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米国のペットフード市場(第15版)

Two-Report Bundle: Pet Food in the U.S., 15th Edition and Pet Food Consumer Trends

発行 Packaged Facts 商品コード 949207
出版日 ページ情報 英文 223 Pages
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本日の銀行送金レート: 1USD=106.59円で換算しております。
米国のペットフード市場(第15版) Two-Report Bundle: Pet Food in the U.S., 15th Edition and Pet Food Consumer Trends
出版日: 2020年07月10日 ページ情報: 英文 223 Pages
担当者のコメント
不況に強いと言われる米国ペット産業。本レポートは、コロナ危機発生後の米国のペット産業について、COVID-19の影響、市場動向、小売チャネル動向、新製品マーケティング動向、ペットフード使用パターンといった多様な観点から米国ペットフード市場について分析しております。こちらのレポートは原本試読可能ですので「試読申込」ボタンよりお気軽にお申し込みください。なお、関連レポートとして、「米国のペット市場見通し:2020~2021年」もご案内します。Https://www.gii.co.jp/r/930660
概要

米国のペットフード市場は、COVID-19パンデミックの影響を全く予想外の形で受け、2020年にはパンデミック前の予想を上回るペースで売上が伸びると予測されています。ペットフードのマーケティング担当者と小売業者は、ペットフードを必要とするペットフードを飼い主が確実に購入できるようにするために、オンラインへの急速な移行や、路上での集荷を含む「非接触型」の実店舗ショッピング戦略の採用などに取り組みました。ペットフード業界は、9.11や2008年の大不況を経て、不況への強さが認識されたように、COVID-19パンデミック後の新様式の生活において、ペットの養子縁組の急増や室内ペットの急増からの後押しを受け、順調な成長が見込まれています。

当レポートは、米国のペットフード市場について調査しており、市場規模や機会、成長要因、競合および新製品の動向などの情報を提供しています。

目次

第1章 エグゼクティブサマリー

  • 調査範囲と調査手法
    • レポートの範囲
    • 除外
    • 調査手法
  • 市場動向
  • 競合の動向
  • 新製品とマーケティング動向
  • ペットフードの使用パターン
  • 市場機会

第2章 動向

  • 章のハイライト
  • 市場概要
  • COVID-19の影響
  • 市場規模と成長
  • 市場成長の要因
    • COVID-19危機
    • オムニマーケット時代の到来
    • COVID-19の買い物行動への影響
    • 実店舗ショッピングシフト
    • オンラインショッピングの変化
    • FDAはペット所有者の奨励
    • COVID-19の経済的影響
    • ペットフードへの支出
    • ペット飼い主の製品購入以外でのインターネット利用
    • ペットフードの継続的な主な動向、など

第3章 競合の動向

  • 章のハイライト
  • 市場動向
    • 関連性の高い市場
    • ペット業界のあらゆる拠点をカバーするペットフードのリーダーたち
    • ドッグフードマーケッター
    • マスマーケットリーダー
    • キャットフード販売店、など
  • 小売チャネルの動向
    • ペット専門店を犠牲にした大量プレミアム化
    • ペット専門店通販シフトオンライン
    • Smucker's のナチュラルペットフードブランド
    • プライベートラベルの利得、など

第4章 新製品およびマーケティングの動向

  • 章のハイライト
  • 新製品とマーケティング動向
    • COVID-19の影響を受ける製品
    • 可能DCMリンク
    • 穀物の良さ
    • 古代穀物
    • 穀物フリー
    • 穀物フリーペットフードの受け入れ
    • 他の製品への代替、など

第5章 ペットフードの使用パターン

  • 章のハイライト
  • ペットフードタイプ:ペット飼い主の選好
  • ペットフードの変更
目次
Product Code: LA16110874

This publication combines Packaged Facts' report on ‘Pet Food in the U.S., 15th Edition ’ (July 2020) with a supplemental report on ‘Pet Food Consumer Trends ’ (June 2020).

