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ビーガン、ベジタリアン、およびフレキシタリアンの消費者

Vegan, Vegetarian, and Flexitarian Consumers

出版日: | 発行: Packaged Facts | ページ情報: 英文 114 Pages | 納期: 即納可能 即納可能とは

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本日の銀行送金レート: 1USD=105.60円
ビーガン、ベジタリアン、およびフレキシタリアンの消費者
出版日: 2020年09月30日
発行: Packaged Facts
ページ情報: 英文 114 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

植物由来の食品が健康的であるという考え、産業農場での動物虐待や劣悪な環境に関するニュースや記事、気候変動への懸念による食肉に対する持続可能な食生活の一部であるかどうかの疑問視などの理由により植物性食品を採用したいという消費者がこれまで以上に多く存在しています。

以前より多くの消費者が植物性の食生活に前向きであり、植物中心の食事に目を向けるにつれて、食品市場はこれらの味に対応するために急速に変化しています。

当レポートは、ビーガン、ベジタリアン、フレキシタリアンの消費者について調査しており、消費者の概要、食品市場の概要や動向、COVID-19の影響、消費者の思想や統計などの情報を提供しています。

目次

第1章 エグゼクティブサマリー

  • 主要な消費者動向
  • 小売およびレストランの動向
  • 範囲

第2章 ビーガン、ベジタリアン、およびフレキシタリアンの概要

  • ハイライト
  • 定義
    • ビーガン
    • ベジタリアン
    • ペスカタリアン
    • フレキシタリアン
    • 雑食
  • 食のパターン違いによる個人差
  • ビーガンとのビーガン主義に関する意見の相違
  • ベジタリアンの食生活とライフスタイルの選択の違い、など

第3章 食品市場概要と動向

  • ハイライト
  • 一般の人々にとって重要な流行語である植物性食品と持続可能性
  • クリーンラベルの動向
  • 食品購入決定の推進要因
  • 食事とライフスタイルの選択
  • 食品の健康上の利点
  • 植物性食品市場
  • 2020年に減少すると予想される一人当たりの食肉消費量
  • 生鮮食品の消費量と生産量

第4章 ビーガン、ベジタリアン、およびフレキシタリアン食の動機

  • 消費者の3分の1以上による主にフレキシタリアンの食事療法に従うことの主張
  • ベジタリアンが新しい支持者となる傾向
  • 消費者の食事に影響を与える要因
  • 以前にさまざまな食事哲学をたどっている約4分の1の消費者
  • ビーガンとベジタリアンは、植物性の肉や乳製品を食べる高い可能性、など

第5章 小売とレストラン動向

  • ハイライト
  • 食料品の買い物をするときに重要な特性
  • レストランでの食事・テイクアウトの際の重要な特徴
  • パンデミックに対応して買い物の習慣を変える消費者
  • 新しい技術と注文方法の使用
  • より便利な注文方法を使用する消費者、など

第6章 消費者に対するCOVID-19の影響

  • ハイライト
  • フレキシタリアン、ペスカタリアン、ビーガンのコロナウイルスについての懸念
  • 多くのビーガンとペスカタリアンによるパンデミックの個人的影響の報告、など

第7章 消費者の人口統計

  • ハイライト
  • 植物性の食事を取り入れている若い消費者
  • 高所得の消費者によるベジタリアンやフレキシタリアンを受け入れる高い可能性
  • 雑食以外の食事をとる可能性が最も高い都市の消費者
  • 非雑食性の食事と相関する高等教育の達成と現在の学生の状況
  • 家庭および婚姻/パートナーシップの状況にある子供における雑食以外の食事の遵守に対する違い、など
目次
Product Code: LA16368715

More consumers than ever before want to eat more plant-based foods because:

  • they think products that come from plants are healthier
  • ongoing publication of news stories about animal abuse and poor conditions at industrial farms is causing people to think more about where their food comes from and what impact it has on the world
  • concerns about climate change are leading consumers to question whether meat is part of a sustainable diet

While some consumers completely cut meat, dairy, or eggs from their lifestyle by adopting a vegan or vegetarian eating philosophy, many others are not willing to be so strict. Instead, a large and growing group of consumers identify as flexitarian, meaning they are reducing but not eliminating meat or other animal product consumption in favor of plant-based foods.

As more consumers are turning to plant-forward and plant-centric meals, the food market is changing rapidly to accommodate these tastes.

