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市場調査レポート

CIS諸国におけるOTC市場:ロシア、ウクライナ、カザフスタンの比較分析と発展予測

OTC market in CIS countries 2015. Russia, Ukraine and Kazakhstan. Comparative analysis and development forecasts for 2015-2020

発行 PMR 商品コード 255492
出版日 ページ情報 英文 147 pages
納期: 即日から翌営業日
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CIS諸国におけるOTC市場:ロシア、ウクライナ、カザフスタンの比較分析と発展予測 OTC market in CIS countries 2015. Russia, Ukraine and Kazakhstan. Comparative analysis and development forecasts for 2015-2020
出版日: 2015年09月01日 ページ情報: 英文 147 pages
概要

CIS諸国におけるOTC(市販薬)市場は、2014年に前年比約10%減少しました。政治経済の不安定化がその最大の原因はで、通貨の価値も下落しました。そうした中でウクライナだけは2020年まで成長する見込みですが、その他の地域は後退を余儀なくされそうです。

当レポートでは、CIS諸国におけるOTC市場について調査分析し、市場価値と構造、主要製品メーカー、流通経路、国別市場の比較分析など、体系的な情報を提供しています。

調査手法

エグゼクティブサマリー

CIS諸国におけるOTC市場

  • CIS地域におけるOTC市場の比較分析

ロシア

  • 主な改革と動向
  • OTC市場価値
  • OTC製品の価格
  • 最も売れているOTC製品
  • Rx(処方薬)からOTCへの移行
  • 広告
  • OTC広告の支出
  • 主要企業

ウクライナ

  • 主な改革と動向
  • OTC市場価値
  • OTC製品の価格
  • 最も売れているOTC製品
  • RxからOTCへの移行
  • 消費者行動
  • 広告
  • 主要企業

カザフスタン

  • 主な改革と動向
  • OTC市場価値
  • OTC製品の価格
  • 最も売れているOTC製品
  • RxからOTCへの移行
  • 広告
  • 主要企業

CIS諸国におけるOTC市場の主要メーカーのプロファイル

図表

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目次

This document serves as a convenient tool for evaluation and analysis of the over the counter medications and dietary supplements market in the CIS countries of Russia, Kazakhstan and Ukraine. In addition to information and analysis dealing with the value, structure, and growth potential of the market, this report enables readers to compare conditions between markets in the three countries quickly and easily.

High-interest topics about the OTC market in the CIS region include...

  • Regional market values and OTC market values for Russia, Kazakhstan and Ukraine
  • Earnings and reach of primary OTC manufacturers in the region
  • Epidemiological trends and other data related to this market
  • Preferences of consumers with regard to the purchase and use of OTC medicines and dietary supplements in CIS countries
  • Market structures in each of the three countries
  • Rules and regulations governing the manufacture, distribution, advertising and sale of OTC medications and supplements in each country
  • Expenditures of top OTC producers on advertising
  • Market share of each segment of the OTC market.

Exclusive advantages of this report include...

  • Convenience - the report combines reliable data, expert analysis of trends and events and forecasts for continued development into a single resource
  • Reliable data - the report includes growth and value of the market, historical data, recent development, and forecasts for further years
  • Comparative analysis of markets in each country - Russia, Kazakhstan and Ukraine
  • Carefully calculated forecasts - benefit from detailed projections for market growth and advancement in OTC sectors in each country.

Review sample data and information from the report...

  • In Russia, the number of influenza and acute upper respiratory infections remained stable between 2012 and 2014.
  • In 2014 Sanofi's Essentalie N was still the best-selling OTC drug in Russia.
  • More than 2,000 dietary supplements are authorised for marketing in Ukraine every year.
  • Natural methods are the most popular form of cold and flu prevention in Ukraine.
  • Pharmacies and pharmacy points are the only channels that distribute OTC drugs in the CIS countries.
  • Health-awareness and interest in a healthy diet, healthy lifestyle and appearance are at a low level in Kazakhstan.
  • Because of the enormous price increases, all Kazakh regions decided to freeze the prices of around 200 vital products.

See which companies are presented in the report...

