, consumer electronics and digital media
  • Consumer profile
  • Distribution channels
  • Major companies on the market
  • Profiles of selected market players
    • Technomarket
    • Technopolis
    • Zora
    • Germanos
    • Multirama

VI. Retail market of home appliances, consumer electronics and digital media in the Czech Republic

  • Market size and development
  • Market segments
  • General market trends
  • Equipment of households with home appliances, consumer electronics and digital media
  • Consumer profile
  • Distribution channels
  • Major companies on the market
  • Profiles of selected market players
    • Fast CR/Planeo
    • HP Tronic Zlin/Euronics
    • Okay
    • Datart
    • Electro World

VII. Retail market of home appliances, consumer electronics and digital media in Hungary

  • Market size and development
  • Market segments
  • General market trends
  • Equipment of households with home appliances, consumer electronics and digital media
  • Consumer profile
  • Distribution channels
  • Major companies on the market
  • Profiles of selected market players
    • Media Markt/Saturn
    • Euronics
    • Extreme Digital

VIII. Retail market of home appliances, consumer electronics and digital media in Poland

  • Market size and development
  • Market segments
  • General market trends
  • Equipment of households with home appliances, consumer electronics and digital media
  • Consumer profile
  • Distribution channels
  • Major companies on the market
  • Profiles of selected market players
    • Media Markt/Saturn
    • RTV Euro AGD
    • Media Expert
    • Neonet and Neo24
    • Partner AGD RTV
    • Mix Electronics

IX. Retail market of home appliances, consumer electronics and digital media in Romania

  • Market size and development
  • Market segments
  • General market trends
  • Equipment of households with home appliances, consumer electronics and digital media
  • Consumer profile
  • Distribution channels
  • Major companies on the market
  • Profiles of selected market players
    • Altex
    • Domo
    • eMag
    • Flanco/Flanco World
    • PCFun, ElectroFun, Shopit
    • PC Garage

X. Retail market of home appliances, consumer electronics and digital media in Slovakia

  • Market size and development
  • Market segments
  • General market trends
  • Equipment of households with home appliances, consumer electronics and digital media
  • Consumer profile
  • Distribution channels
  • Major companies on the market
  • Profiles of selected market players
    • NAY Elektrodom
    • Datart
    • OKAY Elektrospotrebice
    • Electro World
    • Euronics TPD

