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市場調査レポート

ポーランドの衣料品・フットウェア小売市場:市場分析と今後の発展予測

Clothing and footwear retail market in Poland 2014. Market analysis and development forecasts for 2014-2019.

発行 PMR 商品コード 126599
出版日 ページ情報 英文 138 Pages
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ポーランドの衣料品・フットウェア小売市場:市場分析と今後の発展予測 Clothing and footwear retail market in Poland 2014. Market analysis and development forecasts for 2014-2019.
出版日: 2014年07月01日 ページ情報: 英文 138 Pages
概要

ポーランドのファッション市場は現在、極度に厳しい競争状態にあります。消費者がショッピングへの支出額を控える状態となったため、各企業はあらゆる手段(限定商品、ディスカウント、還元セールなど)を用いて消費者を惹きつけようとしており、それが各社の収益性を悪化させています。

当レポートでは、ポーランドの衣類・履物小売市場について調査分析し、ポーランドの経済的状況や、今後の市場規模・成長率、市場動向(消費者・小売業者への調査結果)、流通チャネルの発展、部門別の詳細動向、主要小売業者のプロファイルなどについての情報を提供しております。

第1章 調査手法

第2章 エグゼクティブサマリー

第3章 マクロ経済予測

  • 最新の実績値
  • 短期的な将来予測
  • 中期的な将来予測(今後5年間分)

第4章 衣料品・フットウェアの市場規模と成長率

第5章 市場の現状・傾向:概要

  • 衣料品・フットウェア市場の現在・将来の状況の評価
    • 現状
    • 次の半年間の予測
    • 来年の予測
  • ポーランド国内の衣料品・フットウェア小売業の概況
    • 事業活動の種類
    • 財務状況
    • 平均利益率
    • 収益額とその変動
    • 1店舗あたり平均売上高
    • 店舗数
    • インターネット売上高
  • 衣料品・フットウェア市場の成長阻害因子・機会
  • 発展計画
  • 市場の新規ブランド
  • 事業清算
  • ショッピングセンターの拡張
  • アウトレット・ストアの人気拡大

第6章 衣料品・フットウェアを購入した消費者への調査の結果

  • サンプルプロファイル
  • 要約
  • 衣料品・フットウェアの購入
  • 購入場所
    • 衣料品の購入場所
    • フットウェアの購入場所
  • 売上高と消費者活動
  • 消費者行動
  • 衣料品・フットウェアへの支出額

第7章 衣料品市場の概要

  • 市場規模と成長率
  • 衣料品市場の現在・将来の状況の評価
  • 最大手企業
  • 企業プロファイル
    • LPP
    • Inditex
    • H&M
    • Ordipol
    • C&A
  • 製品・価格帯の分類

第8章 フットウェア市場の概要

  • 市場規模と成長率
  • フットウェア市場の現在・将来の状況の評価
  • 最大手企業
  • 企業プロファイル
    • CCC
    • Deichmann
    • Wojas
    • Ecco
    • Venezia
  • 製品・価格帯の分類

第9章 流通チャネル

  • 衣料品・フットウェア小売チェーン
    • ディスカウントストア・チェーン
    • カジュアル衣料品店チェーン
    • ヤングファッション店チェーン
    • 女性向けビジネスカジュアル店チェーン
    • 男性向けビジネスカジュアル店チェーン
    • 下着店チェーン
    • 子供服・フットウェア店チェーン
    • フットウェア店チェーン
  • スーパーマーケット
  • インターネット/カタログ販売
    • 最大のオンラインストア
  • スポーツ用品店チェーン

第10章 図の一覧

第11章 表の一覧

第12章 PMRについて

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目次

This publication presents information gathered during two distinct market surveys - of chain retailers operating in Poland and of Polish clothing and footwear consumers - in addition to data describing market growth and significant trends.

The document examines the distribution network in terms of successful channels and profiles of leading retailers. It also includes reliable forecasts for the period to 2019 and provides an update on the macroeconomic situation in Poland.

Study key market issues

  • Market value - for the overall Polish retail market for clothing and footwear
  • Main market segments - characteristics that differentiate between youngswear, formal wear, childswear, lingerie, sportswear, footwear and others
  • Distribution network - examine the value and growth dynamics of key distribution channels in Poland's clothing and footwear retail market
  • Retailer profiles - feature information on the sales value and development plans of the leading clothing and footwear chains in Poland
  • Survey feedback - on vital market topics from Poland's most prolific retail chains
  • Consumer feedback - detailing spending habits and purchasing preferences of Polish clothing and footwear shoppers
  • Macroeconomics - examine recent changes and stay updated on the Polish economy and its implications for the clothing and footwear retail sector.

