The Outlook for Commercial Inkjet Papers to 2016
|出版日||ページ情報||英文 266 Pages
|業務用インクジェット紙の展望 The Outlook for Commercial Inkjet Papers to 2016|
|出版日: 2012年03月01日||ページ情報: 英文 266 Pages||
Inkjet printing will have a future which will predominately be in specific niche sectors and applications rather than replacing litho printing per se. The cost advantages of inkjet for short commercial print runs (e.g. books on demand, corporate applications, promotional and personalized direct mail) have firmly established inkjet acceptability with increasing print quality and run length viability. These particular markets are driving the demand for coated papers designed specifically for inkjet. However, other developments such as hybrid print lines and Xerox's solid ink presses do not require special substrates as standard paper is used and the question addressed in this study is to what extent will demand for specialist inkjet paper grades grow in the future. To evaluate the current and potential commercial inkjet paper market, Smithers Pira has identified the significant technological and media format trends and conducted extensive research in Europe, North America and Asia. The research has explored the impact of changes in technology on supplier delivery, sales channels and end user demands.
Smithers Pira has developed this study as part of its on-going Paper Perspectives programme to provide insight into developments of the future inkjet paper market. This report investigates the future needs and requirements for inkjet in key end use markets and determines current and future market size through to 2016 in the light of changes in technology and end user demands.
In addition to utilizing Smithers Pira's in-house market data, the research has accessed the opinions of a cross-section of players throughout the relevant supply chains via 49 interviews conducted with a representative cross section of players across the global supply chain.
Using the combination of primary and secondary research, the output of this research has been assessed and analysed using a PESTEL analysis. A number of forecast scenarios have been developed illustrating the consumption of paper over the next 1, 3 and 5 years.