XI. List of graphs

XII. List of tables

XIII. About PMR

List of graphs

  • 1. Value (€ bn) and change (%, y-o-y) of the retail market of home appliances, consumer electronics and digital media in Central Europe, 2008-2014
  • 2. Change in value of the retail market of home appliances, consumer electronics and digital media in selected CE countries (%, y-o-y), 2008-2014
  • 3. Total GDP in Central Europe (€ bn), 2008-2016
  • 4. GDP of the CE region, by country (€ bn, %), 2011
  • 5. GDP real change in CE countries (%, y-o-y, constant prices), 2008-2016
  • 6. GDP average real change in CE countries (%), 2011-2016
  • 7. Gross fixed capital formation in CE countries (%, y-o-y, constant prices), 2008-2016
  • 8. Average real change of gross fixed capital formation in CE countries (%), 2011-2016
  • 9. Private Consumption in CE countries (%, y-o-y, constant prices), 2008-2016
  • 10. Average real change of private household consumption in CE countries (%), 2011-2016
  • 11. CPI in CE countries (%, y-o-y), 2008-2016
  • 12. Average change of CPI in CE countries (%), 2011-2016
  • 13. Unemployment rates in CE countries (% of labour force), 2008-2016
  • 14. Average gross monthly wages in CE countries (€), 2008-2016
  • 15. Average real change of gross monthly wage in CE countries (%), 2011-2016
  • 16. Distribution of population of CE countries (million, %), 2011
  • 17. Urban population in CE countries (%), 2010
  • 18. Number of large cities in CE countries, 2010
  • 19. Population of capitals in Central European countries (million and % of country's total population), 2010
  • 20. Population of cities with more than 100,000 inhabitants in Central European countries (million and % of country's total population), 2010
  • 21. Value (€ bn) and change (%, y-o-y) of the retail market of home appliances, consumer electronics and digital media in Central Europe, 2008-2014
  • 22. Change in value of the retail market of home appliances, consumer electronics and digital media in Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia (%, y-o-y), 2008-2014
  • 23. Breakdown of home appliances, consumer electronics and digital media market in Central Europe, by countries (%), 2011
  • 24. Home appliances, consumer electronics and digital media sales per capita in Central European countries (€), 2008 and 2011
  • 25. Enforced lack of colour TV sets in Central Europe (% of households), 2007-2011
  • 26. Enforced lack of washing machines in Central Europe (% of households), 2007-2011
  • 27. Enforced lack of telephones in Central Europe (% of households), 2007-2011
  • 28. Enforced lack of computers in Central Europe (% of households), 2007-2011
  • 29. Shopping centre development in Central Europe (GLA, million m2), 2008-2013
  • 30. Value of the home appliances, consumer electronics and digital media retail market in Central Europe, by distribution channels (%), 2011
  • 31. Value (BGN m) and change (%) of the home appliances, consumer electronics and digital media retail market in Bulgaria, 2008-2014
  • 32. Value shares of segments of the home appliances, consumer electronics and digital media retail market in Bulgaria (%), 2012
  • 33. Value (BGN m) and number ('000) of consumer loans in Bulgaria, 2007-Q3 2012
  • 34. Equipment of households with selected home appliances, consumer electronics and digital media in Bulgaria (%), 2001 and 2011
  • 35. Change of selected home appliances, consumer electronics and digital media equipment in households in Bulgaria between 2001 and 2011 (p.p.), 2011
  • 36. Value of the home appliances, consumer electronics and digital media retail market in Bulgaria, by distribution channels (%), 2011
  • 37. Value (CZK m) and change (%) of the home appliances, consumer electronics and digital media retail market in Czech Republic, 2008-2014
  • 38. Value shares of segments of the home appliances, consumer electronics and digital media retail market in Czech Republic (%), 2012
  • 39. Equipment of households with selected consumer electronics and digital media in Czech Republic (%), 2011
  • 40. Value of the home appliances, consumer electronics and digital media retail market in Czech Republic, by distribution channels (%), 2011
  • 41. Value (HUF m) and change (%) of the home appliances, consumer electronics, and digital media retail market in Hungary, 2008-2014
  • 42. Value shares of segments of the home appliances, consumer electronics and digital media retail market in Hungary (%), 2012
  • 43. Equipment of households with selected home appliances, consumer electronics and digital media in Hungary (%), 2010
  • 44. Value of the home appliances, consumer electronics and digital media retail market in Hungary, by distribution channels (%), 2011
  • 45. Value (PLN m) and change (%) of the home appliances, consumer electronics and digital media retail market in Poland, 2008-2014
  • 46. Value shares of segments of the home appliances, consumer electronics and digital media retail market in Poland (%), 2012
  • 47. Change of consumer loans value in Poland (PLN m), January 2010-September 2012
  • 48. Equipment of households with selected consumer electronics and digital media in Poland (%), 2011
  • 49. Equipment of households with selected home appliances in Poland (%), 2011
  • 50. Highest growth rates for saturation with home appliances, consumer electronics and digital media in Polish households (%), 2000-2011
  • 51. Value of the home appliances, consumer electronics and digital media retail market in Poland, by distribution channels (%), 2011
  • 52. Value (RON m) and change (%) of the home appliances, consumer electronics and digital media market in Romania, 2008-2014
  • 53. Value shares of segments of the home appliances, consumer electronics and digital media retail market in Romania (%), 2012
  • 54. Value of consumer and housing loans in Romania (RON bn), January 2007-October 2012
  • 55. Value of the home appliances, consumer electronics and digital media retail market in Romania, by distribution channels (%), 2011
  • 56. Value (€ m) and change (%) of the home appliances, consumer electronics and digital media retail market in Slovakia, 2008-2014
  • 57. Value shares of segments of the home appliances, consumer electronics and digital media retail market in Slovakia (%), 2012
  • 58. Value of consumer and credit card loans in Slovakia (€ m), January 2007-October 2012
  • 59. Value of the home appliances, consumer electronics and digital media retail market in Slovakia, by distribution channels (%), 2011