Find answers to most-asked questions

  • Which clothing and footwear retail distribution channels are winning the battle for market share? What is the overall distribution network outlook?
  • What is the current value of the clothing and footwear retail market in Poland? What changes are expected over the next five years?
  • Which recent trends have been most influential in growing Poland's clothing and footwear retail industry?
  • Which clothing and footwear retail segments are the most promising ones in terms of development prospects?
  • What are the most popular clothing and footwear brands among Polish shoppers?
  • Which clothing and footwear retailers control the market in Poland?

Selected brands analysed in this report

4F, 4faces, 4You, 5.10.15., 50 Style Outlet Store, 50style.pl, Acus, Adidas, Adventure Sports, Agencja Casamoda, Agencja J.A.R., Aldo, Alpin Sport, Alshaya Poland, Altero, Ambra, answear.com, Apia, Armani Jeans, Aryton, Atlantic, Attrattivo, Auchan, B&B Moda Consulting, Badura, Bartek, Bata, Bershka, Bestseller Retail, Big Star, Bolero, Bonprix, bonprix.pl, Boot Square, Boti, BRANDBQ, Brice, BSB Fashion, Butik, butyk.pl, Bytom, C&A, Calz Polska, Calzedonia, Camaieu Polska, c-anda.com and many more.

Did you know

  • The market is still relatively scarcely consolidated: both in the case of clothing and footwear, the top 10 companies generate approx. 42% of the market sales.
  • Sales of clothes and footwear over the internet are now growing most rapidly, which is primarily the result of launching own online stores by another popular brands.
  • Also grocery discount stores want to gain profits from textiles, in particular Lidl which launches a new collection of clothes every week. High sales growth rates reported by chains, combined with the increasing Tesco clothing segment, contribute to the fact that the channel of grocery supermarkets is also expanding its market share.
  • The largest players in both market segments comprise Polish businesses: LPP is the leader of the clothing market and CCC - of the footwear segment.
  • The average size of a clothing and footwear store in Poland is 116 m2, i.e. the figure similar to the size reported in 2013 (118 m2).

This publication meets the needs of

  • Executives, managers and marketers at clothing and footwear retail companies involved in Polish retail or considering market entry
  • Clothing and footwear manufacturing companies with interests in this market
  • Consultants, analysts and researchers
  • Academic and governmental organisations
  • Potential investors and financial services specialists
  • Trade and commerce associations.

Tasks made easier by this report

  • Establishing and growing retail operations in Poland's clothing and footwear market
  • Assessing the market in terms of growth potential
  • Determining the value of particular segments on this market
  • Analysing the competitive environment
  • Preparing market documents for internal corporate use
  • Determining the market shares of top retailers.

Extract from this report

  • The recent years have been the period of rational consumer spending - customers waited for sales and promotions, looked for special offers and decided to shop over the internet and in branded outlet stores. Chains react to this trend, which may be seen in sharp price competition, often at the expense of quality of the products offered.
  • It is the largest players, LPP, Inditex or H&M, that develop most rapidly, and they have even strengthened their market position in recent years. The first two retailers are owners of many popular brands which use their bargaining power to open stores under more favourable terms and conditions and to negotiate the rents in already occupied locations, and thus they improve their profitability ratios.
  • Last year the remaining companies focused rather on optimisation of their chains - apart from opening new retail outlets, they closed down the least profitable ones and refurbished old stores, consequently the total number of chain stores grew only slightly last year.

Market commentary by expert

“The fashion market in Poland is characterised by extremely strong competition, as a result in the period of smaller propensity for shopping, companies had to fight for consumers by using all kinds of incentives in the form of special offers, discounts and reductions, which was negatively reflected in their gross profit margins.” Patrycja Nalepa, Senior Retail and FMCG Market Analyst.

