市場調査レポート

ロシアのプライベートブランド市場(2012年):市場分析と2012年〜2014年の発展予測

Private label in Russia 2012 - Market analysis and development forecasts for 2012-2014

発行 PMR 商品コード 239725
出版日 ページ情報 英文 123 Pages
納期: 即日から翌営業日
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ロシアのプライベートブランド市場(2012年):市場分析と2012年〜2014年の発展予測 Private label in Russia 2012 - Market analysis and development forecasts for 2012-2014
出版日: 2012年04月30日 ページ情報: 英文 123 Pages
概要

当レポートでは、ロシアのプライベートブランド(自社ブランド)市場について包括的に調査分析し、2007年〜2011年の実績と2012年〜2014年の発展予測のほか、市場の現状や成長促進要因・抑制要因などを提供し、主要企業のプロファイルも含めて、概略以下の構成でお届けいたします。

第1章 調査手法

第2章 エグゼクティブサマリー

第3章 ロシアの社会経済状況全体

  • マクロ経済の背景
  • 人口動態

第4章 小売市場の概要

  • 市場規模
  • 小売販売構造

第5章 プライベートブランド市場の価値

  • 市場価値
  • プライベートブランドの製品カテゴリーと成長の可能性
  • 主要企業
  • 小売業者の機会

第6章 プライベートブランドの概要:店舗形態・価格帯別

第7章 プライベートブランド市場の概要:動向

  • 様々な小売部門にプライベートブランドが参入
  • マーケティング活動の増加がプライベートブランドの販売を促進
  • 新しい製品カテゴリーへ拡大
  • 高価格帯への移行
  • 新しい小売形態の発展を奨励
  • 地域の小規模小売チェーンがプライベートブランド市場に参入

第8章 プライベートブランドに対する消費者の態度

第9章 プライベートブランドの生産

  • 賛成・反対の議論
  • プライベートブランドの開発戦略
  • 小売業者の要件
  • メーカーと小売業者感の協力動向

第10章 主なプライベートブランドの小売業者のプロファイル

  • X5 Retail Group
  • Tander
  • Dixy Group
  • Metro Group
  • Auchan Group
  • O'Key Group
  • Sedmoy Kontinent
  • Spar
  • Maria-Ra

第11章 小売業者のプライベートブランドの価格ポジショニング

第12章 図の一覧

第13章 表の一覧

第14章 PMRについて

第15章 PMRの連絡先

目次

The report contains a comprehensive analysis of the private label market in Russia in 2007-2011 with development forecasts for the years 2012-2014. It considers the current and expected economy in the country, the value of the private label market, and its channels of distribution.

The publication also provides an analysis of the current trends on the market and factors influencing its growth, as well as the image of own brands according to Russian consumers. A definite advantage of the report is a chapter on the production of private labels, presenting the pros and cons of such activity, the requirements for manufacturers, as well as the mechanism of cooperation between the producer and the retailer.

The highlight of the report is the profiles of selected food retailers in Russia. Additionally, it contains a database of around 5,500 private label products, based on the data collected by PMR in 17 retail grocery store chains in the Russian Federation. The description of each product includes: the product category, retail price in both RUB and USD, weight/size per packet, private label name, its distributor chain, as well as the manufacturer's full name.

Key topics covered:

  • Value of the market of private labels of retail grocery chains in Russia, development forecasts for the market to 2014, its distribution channels, private labels share of the largest retailers' revenues
  • Number of private label products in each chain, a comparison of private labels in large-area stores and within each price segment; product categories with highest shares of private labels
  • Image of private labels according to Russian consumers
  • production of private labels: pros and cons, requirements for manufacturers, as well as the mechanism of cooperation between the producer and the retailer
  • Profiles of selected food retailers in Russia, including information on their sales value, number of stores, growth plans and strategies for private labels
  • A comparative analysis of the prices of selected private label products
  • An Excel base of around 5,500 private label products of 17 grocery retail chains in Russia
  • An overview of the current and expected economy in Russia
  • An overview of the Russian retail market
  • Market trends for the development of private labels and factors affecting it.

Questions this report answers:

  • What is the value of private label sales for food retailers in Russia?
  • What are the development forecasts for the market of private labels in the coming years?
  • In which product categories do private labels have the highest shares?
  • What trends can be observed on the market?
  • How is the market of private labels in Russia changing?
  • What has the greatest impact on this market's growth?
  • How is the private label portfolio developing for each retailer?
  • What share do private labels account for of the revenues of the largest retailers?
  • How do Russian consumers perceive the private label?
  • What is Russia's current economic situation?

