米国の飲料市場の展望（2022年）：インフレ、サプライチェーン、飲料消費の動向

当レポートでは、米国の飲料市場について調査分析し、市場概要、市場規模と予測、COVID-19の影響、消費者の動向、行動、動機に関する考察などの情報を提供しています。

目次

エグゼクティブサマリー

COVID-19の消費者への影響

概要

• 飲料の小売売上高予測
• 流通動向
• 間食
• コンビニエンスストアがパンデミックから回復

飲料動向

• 乳製品の代替品の利用
• より良いBetter-For-You
• 高められた経験
• 飲み物+
• CBD注入
• ハードドリンク
• プライベートラベル：2021年は減速したが、依然として重要
• ESG問題への対応

ボトル入り飲料水とエンハンストウォーター

• 販売の見通し
• 消費者の洞察
• 主な機会

炭酸飲料

• 販売の見通し
• 消費者の洞察
• 主な機会

コーヒーとインスタントコーヒー

• 販売の見通し
• 消費者の洞察
• 主な機会

乳製品および乳製品代替飲料

• 販売の見通し
• 消費者の洞察
• 主な機会

エナジードリンクとスポーツドリンク

• 販売の見通し
• 消費者の洞察
• 主な機会

ジュース

• 販売の見通し
• 消費者の洞察
• 主な機会

お茶とすぐに飲めるお茶

• 販売の見通し
• 消費者の洞察
• 主な機会

Most major beverage categories are mature and rely primarily on population growth, leaving marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences, including the wellness and plant-based areas but also flavor trends.

The COVID-19 pandemic led to sharply increased demand for beverages in the retail sector as consumption shifted from the foodservice industry to the home. Even as foodservice outlets reopened and vaccination rates rose, COVID-19 variants remained a concern along with rising food and gas prices due to inflationary pressure. Therefore, many consumers are continuing to spend more time at home compared to their pre-pandemic habits and more beverages were consumed at home. As a result, while demand on the retail side has continued to slow from the gains seen from 2019-2020, sales have remained elevated from pre-pandemic levels.

The pandemic cast a spotlight on - and in many cases accentuated - beverage industry trends that had been developing for several years. Consumer behavior was changed significantly, leading to unprecedented demand for products to meet basic needs, as well as items to satisfy changing lifestyles. Highlights include dairy alternatives, better tasting better-for-you beverages, reduced sugar/zero sugar content, hard beverage options, and sustainable packaging.

Historical and projected retail sales are presented in additional detail for beverages within these primary categories -- carbonated soft drinks, energy and sports drinks, bottled water (plain and enhanced), dairy beverages, dairy alternatives, juices, coffee, and tea. Additionally, the report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous figures and images highlighting product and marketing trend examples. This report also goes in-depth on COVID-19 trends affecting the beverage market.

With a focus on growth opportunities and "what's next" - along with bringing decades of food and beverage market perspective and analysis to the table - “Beverage Market Outlook 2022: Inflation, Supply Chains, & Trends in Beverage Consumption ” is packed with actionable insights about consumer trends, behavior, and motivations. This report delivers predictions and recommendations designed to guide retailers, service providers, wholesalers, beverage suppliers and bottlers, packaging firms, and investors in making business decisions about the beverage market.

Scope

Combining Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, “U.S. Beverage Market Outlook 2022 ” is the go-to source for a complete understanding of the U.S. packaged beverage market. This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the food market.

“U.S. Beverage Market Outlook 2022 ” focuses on the market for selected packaged beverage products sold to consumers in the United States through retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels such as online and mail order. Market size data are provided at the retail sales level for 2016-2021 and projections are provided for 2021-2026.

Report Methodology

The information contained in “U.S. Beverage Market Outlook 2022 ” was developed from primary and secondary research sources.

Primary research included consultation with industry sources and visits to retail stores. Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to food and beverage preferences. Supplementing Packaged Facts' exclusive survey is an extensive analysis of MRI-Simmons' National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually.

Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Estimates of market size and company performance are based on various sources, including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data as available from IRI and Nielsen (for mass-market channels), and SPINS (for the natural channel).

This report contains dozens of numerical tables and charts, as well as numerous product photographs. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels.

