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市場調査レポート

電子社会におけるサイネージの将来 2020年

The Future of Signage in an Electronic World to 2020

発行 Smithers Pira 商品コード 333175
出版日 ページ情報 英文 194 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=101.55円で換算しております。
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電子社会におけるサイネージの将来 2020年 The Future of Signage in an Electronic World to 2020
出版日: 2015年06月08日 ページ情報: 英文 194 Pages
概要

デジタルディスプレイの成長は、2020年まで下落が予測される (年率平均:数量ベース4.0%、実質価値ベース0.7%) 屋外プリンテッドPoSサイネージへ大きな影響を及ぼしています。しかし、屋内プリンテッド生産は、同期間中に数量ベース、実質価値ベースでそれぞれ年率平均1.2%、0.3%で成長すると予測されています。

当レポートでは、世界のPoS/サイネージ印刷における主な技術開発についてレビューし、市場に影響を及ぼす主な促進因子・動向を議論しており、プロセス・エンドユーズ・基質・地域別の市場規模と予測、プリンテッドPoSサイネージの世界的展望の詳細分析などをまとめ、お届けいたします。

エグゼクティブサマリー

イントロダクション・調査手法

主な促進因子・動向

  • イントロダクション
  • 世界経済
    • 小売り動向
    • 小売り市場規模
    • 新規店舗オープン
    • 店舗閉鎖
    • Eコマース
  • サイネージ産業の動向
    • コンプライアンス
    • 印刷管理の影響
    • グローバル化、ローカル/地域の広告
    • 広告の幅広い背景におけるPoP

デジタルサイネージの台頭

  • 概要
  • デジタルサイネージ技術
    • プラズマスクリーン
    • 液晶ディスプレイ (LCD)
    • LED
    • リアプロジェクション
  • ビデオウォール
    • タッチスクリーン
    • ガラス
  • 主要な技術サプライヤー
    • Samsung
    • NEC (日本電気)
    • LG
    • パナソニック
    • シャープ
    • Cisco
    • Navori
  • デジタルサイネージの利用
    • Wal-Mart SMAR T network
    • Tesco OptimEyes
    • McDonald's digital menu boards
    • Times Square digital billboard
    • Unilever digital place-based campaign
    • Adidas digital window shopping
  • 展望

プリンテッドサイネージにおける技術開発

  • イントロダクション
  • シートフェッドリソ
  • スクリーン印刷
  • インクジェット
    • ワイドフォーマットインクジェット印刷
    • 平台プリンター
    • インクジェットインク開発
    • 付加価値効果・サービス
  • Fespa 2015のアップデート

プリンテッドサイネージ市場

  • 概要
  • 屋内・屋外PoS/サイネージ市場
  • PoS/サイネージ製品市場
    • ポスター
    • バックライト付きディスプレイ
    • テンポラリーPoPディスプレイ
    • セミパーマネントPoPディスプレイ
    • パーマネントPoPディスプレイ、ほか
  • PoS/サイネージ印刷プロセス市場
    • オフセット
    • スクリーン
    • インクジェット
  • PoS/サイネージ基質市場

地域市場

  • 概要
  • 西欧
    • フランス
    • ドイツ
    • イタリア
    • スペイン
    • 英国
  • 東欧
    • ポーランド
    • ロシア
  • 中東
  • アフリカ
  • 北米
    • 米国
    • カナダ
  • ラテンアメリカ
    • ブラジル
    • メキシコ
  • アジア
    • 中国
    • インド
    • 日本
  • オーストラレーシア

図表リスト

目次

Growth in digital displays is set to have a marked impact upon outdoor printed PoS/signage, which is forecast to decline at an annual average rate of 0.4% in volume terms and 0.7% in real value terms to 2020. Indoor printed output, however, is forecast to grow at an average annual rate of 1.2% in volume terms and 0.3% in value terms over the same period.