The U.S. pet food market got a wholly unexpected assist from the novel coronavirus pandemic, with sales projected to grow even faster in 2020 than was expected pre-pandemic. As the stay-at-home orders and resulting threats to supply chains and brick-and-mortar retailer operations posed serious challenges to the market, pet food marketers and retailers alike worked to ensure that pet owners were able to stock up on the pet foods that their furry companions required, migrating rapidly online and adopting "contactless" brick-and-mortar shopping strategies including curbside pickup. Just as the pet food industry stood out as famously recession resistant through 9/11 and the Great Recession of 2008, it has proven to be a bright spot in the new world of COVID-19, getting an additional boost from a surge in pet adoptions and fostering among pet parents stuck at home.

Although the pandemic is far from over, and its economic fallout is likely to linger for many months if not years, the pet food market is expected to maintain strong growth, bolstered by the infusion of new pets and U.S. pet owners' willingness to spend on their beloved "fur babies" even in the midst of a health and economic crisis. With 2019 sales approaching $29 billion, sales of dog and cat food are expected to reach nearly $38 billion by 2024, with e-commerce surging to become the No. 1 retail channel. Featuring updated sales projections and analysis of the major trends impacting the market now and into the foreseeable future, this completely revised 15th edition of Packaged Facts' ‘Pet Foods in the U.S. ’ focuses on both the short- and long-terms impacts of the coronavirus crisis, including the opportunities therein.

Providing separate sales tracking and projections for dog and cat food, the report also examines trends by form (dry, wet, semi-moist, and frozen/refrigerated), ingredients, and product claims across the full retail spectrum including online retailers, mass-market outlets, the pet specialty channel, and other channels. It provides a comprehensive overview covering historical market size and projections (2015-2024); cross-market trends; consumer expenditures; market opportunities; mergers and acquisitions; channel trends including e-commerce and omnichannel; and new product and marketing trends-all presented through the lens of the changes brought on by the pandemic.

Scope and Methodology

‘Pet Food in the U.S., 15th Edition ’ analyzes the retail market for pet food in the United States. The full retail spectrum is quantified, including mass-market outlets, pet specialty stores (chains and independents), and other channels including the Internet. The report divides the market into two categories:

  • Dog Food, subdivided into four forms: Dry, Wet (aka "Canned"), Frozen/Refrigerated, and Semi-moist.
  • Cat Food, also subdivided into four forms: Dry, Wet (aka "Canned"), Frozen/Refrigerated, and Semi-moist.

This report also examines meal toppers and other pet food add-ins to provide market perspective and track overall trends in pet food.

Though discussed in context of the market as a whole, pet food sold through the veterinary channel and non-medical petcare service providers is excluded from the market sizing estimates, and rather included in the market sizing for those channels as presented in Packaged Facts' annual U.S. Pet Market Outlook reports.

The information contained in the report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 1,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The main surveys used in this report were conducted between February 2020 and May 2020.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association's Global Pet Expos (2004-2020) and Petfood Industry/Watt Publishing's Petfood Forums (2004-2019); on-site examination of retail and service provider venues; and Internet canvassing, including blogs.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, and Petfood Industry; company profiles in trade and consumer publications; and information culled from Packaged Facts' extensive pet market research database and report collection.

Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from sources such as IRI and Nielsen; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • REPORT SCOPE & METHODOLOGY
    • Scope of Report
    • Exclusions
    • Methodology
  • MARKET TRENDS
    • Impact of COVID-19
    • Pet Food Sector Best-Positioned to Weather Pandemic
    • Uptick in Pet Adoption and Online Shopping
    • Trading Down to Lower-Cost Products
    • Supply Chain Disruptions
    • Future Uncertain-But Reasons for Optimism
    • Market Size and Growth
    • Pet Food Sales Approach $29 Billion
    • Dog Food Dominates Pet Food Sales
    • Dry Pet Food Tops in Sales
    • Households Spend the Most on Dry Food, Dog Food
    • Most Pet Owners Spend Under $50 Per Month on Pet Food
    • Sales by Channel: E-commerce Takes the Lead
    • Factors to Market Growth
    • The Coronavirus Crisis
    • Omnimarket Era Is Here to Stay
    • Coronavirus Impact On Shopping Behavior
    • FDA Encourages Pet Owners to Protect Their Pets
    • The Financial Impact of the Coronavirus
    • Pet Food Spending Not (Yet) Threatened
      • Figure 1-1. Pet Food Purchasing Changes Due to Coronavirus, 2020 (percent of dog and cat owners)
    • Pet Owners Use Internet Beyond Product Purchasing
    • Major Trends in Pet Food Continue Despite Coronavirus
    • Pet Adoptions, Population Driving Pet Food Growth
      • Figure 1-2. Pets Acquired in Last 12 Months vs. Last 3 Months, 2020 (percent of pet owners)
    • DCM/Grain-Free Pet Food Situation Remains Unresolved
    • Non-Affluent Households Once Again Threatened by Price Pressures
    • Looking Ahead: Sales Growth Spikes, Then Moderates
  • COMPETITIVE TRENDS
    • Marketer Trends
    • A Highly Consolidated Market
    • Pet Food Leaders Covering All Pet Industry Bases
    • Freshpet Dominates Refrigerated Dog Food Category
    • Nestlé Purina's Hold on Cat Food
    • Recent Mergers, Acquisitions, Investments, and Expansions
    • Subscription-Based Products and Services
    • Inspiring Trust
    • Coronavirus-Inspired Giving
    • Brands Turn to Television, Social Media
    • Retail Channel Trends
    • Mass Premiumization at Expense of Pet Specialty
    • Private-Label Gains
    • Channel Shifts Rampant Due to Coronavirus
    • Walmart Most Popular Retailer for Pet Food Purchases
  • NEW PRODUCT AND MARKETING TRENDS
    • Product Introductions Impacted by COVID-19
    • Industry Shaken by Possible DCM Link
    • Natural Positioning Takes Backseat to Other Product Claims
    • Demand Rises for Fresh Pet Food
    • Trendy and Sustainable Ingredients and Recipes
    • Market-Wide Pet Food Trends
    • A Swing Back to Science-Based and Veterinary Diets?
    • Spotlight on Product Safety
    • Meal Enhancements and Toppers
  • PET FOOD USAGE PATTERNS
    • Pet Owner Preferences by Pet Food Type
    • Regular/Adult Food Most Popular
    • Skin/Coat, Indoor Pet Most Popular Functional Foods
    • Meat-First Leads in Ingredient-Based Formulations
    • Ingredient Sourcing Another Compelling Marketing Claim
    • Human Food Supplementation Common Among Pet Owners
    • When Pet Owners Change Foods
    • Veterinarians Influence Change in Pet Foods
    • Pet Owners Most Likely to Switch to Regular/Adult Food
    • Skin/Coat, Indoor Pet Most Switched-To Foods
    • More Pet Owners Switch to Meat-First, Grain-Free Foods
    • Fewer Pet Owners Switching to Made in the U.S.A.
  • OPPORTUNITIES
    • Pandemic Silver Linings
    • Opportunity 1-New Pet Ownership
    • Opportunity 2-E-commerce
    • Opportunity 3-Private Label
    • Opportunity 4-Customized Health and Wellness
    • Opportunity 5-Sourcing as "The Next Natural"
    • Opportunity 6-Grain-Inclusive and Limited Ingredient Recipes
    • Opportunity 7-Rethinking Superpremium Pet Food
    • Opportunity 8-Science-Based and Veterinary Diets
    • Opportunity 9-Focus on Felines
    • Opportunity 10-Opportunistic Acquisitions

