市場調査レポート

スマートグリッドのマーケティング:投資機会と得られる経験・教訓

Marketing the Smart Grid 2014: Investment Opportunities, Experience Gained and Lessons Learned

発行 Power Generation Research 商品コード 311898
出版日 ページ情報 英文 55 Pages; 8 Tables & 9 Figures
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スマートグリッドのマーケティング:投資機会と得られる経験・教訓 Marketing the Smart Grid 2014: Investment Opportunities, Experience Gained and Lessons Learned
出版日: 2014年03月31日 ページ情報: 英文 55 Pages; 8 Tables & 9 Figures
概要

スマートグリッドは現在、世界各国の電力・エネルギー産業の将来計画の根幹を成しています。スマートグリッドにはいくつもの利点があり、「環境に良いことは消費者にとっても良く、電力会社にとっても良い」こととなっています。しかし、ここにきていくつかの反対意見や抑制要因−−近年の経済危機や、気候変動への懐疑論、他のスマートグリッドの展開方法、従来型エネルギーの増産、電力貯留技術の発達、消費者の様々な反対意見など−−が現れてきています。スマートグリッドの開発に関与している企業としては、そうした問題への対処法を考慮する必要があります。

当レポートでは、スマートグリッドの最新の技術・市場動向と今後解決すべき課題について分析し、事業者や消費者が直面している目下の課題や反対意見、世界各地域の現状と今後の市場機会、今後の技術・市場動向を大きく変化させうる諸要素、電力インフラ技術・市場の主な動き、スマートグリッドへの投資の将来性などについて調査・考察すると共に、関係者の将来の選択・行動に関する提言を盛り込んでお届けいたします。

エグゼクティブ・サマリー

第1章 ビジネスの背景事情:今後の見通しの変化

  • サマリー
  • イントロダクション
  • 賛成意見
  • 反対意見
    • 国際的合意の欠如
    • 気候変動に対する懐疑論
    • 代替エネルギー源
  • 消費者側の反発:反対意見と懸念事項
    • 電磁波による健康悪化
    • プライバシー/侵入(制御/情報)
    • 料金請求に関する課題
    • セキュリティ
    • 利益の共有:多岐にわたる利害関係
  • 消費者が直面する課題
    • 消費者側の意見のくみ上げ(customer buy-in)の重要性
    • 市場の複雑さ
    • 行動変化への影響

第2章 主な発展傾向

  • サマリー
  • イントロダクション
  • 高度メーターインフラ(AMI)
    • 既存のスマート技術の回避
  • 送配電:更新と自動化
    • スーパーグリッドの成長
    • 高圧直流(HVDC)技術の成長
    • スマート送電・配電
    • 通信
  • 電力網の運営/データ解析
  • サイバーセキュリティ
  • 電気貯留(ストレージ):事態を根本的に変える要素(ゲームチェンジャー)
    • 集中的貯留
    • バッテリー技術
    • 電気自動車(EV)
    • 家庭での再生可能エネルギーの直接貯留
  • スマートシティ・スマートホーム
  • メタ要素

第3章 国レベル・世界レベルの傾向

  • サマリー
  • イントロダクション
    • 地域的要素
    • 各地域の政治的事情
    • 発展途上国 vs. 先進国
    • 主要企業
  • 北米
    • スマートメータリング
    • 電力網の更新
    • サイバーセキュリティ
    • 電力網規模のエネルギー貯蔵
    • 州レベルでの状況
  • アジア太平洋地域
    • 中国
    • 韓国
    • 日本
    • オーストラリア
  • 欧州
    • スマートメータリング
    • 電力網の更新
    • スマートシティ
  • 他の国々
    • ロシア
    • インド
    • メキシコ

第4章 スマートグリッド・ビジネスのための提言

  • サマリー
  • システムの多様化とその適用
    • 提言
  • 非標準的な見解への対処
    • 提言
  • 市場機会:ホットトピック
    • 提言
  • 略語一覧

図表一覧

目次
Product Code: PGRMarSmaGriMar14

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Marketing the Smart Grid 2014 - The smart grid continues to dominate forward strategic planning in the electricity and energy industries. The dominant narrative in this area, posited by central government and electricity industries, has been to a series of aligned benefits: what is good for the environment is good for consumers and is also good for utilities.

This has been challenged, first by a pause that has come about during the recent recession and second, as the pace of smart grid development picks up again, by counter-narratives that have advanced both alternative solutions to climate change as well as different ways of delivering smart grid.

The latter remains the most significant theme affecting development of the utility business over the next two decades. However, it is increasingly being challenged by non-renewable alternative energy sources as well as an emerging storage sector and consumer dissent.

Companies committed to developing strategy in this area need now to be thinking much more widely, as this report argues.

Key features of this report

  • Business and consumer perspectives of the smart grid.
  • Recent developments and hot spots for the future.
  • Strategic opportunities for utilities.
  • Regional opportunities for companies in smart grid technology and infrastructure.
  • Key developments in the US, Europe and Asia/Pacific regions.

