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ソーシャルメディアの世界におけるパッケージングの将来像

The Future of Packaging in a Social Media World to 2024

出版日: | 発行: Smithers Pira | ページ情報: 英文 109 Pages | 納期: 即日から翌営業日

価格
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本日の銀行送金レート: 1USD=105.81円
ソーシャルメディアの世界におけるパッケージングの将来像
出版日: 2019年07月18日
発行: Smithers Pira
ページ情報: 英文 109 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、ソーシャルメディアの影響力が世界の社会・経済動向を左右する時代におけるパッケージング (包装) 産業の傾向・動静について分析し、ソーシャルメディアの発達がパッケージング産業に及ぼしている様々な影響について調査すると共に、その状況を踏まえてパッケージング業界が展開している/展開すべき戦略のあり方について考察・予測しております。

エグゼクティブ・サマリー

イントロダクション・分析手法

ソーシャルメディアの影響下にあるパッケージング

  • イントロダクション
  • ソーシャルメディア時代におけるパッケージングの役割
  • ソーシャルメディアと人口構造
  • ソーシャルメディア向けの新たなパッケージの開発
  • ビジネスモデル
  • 機会と脅威

ソーシャルメディア時代のパッケージング産業:主な市場影響要因 (20項目)

  • イントロダクション
  • スコアカード
  • ソーシャルメディア・マーケティング
    • 概要
    • 近年の主な動向
    • 将来的な影響度
  • パッケージの販売
  • 「スクリーンに適した」パッケージング
  • 包装のデザインと開発
  • データマイニング
  • 目に見える製品価値
  • パッケージングに対する品質面での要望
  • 悪意ある攻撃に対しての防御
  • eコマースの要件
  • インフルエンサー・マーケティングの有効活用
  • 消費者からの信頼の構築
  • パッケージを通じてのストーリーテリング (story-telling)
  • 拡張現実 (AR)
  • 印刷技術の有効活用
  • 消費者との直接対話
  • 社内の通信ツール
  • 即興のオンライン活動
  • オンライン上のリスクの処理
  • 悪質なコード
  • 消費者のエンゲージメント
  • 持続可能性の圧力
目次

As social media changes how we communicate, with friends and family, but also increasingly within business, there is going to be tremendous impact on how we understand, develop, design, sell, and display packaging.

  • Packaging is of course a physical entity, but when it becomes a part of a digital value chain there are many disruptive forces that come into play.
  • Social media has the potential to radically alter the ways in which packaging is being utilised and heavily influence the packaging industry.
  • This study investigates the impact of these disruptive forces and ranks them through qualitative analysis and survey of industry stakeholders.
  • The report also provides a comprehensive study of the development of the world of social media, and gives important insights and understanding of this new, dynamic communications channel, and its effect on packaging.

Description

Our exclusive content:

  • In-depth analyses of the Top 20 disruptive forces for packaging in a social media age
  • Detailed forecast scenarios for the future of packaging in the digital age.
  • An overview of new opportunities and threats developing for packaging businesses

What methodology is used?

The report is derived from an exclusive Smithers Pira Delphi-style interactive forecasting methodology. Select participants from across all stages of the packaging industry were identified and interviewed to grade a comprehensive listing of 20 disruptive forces for packaging in social media. The leading 20 forces were then subjected to an extensive course of secondary research and cross-referenced with Smithers Pira's existing market data for the paper and board, print, and packaging industries.

What will you discover?

  • A comprehensive look into the business models in this developing area of the packaging market
  • Overview of new packaging design and developments for social media
  • Key drivers and trends in packaging to 2024, and the impact of social media and e-commerce

Who should buy this report?

  • Packaging converters
  • Brand owners
  • E-commerce retailers
  • Material suppliers
  • Industry consultants and analysts

Table of Contents

Executive summary

Introduction and methodology

  • Report scope
  • Methodology
  • Definitions
  • Abbreviations and glossary of terms

Packaging in a social media context

  • Introduction
  • Role of packaging in a social media age
  • Social media and demographics
  • New packaging developments for social media
  • Business models
  • Opportunities and threats

Top 20 disruptive forces for packaging in a social media age

  • Introduction
  • Scorecard
  • Social media marketing
    • Overview
    • Recent developments
    • Forecast impact
  • Selling the package
    • Overview
    • Recent developments
    • Forecast impact
  • Screen-friendly packaging
    • Overview
    • Recent developments
    • Forecast impact
  • Packaging design and development
    • Overview
    • Recent developments
    • Forecast impact
  • Data mining
    • Overview
    • Recent developments
    • Forecast impact
  • Perceived product value
    • Overview
    • Recent developments
    • Forecast impact
  • Qualitative demands on packaging
    • Overview
    • Recent developments
    • Forecast impact
  • Protection against malicious attacks
    • Overview
    • Recent developments
    • Forecast impact
  • E-commerce requirements
    • Overview
    • Recent developments
    • Forecast impact
  • Capitalising on influencer marketing
    • Overview
    • Recent developments
    • Forecast impact
  • Building consumer trust
    • Overview
    • Recent developments
    • Forecast impact
  • Storytelling through packaging
    • Overview
    • Recent developments
    • Forecast impact
  • Augmented reality
    • Overview
    • Recent developments
    • Forecast impact
  • Capitalising on printing techniques
    • Overview
    • Recent developments
    • Forecast impact
  • Direct consumer communication
    • Overview
    • Recent developments
    • Forecast impact
  • Intracompany communication tool
    • Overview
    • Recent developments
    • Forecast impact
  • Instant online activity
    • Overview
    • Recent developments
    • Forecast impact
  • Dealing with online risk
    • Overview
    • Recent developments
    • Forecast impact
  • Malignant code
    • Overview
    • Recent developments
    • Forecast impact
  • Consumer engagement
    • Overview
    • Recent developments
    • Forecast impact
  • Sustainability pressures
    • Overview
    • Recent developments
    • Forecast impact