Table of Contents

1. Methodology

2. Executive Summary

3. Macroeconomic forecasts

  • a. Assessment of 2013
  • b. Forecast for 2014
  • c. Mid-term outlook for 2015-2019

4. Value and growth of the clothing and footwear market

5. Overview of the market situation - trends

  • a. Assessment of the current and future situation on the clothing and footwear market - survey results
    • i. Assessment of the current situation on the C&F market
    • ii. Forecast for development in H2 2014
    • iii. Forecast for development in 2015
  • b. Overview of clothing and footwear retailers in Poland - survey results
    • i. Type of business activity
    • ii. Financial situation
    • iii. Average profit margin
    • iv. Revenues and change
    • v. Average turnover per store
    • vi. Number of stores
    • vii. Internet sales
  • c. Growth barriers and opportunities for the C&F market - survey results
    • i. Growth barriers
    • ii. Growth opportunities
  • d. Development plans - survey results
  • e. New brands on the market
    • i. Winding-ups
  • f. Expansion of shopping centres
  • g. Growing popularity of outlet stores

6. Results of a consumer survey conducted among people who personally purchase clothes or footwear

  • a. Sample profile
  • b. Summary
  • c. Clothing and footwear purchases
  • d. Location for C&F purchases
    • i. Location for clothing purchases
    • ii. Location for footwear purchases
  • e. Sales and consumer activity
  • f. Consumer behaviour
  • g. Spending on clothing and footwear
    • i. Clothing
    • ii. Footwear

7. Overview of the clothing market

  • a. Market value and growth
  • b. Assessment of current and future situation on the clothing market - survey results
    • i. Assessment of the current situation
    • ii. Forecast for development in H2 2014
    • iii. Forecast for development in 2015
  • c. Largest players
  • d. Company profiles
    • i. LPP
    • ii. Inditex
    • iii. H&M
    • iv. Ordipol
    • v. C&A
  • e. Product and price segmentation - survey results

8. Overview of the footwear market

  • a. Market value and growth
  • b. Assessment of current and future situation on the footwear market - survey results
    • i. Assessment of the current situation
    • ii. Forecast for development in H2 2014
    • iii. Forecast for development in 2015
  • c. Largest players
  • d. Company profiles
    • i. CCC
    • ii. Deichmann
    • iii. Wojas
    • iv. Ecco
    • v. Venezia
  • e. Product and price segmentation - survey results

9. Distribution channels

  • a. Clothing and footwear chains
    • i. Discount store chains
    • ii. Casual clothing chains
    • iii. Young fashion chains
    • iv. Smart womenswear chains
    • v. Smart menswear chains
    • vi. Lingerie chains
    • vii. Children's clothing and footwear chains
    • viii. Footwear chains
  • b. Grocery supermarkets
  • c. Internet and catalogue sale
    • i. Largest online stores
  • d. Sports chains