With a focus on "what's next" and current consumer trends, Vegan, Vegetarian, and Flexitarian Consumers is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, retailers, packaging companies, foodservice providers, employers, and investors gauge consumer perspectives and find areas for growth in a competitive food and beverage market.

Vegan, Vegetarian, and Flexitarian Consumers delivers actionable predictions and recommendations designed to guide food and beverage producers, retailers, and investors in making business decisions by providing data and insights about what diets consumers follow and what they expect from food and grocery shopping.

Scope

Vegan, Vegetarian, and Flexitarian Consumers is the go-to source for a complete understanding of the U.S. vegan, vegetarian, and flexitarian consumer. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Vegan, Vegetarian, and Flexitarian Consumers examines product marketing; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Report Methodology

The information contained in Vegan, Vegetarian, and Flexitarian Consumers was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of vegan, vegetarian, and flexitarian consumers and their relevant food and beverage preferences.

Supplementing Packaged Facts' exclusive survey is analysis of the 2020 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, and perception of health benefits in foods.

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • Key Consumer Trends
  • Retail and Restaurant Trends
  • Scope

CHAPTER 2: VEGAN, VEGETARIAN, AND FLEXITARIAN OVERVIEW

  • HIGHLIGHTS
  • DEFINITIONS
    • Vegan
    • Vegetarian
    • Pescatarian
    • Flexitarian
    • Omnivore
  • DIFFERENCES IN EATING PATTERNS ARE PERSONAL
    • Figure 2-1 Vegan Lifestyle Blog Covers Vegan Meal Planning, Dieting, Fashion, Travel, and More
  • Vegans May Disagree on What Veganism Means
  • Vegetarians Also Differ on Dietary and Lifestyle Choices
  • Flexitarians Are More Purposeful in Their Eating Habits, But Omnivores Eat Plant-Based Foods Too
  • Religious Eating Restrictions
  • Who Is the Target Audience for Plant-Based Meat and Dairy Alternatives?

CHAPTER 3: FOOD MARKET OVERVIEW AND TRENDS

  • HIGHLIGHTS
  • PLANT-BASED EATING AND SUSTAINABILITY ARE BUZZWORDS IMPORTANT TO THE GENERAL PUBLIC
    • Figure 3-1 Magazine Covers Reflect the Issues of Importance to General Consumers
  • CLEAN LABEL TRENDS
    • Definition
    • Some Plant-Based Products That Appeal to Vegans, Vegetarians, and Flexitarians Are Sheddingthe Image of Being Highly Processed
      • Figure 3-2 Plant-Based Yogurt Touts Only Ten Ingredients
  • DRIVERS OF FOOD PURCHASE DECISIONS
  • Figure 3-3 Drivers of Food Purchase Decisions Over the Last 10 Years, 2010-2020
    • More Than Half of Consumers Say Healthfulness Matters More to Them Now When Deciding on Foods to Buy
      • Figure 3-4 Changes to the Importance of Drivers of Food Purchase Decisions Over the Last 10 Years, 2010-2020
    • Influential Labels in Food Purchasing Decisions
      • Figure 3-5 Influential Labels When Purchasing Food, 2020
    • Half of Consumers Say Whether a Food Is Processed Affects Purchasing Decisions
      • Figure 3-6 Impact of Whether a Food Is Considered to Be Processed, 2010 vs. 2020
    • A Majority of Consumers Want to Know Where Food Comes From
      • Figure 3-7 Influence of Food Production Factors, 2020
    • Sustainability Is Important to Many Consumers
      • Figure 3-8 Importance of Sustainability When Purchasing Food Products, 2020
    • Most Consumers Think Knowing Whether Food Choices Are Environmentally Sustainable Is Hard
      • Figure 3-9 Difficulty in Knowing Whether Food Choices Are Sustainable, 2020
  • DIETS AND LIFESTYLE CHOICES
    • In 2020, the Percentage of Consumers Actively Following a Diet Is Up from 2019
      • Figure 3-10 Adherence to a Diet in the Last Year, 2019 vs. 2020
    • Fewer People Are Making Changes to Improve the Healthfulness of Their Diet Than a Decade Ago
      • Figure 3-11 Making Changes to Improve the Healthfulness of Diets, 2010 vs. 2020
    • Losing Weight Is the Top Motivating Factor for Starting a New Diet
      • Figure 3-12 Motivations for Starting a New Diet, 2020
    • Most People Who Have Made a Dietary Change in the Past Six Months Are Changing the Types or
    • Amount of Foods They Eat
      • Figure 3-13 Changes Made to Improve Healthfulness of Diet, 2020
    • Mindful and Intuitive Eating
      • Figure 3-14 Awareness of Mindful Eating and Intuitive Eating, 2020
    • Consumption of Plant-Based Protein Sources and Plant-Based Meat and Dairy Alternatives Has
    • Increased Since 2019
      • Figure 3-15 Changes to Consumption of Plant-Based Meat and Dairy Alternatives, 2020
  • HEALTH BENEFITS IN FOODS
    • One-Fourth of Consumers Seek Health Benefits from Foods
      • Figure 3-16 Seeking Health Benefits from Foods, 2020
    • Nutrients Considered Healthy by Consumers
      • Figure 3-17 Perceived Healthfulness of Food Characteristics, 2020
    • Most Sought After Nutrients
      • Figure 3-18 Most Sought After Nutrients in Foods, 2020
    • Perception of Health Differences in Products
      • Figure 3-19 Perception of Health Differences in Food Characteristics, 2020
  • PLANT-BASED FOOD MARKET
    • Table 3-1 Plant-Based Food Market Sales, 2017-2019 (thousand dollars)
  • PER CAPITA MEAT CONSUMPTION EXPECTED TO DECLINE IN 2020
    • Figure 3-20 Per Capita Consumption of Red Meat and Poultry, 2000-2018
  • CONSUMPTION AND PRODUCTION OF FRESH PRODUCE
    • Table 3-2 Production and Consumption of Fresh Vegetables, Fruits, and Nuts, 2014-2019, 2024(billion pounds and billion dollars at the manufacturer level)