List of tables and figures

  • Top 20 disruptive forces 2019
  • Top 20 disruptive forces forecast to 2024
  • World packaging consumption by end use market
  • Key drivers and trends in packaging to 2024
  • Summary of unmet needs for packaging in a social media context
  • Packaging value chain
  • Future value chain, e-commerce
  • Global e-commerce growth
  • Social media marketing scorecard
  • Social media marketing status, 2019 and forecast 2024
  • Social media marketing key developments
  • Social media marketing application opportunities, 2019 and forecast 2024
  • Selling the package scorecard
  • Selling the package status, 2019 and forecast 2024
  • Selling the package key developments
  • Selling the package application opportunities, 2019 and forecast 2024
  • Screen-friendly packaging scorecard
  • Screen-friendly packaging status, 2019 and forecast 2024
  • Screen-friendly packaging key developments
  • Screen-friendly packaging application opportunities, 2019 and forecast 2024
  • Packaging design and development scorecard
  • Packaging design and development status, 2019 and forecast 2024
  • Packaging design and development key developments
  • Packaging design and development application opportunities, 2019 and forecast 2024
  • Data mining scorecard
  • Data mining status, 2019 and forecast 2024
  • Data mining key developments
  • Data mining application opportunities, 2019 and forecast 2024
  • Perceived product value scorecard
  • Perceived product status, 2019 and forecast 2024
  • Perceived product key developments
  • Perceived product application opportunities, 2019 and forecast 2024
  • Qualitative demands on packaging scorecard
  • Qualitative demands on packaging status, 2019 and forecast 2024
  • Qualitative demands on packaging key developments
  • Qualitative demands on packaging application opportunities, 2019 and forecast 2024
  • Protection against malicious attacks scorecard
  • Protection against malicious attacks status, 2019 and forecast 2024
  • Protection against malicious attacks key developments
  • Protection against malicious attacks application opportunities, 2019 and forecast 2024
  • E-commerce requirements scorecard
  • E-commerce requirements status, 2019 and forecast 2024
  • E-commerce requirements key developments
  • E-commerce requirements application opportunities, 2019 and forecast 2024
  • Capitalising on influencer marketing scorecard
  • Capitalising on influencer marketing status, 2019 and forecast 2024
  • Capitalising on influencer marketing key developments
  • Capitalising on influencer marketing application opportunities, 2019 and forecast 2024
  • Building consumer trust scorecard
  • Building consumer trust status, 2019 and forecast 2024
  • Building consumer trust key developments
  • Building consumer trust application opportunities, 2019 and forecast 2024
  • Storytelling through packaging scorecard
  • Storytelling through packaging status, 2019 and forecast 2024
  • Storytelling through packaging key developments
  • Storytelling through packaging application opportunities, 2019 and forecast 2024
  • Augmented reality scorecard
  • Augmented reality status, 2019 and forecast 2024
  • Augmented reality key developments
  • Augmented reality application opportunities, 2019 and forecast 2024
  • Capitalising on printing techniques scorecard
  • Capitalising on printing techniques status, 2019 and forecast 2024
  • Capitalising on printing techniques key developments
  • Capitalising on printing techniques application opportunities, 2019 and forecast 2024
  • Direct consumer communication scorecard
  • Direct consumer communication status, 2019 and forecast 2024
  • Direct consumer communication key developments
  • Direct consumer communication application opportunities, 2019 and forecast 2024
  • Intracompany communication tool scorecard
  • Intracompany communication tool status, 2019 and forecast 2024
  • Intracompany communication tool key developments
  • Intracompany communication tool application opportunities, 2019 and forecast 2024
  • Instant online activity scorecard
  • Instant online activity status, 2019 and forecast 2024
  • Instant online activity key developments
  • Instant online activity application opportunities, 2019 and forecast 2024
  • Dealing with online risk scorecard
  • Dealing with online risk status, 2019 and forecast 2024
  • Dealing with online risk key developments
  • Dealing with online risk application opportunities, 2019 and forecast 2024
  • Malignant code scorecard
  • Malignant code status, 2019 and forecast 2024
  • Malignant code key developments
  • Malignant code application opportunities, 2019 and forecast 2024
  • Consumer engagement scorecard
  • Consumer engagement status, 2019 and forecast 2024
  • Consumer engagement key developments
  • Consumer engagement application opportunities, 2019 and forecast 2024
  • Sustainability pressures scorecard
  • Sustainability pressures status, 2019 and forecast 2024
  • Sustainability pressures key developments
  • Sustainability pressures application opportunities, 2019 and forecast 2024
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