10. List of graphs

11. List of tables

12. About PMR

List of graphs

  • Value (PLN m) and growth rate (%) of the clothing and footwear market in Poland, 2010-2019
  • Business activity of C&F retailers in Poland (%), April 2014
  • Dominant product range of C&F retailers in Poland (%), April 2014
  • Assessment of current financial situation of surveyed C&F retailers in Poland in comparison with last year (%), April 2014
  • Forecasts regarding financial situation of surveyed C&F retailers in Poland in 2014 (%), April 2014
  • Profit margins of surveyed clothing and footwear retailers in Poland (%), April 2014
  • Revenue change for surveyed C&F retailers in Poland (%), April 2014
  • Estimated revenue change for surveyed C&F retailers in Poland in 2014 (%), April 2014
  • Change of average daily turnover per store for surveyed C&F retailers in Poland (%), April 2014
  • Average size of stores of surveyed C&F retailers in Poland (%), April 2014
  • Internet sales (through own online store) conducted by surveyed C&F companies in Poland (%), April 2014
  • Plans of surveyed C&F retailers in Poland to open an online store (%), April 2014
  • Key market growth barriers according to C&F companies in Poland (%), April 2014
  • Key market growth opportunities according to C&F companies in Poland (%), April 2014
  • Development plans of clothing and footwear companies in Poland in current year or 2015 (%), April 2014
  • Expansion of shopping centres in Poland (‘000 m2), 2010-2014
  • Distribution of respondents by sex (%), Q1 2014
  • Distribution of respondents by level of education (%), Q1 2014
  • Distribution of respondents by age (%), Q1 2014
  • Division of respondents by place of residence (%), Q1 2014
  • Distribution of respondents by net monthly income per person in a household (%), Q1 2014
  • Main locations for clothes purchases (%), Q1 2014
  • Names of stores in which respondents most often purchase clothes (%), Q1 2014
  • Main locations for footwear purchases (%), Q1 2014
  • Names of stores in which respondents most often purchase footwear (%), Q1 2014
  • Value (PLN m) and growth rate (%) of the clothing market in Poland, 2010-2019
  • Assessment of current situation on the clothing market in Poland (%), April 2014
  • Projections for situation on the clothing market in Poland in H2 2014 (%), April 2014
  • Projections for situation on the clothing market in Poland in 2015, (%) April 2014
  • Structure of the clothing market in Poland (%), by product type, April 2014
  • Structure of the clothing market in Poland (%), by product price range, April 2014
  • Clothing segments with biggest prospects for development in Poland (%), April 2014
  • Value (PLN m) and growth rate (%) of the footwear market in Poland, 2010-2019
  • Assessment of current situation on the footwear market in Poland (%), April 2014
  • Projections for situation on the footwear market in Poland in H2 2014 (%), April 2014
  • Projections for situation on the footwear market in Poland in 2015 (%), April 2014
  • Structure of the footwear market in Poland (%), by product type, April 2014
  • Structure of the footwear market in Poland (%), by product price range, April 2014
  • Footwear segments with best prospects for development (%), April 2014
  • Growth rate of selected C&F distribution channels in Poland (%), 2010-2019
  • Value (PLN m) and growth rate (%) of clothing and footwear sales in C&F chains in Poland, 2010-2019
  • Number of chain clothing and footwear stores in Poland, May 2008-March 2014
  • Structure of chain clothing stores in Poland (%), by product range, March 2014
  • Number of chain stores with discount clothing in Poland, May 2008-March 2014
  • Number of casual clothing chain stores in Poland, May 2008-March 2014
  • Number of young fashion chain stores in Poland, May 2008-March 2014
  • Number of smart womenswear chain stores in Poland, May 2008-March 2014
  • Number of smart menswear chain stores in Poland, May 2008-March 2014
  • Number of lingerie chain stores in Poland, May 2008-March 2014
  • Number of children's clothing and footwear chain stores in Poland, May 2008-March 2014
  • Value (PLN m) and growth rate (%) of clothing and footwear sales in hypermarkets in Poland, 2010-2019
  • Value (PLN m) and growth rate (%) of online and catalogue sales of clothing and footwear in Poland, 2010-2019
  • Value (PLN m) and growth rate (%) of clothing and footwear sales in sports chains in Poland, 2010-2019
  • What sports did you practise last year? Please list all practised sports and exercises, August 2013
  • Number of sports chain stores in Poland, May 2008-March 2014