Table of Contents

Executive Summary

• Beverage Retail Sales Forecast
• COVID-19 Effects on Retail Beverage Sales
• Concerns About High Prices
• Consumers Still Stockpiling
• Beverage Trends
  • Replicate Real Dairy Experience With Alternatives
  • Better Better-For-You
  • Reduced or Zero Sugar
  • Hard Beverages
  • Sustainable Packaging
• Scope
• Methodology

COVID-19 Effects on Consumers

• Highlights
• Considering the Pandemic a Health Threat Personally or to Family/Friends
  • Table: Coronavirus Health Concerns: "I am concerned about the...", 2020-2022 (% of respondents)
• Impact on Food and Beverages
  • Concerns About High Prices and Shortages
    • Table: Coronavirus Concerns about Rising Prices by Product Category, 2021 (percent of consumers)
    • Table: Consumer Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
  • Concerns About Shortages
    • Table: Coronavirus Concerns about Shortages by Product Category, 2021 (percent of consumers)
    • Table: Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
  • Consumers Still Stockpiling
    • Table: "If a food item is on sale, I buy multiple units to stock up." Agree Completely, 2011-2021 (percent of U.S. adults)
    • Table: Separate freezer purchase in last 12 months, 2011-2021 (percent of U.S. households)
• Drinking Patterns: Pandemic Boosts Bottled Water Consumption Most
• Home Cooking Remains Relatively High
  • Table: Home Cooking Behaviors, Agree Completely, 2011-2021 (percent of U.S. adults)
• Food Shopping Habits & Patterns
  • Increasing Use of Convenient Food and Beverage Ordering Methods
    • Table: Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020-2021 (percent of consumers)
  • In-Store Shopping Patterns
• Effects on Work Continuing in 2021
  • Set Up To Work From Home
    • Table: "Are You Set Up to Do Your Usual Paid Work From Home -- Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age, Income, &Children at Home; 2021 (% of respondents who work full- or part-time)
  • Changes in Work From Home Habits

Overview

• Beverage Retail Sales Forecast
  • Total Beverage Sales will Continue to Rise in 2022
  • Food and Beverage Sales Shifted Back to Food Retail During the Pandemic
  • Carbonated Soft Drinks Continued with Strong Growth in 2021
    • Table: U.S. Retail Dollar Sales of Selected Food Categories, 2019, 2020, 2021 (million dollars and percent)
    • Table: U.S. Retail Dollar Sales by Top Beverage Categories, 2019-2021 (million dollars and percent)
  • Best Prospects for Dairy Alternatives, Energy & Sports Drinks, &Bottled Water
    • Table: Retail Sales by Top Beverage Categories, 2016, 2021-2026P (million dollars and percent)
• Distribution Trends
  • E-Commerce and Grocery Delivery
    • Table: Purchased Groceries Over Internet in Last 30 days, 2011-2021 (percent of U.S. adults)
  • Easier Store Pickup
  • Faster Home Delivery
  • In-Home Delivery
  • Instacart Adds Features to Fight Inflation
• Snacking
  • Frequency of Snacking and Reasons for Snacking
  • Younger Consumers Are More Likely to Snack Throughout the Day
• Convenience Stores Recover from Pandemic

Beverage Trends

• Replicate Real Dairy Experience With Alternatives
  • Dairy-Free, Plant-Based
  • Animal-Free Dairy
• Better Better-For-You
  • Reduced or Zero Sugar
• Heightened Experiences
• Beverage +
• CBD-Infused
• Hard Beverages
• Private Label: Lagged in 2021 But Remains Important
  • Table: Consumption Rates in last 6 months for Selected Store Brand Beverages, 2011-2021 (percent of U.S. households)
• Address ESG Issues
  • Food Waste
  • Social Causes
  • Sustainability
    • Table: Items Recycled or Reused in Last 30 Days, 2017-2021 (percent of adults)
    • Table: Consumption Rates for Carbonated Beverages by Packaging Form, 2011-2021 (percent of adults that drink carbonated beverages)

Bottled and Enhanced Waters

• Sales Outlook
  • Market to Reach $32 Billion in 2026
    • Table: Bottled and Enhanced Water Retail Sales, 2016-2026 (million dollars and million gallons)
  • Segment Sales
    • Table: Bottled and Enhanced Water Retail Sales: By Segment, 2016-2026 (million dollars)
• Consumer Insights
  • Pandemic Boosts Bottled Water Consumption Most
  • Consumers Prefer Still Water Unflavored; Sparkling Water/Seltzer Flavored
    • Table: Consumption Rates for Bottled Water, 2021 (percent of households)
  • Still Water Consumed Far More than Sparkling or Seltzer
    • Table: Drinks/Glasses of Bottled Water in Last 7 Days 2021 (percent of households that drink bottled water)
  • Water Filter Ownership Spikes Again in 2021
    • Table: Water Filter Ownership, 2011-2021 (percent of households)
  • Hard Seltzer Gains Continue in 2021
    • Table: Consumption Rates for Flavored Alcoholic Beverages/Coolers 2011-2021 (percent of adults)
• Key Opportunities
  • Better Better-For-You
  • Water +
  • Heightened Experiences
  • Address ESG Issues
  • CBD-Infused
  • Hard Seltzers

