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市場調査レポート

中欧の化粧品小売市場:市場分析と発展予測

Cosmetics retail market in Central Europe 2013: Market analysis and development forecasts for 2013-2015

発行 PMR 商品コード 253945
出版日 ページ情報 英文 206 Pages
納期: 即日から翌営業日
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中欧の化粧品小売市場:市場分析と発展予測 Cosmetics retail market in Central Europe 2013: Market analysis and development forecasts for 2013-2015
出版日: 2013年06月30日 ページ情報: 英文 206 Pages
概要

当レポートでは、中欧の6カ国における化粧品小売市場について分析し、全体的な市場構造・動向や、各国市場の詳細動向(今後2年間の予測値)、各国内部の主な小売店チェーンの傾向、消費者のプロファイルや流通構造などを調査・考察して、その結果を概略以下の構成でお届けします。

第1章 分析手法

第2章 エグゼクティブ・サマリー

第3章 主なマクロ経済・人口統計の指標

  • マクロ経済の概要
  • 人口統計

第4章 中欧諸国の化粧品小売市場

  • 市場規模
  • 中欧の大手化粧品小売店
  • 中欧の化粧品市場の現在の動向

第5章 ブルガリアの化粧品小売市場

  • 市場の規模と発展
  • 全般的傾向
  • 化粧品消費者のプロファイル
  • 市場の分類
  • 代表的な化粧品小売店
  • 最大手の化粧品小売店(全8社)
  • 流通チャネル

第6章 チェコの化粧品小売市場

  • 市場の規模と発展
  • 全般的傾向
  • 化粧品消費者のプロファイル
  • 市場の分類
  • 代表的な化粧品小売店
  • 最大手の化粧品小売店(全11社)
  • その他の小売店
  • 流通チャネル

第7章 ハンガリーの化粧品小売市場

  • 市場の規模と発展
  • 全般的傾向
  • 化粧品消費者のプロファイル
  • 市場の分類
  • 代表的な化粧品小売店
  • 最大手の化粧品小売店(全7社)
  • 流通チャネル

第8章 ポーランドの化粧品小売市場

  • 市場の規模と発展
  • 全般的傾向
  • 化粧品消費者のプロファイル
  • 市場の分類
  • 代表的な化粧品小売店
  • 最大手の化粧品小売店(全10社)
  • 流通チャネル

第9章 ルーマニアの化粧品小売市場

  • 市場の規模と発展
  • 全般的傾向
  • 化粧品消費者のプロファイル
  • 市場の分類
  • 代表的な化粧品小売店
  • 最大手の化粧品小売店(全10社)
  • 流通チャネル

第10章 スロバキアの化粧品小売市場

  • 市場の規模と発展
  • 全般的傾向
  • 化粧品消費者のプロファイル
  • 市場の分類
  • 代表的な化粧品小売店
  • 最大手の化粧品小売店(全8社)
  • 流通チャネル

第11章 図の一覧

第11章 表の一覧

第13章 PMRについて

図表一覧

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目次

Abstract

Product Description

This publication presents a thorough examination of the retail cosmetics markets in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia .

It offers detailed profiles of the leading specialised cosmetic retailers in each country and provides data on the value of the market and each of its key segments, while analysing purchasing and retail marketing trends in the markets and estimating their effects on sales in the years ahead.

Forecasts for the period to 2015 are also provided, along with descriptive consumer profiles and details on the structure and value of the distribution channels that make up the Central European retail cosmetics network.

Critical market topics explored in this publication include:

  • The macroeconomic and demographic conditions , current and projected, in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia
  • Current value of the Central European retail cosmetics market and the direction and degree of growth that will take place in the next two years
  • The most successful specialist retailers of cosmetics in each of the six CE countries with their store counts and revenues
  • Recent, current and upcoming retail trends in CE cosmetics and their resultant effects on market operations
  • Distribution networks : specific channels and their market shares in each country
  • Retail cosmetic categories : overviews of product lines for face and body care
  • Profiles of top players operating in the cosmetics markets in each Central European country
  • Buying habits of Polish consumers, along with recent changes in purchasing power and preferred shopping outlets.

This report answers the key questions asked by industry professionals:

  • What opportunities and challenges will be presented in the cosmetics retail market in Central Europe over the coming years?
  • What are the possibilities for significant growth in the industry in the future?
  • What are the values of the markets in each of the six Central European countries covered by this report? What are the value forecasts for 2015?
  • Which retailers are having the most success in this market? What are their key strategies?
  • What is the total number of domestic and global retail chain cosmetics stores in each of the six countries?
  • What is the value and structure of the retail cosmetics distribution network in each of the six covered Central European countries? Which channels shows the highest growth potential?
  • Which influential trends have recently been spotted in the retail cosmetics market in Central Europe?