List of tables

  • 1. Exchange rates used in the report
  • 2. Home appliances, consumer electronics and digital media sales in selected CE countries (€ m), 2008-2014
  • 3. Major home appliances, consumer electronics and digital media retailers in Central Europe, by sales revenues (€ m), 2011
  • 4. Number of cities in CE countries, by population, 2010
  • 5. Top 20 cities in Central Europe, by number of residents, 2010
  • 6. Home appliances, consumer electronics and digital media sales in selected CE countries (€ m), 2008-2014
  • 7. Dates of final digitisation of the TV signal in Central European countries
  • 8. Share of people who have never used a computer in Central Europe (%), 2007-2011
  • 9. Individuals accessing the internet at least once a week in Central Europe (%), 2007-2011
  • 10. Individuals who use mobile phone to access the internet in Central Europe (%), 2008-2010
  • 11. Individuals who ordered goods or services over the internet from national sellers in the last 12 months in Central Europe (%), 2008-2011
  • 12. Individuals who ordered computer hardware online in Central Europe (%), 2007-2011
  • 13. Individuals who ordered electronic equipment online in Central Europe (%), 2007-2011
  • 14. Individuals who ordered household goods online in Central Europe (%), 2007-2011
  • 15. Standard VAT rates in selected CE countries (%), 2008-2012
  • 16. Corporate tax rates in selected CE countries (%), 2012
  • 17. Major home appliances, consumer electronics and digital media retailers in Central Europe, by sales revenues (€ m), 2011
  • 18. Largest home appliances, consumer electronics and digital media chains in Central European countries with regional presence, by store count, November 2012
  • 19. Macroeconomic and demographic indicators for Bulgaria, 2008-2014
  • 20. Major retailers trading in home appliances, consumer electronics or digital media in Bulgaria, by sales value (BGN m), 2011
  • 21. Largest retail chains trading in home appliances, consumer electronics or digital media in Bulgaria, by store count, November 2012
  • 22. Sales of Technomarket chain in Bulgaria (BGN m), 2008-2011
  • 23. Sales of Technopolis in Bulgaria (BGN m), 2008-2011
  • 24. Sales of Zora in Bulgaria (BGN m), 2008-2011
  • 25. Sales of Germanos in Bulgaria (BGN m), 2008-2011
  • 26. Sales of Multirama in Bulgaria (BGN m), 2008-2011
  • 27. Macroeconomic and demographic indicators for Czech Republic, 2008-2014
  • 28. Place of purchase of consumer electronics in Czech Republic (% of all respondents), 2012
  • 29. Sales of largest online stores of home appliances, consumer electronics and digital media in Czech Republic, by sales revenues (CZK m), 2008-2011
  • 30. Major retailers trading in home appliances, consumer electronics or digital media in Czech Republic, by sales value (CZK m), 2011
  • 31. Largest retail chains trading in home appliances, consumer electronics or digital media in Czech Republic, by store count, November 2012
  • 32. Sales of Fast CR in Czech Republic (CZK m), 2008-2011
  • 33. Sales of HP Tronic Zlin in Czech Republic (CZK m), 2008-2011
  • 34. Sales (CZK m) and number of stores of Okay chain in Czech Republic, 2008-2011
  • 35. Sales (CZK m) and number of stores of Datart chain in Czech Republic, 2008-2011
  • 36. Sales (CZK m) and number of stores of Electro World chain in Czech Republic, 2008-2011
  • 37. Macroeconomic and demographic indicators for Hungary, 2008-2014
  • 38. Major retailers trading in home appliances, consumer electronics or digital media in Hungary, by sales value (HUF m), 2011
  • 39. Largest retail chains trading in home appliances, consumer electronics or digital media in Hungary, by store count, November 2012
  • 40. Sales (HUF m) and number of stores of Media Markt and Saturn in Hungary, 2008-2011
  • 41. Sales of Euronics in Hungary (HUF m), 2008-2011
  • 42. Sales of Extreme Digital in Hungary (HUF m), 2008-2011
  • 43. Macroeconomic and demographic indicators for Poland, 2008-2014
  • 44. Equipment of households with selected home appliances, consumer electronics and digital media in Poland (%), 2000 and 2011
  • 45. Major retailers trading in home appliances, consumer electronics or digital media in Poland, by sales value (PLN m), 2011
  • 46. Largest retail chains trading in home appliances, consumer electronics or digital media in Poland, by store count, November 2012
  • 47. Sales (PLN m) and number of stores in Media Markt and Saturn chains in Poland, 2008-2011
  • 48. Sales (PLN m) of EURO-net and number of stores in RTV Euro AGD chain in Poland, 2008-2011
  • 49. Sales (PLN m) and number of stores in Media Expert chain in Poland, 2008-2011
  • 50. Sales of Neonet and Neo 24 in Poland (PLN m), 2008-2011
  • 51. Sales of Partner AGD RTV chain in Poland (PLN m), 2008-2011
  • 52. Sales (PLN m) and number of stores in Mix Electronics and Electro World chains in Poland, 2008-2011
  • 53. Macroeconomic and demographic indicators for Romania, 2008-2014
  • 54. Equipment of households with durable goods in Romania (pieces/100 households), 2007-2011
  • 55. Equipment of households with durable goods in Romania (% of households with a product), 2007-2011
  • 56. Major retailers trading in home appliances, consumer electronics or digital media in Romania, by sales value (RON m), 2011
  • 57. Largest retail chains trading in home appliances, consumer electronics or digital media in Romania, by store count, November 2012
  • 58. Sales (RON m) and number of Altex chain stores in Romania, 2008-2011
  • 59. Sales (RON m) and number of Domo and Technomarket chain stores in Romania, 2008-2011
  • 60. Sales (RON m) and number of eMag stores in Romania, 2008-2011
  • 61. Sales (RON m) and number of Flanco and Flanco World chain stores in Romania, 2008-2011
  • 62. Sales of PCFun, ElectroFun and Shopit in Bulgaria (RON m), 2008-2011
  • 63. Sales of PC Garage in Bulgaria (RON m), 2008-2011
  • 64. Macroeconomic and demographic indicators for Slovakia, 2008-2014
  • 65. Major retailers trading in home appliances, consumer electronics or digital media in Slovakia, by sales value (€ m), 2011
  • 66. Largest retail chains trading in home appliances, consumer electronics or digital media in Slovakia, by store count, November 2012
  • 67. Estimated sales (€ m) and number of stores in NAY Elektrodom chain in Slovakia, 2008-2011
  • 68. Estimated sales (€ m) and number of stores in Datart chain in Slovakia, 2008-2011
  • 69. Estimated sales (€ m) and number of stores in OKAY Elektrospotrebice chain in Slovakia, 2008-2011
  • 70. Estimated sales (€ m) and number of stores in Electro World chain in Slovakia, 2008-2011
  • 71. Estimated sales (€ m) and number of stores in Euronics TPD chain in Slovakia, 2008-2011
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