Carbonated Soft Drinks

• Sales Outlook
  • Market Nearly $52 Billion in 2026
    • Table: Carbonated Beverage Retail Sales, 2016-2026 (million dollars and million 1.5 gallon equivalents)
  • Category Sales
    • Table: Carbonated Beverage Retail Sales by Segment, 2016-2026 (million dollars)
• Consumer Insights
  • Pandemic Boosts Diet Soda Consumption
    • Table: Consumption Rates for Carbonated Beverages, 2011-2021 (percent of adults)
  • Pandemic Boosts Bottled Water Consumption Most
  • Despite Environmental Concerns Plastic Bottles Still Very Popular
    • Table: Consumption Rates for Carbonated Beverages by Packaging Form, 2011-2021 (percent of adults that drink carbonated beverages)
  • Diet Cola Drinkers Drink the Most
    • Table: Glasses of Selected Carbonated Beverages Drunk in Last 7 Days, 2011-2021 (percent of adults that drinks regular and diet colas)
  • Selected Differences Among Coca-Cola, Coke Zero Sugar, and Diet Coke Drinkers
    • Table: Demographic Characteristics of Coke Classic, Coke Zero Sugar, and Diet Coke Drinkers, 2021 (Index)
• Key Opportunities
  • Heightened Experiences
  • Soda +
  • Better Better-For-You
  • Hard Soda
  • CBD-Infused

Coffee and Ready-to-Drink Coffee

• Sales Outlook
  • Market to Exceed $19 Billion in 2026
    • Table: Coffee Retail Sales, 2016-2026 (million dollars and million ounces)
  • Category/Segment Sales
    • Table: Coffee Retail Sales: By Segment, 2016-2026 (million dollars)
• Consumer Insights
  • RTD Coffee Gaining; Ground Consumed Most by Far
    • Table: Consumption Rates for Coffee Segments, 2011-2021 (percent of households)
  • Pandemic Boosts Bottled Water Consumption Most
  • Loose Grinds Preferred Most but Single-Serve Pods Continue to Gain
    • Table: Forms of Ground Coffee Used Most Often, 2011-2021 (percent of households that drink ground coffee)
  • Consumers Overwhelmingly Prefer Unflavored Ground and Whole Bean Coffee
    • Table: Flavor of Ground Coffee Drunk Most Often, 2011-2021 (percent of households that drink ground coffee)
  • Coffee Consumption Keeps Rising
    • Table: Cups of Ground Coffee (Regular or Decaf) Drunk Per Average Day, 2011-2021 (percent of households that drink ground coffee)
  • Pandemic Boosts Sales of Coffee Appliances
    • Table: Coffee Appliances Bought in Last 12 Months, 2011-2021 (percent of households)
• Key Opportunities
  • Better Better-For-You
  • Coffee +
  • Heightened Experiences
  • At Home Coffee Shop Experience
  • Single-Serve Options Beyond Pods
  • Hard Coffee
  • Address ESG Issues

Dairy and Dairy Alternative Beverages

• Sales Outlook
  • Total Market Nearly $27 Billion in 2026
    • Table: Dairy and Dairy Alternative Beverages Retail Sales, 2016-2026 (million dollars)
  • Volume Sales
    • Table: Dairy and Dairy Alternative Beverages Market Retail Volume Sales, 2016-2026 (million pints)
  • Category and Segment Sales
    • Table: Dairy and Dairy Alternative Beverages Retail Sales: By Segment, 2016-2026 (million dollars)
• Consumer Insights
  • Pandemic Boosts Bottled Water Consumption Most
  • Milk Alternative Consumption Increasing; Dairy Milk Decreasing
    • Table: Consumption Rates for Dairy and Dairy Alternative Beverages, 2011-2021 (percent of households)
  • Milk Drinkers Prefer 2% and Whole Milk
    • Table: Kind of Milk Consumed in Last 6 Months, 2011-2021 (percent of households that drink fresh milk)
  • Consumption of Organic Milk Jumps in 2020, Steady in 2021
    • Table: Type of Milk Consumed in Last 6 Months, 2011-2021 (percent of households that drink milk)
  • Plastic Jugs Most Popular Milk Package by Far Despite Declines
    • Table: Milk Package Used in Last 6 Months, 2011-2021 (percent of households that drink milk)
  • Almond Milk Still Dominant Despite Oat Milk Gains
    • Table: Type of Non-Dairy Milk Alternatives Consumed in Last 6 Months, 2016-2021 (percent of adults that drink non-dairy milk alternatives)
• Key Opportunities
  • Replicate Real Dairy Experience With Alternatives
  • Animal-Free Dairy
  • Better Better-For-You
  • Better-For-Kids
  • Heightened Experiences
  • Address ESG Issues

