市場調査レポート

ブランドオーナー動向レポート:消費者パッケージング

The Brand owner trends report: Consumer Packaging to 2018

発行 Smithers Pira 商品コード 196828
出版日 ページ情報 英文 195 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.71円で換算しております。
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ブランドオーナー動向レポート:消費者パッケージング The Brand owner trends report: Consumer Packaging to 2018
出版日: 2013年09月27日 ページ情報: 英文 195 Pages
概要

パッケージングはブランドの価値をサポートする独特の機会と能力を持っており、異なる競争ポイントを生み出し、またブランドオーナーに大きな価値を加えることを可能にします。

当レポートでは、30種類の製品カテゴリーにおけるブランド力と包装の関係について調査分析し、それぞれのカテゴリーにおける主要動向、ブランド力に関係する主要属性、パフォーマンス評価に関連する主要属性、製品開発における市場機会、包装開発における市場機会、今後の展望などをまとめ、概略下記の構成でお届けいたします。

エグゼクティブサマリー

イントロダクション・調査手法

ブランド力の測定

  • ブランド力の定義
  • ブランド力のスコアカード
  • マーケティングミックスのスコアカード
  • 今後の動向

パッケージングパフォーマンスの測定

  • パッケージングパフォーマンスの測定
  • パッケージングパフォーマンスのスコアカード

食品パッケージングの動向

  • 冷凍乳製品
  • 黄色脂肪
  • 冷凍インスタント食品
  • シリアル
  • 菓子類
  • アイスクリーム
  • 塩味(セイボリー)スナック
  • 甘味・セイボリースプレッド
  • ソース・香辛料
  • ベビーフード
  • ペットフード

飲料パッケージング動向

  • 炭酸ソフトドリンク
  • ジュース・果汁飲料
  • ビール・サイダー(りんご酒)
  • ワイン・スピリット・FAB(フレーバーアルコール飲料:Flavoured Alcoholic Beverage)
  • スポーツ・エネルギードリンク
  • ホットドリンク

パーソナルケア製品のパッケージング動向

  • ヘアケア
  • スキンケア・サンケア
  • カラーコスメティクス
  • フレグランス
  • バス製品
  • 男性用化粧品
  • オーラルケア

その他の非食品消費財動向

  • ランドリー製品
  • 家庭用洗剤
  • OTC医薬品
  • DIY/自動車/ガーデニング用品
  • タバコ

ブランドオーナー・包装加工業者・原材料サプライヤーへの影響と市場機会

  • パッケージング性能関連の機会
  • その他の動向・機会
  • プライベートブランドの脅威を受け入れる
  • 技術進歩
  • 規制の機会
  • 新興市場
  • アジェンダについての持続可能性
  • 機能性パッケージングによる顧客ニーズへの適応
  • カテゴリーにわたる革新

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Packaging has the unique opportunity and ability to support brand values, create a competitive point of difference and allow brand owners to add significant value. The Brand Owner Trends Report: Consumer Packaging to 2018 examines how brand owners measure the purpose and function of packaging to assess the strength of a brand and how packaging can itself build brand strength. With an assessment of 30 end-use categories, this new report provides a strategic guide to the relationship between brands and packaging, the impact of new technologies, changing consumer attitudes, and opportunities for brand owners, converters and suppliers.

METHODOLOGY

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The Brand Owner Trends Report: Consumer Packaging to 2018 is based on a combination of in-depth primary and secondary research. Primary research included interviews with managers of leading global brands and key players across the packaging value chain, including packaging converters and raw material suppliers. Secondary research was based on extensive literature analysis, including access to unparalleled databases of magazines, journals and conference papers, as well as Smithers Pira's packaging reports and industry forecasts. This unique report provides an unrivalled depth of market intelligence.


What's included in the report?

  • Exclusive packaging and brand strength insight based on extensive primary research
  • Key information on brand and packaging attributes in 30 end-use categories
  • Strategic analysis of how brand managers assess brand strength, and the decision-making process for packaging

HOW WILL THIS MARKET INTELLIGENCE REPORT BENEFIT YOU?