CHAPTER 2: MARKET TRENDS

  • CHAPTER HIGHLIGHTS
  • MARKET OVERVIEW
    • Two Animal Categories: Dog and Cat
    • Exclusions
    • Other Marketing Classifications
  • IMPACT OF COVID-19
    • Pet Food Sector Best-Positioned to Weather Pandemic
    • Uptick in Pet Adoption and Online Shopping
      • Illustration 2-1. Pet Treats Promotion Targeting Pet Parents Working from Home During the Pandemic
    • Trading Down to Lower-Cost Products
    • Supply Chain Disruptions
      • Illustration 2-2. Chewy Shipping Delay Message
    • Future Uncertain-But Reasons for Optimism
  • MARKET SIZE AND GROWTH
    • Pet Food Sales Approach $29 Billion
      • Table 2-1. U.S. Retail Sales of Pet Food, 2015-2019 (in billions of dollars and percent change)
    • Dog Food Dominates Pet Food Sales
      • Figure 2-1. Share of U.S. Retail Dollar Sales of Pet Food by Animal Type: Dog vs. Cat, 2019 (percent and billions of dollars)
    • Dry Pet Food Tops in Sales
      • Figure 2-2. Share of U.S. Retail Dollar Sales of Pet Food by Form: Dry, Wet, Frozen/Refrigerated, Semi-Moist, 2019 (percent and billions of dollars)
    • Dry Dog Food at Over 50% of the Market
      • Table 2-2. Share of U.S. Retail Sales of Pet Food by Form and Animal Type, 2019 (percent and millions of dollars)
    • Households Spend the Most on Dry Food
      • Table 2-3. Annual U.S. Household Expenditures on Pet Food by Product Form, 2019 (in billions of aggregate dollars and per-household dollars)
    • Households Spend More on Dog Food
      • Table 2-4. Annual U.S. Household Expenditures on Pet Food by Animal Type, 2019 (in billions of aggregate dollars and per-household dollars)
    • Historical and Projected Dog Food Retail Sales
      • Table 2-5. Historical and Future Modeling of U.S. Retail Sales of Dog Food, 2015-2024 (in billions of dollars and percent)
    • Annual Household Expenditures on Dog Food
      • Table 2-6. Annual Household Expenditures on Dog Food by Product Type, 2019 (in billions of aggregate dollars and per-household dollars)
    • Historical and Projected Cat Food Retail Sales
      • Table 2-7. U.S. Retail Sales of Cat Food, 2015-2024 (in billions of dollars and percent)
    • Annual Household Expenditures on Cat Food
      • Table 2-8. Annual Household Expenditures on Cat Food by Product Type, 2019 (in billions of aggregate dollars and per-household dollars)
    • Most Pet Owners Spend Under $50 Per Month on Pet Food
      • Figure 2-3. Average Monthly Expenditure on Pet Food, 2020 (percent of dog and cat owners)
    • Sales by Channel: E-commerce Takes the Lead
      • Figure 2-4. Share of Dollar Sales of Pet Food by Channel, 2019 (percent)
    • Projected Channel Share Shifts
      • Table 2-9. Modeling of Projected Shifts in Retail Channel Shares of U.S. Pet Food Sales, 2019, 2020, and 2024 (in billions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
    • The Coronavirus Crisis
    • Omnimarket Era Is Here to Stay
    • Coronavirus Impact On Shopping Behavior
      • Figure 2-5. Coronavirus Impact on General Shopping Behavior, 2020 (percent of dog and cat owners)