Benefit from the observations of the experienced market analysts at PMR

  • Many cosmetic consumers in Central Europe have adjusted their buying habits to compensate for reduced buying power due to economic conditions
  • Consumers seek for special promotions and discounts in order to get more for their money
  • Chain cosmetics stores and online shopping have lured business away from direct sales, hypermarkets and supermarkets
  • Domestic and international cosmetics chains are expanding in Central Europe.

This document contains valuable features you won't find anywhere else:

  • A comprehensive collection of data depicting the value of the entire Central European retail cosmetics market, along with total values of each separate country and distribution channel
  • Consumer profiles and other tools used to present all the facts about and analysis of market conditions in each of the six covered countries.
  • Extensive retailer profiles that contain the financial details and strategic outlooks of leading companies operating in each country.
  • Full market reporting and analysis for six CE countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia - in a single, affordable document.
  • Capacity to assess markets in separate countries as well as the overall regional market
  • Macroeconomic and demographic details for each country, along with analysis of the effects on cosmetic sales
  • Reliable and in depth forecasts for market growth in the years ahead.

With this publication as part of your business reference library, you'll be prepared to:

  • Initiate business ventures in the retail cosmetics industry in any of the six covered Central European countries
  • Begin or expand the operations of businesses that supply essential services and products that support the retail sale of cosmetics
  • Observe the market and stay updated on changes in conditions that might affect your business operations
  • Compare and analyse the leading cosmetic retailers in Central Europe and in any of the six CE countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia
  • Develop accurate estimates of corporate market share and rankings based on earnings and performance
  • Build a successful strategy for corporate growth on a reliable foundation of sales data, forecasts and opportunity assessments included in this report.

This report is particularly valuable to professionals whose businesses engage in:

  • The manufacture and distribution of retail cosmetics in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia
  • Supplying products and services to cosmetic retail businesses in Central Europe
  • Providing financial, research, consulting and analysis services to clients operating in the market in a sales, investment or manufacturing capacity
  • Tracking market activity and progress, such as government agencies and industry, trade, educational and research organizations.

Table of Contents

Methodology

Executive summary

Key macroeconomic and demographic indicators

  • Macroeconomic overview p. 31
    • Gross domestic product p. 31
    • Gross fixed capital formation p. 34
    • Private consumption p. 36
    • Inflation p. 38
    • Unemployment p. 39
    • Wages p. 40
  • Demographics p. 42

Cosmetics retail market in Central Europe

  • Market value p. 45
  • Largest cosmetics retailers in Central Europe p. 49
  • Current trends on the cosmetics market in CE p. 50

Cosmetics retail market in Bulgaria

  • Market size and development p. 57
  • General trends p. 59
    • Most popular categories p. 59
    • Small and competitive market p. 59
    • Grey market p. 59
    • Promotions p. 59
    • Advertising p. 60
    • Local brands vs imported brands p. 60
    • Advanced cosmetics p. 60
  • Cosmetics consumer profile p. 60
  • Market segments p. 61
    • Price segments p. 61
    • Face cosmetics p. 61
    • Cosmetics for men p. 61
    • Dermatological cosmetics p. 61
    • Natural cosmetics p. 62
    • Fragrances p. 62
    • Deodorants p. 63
    • Baby care products p. 64
  • Top cosmetics retailers p. 64
  • Profiles of largest retailers p. 66
    • dm p. 66
    • Avon p. 67
    • Douglas p. 67
    • Oriflame p. 68
    • Lilly Drogerie p. 69
    • Refan p. 70
    • Pretty shop p. 71
    • Ivis p. 71
  • Distribution channels p. 72
    • Large-area grocery stores p. 72
    • Cosmetics stores p. 73
    • Direct selling p. 73
    • Pharmacies p. 73
    • Internet p. 74

Cosmetics retail market in the Czech Republic

  • Market size and development p. 75
  • General trends 77
  • Cosmetics consumer profile p. 78
  • Market segments p. 79
    • Hair care p. 79
    • Deodorants p. 79
    • Female paper hygiene p. 80
    • Body care and shower gels p. 80
    • Private labels p. 81
  • Top cosmetics retailers p. 82
  • Profiles of largest retailers p. 83
    • dm drogerie p. 83
    • Teta p. 84
    • Rossmann p. 85
    • Sephora p. 86
    • Marionnaud p. 87
    • Yves Rocher p. 87
    • FAnn p. 88
    • Douglas p. 89
    • L'Occitane p. 90
    • Manufaktura p. 91
    • elected other retailers p. 91
  • Distribution channels p. 92
    • Cosmetics stores p. 93
    • Large-area grocery stores p. 94
    • Direct selling p. 94
    • Internet p. 96
    • Pharmacies p. 98

