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市場調査レポート

ポーランドにおける食品雑貨小売市場:市場分析と発展予測

Grocery retail in Poland 2014. Market analysis and development forecasts for 2014-2019.

発行 PMR 商品コード 229866
出版日 ページ情報 英文 161 Pages
納期: 即日から翌営業日
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ポーランドにおける食品雑貨小売市場:市場分析と発展予測 Grocery retail in Poland 2014. Market analysis and development forecasts for 2014-2019.
出版日: 2014年07月01日 ページ情報: 英文 161 Pages
概要

ポーランドの各家計の食品雑貨購入額は、今後も増加し続けるものと思われます。また、同国の食品雑貨市場では大型店舗(ハイパーマーケットなど)の拡大も続きますが、他方で小型・従来型の店舗もその市場シェアを維持していくものと思われています。

当レポートでは、ポーランドにおける食品雑貨小売市場について分析し、同国の経済状況や、食品雑貨小売市場の構造・動向、各部門の最大手小売業者の動向、近年の企業合併・買収(M&A)の動き、大手小売業者のプロファイル、小売業界の将来動向(今後4年間分)などについて分析しており、概略以下の構成でお届けします。

第1章 調査手法

第2章 エグゼクティブサマリー

第3章 ポーランドの経済概況

第4章 ポーランドにおける小売り

第5章 ポーランドの食品雑貨市場

  • 市場価値
  • 食品雑貨市場の大手小売業者
  • 主要な食品雑貨取引企業・グループのプロファイル
  • 市場動向
  • 流通チャネルの特徴・構造
  • 各県・都市における主要大型店舗:小売マップ
  • 大型店舗
  • 小型店舗
  • オンラインによる食品雑貨取引
  • 専門食料品店
  • 主要部門の概況:製品カテゴリー別

第6章 図の一覧

第7章 表の一覧

第8章 PMRについて

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目次

This report is a primary source of data, analysis and forecasts for the grocery retail industry in Poland. It provides details on the nationwide macroeconomic situation and in depth analysis of trends, the structure of the market and its distribution network .

The document draws on historical data collected over the past decade for this report, which tracks recent development and shares reliable predictions for growth during the period 2014-2019. It also includes evaluations of Poland's top 20 top grocery retailers and an inside look at their structure and sales strategies.

Learn about the market's major players...

This report includes:

  • A complete overview of grocery retailer activity in each main segment of the market
  • Market news as related to significant mergers and acquisitions
  • Forecasts for grocery retail expansion on the Polish market to 2019
  • Detailed profiles of Poland's 20 top retail groups
  • Listings of the most powerful franchises.

Study a diverse range of vital market issues...

  • Store and sales totals of Poland's most influential chains
  • Market shares of top grocery retailers
  • Ratio of retail grocery outlets/million consumers
  • Retailer growth strategies and rebranding initiatives
  • Strategies that support private label product sales
  • Maps of top retail outlets
  • Sales of leading retailer chains per square metre.

Find answers to these fundamental questions...

  • Which major grocery retailers operating in Poland have lost significant market share?
  • Which segments of the Polish grocery retail sector have demonstrated the most growth since the last edition of this report?
  • Which Polish grocery retailers have been impacted most by slow economic growth?
  • What are grocery retailers planning in terms of expansion and new investment?
  • Which companies are involved in noteworthy M&A activity? What are the latest industry trends and significant events in the market?
  • How many major grocery retailers operate supermarkets, hypermarkets and discount retail outlets in Poland?
  • How does this current total measure up to those of the past few years?
  • Which locations are most attractive for grocery retail in Poland?
  • Which Polish grocery retailers do consumers prefer? Have they changed spending habits recently? What are their views with regard to online grocery shopping?

Timesaving features of this report include...

  • Knowledgeable estimates of the current operations and future potential of the grocery retail market in Poland and its key segments
  • PMR results from consumer questionnaires
  • Detailed forecasts that are carefully prepared by experts with years of experience in monitoring the Polish grocery retail market
  • Analysis of the effects of current macroeconomics and demographics in Poland on the retail grocery sector.

This report is an essential resource for...

  • Grocery retail product manufacturers
  • Distributors and processors of merchandise for grocery retail sale in Poland
  • Retail industry supply, services and equipment providers
  • Financial services providers
  • Transport and logistics companies that serve Poland's grocery retail sector
  • Research, academic and government institutions
  • Analysts and business consultants
  • Organizations focused on the promotion of Poland's retail grocery industry.

Use this reliable asset when...

  • Planning the launch of a new grocery retail business in Poland
  • Evaluating the potential for growth in this market
  • Tracking company performance and planning for expansion
  • Pinpointing appropriate entities for mergers and acquisitions
  • Beginning operations on the private label products segment
  • Researching the competition
  • Analysing key distribution channels in the Polish grocery retail network.
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