‘The Future of Signage in an Electronic World to 2020’ reviews the key technological developments in PoS/signage printing and discusses the key drivers and trends affecting the market, with a dedicated chapter that examines the growth in digital display markets.

OUR EXCLUSIVES:

  • Quantitative market sizes and forecasts to 2020 segmented by process, end use, substrate and geography
  • In-depth analysis of the global outlook for printed PoS/signage, including detailed analysis of the key growth areas
  • 122 tables and figures of data based on extensive primary research

METHODOLOGY

The Future of Signage in an Electronic World to 2020 is based on extensive primary and secondary research. Primary research included interviews with leading players in the printed signage industry around the world. Secondary research included analysis of Smithers Pira's database of printing trends and market information. Additional information was gathered from printing associations and suppliers, as well as the international trade press and research from a variety of sources on print, paper and equipment. The report provides a unique depth of information and analysis.

WHAT WILL YOU DISCOVER?

  • Detailed analysis of the shape of the industry with market sizes and forecasts to 2020 broken down by process, end use, substrate and geographical market
  • Find out about the major technological developments in PoS/signage printing
  • Dedicated chapter examining the growth in digital display markets
  • Use our expert insight to understand the key drivers and trends that will impact on the development of the market

Table of Contents

Executive summary

  • The global market
  • Key drivers and trends
    • Retail market size
    • Retail trends
    • Signage industry trends
  • The rise of digital signage
    • Market size
    • Digital signage technologies
  • Cutting edge printing technology developments
  • Markets for printed signage
    • End-use applications
    • Print processes
    • Substrates

Introduction and methodology

  • Introduction
  • Objective
  • Scope
  • Methodology
  • Data
  • Definitions

Key drivers and trends

  • Introduction
  • The global economy
    • Retail trends
    • Retail market size
    • New store openings
    • Store closures
    • E-commerce
      • Price and promotional activity
  • Signage industry trends
    • Compliance
    • Effect of print management
    • Globalisation, local/regional advertising
    • PoP in wider context of advertising
      • Overlap between digital and print

Rise of digital signage

  • Overview
  • Digital signage technologies
    • Plasma screens
    • Liquid crystal displays (LCDs)
    • LED
    • Rear projection
      • Holographic screens
  • Video walls
    • Touchscreens
    • Glass
  • Leading technology suppliers
    • Samsung
    • NEC
    • LG
    • Panasonic
    • Sharp
    • Cisco
    • Navori
  • Usage of digital signage
    • Wal-Mart SMAR T network
    • Tesco OptimEyes
    • McDonald's digital menu boards
    • Times Square digital billboard
    • Unilever digital place-based campaign
    • Adidas digital window shopping
  • Outlook

Technology developments in printed signage

  • Introduction
  • Sheetfed litho
  • Screen printing
  • Inkjet
    • Wide-format inkjet printing
    • Flatbed printers
    • Inkjet ink developments
    • Added value effects and services
  • Fespa 2015 updates

Markets for printed signage

  • Overview
  • Indoor and outdoor PoS/signage markets
  • PoS/signage product markets
    • Posters
    • Backlit display
    • Temporary PoP displays
    • Semi-permanent PoP displays
    • Permanent PoP displays
    • Decals/transfers
    • Billboards
    • Banners, flags and backdrops
    • Vehicle/fleet graphics
    • Corporate graphics, exhibition and trade show materials
    • Building wraps/other graphics
    • Sails, hot air balloons, marquees, other
  • PoS/signage printing process markets
    • Offset
    • Screen
    • Inkjet
  • PoS/signage substrate markets

Geographic markets

  • Overview
  • Western Europe
    • France
      • Signage market trends
    • Germany
      • Signage market trends
    • Italy
      • Signage market trends
    • Spain
      • Signage market trends
    • UK
      • Signage market trends
  • Eastern Europe
    • Poland
      • Signage market trends
    • Russia
      • Signage market trends
  • Middle East
  • Africa
  • North America
    • US
      • Signage market trends
    • Canada
      • Signage market trends
  • Latin America
    • Brazil
      • Signage market trends
    • Mexico
      • Signage market trends
  • Asia
    • China
      • Signage market trends
    • India
      • Signage market trends
    • Japan
      • Signage market trends
  • Australasia