Companies mentioned in the report include: Abbott, Bayer, Berlin-Chemie/Menarini, Bionorica, Darnitsa, Evalar, Farmak, Fitofarm, Johnson & Johnson, Kiev Vitamin Factory, Novartis, Nycomed, Omega Pharma, OTCPharm, Pfizer, Pharmamed Canada, Polens, Polaris, Queisser, Ratiopharm, Reckitt Benckiser, Recordati, Sandoz, Sanofi, Santo/Chimpharm, Stada, Teva, Vis/RIA Panda, Zdorovye

The report answers many commonly asked questions like...

  • Which market for over the counter medications and supplements in the CIS region is most valuable?
  • Which country in the region offers the friendliest business environment to manufacturers and distributors of OTC preparations?
  • What are the growth strategies of leading manufacturers of OTC products for sale on this market?
  • Which country, RussiaUkraineor Kazakhstan, is most saturated in terms of its OTC products market?

This report supplies help to professionals...

  • Planning to start a new OTC pharmaceuticals venture in Ukraine or Russia or Kazakhstan
  • Seeking new business opportunities in the region
  • Developing a successful strategy aimed at increasing sales
  • Conducting research on competing companies in this market.

This document is highly valuable to...

  • OTC manufacturing and retail company management
  • Companies selling OTC products online and at retail chains and non-pharmacy outlets
  • Academic institutions and government offices
  • Research professionals, business analysts and consultants.

Extract from this report

  • As predicted by our forecasts in the previous edition of the report, the OTC product market in the CIS region declined by around 10% in 2014. The key reason was the difficult political and economic situation and the depreciation of local currencies (in local currency, all of the markets grew significantly, but mainly because of the very high inflation figure).
  • Only the OTC drug market in Ukraine will grow more rapidly between 2015 and 2020 than between 2012 and 2014. All other markets will witness a slowdown in the average annual growth rate.

Market commentary by expert

"In 2014 and the first half of 2015, the pharmaceutical markets in the CIS countries were strongly affected by the political and economic instability. In particular, this influenced the OTC markets, where patients make their own decisions concerning purchases of products. In all three analysed countries, the OTC markets increased significantly in terms of value, but this was driven by a rise in product prices rather than a hike in volume sales/consumption or positive epidemiological/consumer trends. In fact, patients bought considerably fewer OTC products, which was reflected in significant market drops in terms of volume."

Agnieszka Skonieczna, Senior Pharmaceutical Market Analyst, PMR

Table of Contents

Methodology

Executive summary

  • Comparative analysis of OTC markets in the CIS region
  • Russia
  • Ukraine
  • Kazakhstan

OTC market in CIS countries

  • Comparative analysis of OTC markets in the CIS region
    • General characteristics of the OTC markets
    • Share of individual OTC markets between 2011 and 2020
    • Per capita OTC spending in CIS countries
    • Value of OTC market in CIS countries in 2011-2020
    • OTC share as a proportion of overall pharmaceutical market
    • Average CAGR for OTC markets in CIS countries for 2012-2014 and 2015-2020

Russia

  • Key reforms and trends until 2020
  • OTC market value
    • OTC market value by product status (drugs vs dietary supplements)
    • Share of OTC as a proportion of the pharmaceutical market
    • Value of the OTC drug market between 2008 and 2020
    • Value of the dietary supplement market between 2008 and 2020
    • Value of the cosmetic market between 2011 and 2020
    • OTC product market by therapeutic category
  • Prices of OTC products
    • OTC drugs
    • Dietary supplements
    • Cosmetics
  • Bestselling OTC products
    • OTC drugs
    • Dietary supplements
    • Cosmetics
  • Switch from Rx to OTC
  • Advertising
    • Legal framework
  • Spending on OTC advertising
    • General data
    • Leading advertisers
    • Leading categories
    • Leading brands
  • Key players
    • OTC drugs
    • Dietary supplements
    • Important events pertaining to OTC companies present on the market