CHAPTER 4: MOTIVATIONS FOR VEGAN, VEGETARIAN, AND FLEXITARIAN EATING HIGHLIGHTS

  • MORE THAN ONE-THIRD OF CONSUMERS CLAIM TO PRIMARILY FOLLOW A FLEXITARIAN DIET
    • Figure 4-1 Diets/Eating Philosophies Primarily Followed by Consumers, 2020 (percent of consumers)
  • MOST OMNIVORES HAVE BEEN FOLLOWING THEIR DIET FOR MORE THAN TEN YEARS, WHILE VEGANS AND
  • VEGETARIANS TEND TO BE NEWER ADHERENTS
    • Table 4-1 When Consumers Report They Started to Primarily Follow Their Current Diet/Eating Philosophy (percent of consumers)
  • OMNIVORES ARE MORE LIKELY TO CITE NO REASON FOR FOLLOWING THEIR DIET, WHILE ANIMAL WELFARE,
  • ENVIRONMENTAL CONCERNS, AND HEALTH ARE MORE OFTEN CITED FOR OTHER DIETS
    • Table 4-2 Reasons That Consumers Primarily Follow Their Current Diet/Eating Philosophy (percent of consumers)
  • FACTORS THAT AFFECT CONSUMER DIETS
    • Table 4-3 Factors That Somewhat or Strongly Affect Diet by Consumers of Different Eating Philosophies (percent of consumers)
  • NEARLY ONE-FOURTH OF CONSUMERS HAVE PREVIOUSLY FOLLOWED A DIFFERENT EATING PHILOSOPHY
    • Figure 4-2 Changes to Diets/Eating Philosophies Primarily Followed by Consumers, 2020 (percent of consumers)
  • WHAT EATING PHILOSOPHIES DID CONSUMERS PREVIOUSLY FOLLOW?
    • Table 4-4 Previous Diets/Eating Philosophies Primarily Followed by Consumers (percent of consumers who previously followed another diet)
  • OVERLAP BETWEEN ADHERENTS OF EATING PHILOSOPHIES AND OTHER DIETS
    • Table 4-5 Diets/Eating Philosophies Followed by Consumers of Different Eating Philosophies (percent of consumers)
  • VEGANS AND VEGETARIANS ARE MOST LIKELY TO EAT PLANT-BASED MEAT OR DAIRY PRODUCTS
    • Table 4-6 Diets/Eating Philosophies Followed by Consumers of Different Eating Philosophies (percent of consumers)
  • FLEXITARIANS AND OMNIVORES MAKE UP THE LARGEST GROUPS OF CONSUMERS WHO EAT PLANT-BASED MEAT OR DAIRY PRODUCTS
    • Figure 4-3 Consumers Who Eat Plant-Based Meat, Dairy, Either, or Neither by Eating Philosophy/Diet 2020 (percent of consumers)
    • Figure 4-4 Agreement on Statements About Healthy Eating by Diet/Eating Philosophy Primarily Followed, 2020 (percent of consumers)
  • VEGANS AND FLEXITARIANS ARE MOST OPEN TO NEW FOODS AND MORE LIKELY TO ENJOY COOKING AND BAKING
    • Figure 4-5 Agreement on Statements About New Foods, Cooking, & Baking by Diet/Eating Philosophy Primarily Followed, 2020 (percent of consumers)
  • VEGANS ARE WILLING TO PAY MORE FOR PRODUCTS THEY CONSIDER BETTER
    • Figure 4-6 Agreement on Statements About Willingness to Pay More for Humane, Environmentally Friendly, Healthy, and Premium Foods by Diet/Eating Philosophy Primarily Followed, 2020(percent of consumers)
    • Figure 4-7 Agreement on Statements About Willingness to Pay More for Better Tasting, Local,Organic/Non-GMO, Non-Artificial, and Plant-Based Foods by Diet/Eating Philosophy Primarily Followed, 2020 (percent of consumers)
  • MEAT EATERS ARE ALSO CONCERNED ABOUT THE MEAT INDUSTRY, AND SOME ARE TURNING TO MORE ETHICAL MEAT CONSUMPTION
    • Figure 4-8 Ethical Butchers Place Focus on Humanely Raised Animals and the Benefits of Ethically Sourced Meat