  • Gain an in-depth understanding of how brand managers are shaping the packaging industry with strategic forecasts and scorecards to 2018
  • Find out about global trends affecting consumer packaging, including product and technology developments, changing consumer attitudes and the brand manager today and in five years
  • Get a quantitative assessment of packaging performance and forecasts for how this will develop to 2018

WHO SHOULD BUY THIS REPORT?

  • Brand managers
  • Packaging converters
  • Packaging designers
  • Raw material suppliers
  • Equipment and machinery suppliers
  • Industry consultants and analysts

WHAT'S INCLUDED IN THE PRICE?

  • One hard copy of the report sent to you on publication date
  • Electronic copy with searchable PDF
  • Global intranet licence allowing everyone in your organisation electronic access to the study

Table of Contents

Executive summary

  • Packaging performance by end use
    • Opportunities to strengthen packaging performance to 2018

Introduction and methodology

  • Introduction
  • Scope
    • Food
    • Beverages
    • Personal care
    • Other non-food
  • Methodology
  • Definitions
    • What is a brand?
    • Brand strength attributes
    • Packaging performance attributes
      • Functional
      • Differential
      • Ethical
      • Financial
      • Visual performance

Measuring Brand Strength

  • Definition of brand strength
    • The role of the brand manager
    • Competitive analysis
    • Brand value
    • Brand performance
    • Packaging elements
    • How brand strength is measured
  • Brand strength scorecard
    • Packaging in the marketing mix
    • Product
    • Price
    • Place
    • Promotion
    • Packaging
  • Marketing mix scorecard
  • Trends to 2018

Measuring the performance of packaging

  • How packaging performance is measured
  • Packaging performance scorecard
    • Measuring the importance of packaging performance in brand strength
    • Trends to 2018

Food Packa ging trends to 2018

  • Chilled dairy products
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Yellow fats
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Chilled convenience foods
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Cereals
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Confectionery
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Ice-cream
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Savoury snack products
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Sweet and savoury spreads
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Sauces and condiments
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Baby food
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Pet food
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018

Beverage packaging trends to 2018

  • Carbonated soft drinks
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Water
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Juice and juice drinks
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Beer and cider
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Wine, spirits and FABs
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Sports and energy drinks
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Hot beverages
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018

Personal Care Packaging trends to 2018

  • Hair care
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Skin and sun care
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Colour cosmetics
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Fragrances
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Bath products
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Men's grooming
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Oral care
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018

Other non-food consumer goods trends to 2018

  • Laundry products
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Household cleaning products
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Over-the-counter pharmaceuticals
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • DIY/car/gardening products
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018
  • Tobacco products
    • Market trends
    • Brand attribute scorecard
    • Packaging attribute scorecard
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2018

Implications and opportunities for suppliers, converters and brand owners to 2018

  • Opportunities related to packaging performance
  • Other trends and opportunities
  • Embracing the private label threat
  • Technological advancements
  • Regulatory opportunities
  • Emerging markets
  • Sustainability on the agenda
  • Meeting consumer needs through functional packaging
  • Cross-category innovation

TABLES AND FIGURES

  • Packaging performance elements
  • Roles of a brand manager
  • Brand measurement criteria
  • Elements of the marketing mix
  • Focus areas for improving brand strength
  • Packaging performance scorecard
  • Packaging trends to 2018
  • Chilled dairy products
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Yellow fats
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Chilled convenience foods
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Cereals
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Confectionery
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Ice cream
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Savoury snack products
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Sweet and savoury spreads
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Sauces and condiments
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Baby food
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Pet food
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Carbonated soft drinks
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Water
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Juice and juice drinks
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Beer and cider
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Wine, spirits and flavoured alcoholic beverages
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Sports and energy drinks
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Hot beverages
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Hair care
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Skin and sun care
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Colour cosmetics
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Fragrances
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
  • Bath products
    • Brand strength attributes
    • Packaging performance attributes
    • Trends and opportunities to 2018
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