Ukraine

  • Key reforms and trends until 2020
  • OTC market value
    • OTC market value by product status (drugs vs non-drugs)
    • Dietary supplement and cosmetic market by origin
    • Share of OTC as a proportion of the pharmaceutical market
    • Value of the OTC drug market between 2011 and 2020
    • Value of the dietary supplement market between 2010 and 2019
    • Value of the cosmetic pharmacy market between 2010 and 2019
    • OTC product market by therapeutic category
  • Prices of OTC products
    • OTC drugs
    • Dietary supplements
    • Cosmetics
  • Bestselling OTC products
    • OTC drugs
    • Dietary supplements
  • Switch from Rx to OTC
  • Advertising
    • Legal framework
    • Spending on OTC advertising
  • Key players
    • OTC drugs
    • Dietary supplements
    • Important events pertaining to OTC companies present on the market

Kazakhstan

  • Key reforms and trends until 2020
  • OTC market value
    • OTC share as a proportion of the pharmaceutical market
    • Value of the OTC drug market between 2010 and 2020
    • Volume of the OTC drug market between 2009 and 2013
    • OTC drug market by therapeutic category
  • Prices of OTC products
  • Bestselling OTC products
    • By value
    • By volume
  • Switch from OTC to Rx
  • Advertising
    • Legal framework
    • Spending on OTC advertising
  • Key players
    • By value
    • By volume
    • Important events pertaining to OTC companies present on the market