Energy and Sports Drinks

• Sales Outlook
  • Market to Approach $42 Billion by 2026
    • Table: Energy and Sports Drinks Retail Sales, 2016-2026 (million dollars and million ounces)
  • Category and Segment Sales
    • Table: Energy and Sports Drinks Retail Sales: By Segment, 2016-2026 (million dollars)
• Consumer Insights
  • Sports and Energy Drinks Especially Have Low Penetration
    • Table: Consumption Rates for Energy Drinks/Shots and Sports Drinks, 2011-2021 (percent of adults)
  • Pandemic Boosts Bottled Water Consumption Most
  • Drinks Dominate, Shots a Smaller Niche
    • Table: Forms of Energy Drinks/Shots Drunk, 2011-2021 (percent of adults that drinks energy drinks/shots)
  • Energy and Sports Drinks Have Similar Consumption Patterns
    • Table: Number of Energy Drinks/Shots Drunk in Last 30 Days, 2011-2021 (percent of adults that drinks energy drinks/shots)
    • Table: Number of Sports Drinks Drunk in Last 30 Days, 2011-2021 (percent of adults that drinks sports drinks)
• Key Opportunities
  • Better Better-For-You
  • Heightened Experiences
  • Energy + Sports +
  • CBD-Infused
  • Hard Beverages

Juices

• Sales Outlook
  • Market Declining to About $20 Billion in 2026
    • Table: Juice Retail Sales, 2016-2026 (million dollars and million ounces)
  • Category Sales
    • Table: Juice Market Retail Dollar Sales by Category, 2016-2026 (million dollars)
• Consumer Insights
  • Traditional Juice Consumption Declines
    • Table: Consumption Rates for Juices by Product, 2011-2021 (percent of U.S. households)
  • Pandemic Boosts Bottled Water Consumption Most
  • OJ Cartons Continue Losing to Plastic Jugs and Glass Bottles
    • Table: Package Type of Orange Juice Drunk in Last 6 Months, 2011-2021 (percent of households that drink orange juice)
  • Most Households Drink Only 1-2 Glasses of OJ Daily
    • Table: Glasses of Orange Juice Drunk by Household on Average Day, 2011-2021 (percent of households that drink orange juice)
  • Apple Remains Favorite but Cranberry Makes Gains
    • Table: Flavors of Other Fruit Juices/Drinks Drunk Most Often, 2011-2021 (percent of households that drink other fruit juices/drinks)
  • Most Households Drink Only 1-2 Glasses of Other Fruit Juice/Drinks Daily
    • Table: Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2011-2021 (percent of U.S. households that drink other fruit juices/drinks)
• Key Opportunities
  • Better Better-For-You
  • Better-For-Kids
  • Juice +
  • Hard Juices
  • Heightened Experiences
  • CBD-Infused

Tea and Ready-to-Drink Tea

• Sales Outlook
  • Market to Reach $10 Billion in 2026
    • Table: Tea and RTD Tea Retail Sales, 2016-2026 (million dollars and million ounces)
  • Category and Segment Sales
    • Table: Tea and RTD Tea Retail Sales by Segment, 2016-2026 (million dollars)
• Consumer Insights
  • Tea Bags Still Most Popular Despite Declines
    • Table: Consumption Rates for Tea, 2011-2021 (percent of households)
  • Pandemic Boosts Bottled Water Consumption Most
  • Tea Drinkers Overwhelmingly Prefer Caffeinated
    • Table: Type of Tea Drunk in Last 6 Months, 2011-2021 (percent of households that drink tea bags/packages)
  • Regular Size Bags Preferred Tea Format
    • Table: Form of Tea Drunk in Last 6 Months, 2011-2021 (percent of households that drink tea bags/packages)
  • Herbal Tea Consumption Increases in 2020, 2021
    • Table: Flavor of Tea Drunk in Last 6 Months, 2011-2021 (percent of households that drink tea bags/packages)
  • Most Hot Tea Drinkers Drink 1-2 Cups Daily
    • Table: Cups of Tea Drunk by Household on Average Day, 2011-2021 (percent of households that drink tea bags/packages)
  • Flavored RTD Iced Tea Preferred But Declining
    • Table: Type of RTD Iced Tea/Kombucha Drunk Most Often, 2011-2021 (percent of adults that drink RTD iced tea/kombucha)
  • Gains at Highest Consumption Levels for RTD Tea
    • Table: Drinks/Glasses of RTD Tea/Kombucha Drunk by Household in Last 7 Days, 2011-2021 (percent of households that drink RTD tea/kombucha)
• Key Opportunities
  • Better Better-For-You
  • Heightened Experiences
  • Tea +
  • CBD-Infused
  • Hard Teas
  • Address ESG Issues