Key benefits from reading this report

  • Comprehend the consensus view of the smart grid.
  • Analyze the ways in which consumers and new entrants are now challenging consensus.
  • Focus on alternative scenarios and alternative ways to benefit from the growth in the smart grid.
  • Appraise investment opportunity by niche and by region
  • Assess key issues currently facing smart grid development

Key Market Issues in Marketing the Smart Grid 2014

This report provides a Global overview, covering:-

  • The general smart grid narrative
  • The impact of consumer confidence/dissent
  • Current smart grid markets and market trends
  • Investment opportunities by region
  • New niche technological opportunities

Key findings of this report

1.Past forecasts of smart grid growth have varied wildly between one another and against outcome: this is part definitional, part over-optimism on the part of some forecasters. 2.Those who wish to profit from the smart grid need to find niche opportunities that are not overly dependent on external considerations, including consumer sentiment, interoperability and standards. 3.The smart grid is growing significantly in every region of the world, but growth is focused on very different local requirements. 4.Investment in transmission grid infrastructure is likely to prove easier, and more likely to generate major returns for utilities over the next decade. 5.While utilities have been enthusiastic about reduced energy use and the fully-implemented smart grid, few seem to have got to grips with the real implications of increasing storage and new net-zero energy urban developments.

Key questions answered by this report

  • 1.What are the major obstacles to implementing smart grid in the near term?
  • 2.What are the significant opportunities by region?
  • 3.What are the game-changers that utilities need to watch out for
  • 4.What are the key developments in electricity infrastructure?
  • 5.What are the future prospects for investment in smart grid?

Key areas covered by the report

  • Key products/categories profiled:
    • Energy
    • Smart grid
  • Key regions/countries covered:
    • Worldwide - but main focus on US/Europe/China

Who this report is for

Power utility strategists, energy analysts, research managers, power sector manufacturers, power developers, investors in renewables systems and infrastructure, renewable energy developers, energy/power planning managers, energy/power development managers, governmental organisations, system operators, companies investing in renewable power infrastructure and generation, investment banks, infrastructure developers and investors, intergovernmental lenders, energy security analysts.

Why buy Marketing the Smart Grid 2014

  • To utilise in-depth assessment and analysis of the current and future technological and market state of power, carried out by an industry expert with 30 years in the power generation industry.
  • Use cutting edge information and data.
  • Use the highest level of research carried out. Expert analysis to say what is happening in the market and what will happen next.
  • Have the 'what if' questions answered.
  • Save time and money by having top quality research done for you at a low cost.

Table of Contents

About the author

  • Professor Merlin Stone
  • Jane Fae

Disclaimer

  • Note about authors and sources

Table of contents

Table of tables

Table of figures

Executive summary

  • Business context: changing perspectives
  • Key development trends
  • National and international trends
  • Recommendations for Smart Grid business

Chapter 1 Business context: changing perspectives

  • Summary
  • Introduction
  • Dominant narrative
  • Counter-narrative
    • Loss of international consensus
    • Climate change skepticism
    • Alternative energy sources
  • Customer backlash: objections & concerns
    • Electromagnetic illness
    • Privacy / Intrusion (control / information)
    • Billing issues
    • Security
    • Share of benefits: divergent interests
  • Structural issues at the customer interface
    • The importance of customer buy-in
    • The market conundrum
    • Implications for behavioral change

Chapter 2 Key development trends

  • Summary
  • Introduction
  • Advanced metering infrastructure
    • By-passing of existing smart technology
  • Transmission & Distribution: upgrade and automation
    • Growth of supergrids
    • Growth of HVDC
    • Smart transmission and distribution
    • Communications
  • Network operations / Data analytics
  • Cybersecurity
  • Storage - the absolute game changer
    • Centralised storage
    • Battery technology
    • Electric Vehicles (EVs)
    • Direct storage of domestic renewable energy
  • Smart cities, smart homes
  • Meta-factors

Chapter 3 National & international trends

  • Summary
  • Introduction
    • Regional factors
    • Regional politics
    • Developing versus Developed economies
    • Major players
  • North America
    • Smart metering
    • Grid upgrades
    • Cybersecurity
    • Grid-scale energy storage
    • State by state
  • Asia/Pacific
    • China
    • South Korea
    • Japan
    • Australia
  • Europe
    • Smart metering
    • Grid upgrade
    • Smart cities
  • Other countries
    • Russia
    • India
    • Mexico

Chapter 4 Recommendations for Smart Grid business

  • Summary
  • Diversify and adapt
    • Recommendations:
  • Be prepared for non-standard narratives
    • Recommendations:
  • Market opportunities: hot topics
    • Recommendations:
  • List of abbreviations

Table of tables

  • Table 1: Estimates of nuclear energy generating capacity (GW), 2012
  • Table 2: Customer concerns regarding smart grid, 2014
  • Table 3: Key markets and market assessment, 2013
  • Table 4: Forecast value of smart analytics market (US$bn), 2014
  • Table 5: Vendor rankings and scores for government, risk management and compliance solutions, 2012
  • Table 6: Required storage capacity by region (GW), with wind variation of 15% in 2050, 2011
  • Table 7: Regional smart grid deployment hotspots, 2013
  • Table 8: Grid modernisation index: top 15 US states, 2013

Table of figures

  • Figure 1: Smart grid conceptual model, 2009
  • Figure 2: Estimates of nuclear energy generating capacity (GW), 2012
  • Figure 3: Key analytics areas, 2013
  • Figure 4: Forecast value of smart analytics market (US$bn), 2014
  • Figure 5: Vendor rankings and scores for government, risk management and compliance solutions, 2012
  • Figure 6: Required storage capacity by region (GW), with wind variation of 15% in 2050, 2011
  • Figure 7: Cost trade-off for battery pack costs, 2012
  • Figure 8: Major players by region, 2013
  • Figure 9: Grid modernisation index: top 15 US states, 2013
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