Unique features include:

  • An Excel base of around 5,500 private label products, based on the data collected by PMR in 17 retail grocery retail chains in the Russian Federation (the description of each product includes its category, retail price in both RUB and USD, weight/size per packet, private label name, its distributor chain, as well as the full name of the manufacturer)
  • A comparative analysis of the prices of selected private label products
  • Value of sales for private labels of food retailers in Russia with development forecasts to 2014
  • Trends on the private label market and factors impacting its growth
  • A whole chapter on the production of private labels
  • Profiles of top players and their private label programme
  • New businesses on the private label market
  • Current development forecasts.

In what business situations will the report be helpful?

  • Launching sales/production of own brand products
  • Adding private labels to the portfolio
  • Analysing the private label product offer of the competing retail chains
  • Analysing the competition in the area of private label production
  • Estimating the risk of introducing a new private label product
  • Estimating the potential of the private label market in Russia
  • Planning strategic development of the company in the area of private labels
  • Estimating the demand for the offered products
  • Analysing the risk and opportunities of entering the Russian market.

Table of Contents

I. Methodology

II. Executive summary

III. Overall socioeconomic situation of Russia

  • Macroeconomic background
  • Demographics

IV. Overview of the retail market

  • Market size
  • Structure of retail sales

V. Value of private label market

  • Market value
  • Private label product categories and growth potential
  • Leading players
  • Opportunities for retailers

VI. Overview of private label offer by store format and price segment

VII. Overview of private label market - trends

  • Expansion of private labels into various retail sectors
  • Increased marketing activity to stimulate private label sales
  • Expansion to new product categories
  • Transition to higher price segments
  • Encouragement for development of new retail formats
  • Smaller regional retail chains enter the private label market

VIII. Consumer attitudes towards private labels

IX. Production of private labels

  • Arguments for and against
  • Private label development strategies
  • Retailers' requirements
  • Trends in cooperation between producers and retailers

X. Profiles of selected retailers offering private labels

  • X5 Retail Group
  • Tander
  • Dixy Group
  • Metro Group
  • Auchan Group
  • O'Key Group
  • Sedmoy Kontinent
  • Spar
  • Maria-Ra

XI. Price positioning of retailers' private labels

XII. List of graphs

XIII. List of tables

XIV. About PMR

XV. Contact PMR

List of graphs

  • 1. GDP growth (%, y-o-y), CPI (%, e-o-p, y-o-y) and unemployment rate (%, e-o-p) in Russia, 2007-2014
  • 2. Value (RUB bn) and change (%) for the private label market in Russia, 2007-2014
  • 3. GDP growth (%, y-o-y), CPI (%, e-o-p, y-o-y) and unemployment rate (%, e-o-p) in Russia, 2007-2014
  • 4. Growth rates of disposable income in Russia (%, y-o-y), 2007-2011
  • 5. Average nominal salary in Russia (%, y-o-y), 2007-2011
  • 6. Population in Russia (million), 2007-2012
  • 7. Life expectancy in Russia (years), 2007-2011
  • 8. Value (RUB tr) and growth (%, y-o-y) of retail sales in Russia, 2007-2014
  • 9. Retail revenues in Russia, by federal district (%), 2011
  • 10. Value of non-food and food retail sales in Russia (%, y-o-y), January 2011-January 2012
  • 11. Volume of non-food and food retail sales in Russia (%, y-o-y), January 2011-January 2012
  • 12. Retail sales revenues in Russia, by value and volume (%, y-o-y), January 2011-January 2012
  • 13. Share in total retail revenues in Russia (%), by trade organisation, 2010 and 2011
  • 14. Breakdown of retail sales in Russia (%), 2008-2011
  • 15. Structure of food retail sales in Russia (%), by category, 2011
  • 16. Structure of non-food retail sales in Russia (%), by category, 2011
  • 17. Value (RUB bn) and change (%) for the private label market in Russia, 2007-2014
  • 18. Share of private labels in the total retail revenue in Russia (%), 2007-2014
  • 19. Forecasted share of private labels in the retail revenue (%), by country, 2015
  • 20. Share of private labels in sales in Russia (%), by category, 2010
  • 21. Assessment of private labels and their quality in selected countries (%), 2010
  • 22. Private label product range (SKUs) and its share (%) in the revenue of Tander, 2005-2011