Profiles of selected key local manufacturers on the OTC market in CIS

Graphs

  • Value (€ bn) and change (%, y-o-y) of the OTC product market in the CIS region, 2011-2020
  • Share of individual markets as a proportion of the total OTC drug market in CIS countries (%), 2011-2020
  • Value (€ bn) and change (%, y-o-y) of the OTC product market in the CIS region, 2011-2020
  • Share of OTC drugs in total pharmaceutical markets of individual CIS countries (%), by value, 2014
  • Share of OTC drugs in total pharmaceutical markets of individual CIS countries (%), by volume, 2014
  • Average CAGR for OTC product markets in CIS countries, 2012-2014
  • Average CAGR for OTC product markets in CIS countries, 2015-2020
  • Factors which influence OTC purchases in Russia (%), 2014
  • Reasons for not buying particular OTC product at pharmacy in Russia (%), 2014
  • Value shares of pharmacy sales of OTC products in Russia, by product status (%), 2013-2014
  • Volume shares of pharmacy sales of OTC products in Russia, by product status (%), 2013-2014
  • Share of OTC drugs as a proportion of the Russian pharmaceutical market (%), by value, 2013-2014
  • Share of OTC drugs as a proportion of the Russian pharmaceutical market (%), by volume, 2013-2014
  • Pharmacy sales of Rx and OTC drugs in Russia, value shares (%), January-December 2014
  • Pharmacy sales of Rx and OTC drugs in Russia, value shares (%), January-June 2015
  • Pharmacy sales of Rx and OTC drugs in Russia, volume shares (%), January-December 2014
  • Pharmacy sales of Rx and OTC drugs in Russia, volume shares (%), January-June 2015
  • Value (RUB bn) and change (%, y-o-y) of the OTC drug market in Russia, 2009-2020
  • Value (RUB bn) and change (%, y-o-y) of the dietary supplement market in Russia, 2009-2020
  • Value (RUB bn) and change (%, y-o-y) of the pharmacy cosmetic market in Russia, final consumer prices, 2011-2020
  • Value (RUB bn) and change (%, y-o-y) of the pharmacy cosmetic market in Russia, wholesale prices, 2012-2014
  • Volume (million packets) and change (%, y-o-y) of the cosmetic market in Russia, 2012-2014
  • Share of the pharmacy cosmetic market in Russia (%), by category, in value terms, 2014
  • Share of the pharmacy cosmetic market in Russia (%), by category, in volume terms, 2014
  • Volume change in pharmacy cosmetic market in Russia (%), by category, Q1 2015
  • Market share of main dietary supplement categories in Russia (%), by value, 2014
  • Breakdown of spending on medicines and dietary supplements advertising in Russia, by value, by advertising channel, 2012-2014
  • Breakdown of spending on medicines and dietary supplements advertising in Russia, by number of advertisements, by advertising channel, 2013-2014
  • Market share of top 10 manufacturers of OTC drugs in Russia (%), by value, 2013
  • Market share of top 10 manufacturers of OTC drugs in Russia (%), by value, 2014
  • Market share of top 10 manufacturers of dietary supplements in Russia (%), by value, final consumer prices, 2013
  • Market share of top 10 manufacturers of dietary supplements in Russia (%), by value, final consumer prices, Q1-Q3 2014
  • Market share of top 10 manufacturers of dietary supplements in Russia (%), by value, wholesale prices, 2014
  • Number of OTC drugs approved for pharmacy sale in Ukraine, 2012-2015
  • Frequency of having cold or flu in one year in Ukraine (%), 2014
  • Amount of money spent on antiviral medicines in one year in Ukraine (%), 2014
  • Factors influencing antiviral drug purchases in Ukraine (%), 2015
  • Pharmacy sales of OTC products in Ukraine, by value share (%), 2011-H1 2015
  • Pharmacy sales of OTC products in Ukraine, by volume share (%), 2011-H1 2015
  • Change in OTC drugs and dietary supplements value and volume in Ukraine (%), in comparison with other product categories, 2014
  • Change in OTC drugs and dietary supplements value and volume in Ukraine (%), in comparison with other product categories, H1 2015
  • Value (UAH bn) and change (%) of the OTC drug market in Ukraine, 2011-2020
  • Value (UAH bn) and change (%) of the dietary supplement market in Ukraine, 2011-2020
  • Value (UAH bn) and change (%) of the cosmetic pharmacy market in Ukraine, 2011-2020
  • Change in the average price of OTC products per packet in Ukraine, in comparison with other product categories (%, y-o-y), 2014
  • Change in the average price of dietary supplements and cosmetics per packet in Ukraine, in comparison with other product categories (%, y-o-y), H1 2015
  • Share of OTC drugs as a proportion of promotions, prescriptions and recommendations of medicines in Ukraine (%), 2014
  • Expenditure on TV advertising in the pharmaceutical industry in Ukraine (UAH bn) and change (%), 2012-Q1 2015
  • Change in TV advertising spending of Ukrainian and foreign pharmaceutical producers (%, y-o-y), 2013-Q1 2015
  • Share of expenditure on TV advertising in the pharmaceutical industry in Ukraine (%), foreign and Ukrainian producers, 2013-Q1 2015
  • Share of expenditure on TV advertising in the pharmaceutical industry in Ukraine (%), by channel type, 2013-Q1 2015
  • 10 leading TV advertisers of OTC drugs in Ukraine (%), 2014
  • 10 leading TV advertisers of OTC drugs in Ukraine (%), Q1 2015
  • Top 10 brands of OTC drugs in Ukraine in terms of spending on TV advertising (%), by amount spent, 2014
  • Top 10 brands of OTC drugs in Ukraine in terms of spending on TV advertising (%), by amount spent, Q1 2015
  • Top categories of OTC drugs in Ukraine in terms of spending on TV advertising (%), by amount spent, 2013-2014
  • Market share of top 10 manufacturers of OTC drugs in Ukraine (%), by value, 2014
  • Market share of top 10 manufacturers of OTC drugs in Ukraine (%), by volume, 2014
  • Share of OTC drugs as a proportion of the pharmaceutical market in Kazakhstan (%), by value and volume, 2014
  • Value (KZT bn) and change (%, y-o-y) of the OTC drug market in Kazakhstan, 2010-2020
  • Volume (million packages) and change (%, y-o-y) of the OTC drug market in Kazakhstan, 2009-2014
  • Market share of main OTC drug categories (ATC level) in Kazakhstan (%), by value, 2014
  • Market share of main OTC drug categories in Kazakhstan (%), by volume, 2014
  • Market share of top 10 manufacturers of OTC drugs in Kazakhstan (%), by value, 2014
  • Market share of top 10 manufacturers of OTC drugs in Kazakhstan (%), by volume, 2014