      • Figure 2-6. Restaurant and Grocery Services Tried for the First Time Due to Coronavirus, 2020 (percent of dog and cat owners)
    • Brick-and-Mortar Shopping Shifts
      • Table 2-10. Coronavirus-Related Changes in Pet Owner Shopping Frequency at Physical Retailers, Now (April/May 2020) vs. Six Months Ago, 2020 (percent of dog and cat owners)
    • Online Shopping Shifts
      • Table 2-11. Coronavirus-Related Changes in Pet Owner Shopping Frequency at Online Retailers, Now (April/May 2020) vs. Six Months Ago, 2020 (percent of dog and cat owners)
    • FDA Encourages Pet Owners to Protect Their Pets
      • Illustration 2-3. FDA YouTube Video Still
    • The Financial Impact of the Coronavirus
      • Figure 2-7. Impact of Coronavirus on Spending, 2020 (percent of dog and cat owners)
      • Figure 2-8. Anticipated Need of Financial Assistance as a Result of Coronavirus, 2020 (percent of dog and cat owners)
      • Figure 2-9. Significant Challenges Faced as Pet Owner, 2020 (percent of dog and cat owners)
    • Pet Food Spending Not (Yet) Threatened
      • Figure 2-10. Pet Food Purchasing Changes Due to Coronavirus, 2020 (percent of dog and cat owners)
      • Figure 2-11. Most Recent Pet Food Purchase, 2020 (percent of dog and cat owners)
    • Pet Owners Use Internet Beyond Product Purchasing
      • Figure 2-12. Top Uses of Internet for Pet Food-Related Activities in Past 12 Months, 2020 (percent of dog and cat owners)
      • Table 2-12. Use of Internet by Pet Product Type in Past 12 Months, 2020 (percent of dog and cat owners)
      • Figure 2-13. Level of Agreement with the Statement, "It's easy to get Information I need to choose the right pet foods for my pet," 2020 (percent of dog and cat owners)
    • Major Trends in Pet Food Continue Despite Coronavirus
    • Pet Adoptions, Population Driving Pet Food Growth
      • Figure 2-14. Pets Acquired in Last 12 Months vs. Last 3 Months, 2020 (percent of pet owners)
      • Table 2-13. Overview of Pet Ownership by Type: Dogs vs. Cats, 2020P vs. 2019 (percent of and number of U.S. households)
      • Figure 2-15. Pet Ownership Rates by Type, 2020P (percent of U.S. households and of pet-owning households)
    • DCM/Grain-Free Pet Food Situation Remains Unresolved
    • Retailers Struggle to Give Pet Owners Useful Information
    • Pet Food Testing Part of Consumer Trust
      • Figure 2-16. Level of Agreement with the Statement, "Generally, pet foods are sufficiently tested/proven before they are brought to market," 2020 (percent of dog and cat owners)
    • Non-Affluent Households Once Again Threatened by Price Pressures
      • Table 2-14. $70K+ Household Share of U.S. Pet Market Expenditures: By Classification, 2011-2018 (percent)
      • Table 2-15 Pet Food Purchasing by Price Level, 2016, 2018, 2020 (percent of dog- and cat-owning households)
    • Looking Ahead: Sales Growth Spikes, Then Moderates
      • Table 2-16. Modeling of U.S. Retail Sales Growth of Pet Food, 2019-2024 (in billions of dollars and percent change)