List of tables

  • Selected statistics regarding the C&F market in Poland, 2011-2015
  • Main macroeconomic indicators for Poland, 2010-2019
  • Overview of situation on the C&F market in Poland, 2010-2019
  • Growth factors for the clothing and footwear market in Poland, 2013-2019
  • Assessment of current situation on the clothing and footwear market in Poland (%), May 2008-April 2014
  • Projections for situation on the clothing and footwear market in Poland in H2 of thecurrent year (%), April 2013 and April 2014
  • Projections for situation on the clothing and footwear market in Poland in the following year (%), April 2013 and April 2014
  • Share of retail sales in revenue of clothing and footwear retailers in Poland (%), April 2014
  • Average gross profit margin of surveyed C&F retailers in Poland (%), Q2 2014
  • Average daily turnover per store for surveyed C&F retailers in Poland (PLN), 2009-2013
  • Overall number of stores owned by surveyed C&F retailers in Poland (%), April2012, April 2013 and April 2014
  • Number of directly-owned retail outlets of surveyed C&F companies in Poland (%),April 2012, April 2013 and April 2014
  • Number of franchised stores at surveyed C&F retailers in Poland (%), April 2012,April 2013 and April 2014
  • Change in number of stores of surveyed C&F retailers in Poland in prior yearcompared to current year (%), April 2012, April 2013 and April 2014
  • Estimated change in number of stores of surveyed C&F retailers in Poland in the current year (%), April 2012, April 2013 and April 2014
  • Largest shopping centres opened in Poland in 2013
  • Largest shopping centres to be opened in Poland in 2014-2015
  • Existing and planned outlet centres in Poland, May 2014
  • Proportion of adult Poles who visited outlet chain stores in 2013, by sex and education (%), Q1 2014
  • Approach of Polish consumers towards outlet stores (%), Q1 2014
  • Percentage of adult Poles who in 2013 personally purchased clothes or footwear, by sex and level of education (%), Q1 2014
  • Location for clothes purchases (%), Q1 2014
  • Location for footwear purchases (%), Q1 2014
  • Impact of sales and promotions on consumer activity in Poland (%), Q1 2014
  • Reasons for shopping for clothing and footwear (%), Q1 2014
  • Average price of selected pieces of womenswear purchased by female respondents (%), Q1 2014
  • Average price of selected pieces of menswear purchased by male respondents (%), Q1 2014
  • Factors influencing the choice when purchasing clothes (%), Q1 2014
  • Average price of selected types of women's footwear purchased by female respondents (%), Q1 2014
  • Average price of selected types of men's footwear purchased by male respondents (%), Q1 2014
  • Factors influencing the choice when purchasing footwear (%), Q1 2014
  • Assessment of current situation on the clothing market in Poland (%), by type of business activity, April 2014
  • General information regarding largest clothing retailers in Poland
  • Market share of largest clothing retailers in Poland (%), 2010-2014
  • Sales revenue generated by largest clothing retailers in Poland (PLN m), 2010-2014
  • Sales growth rate for largest clothing retailers in Poland (%), 2010-2014
  • Number of retail outlets of largest clothing retailers in Poland, 2010-2014
  • Annual sales per store generated by largest clothing retailers in Poland (PLN m), 2010-2014
  • Largest clothing chains in Poland, by number of retail outlets, March 2014
  • Sales (PLN m) and number of LPP stores in Poland, 2010-2014
  • Sales (PLN m) and number of Inditex stores in Poland, 2010-2014
  • Sales (PLN m) and number of H&M stores in Poland, 2010-2014
  • Sales (PLN m) and number of Ordipol stores in Poland, 2010-2014
  • Sales (PLN m) and number of C&A stores in Poland, 2010-2014
  • General information regarding largest footwear retailers in Poland
  • Market share of largest footwear retailers in Poland (%), 2010-2014
  • Sales revenue generated by largest footwear retailers in Poland (PLN m), 2010-2014
  • Sales growth rate for largest footwear retailers in Poland (%), 2010-2014
  • Number of retail outlets of largest footwear retailers in Poland, 2010-2014
  • Annual sales per store generated by largest footwear retailers in Poland (PLN m), 2010-2014
  • Largest footwear chains in Poland, by number of retail outlets, March 2014
  • Sales (PLN m) and number of CCC stores in Poland, 2010-2014
  • Sales (PLN m) and number of Deichmann stores in Poland, 2010-2014
  • Sales (PLN m) and number of Wojas stores in Poland, 2010-2014
  • Sales (PLN m) and number of Ecco stores in Poland, 2010-2014
  • Sales (PLN m) and number of Venezia stores in Poland, 2010-2014
  • Value of the C&F market in Poland (PLN m), by distribution channel, 2010-2019
  • Value of the C&F market in Poland (PLN m), by distribution channel, 2010-2019
  • Growth rate of C&F distribution channels in Poland (%), 2010-2019
  • Change in the number of chain clothing stores in Poland (%), by product range,May 2012, May 2013 and March 2014
  • Largest clothing companies operating in the discount segment in Poland: sales (PLN m) and number of stores, 2012-2014
  • Selected companies offering casual clothing in Poland, by sales value (PLN m), 2012-2013
  • Selected casual clothing chains in Poland, by number of own stores, March 2014
  • Selected companies offering young fashion clothing in Poland, by sales value (PLN m), 2012-2013
  • Selected young fashion chains in Poland, by number of own stores, March 2014
  • Selected companies offering smart womenswear in Poland, by sales value (PLN m), 2012-2013
  • Selected smart womenswear chains in Poland, by number of own stores, March 2014
  • Selected companies offering smart menswear in Poland, by sales value (PLN m), 2012-2013
  • Selected smart menswear chains in Poland, by number of own stores, March 2014
  • Selected companies offering lingerie in Poland, by sales value (PLN m), 2012-2013
  • Selected lingerie chains in Poland, by number of own stores, March 2014
  • Selected companies offering children's clothing and footwear in Poland, by sales value (PLN m), 2012-2013
  • Selected children's clothing chains in Poland, by number of own stores, March 2014
  • Footwear chains in Poland, March 2014
  • Largest online stores selling clothing and footwear in Poland, by estimated sales (PLN m), 2011-2013
  • Largest sports clothing retailers in Poland: sales (PLN m) and number of stores, 2012-2013
  • Large format sports and outdoor clothing and footwear stores in Poland, May 2013 and April 2014
  • Selected sports and outdoor clothing and footwear chain stores in Poland, March 2014
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