Tables

  • Annual average exchange rates used for the report (€ to national currency), 2011-H1 2015
  • Comparison of main characteristics of OTC subgroups in individual CIS countries, 2015
  • Comparison of main characteristics of OTC subgroups in individual CIS countries, 2015
  • Per capita spending on OTC drugs and dietary supplements in CIS countries (€), 2011, 2015 and 2020
  • Main past trends and events and their effects on the OTC market in Russia, 2013-2015
  • Most common factors which influence OTC purchases in Russia (%), by age group, 2014
  • Incidence of acute upper respiratory infections and flu in Russia, 2013-H1 2015
  • Main reasons for selecting pharmacies in Russia, before and after December 2014
  • Share of product groups in the sales value of pharmacy chains in Russia (%), by category of pharmacy chain, Q1-Q3 2013 and Q1-Q3 2014
  • Anticipated trends and events and their effect on the OTC market in Russia, 2015-2020
  • Value and volume of the OTC drug market in Russia, 2014
  • Value and volume of the dietary supplement pharmacy market in Russia, Q1-Q3 2014
  • Value change in pharmacy cosmetic market in Russia (%), by category, 2012-Q1 2015
  • Market shares of main OTC drug categories in Russia (%), by value, and sales value change (%, y-o-y), 2013-2014
  • Sales value of main dietary supplement categories in Russia (RUB m) and change (%, y-o-y), 2014
  • Average prices of OTC drugs per packet in Russia (RUB and $) and change (%), 2009-2014
  • Average prices of dietary supplements per packet in Russia (RUB and $) and change (%), 2009 - Q1-Q3 2014
  • Average prices of cosmetics per packet in Russia (RUB and $) and change (%), 2011-2014
  • Market share of top 10 bestselling OTC drugs in Russia (%), by sales value, final consumer price, 2014
  • Market share of top 10 bestselling dietary supplements in Russia (%), by sales value, final consumer prices, 2013
  • Market share of top 10 bestselling dietary supplements in Russia (%), by sales value, final consumer prices, Q1-Q3 2014
  • Market share of top 20 bestselling dietary supplements in Russia (%), by sales value, wholesale prices, 2014
  • Market share of 10 bestselling medical "active" cosmetics in Russia (%), by value, and sales value change (%, y-o-y), 2014
  • Market share of 10 bestselling medical "active" cosmetics in Russia (%), by value, and sales value change (%, y-o-y), Q1 2015
  • Market share of 10 bestselling medical premium and luxury class cosmetics in Russia (%), by value, and sales value change (%, y-o-y), 2014
  • Market share of 10 bestselling medical premium and luxury class cosmetics in Russia (%), by value, and sales value change (%, y-o-y), Q1 2015
  • Market share of 10 bestselling "mass market" cosmetics in Russia (%), by value, and sales value change (%, y-o-y), 2014
  • Market share of 10 bestselling "mass market" cosmetics in Russia (%), by value, and sales value change (%, y-o-y), Q1 2015
  • Change (%, y-o-y) in amount spent on medicines and dietary supplements advertising in Russia, by advertising channel, 2014
  • Leading pharmaceutical and dietary supplements advertisers in Russia, by spending on advertising (%), 2013
  • Leading pharmaceutical and dietary supplements advertisers in Russia, by spending on advertising (%), 2014
  • Leading pharmaceutical and dietary supplements advertisers in Russia, by spending on advertising and number of advertisements, 2014
  • Share of 10 most prominent categories as a proportion of spending on pharmaceutical and dietary supplements advertising in Russia (%), 2014
  • Leading brands of pharmaceuticals in terms of spending on advertising in Russia (%), 2014
  • Selected completed investments in pharmaceutical production in Russia, 2013-2015
  • Selected planned investments in pharmaceutical production in Russia, 2015-2020
  • Selected pharmaceutical companies/companies' portfolios acquired in Russia, 2013-2015
  • Main past trends and events and their effects on the OTC market in Ukraine, 2013-2015
  • Number of dietary supplements and other related products authorised for marketing in Ukraine, 2009-2014
  • Methods of cold and flu prevention in Ukraine (%), 2015
  • Anticipated trends and events and their effect on the OTC market in Ukraine, 2015-2020
  • Pharmacy sales of OTC products in Ukraine (UAH m), by category, 2011-H1 2015