CHAPTER 3: COMPETITIVE TRENDS

  • CHAPTER HIGHLIGHTS
  • MARKETER TRENDS
    • A Highly Consolidated Market
    • Pet Food Leaders Covering All Pet Industry Bases
    • Mars' Companion Venture Fund and Leap Venture Studio and Academy
      • Illustration 3-1. Mars' Leap Venture Studio and Academy
    • Nestlé Purina Spearheads Pet Care Innovation Prize Contests
    • Co-Opting Ideas?
    • Dog Food Marketers
    • Mass-Market Leaders
      • Illustration 3-2. Purina Beyond Regionally Sourced and ACANA Wild Coast
    • Pet Specialty Leaders
    • Freshpet Dominates Refrigerated Dog Food Category
    • Cat Food Marketers
    • Nestlé Purina Dominates Mass-Market Sales
      • Illustration 3-3. Friskies Lil' Grillers and Lil' Slurprises Meal Toppers
      • Illustration 3-4. Fancy Feast Senior 7 yrs + Cat Food
      • Illustration 3-5. IAMS Tailored Nutrition Web Banner
    • Specialty Channel Leaders
    • Focus on Felines
      • Figure 3-1. Percent of Cat Owners Agreeing: "Compared with what's available for dogs, cats are sometimes treated as second-class citizens by
    • Recent Mergers, Acquisitions, Investments, and Expansions
    • C.J. Foods, American Nutrition, Inc. Become Alphia
    • Freshpet to Build Additional Facility
    • Pet Plate Completes $9 Million Series A Round of Funding
    • Phillips Pet Food & Supplies and Animal Supply Company (ASC) Join Forces
    • Health Extension Pet Care Acquires Ancestry Pet Food
    • Better Choice Company Acquires Halo, Purely for Pets
    • Tuffy's Pet Foods Expands with New Facility
      • Illustration 3-6. Updated NutriSource Pet Food Packaging
    • Dane Creek Capital Acquires RawPaw Natural Foods
    • Sport Endurance Acquires TruPet
    • Subscription-Based Products and Services
    • Inspiring Trust
      • Figure 3-2. Attitudes Toward Established Pet Food Brands vs. New Specialty Brands, 2020 (percent of dog and cat owners)
    • Coronavirus-Inspired Giving
    • Brands Turn to Television, Social Media
      • Illustration 3-7. American Journey Video Still
  • RETAIL CHANNEL TRENDS
    • Mass Premiumization at Expense of Pet Specialty
    • Pet Specialty Shopping Shifts Online
      • Illustration 3-8. Petco Website Banner with Online Ordering Discount
    • General Mills Addresses Blue Buffalo Pet Specialty Lag
      • Illustration 3-9. Blue Buffalo's True Solutions Functional Pet Foods
    • Smucker's Natural Pet Food Brands Feeling the Blue Heat
    • Private-Label Gains
    • Coming on Strong in Pet Specialty Channel
      • Figure 3-3. Level of Agreement with the Statement, "Store brand pet foods are often as good quality as national name brands," 2020 (percent of dog and cat owners)
    • E-tailers Also Banking on Private-Label Pet Food
      • Illustration 3-10. Amazon's Solimo Dry Dog Food and Simply Perfection Wet Pet Food
    • Ol' Roy Puts New Packaging, Flavors to the Test
      • Illustration 3-11. Walmart's New Ol' Roy Packaging and Flavors
    • Channel Shifts Rampant Due to Coronavirus
      • Figure 3-4. Level of Agreement with the Statement, "More of my everyday spending is done online as a result of the coronavirus situation," 2020 (percent of dog and cat owners)
      • Figure 3-5. Level of Agreement with the Statement, "I feel safer buying things online than in a store as a result of the coronavirus situation," 2020 (percent of dog and cat owners)
      • Figure 3-6. Level of Agreement with the Statement, "I like the idea of home delivery for pet food," 2020 (percent of dog and cat owners)
    • In-Store Purchases Still Lead
      • Table 3-1. Channel Choice for Pet Food Purchases, 2020 (percent of dog and cat owners)
    • Walmart Most Popular Retailer for Pet Food Purchases
      • Table 3-2. Retail Shopping Patterns for Pet Product Purchases, Foods vs. Medications vs. Other Pet Products, 2020 (percent of dog and cat owners)