List of tables

  • 1. Average exchange rates $/RUB, 2006-Q1 2012
  • 2. Leading retailers in private label sales in Russia (RUB m), 2011
  • 3. Average nominal salary in Russia and by federal district (RUB '000), 2007-2011
  • 4. Population, share of total population, and share of urban population in Russia and by federal district, 2011
  • 5. Most populous cities of Russia, January 2011
  • 6. Year of launching private labels by leading retailers in Russia
  • 7. Private labels sales in leading retailers in Russia (RUB m, %), 2011
  • 8. Private labels in selected large-format hypermarket and cash and carry retail chains in Russia, February 2012
  • 9. Private labels in selected supermarket chains in Russia, February 2012
  • 10. Private labels in discount chains in Russia, February 2012
  • 11. Selected private label ranges in the low price segment in retail chains in Russia, February 2012
  • 12. Selected private label ranges in the medium price segment in retail chains in Russia, February 2012
  • 13. Selected private label ranges in the upper price segment in retail chains in Russia, February 2012
  • 14. Drivers and negative factors on the private label market in Russia
  • 15. Private labels portfolio of the Federal Purchasing Alliance JSC “System TZS”, February 2012
  • 16. Reasons for purchasing private label products in Russia (%), by product category, 2010
  • 17. Factors preconditioning production of private labels and manufacturer brands in Russia
  • 18. Pros and cons of manufacturing private labels in Russia
  • 19. Optimum strategies of production companies regarding private labels
  • 20. Retailers' requirements for producers of private labels in Russia
  • 21. Retailers' quality control of private labels in Russia
  • 22. X5 Retail Group's key data
  • 23. X5 Retail Group's main retail formats, 2012
  • 24. Geography of presence for X5 Retail Group retail chains, by federal districts and provinces, 2011
  • 25. Private labels portfolio of X5 Retail Group, February 2012
  • 26. Tander's key data
  • 27. Tander's retail formats, 2012
  • 28. Tander store count in Russia, by formats, 2011
  • 29. Private labels portfolio of Tander, February 2012
  • 30. Dixy Group's key data
  • 31. Dixy Group's retail formats, 2012
  • 32. Dixy Group store count in Russia, by formats, September 2011
  • 33. Segment labels of Dixy Group, February 2012
  • 34. Structure of Dixy Group private labels portfolio, 2012
  • 35. Metro Group's key data
  • 36. Metro Cash & Carry and Real store count in Russia, 2011
  • 37. Major private labels of Metro Cash & Carry, February 2012
  • 38. Additional private labels offered by Metro Cash & Carry, February 2012
  • 39. Auchan Group's key data
  • 40. Auchan Group's grocery retail formats, 2012
  • 41. Auchan Group store count in Russia, by formats, 2011
  • 42. Private labels portfolio of Auchan Group, February 2012
  • 43. Lenta's key data
  • 44. Lenta store count in Russia, February 2012
  • 45. Private labels of Lenta in food category, February 2012
  • 46. Private labels of Lenta in non-food category, February 2012
  • 47. O'Key Group's key data
  • 48. O'Key Group's retail formats, 2012
  • 49. O'Key Group store count in Russia, by formats, 2011
  • 50. Private labels portfolio of O'Key Group, February 2012
  • 51. Sedmoy Kontinent's key data
  • 52. Sedmoy Kontinent's retail formats, 2012
  • 53. Sedmoy Kontinent store count in Russia, by formats, 2011
  • 54. Private labels portfolio of Sedmoy Kontinent, February 2012
  • 55. Spar's key data
  • 56. Spar's retail formats, 2012
  • 57. Spar store count in Russia, 2011
  • 58. Private labels portfolio of Spar, February 2012
  • 59. Maria-Ra's key data
  • 60. Maria-Ra store count in Russia, 2011
  • 61. Private labels of Maria-Ra in non-food category, February 2012
  • 62. Private labels of Maria-Ra in food category, February 2012
  • 63. Private labels discount in grocery retailing (%), by country, 2010
  • 64. Selected product categories accommodating private labels in identical package size and different price segments, February 2012
  • 65. Selected product categories accommodating private labels in different package size and price segments, February 2012
  • 66. Retail price of food products and beverages for private labels in Russia (RUB), February 2012
  • 67. Retail price of non-food products for private labels in Russia (RUB), February 2012
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