List of Tables and Figures:

  • Global printed signage/PoS output by venue, 2010-20
  • Global printed signage/PoS output by product type, 2015 & 2020f (million m2)
  • Global printed signage/PoS output by substrate, 2010-20 (million m2)
  • Global printed signage/PoS output by region, 2015 & 2020f (million m2)
  • Global printed signage/PoS output by region, 2015 & 2020f ($ million, constant 2014 prices & exchange rates)
  • Global printed signage/PoS output by process type, 2015 & 2020f (million m2)
  • Global printed signage/PoS output by process type, 2015 & 2020f ($ million, constant 2014 prices & exchange rates)
  • Printer survey respondents by size (number of employees)
  • The global economy, 2010-20f
  • Historical and forecast real GDP growth trends, 2010-20f (%)
  • Global population and GDP shares, 2010-20f (%)
  • Top 25 major global retailers by revenue, 2013
  • Leading global grocery retailers 2013
  • Global digital signage market trends, ($ billion)
  • Wide-format inkjet presses for signage applications
  • PoS/signage printing output by geographic market, 2010-20 ($ million, current prices & exchange rates)
  • Indoor PoS/signage printing output by geographic market, 2010-20 ($ million, current prices & exchange rates)
  • Outdoor PoS/signage printing output by geographic market, 2010-20 ($ million, current prices & exchange rates)
  • Global PoS/signage printing output by product, 2010-20 (million m2)
  • Global PoS/signage printing output by substrate type, 2010-20 (million m2)
  • Posters: printing output by region, 2010-20 (million m2)
  • Banners, flags and backdrops: printing output by region, 2010-20 (million m2)
  • Vehicle/fleet graphics: printing output by region, 2010-20 (million m2)
  • France: PoS/signage printing output by process type, 2010-20
  • France: indoor PoS/signage printing output by process type, 2010-20
  • France: outdoor PoS/signage printing output by process type, 2010-20
  • Germany: economic trends, 2010-20f
  • Germany: PoS/signage printing output by process type, 2010-20
  • Germany: indoor PoS/signage printing output by process type, 2010-20
  • Germany: outdoor PoS/signage printing output by process type, 2010-20
  • Italy: economic trends, 2010-20f
  • Italy: PoS/signage printing output by process type, 2010-20
  • Italy: indoor PoS/signage printing output by process type, 2010-20
  • Italy: outdoor PoS/signage printing output by process type, 2010-20
  • Spain: economic trends, 2010-20f
  • Spain: PoS/signage printing output by process type, 2010-20
  • Spain: indoor PoS/signage printing output by process type, 2010-20
  • Spain: outdoor PoS/signage printing output by process type, 2010-20
  • UK: economic trends, 2010-20f
  • UK: PoS/signage printing output by process type, 2010-20
  • UK: indoor PoS/signage printing output by process type, 2010-20
  • UK: outdoor PoS/signage printing output by process type, 2010-20
  • Eastern Europe: PoS/signage printing output by process type, 2010-20
  • Eastern Europe: indoor PoS/ signage printing output by process type, 2010-20
  • Eastern Europe: outdoor PoS/ signage printing output by process type, 2010-20
  • Eastern Europe: PoS/signage printing output by product type, 2010-20
  • Eastern Europe: PoS/signage printing output by substrate type, 2010-20
  • Poland: economic trends, 2010-20f
  • Poland: PoS/signage printing output by process type, 2010-20
  • Poland: indoor PoS/signage printing output by process type, 2010-20
  • Poland: outdoor PoS/signage printing output by process type, 2010-20
  • Russia: economic trends, 2010-20f
  • Russia: PoS/signage printing output by process type, 2010-20
  • Russia: indoor PoS/signage printing output by process type, 2010-20
  • Russia: outdoor PoS/signage printing output by process type, 2010-20
  • Middle East: PoS/signage printing output by process type, 2010-20