CHAPTER 5: VEGAN, VEGETARIAN, AND FLEXITARIAN RETAIL AND RESTAURANT TRENDS

  • HIGHLIGHTS
  • CHARACTERISTICS IMPORTANT WHEN GROCERY SHOPPING
    • Figure 5-1 Importance of Characteristics When Shopping for Groceries by Diet/Eating Philosophy Primarily Followed, 2020 (percent of consumers)
    • Figure 5-2 Importance of More Characteristics When Shopping for Groceries by Diet/Eating Philosophy Followed, 2020 (percent of consumers)
  • CHARACTERISTICS IMPORTANT WHEN EATING AT RESTAURANTS AND GETTING TAKEOUT
    • Figure 5-3 Importance of Characteristics When Eating at Restaurants by Diet/Eating Philosophy Followed, 2020 (percent of consumers)
  • CONSUMERS CHANGING SHOPPING HABITS IN RESPONSE TO THE PANDEMIC
    • Table 5-1 Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I am..." (Agree)(percent of consumers)
  • FIRST TIME USE OF NEW TECHNOLOGIES AND ORDER METHODS
    • Table 5-2 Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I have for the first time used..." (percent of consumers)
  • CONSUMERS ARE USING CONVENIENT ORDER METHODS MORE
    • Table 5-3 Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I am using..."(percent of consumers)
  • VEGANS, PESCATARIANS, AND VEGETARIANS ARE MORE LIKELY TO BE INCREASING FROZEN FOOD PURCHASES DURING THE PANDEMIC
    • Figure 5-4 Buying More Frozen Foods Due to the Coronavirus by Diet/Eating Philosophy Primarily Followed, 2020 (percent of consumers)
  • VEGANS AND VEGETARIANS ARE MORE LIKELY TO BUY FROZEN FRUITS OR VEGETABLES THAN GENERAL CONSUMERS
    • Figure 5-5 Form of Vegetables/Fruits Bought by Diet/Eating Philosophy Primarily Followed, 2020(percent of consumers)
  • THOUGHTS ON FRESH PRODUCE, FOOD PRESERVATION, AND FOOD PACKAGING
    • Table 5-4 Consumer Agreement on Fresh Produce, Food Packaging, and Food Preservation (percent of consumers)
  • PRODUCE PACKAGING PREFERENCES
    • Figure 5-6 Packaging Priorities When Shopping for Produce by Diet/Eating Philosophy Primarily Followed, 2020 (percent of consumers)
    • Figure 5-7 More Packaging Priorities When Shopping for Produce by Diet/Eating Philosophy Primarily Followed, 2020 (percent of consumers)
  • ONLINE RETAILERS SPECIFICALLY CATERING TO VEGANS
    • Figure 5-8 "Best Online Vegan Grocer" Offers More Than Just Food, Indicating Veganism Is a Lifestyle for Many
    • Figure 5-9 Vegan Marketplace Tells Consumers the Sales Margin Is Only 20% or Less
  • THE "GOOD FOOD RETAIL REPORT" RANKS RETAILERS ON PRODUCT ASSORTMENT, MERCHANDISING, AND MARKETING OF PLANT-BASED ALTERNATIVES
    • Figure 5-10 Whole Foods Offers a Number of Vegan Baked Goods and Prepared Foods In-Store