Cosmetics retail market in Hungary

  • Market size and development p. 101
  • General trends p. 103
    • Discounts, promotions and coupons p. 103
    • Communication with the customer p. 103
    • Private labels p. 103
    • Growing demand for natural cosmetics p. 104
    • Corporate social responsibility campaigns p. 104
  • Cosmetics consumer profile p. 104
  • Market segments p. 105
    • Personal hygiene 105
    • Oral care p. 105
    • Feminine hygiene p. 106
    • Hair colour p. 106
  • Top cosmetics retailers p. 106
  • Profiles of selected retailers p. 108
    • dm p. 108
    • Rossmann p. 109
    • Mueller p. 110
    • Avon p. 111
    • Douglas p. 111
    • Oriflame p. 112
    • Vianni p. 113
  • Distribution channels p. 114
    • Cosmetics stores p. 114
    • Large-area grocery stores p. 115
    • Direct selling p. 115
    • Pharmacies p. 115
    • Online sales p. 116

Cosmetics retail market in Poland p. 117

  • Market size and development p. 117
  • General trends 119
    • Offer p. 119
    • Price as important but not the only factor p. 120
    • Cosmetics are the most popular gifts p. 120
    • Strong domestic brands, growing exports p. 121
    • Business consolidation p. 121
    • Company changes on the market p. 121
    • Expansion p. 122
    • New concepts and trade names p. 122
    • Reduced advertising spending in the cosmetics industry p. 123
  • Cosmetics consumer profile p. 123
  • Market segments p. 125
    • Hair care p. 125
    • Face and body care p. 126
    • Personal hygiene p. 126
    • Intimate care p. 127
    • Private labels p. 128
    • Dermocosmetics p. 129
  • Top cosmetics retailers p. 130
  • Profiles of largest retailers p. 132
    • Rossmann p. 132
    • Avon p. 134
    • Super-Pharm p. 135
    • Polbita-Interchem Group (Drogerie Natura and Drogerie Aster) p. 136
    • Sephora p. 138
    • Douglas p. 139
    • Oriflame p. 141
    • Yves Rocher p. 141
    • Schlecker/Dayli p. 142
    • Marionnaud p. 143
  • Distribution channels p. 144
    • Cosmetics stores p. 145
    • Large-area stores p. 146
    • Direct selling p. 147
    • Pharmacies p. 148
    • Internet p. 149

Cosmetics retail market in Romania p. 151

  • Market size and development p. 151
  • General trends p. 153
    • Offer p. 153
    • Geography p. 154
    • Distribution channels p. 154
    • Source of supply p. 155
  • Cosmetics consumer profile p. 156
    • Increased price awareness p. 156
    • Private label popularity p. 156
    • Rural and urban consumption p. 156
    • More interest in cosmetics for men p. 157
    • Brand loyalty and size p. 157
  • Market segments p. 157
    • Hygienic paper products p. 158
    • Deodorants p. 158
    • Shampoo and hair conditioners p. 159
    • Hair colouring products and soaps p. 159
    • Dermocosmetics p. 160
    • Private labels p. 160
    • Natural cosmetics p. 160
  • Top cosmetics retailers p. 161
  • Profiles of largest retailers p. 163
    • Avon p. 163
    • Oriflame p. 164
    • Sephora p. 165
    • dm drogerie markt p. 167
    • Amway p. 168
    • Forever Living Products p. 169
    • Douglas p. 170
    • Yves Rocher p. 171
    • Marionnaud p. 171
    • B&B Collection p. 173
  • Distribution channels p. 173
    • Large-area grocery stores p. 175
    • Direct selling p. 175
    • Pharmacies p. 176
    • Internet p. 177

Cosmetics retail market in Slovakia p. 179

  • Market size and development p. 179
  • General trends p. 181
  • Cosmetics consumer profile p. 182
  • Market segments p. 183
    • Hair care p. 183
    • Deodorants and antiperspirants p. 184
    • Female paper hygiene p. 184
    • Skin care p. 185
    • Oral care p. 185
    • Body care p. 186
    • Decorative cosmetics p. 186
    • Private labels p. 186
  • Top cosmetics retailers p. 187
  • Profiles of largest retailers p. 188
    • dm drogerie p. 188
    • Teta Drogerie p. 190
    • 101 Drogerie p. 190
    • FAnn Parfumerie p. 191
    • Tevos p. 192
    • Marionnaud p. 192
    • Yves Rocher p. 192
    • L'Occitane p. 193
  • Distribution channels p. 193
    • Cosmetics stores p. 194
    • Large-area grocery stores p. 195
    • Direct selling p. 195
    • Internet p. 196
    • Pharmacies p. 197

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