  • Middle East: indoor PoS/signage printing output by process type, 2010-20
  • Middle East: outdoor PoS/signage printing output by process type, 2010-20
  • Middle East: PoS/signage printing output by product type, 2010-20
  • Middle East: PoS/signage printing output by substrate type, 2010-20
  • Africa: PoS/signage printing output by process type, 2010-20
  • Africa: indoor PoS/signage printing output by process type, 2010-20
  • A frica: outdoor PoS/signage printing output by process type, 2010-20
  • Africa: PoS/signage printing output by product type, 2010-20
  • Africa: PoS/signage printing output by substrate type, 2010-20
  • North America: PoS/signage printing output by process type, 2010-20
  • North America: indoor PoS/ signage printing output by process type, 2010-20
  • North America: outdoor PoS/ signage printing output by process type, 2010-20
  • North America: PoS/signage printing output by product type, 2010-20
  • North America: PoS/signage printing output by substrate type, 2010-20
  • US: economic trends, 2010-20f
  • US: PoS/signage printing output by process type, 2010-20
  • US: indoor PoS/signage printing output by process type, 2010-20
  • US: outdoor PoS/signage printing output by process type, 2010-20
  • Canada: economic trends, 2010-20f
  • Canada: PoS/signage printing output by process type, 2010-20
  • Canada: indoor PoS/signage printing output by process type, 2010-20
  • Canada: outdoor PoS/signage printing output by process type, 2010-20
  • Latin America: PoS/signage printing output by process type, 2010-20
  • Latin America: indoor PoS/ signage printing output by process type, 2010-20
  • Latin America: outdoor PoS/ signage printing output by process type, 2010-20
  • Latin America: PoS/signage printing output by product type, 2010-20
  • Latin America: PoS/signage printing output by substrate type, 2010-20
  • Brazil: economic trends, 2010-20f
  • Brazil: PoS/signage printing output by process type, 2010-20
  • Brazil: indoor PoS/signage printing output by process type, 2010-20
  • Brazil: outdoor PoS/signage printing output by process type, 2010-20
  • Mexico: economic trends, 2010-20f
  • Mexico: PoS/signage printing output by process type, 2010-20
  • Mexico: indoor PoS/signage printing output by process type, 2010-20
  • Mexico: outdoor PoS/signage printing output by process type, 2010-20
  • Asia: PoS/signage printing output by process type, 2010-20
  • Asia: indoor PoS/signage printing output by process type, 2010-20
  • Asia: outdoor PoS/signage printing output by process type, 2010-20
  • Asia: PoS/signage printing output by product type, 2010-20
  • Asia: PoS/signage printing output by substrate type, 2010-20
  • China: economic trends, 2010-20f
  • China: PoS/signage printing output by process type, 2010-20
  • China: indoor PoS/signage printing output by process type, 2010-20
  • China: outdoor PoS/signage printing output by process type, 2010-20
  • India: economic trends, 2010-20f
  • India: PoS/signage printing output by process type, 2010-20
  • India: indoor PoS/signage printing output by process type, 2010-20
  • India: outdoor PoS/signage printing output by process type, 2010-20
  • Japan: economic trends, 2010-20f
  • Japan: PoS/signage printing output by process type, 2010-20
  • Japan: indoor PoS/signage printing output by process type, 2010-20
  • Japan: outdoor PoS/signage printing output by process type, 2010-20
  • Australasia: PoS/signage printing output by process type, 2010-20
  • Australasia: indoor PoS/signage printing output by process type, 2010-20
  • Australasia: outdoor PoS/ signage printing output by process type, 2010-20
  • Australasia: PoS/signage printing output by product type, 2010-20
  • Australasia: PoS/signage print
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