  • Pharmacy sales of OTC products in Ukraine (€ m), by category, 2011-H1 2015
  • Pharmacy sales of OTC products in Ukraine (million packets), category, 2011-H1 2015
  • Pharmacy sales of cosmetics and dietary supplements in Ukraine (%), domestic and foreign, by value and volume, 2013
  • Pharmacy sales of cosmetics and dietary supplements in Ukraine (%), domestic and foreign, by value and volume, 2014
  • Share of OTC drugs as a proportion of the Ukrainian drug market (%), by value and volume, 2013-H1 2015
  • Value of the dietary supplement market in Ukraine, change and market share, January-November 2013-2014
  • Value of the dietary supplement market in Ukraine, change and market share, January-June 2015
  • Value of the cosmetic market in Ukraine, change and market share, January-November 2013-2014
  • Value of the cosmetic market in Ukraine, change and market share, January-June 2015
  • OTC drug market in Ukraine, by main product categories (€ m), 2012-2014
  • OTC drug market in Ukraine, by main product categories (UAH m), 2012-2014
  • Sales value of main dietary supplement categories in Ukraine (€) and change (%), 2012-2013
  • Average price of OTC drugs per packet in Ukraine (€ and UAH) and change (%), 2011-H1 2015
  • Average price of dietary supplements per packet in Ukraine (€ and UAH) and change (%), 2011-H1 2015
  • Average price of cosmetics per packet in Ukraine (€ and UAH) and change (%), 2011-H1 2015
  • Top bestselling OTC drugs in Ukraine in terms of value sales, 2014
  • Top bestselling OTC drugs in Ukraine in terms of value sales, Q1 2015
  • Top 10 bestselling dietary supplements in Ukraine, by sales value (€), and change (%, y-o-y), 2012-2013
  • Leading OTC brands in terms of health professionals' memorising of drug promotions through medical representatives in Ukraine, Q1 2015
  • Sales value of top 10 manufacturers of OTC drugs in Ukraine (€ m) and y-o-y change (%), 2013-2014
  • Sales volume of top 10 manufacturers of OTC drugs in Ukraine (million packets) and y-o-y change (%), 2013-2014
  • Top 20 dietary supplement manufacturers in Ukraine, by sales value (€), 2012-2013
  • Top 20 dietary supplement manufacturers in Ukraine, by volume (number of packets), 2012-2013
  • Selected completed investments in pharmaceutical production in Ukraine, 2014-2015
  • Selected planned investments in pharmaceutical production in Ukraine, 2015+
  • Main past trends and events and their effects on the OTC market in Kazakhstan, 2013-2015
  • Changes in the compulsory content of mobile first aid kits in Kazakhstan, July 2014
  • Anticipated trends and events and their effects on the OTC market in Kazakhstan, 2015-2020
  • Health-related objectives of the Strategic Development Plan 2020 in Kazakhstan, 2015 and 2020
  • Sales value of main OTC drug categories (ATC level) in Kazakhstan, 2013-2014
  • Sales volume of main OTC drug categories (ATC level) in Kazakhstan, 2013-2014
  • Average price of OTC drugs per packet in Kazakhstan (KZT and €) and change (%), 2013-2014
  • Average prices of OTC drugs per packet in Kazakhstan and y-o-y change, by ATC category, 2013-2014
  • Sales value, y-o-y change and market share of 10 bestselling OTC drugs in Kazakhstan (individual products), 2013-2014
  • Sales value and market share of 10 bestselling OTC drugs in Kazakhstan (brand names), 2013-2014
  • Sales volume, y-o-y change and market share of 10 bestselling OTC drugs in Kazakhstan (individual products), 2013-2014
  • Sales value of top 10 manufacturers of OTC drugs in Kazakhstan and y-o-y change, 2013-2014
  • Market share of top 5 manufacturers of OTC drugs in Kazakhstan (%), by value, 2009-2013
  • Sales volume of top 10 manufacturers of OTC drugs in Kazakhstan (million packets) and y-o-y change (%), 2013-2014
  • Selected completed investments in pharmaceutical production in Kazakhstan, 2014-2015
  • Selected planned investments in pharmaceutical production in Kazakstan, 2015+
  • General information pertaining to OTCPharm Group, 2015
  • Ownership structure of OTCPharm (%), 2015
  • Structure of OTCPharm Group, 2015
  • General information pertaining to OTCPharm product portfolio in CIS countries, 2015
  • Top 10 OTCPharm OTC brands, by value, 2014
  • Top 10 OTCPharm OTC brands, by value, H1 2015
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