CHAPTER 6: COVID-19 EFFECTS ON CONSUMERS

  • HIGHLIGHTS
  • FLEXITARIANS, PESCATARIANS, AND VEGANS ARE MOST CONCERNED ABOUT THE CORONAVIRUS
    • Table 6-1 Coronavirus Concerns: "I am concerned about the..." (percent of consumers)
  • MORE VEGANS AND PESCATARIANS REPORT NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
    • Table 6-2 Coronavirus Concerns: "The coronavirus has negatively affected my..." (percent of consumers)
  • EVEN MORE REPORT NEGATIVE EFFECTS ON FRIENDS/FAMILY
    • Table 6-3 Coronavirus Concerns: "The coronavirus has negatively affected..." (percent of consumers)
  • EFFECTS ON WORK AND TECHNOLOGY USE
    • Table 6-4 Coronavirus Concerns: "Because of the coronavirus, I..." (percent of consumers)
  • CONSUMER CONCERNS ABOUT SAFETY ARE RISING IN THE WAKE OF THE PANDEMIC
    • Table 6-5 Coronavirus Concerns About Safety and Food Waste: "Because of the coronavirus, I am..."(percent of consumers)
  • EATING HABITS ARE CHANGING
    • Table 6-6 Coronavirus Eating Habits: "Because of the coronavirus, I am eating..." (percent of consumers)
  • EXPECTATIONS OF FINANCIAL DAMAGE ARE HIGHER AMONG PESCATARIANS, VEGETARIANS, AND VEGANS
    • Table 6-7 Coronavirus Eating Habits: "Due to the coronavirus, in upcoming months I expect financial damage to..." (percent of consumers)

CHAPTER 7: CONSUMER DEMOGRAPHICS

  • HIGHLIGHTS
  • YOUNGER CONSUMERS EMBRACING PLANT-BASED EATING
    • Table 7-1 Diets/Eating Philosophies Primarily Followed by Age Bracket (percent of consumers)
  • HIGHER INCOME CONSUMERS ARE MORE LIKELY TO EMBRACE VEGANISM, VEGETARIANISM, AND FLEXITARIANISM
    • Table 7-2 Diets/Eating Philosophies Primarily Followed by Household Income Bracket (percent of consumers)
  • RACIAL AND ETHNIC MINORITIES LESS LIKELY TO BE OMNIVORES
    • Table 7-3 Diets/Eating Philosophies Primarily Followed by Race/Ethnicity (percent of consumers)
  • VEGANS AND VEGETARIANS ARE MORE COMMON IN THE NORTHEAST, OMNIVORES MOST COMMON IN THE MIDWEST
    • Table 7-4 Diets/Eating Philosophies Primarily Followed by U.S. Region (percent of consumers)
  • URBAN CONSUMERS MOST LIKELY TO FOLLOW NON-OMNIVORE DIETS
    • Table 7-5 Diets/Eating Philosophies Primarily Followed by Urban, Suburban/Exurban, and Rural Environment (percent of consumers)
  • HIGHER EDUCATIONAL ATTAINMENT AND CURRENT STUDENT STATUS CORRELATED WITH NON-OMNIVORE DIETS
    • Table 7-6 Diets/Eating Philosophies Primarily Followed by Level of Educational Attainment (percent of consumers)
  • CHILDREN IN HOUSEHOLD AND MARITAL/PARTNERSHIP STATUS SHOW DIFFERENCE IN ADHERENCE TO NON-OMNIVORE DIETS
    • Table 7-7 Diets/Eating Philosophies Primarily Followed by Children in Household and Marital/Partnership Status (percent of consumers)
  • GENDER HAS AN IMPACT ON EATING PHILOSOPHIES, WITH YOUNG MEN MORE LIKELY TO BE VEGETARIAN AND YOUNG WOMEN MORE LIKELY TO BE PESCATARIAN
    • Table 7-8 Diets/Eating Philosophies Primarily Followed by Gender and Age Brackets by Gender(percent of consumers)
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