CHAPTER 4: NEW PRODUCT AND MARKETING TRENDS

  • CHAPTER HIGHLIGHTS
  • NEW PRODUCT AND MARKETING TRENDS
    • Product Introductions Impacted by COVID-19
    • Industry Shaken by Possible DCM Link
    • "Grain Is Good"
      • Illustration 4-1. Merrick Grain-Inclusive Backcountry and Limited Ingredient Diet Foods
      • Illustration 4-2. Wellness CORE RawRev with Wholesome Grains
      • Illustration 4-3. Hound & Gatos with Ancient Grains
    • Ancient Grains
    • Doubling Down on Grain-Free
      • Illustration 4-4. Blue Buffalo Wilderness "Wolf Dreams" TV Spot (Screen Shot)
    • Pet Owner Acceptance of Grain-Free Pet Food Remains High
      • Figure 4-1. Pet Food Purchaser Attitudes on Health and Safety of Grain-Free Pet Food, 2019
      • Figure 4-2. Attitudes Toward Grain-Free Pet Foods, 2020 (percent of dog and cat owners)
    • Natural Positioning Takes Backseat to Other Product Claims
      • Illustration 4-5. Blue Buffalo True Solutions
      • Illustration 4-6. Champion Petfoods Orijen Small Breed
      • Illustration 4-7. Tuffy's NutriSource Large Breed Recipe
      • Figure 4-3. Attitudes Toward Natural/Organic Pet Foods, 2020 (percent of dog and cat owners)
      • Figure 4-4. Attitudes Toward Feeding Less Processed Pet Foods, 2020 (percent of dog and cat owners)
    • Demand Rises for Fresh Pet Food
      • Figure 4-5. Attitudes Toward Non-Traditional Pet Food Types, 2020 (percent of dog and cat owners)
      • Illustration 4-8. The Farmer's Dog on The Today Show (screen shot)
      • Illustration 4-9. Freshpet's Awakening TV Spot (screen shot)
    • Freshpet Expands Manufacturing
    • JustFoodForDogs Receives Influx of Funding
      • Illustration 4-10. JustFoodForDogs Tetra Pak on Petco.com
    • Kibble Marketers Also Focus on Fresh
    • "Kibble Plus" Segments Advance
    • "Made from Scratch" and Fresh Ingredients
      • Illustration 4-11. NewRoad Pet Foods
    • Trendy and Sustainable Ingredients and Recipes
      • Figure 4-6. Attitudes Toward Alternative Pet Food Protein Sources, 2020 (percent of dog and cat owners)
      • Figure 4-7. Protein/Plant Ingredient Overview for Representative Pet Specialty Store Dog Food Selection, 2019/20 (percent of products)
      • Illustration 4-13. Blue's Wilderness Rocky Mountain recipe
    • Sustainable Ingredients and Alternative Protein Sources
      • Illustration 4-14. Wild Earth Meatless Dog Food Made with Yeast Protein
      • Illustration 4-15. RootLab Pet Food
    • Superfoods, Alternative Grains, and Vegetables
      • Figure 4-8. Attitudes Toward Pet Food and Wellness, 2020 (percent of dog and cat owners)
      • Illustration 4-16. Rachael Ray Nutrish SuperMedleys
    • Probiotics and Prebiotics
      • Illustration 4-17. Purina Pro Plan SAVOR Dog and Cat Food Featuring Probiotics
      • Illustration 4-18. Purina Pro Plan SAVOR Dog and Cat Food Featuring Probiotics
    • Market-Wide Pet Food Trends
      • Figure 4-9. Level of Agreement with the Statement, "I pay attention to the main (first) ingredient on the package ingredient panel in the pet foods I buy," 2020 (percent of dog and cat owners)
      • Figure 4-10. Level of Agreement with the Statement, "My pet has special food needs because of food allergies or sensitivities," 2020 (percent of dog and cat owners)
      • Illustration 4-19. Purina LiveClear Cat Food
      • Illustration 4-20. Ziwi Provenance Series Pet Food
      • Figure 4-11. Level of Agreement with the Statement, "Pet foods made from human-grade foods are healthier for my pets," 2020 (percent of dog and cat owners)
    • A Swing Back to Science-Based and Veterinary Diets?
      • Figure 4-12. Pet Food Usage of Veterinarian-Recommended Formulations, Currently Using vs. Changed to in Past 12 Months, 2020 (percent of dog and cat owners and percent who changed pet foods in the past 12 months)
      • Illustration 4-21. Science-Based and Veterinary Diets
      • Illustration 4-22. Petco Scientifically Formulated Pet Food Banner
      • Illustration 4-23. SquarePet Veterinary Formula Pet Food
      • Illustration 4-24. Merrick Pet Food Veterinary Q&A
    • Spotlight on Product Safety
      • Figure 4-13. Level of Agreement with the Statement, "Fear of pet food contamination/product safety is a key consideration in the pet food I buy," 2020 (percent of dog and cat owners)
    • Made in the USA
      • Figure 4-14. Level of Agreement with the Statement, "I actively seek out pet foods made in the U.S.A.," 2020 (percent of dog and cat owners)
    • Meal Enhancements and Toppers
      • Figure 4-15. Pet Food Purchases in Past 12 Months by Type, 2020 (percent of dog and cat owners)
      • Figure 4-16. Level of Agreement with the Statement, "I like the idea of pet food toppings/mixers/addins,"2020 (percent of dog and cat owners)
      • Illustration 4-25. Tiki Cat Broths
      • Illustration 4-26. Merrick Bone Broths and Purrfect Bistro Bon Appetits Toppers
      • Illustration 4-27. Apple Love Mix-Ins
      • Illustration 4-28. PetDine Pet Business Email

CHAPTER 5: PET FOOD USAGE PATTERNS

  • CHAPTER HIGHLIGHTS
  • PET OWNER PREFERENCES BY PET FOOD TYPE
    • Regular/Adult Food Most Popular
      • Figure 5-1. Type of Pet Food Currently Used, 2020 (percent of dog and cat owners)
    • Skin/Coat, Indoor Pet Most Popular Functional Foods
      • Figure 5-2. Usage of Condition-Specific Pet Food Formulations, 2020 (percent of dog and cat owners)
    • Meat-First Leads in Ingredient-Based Formulations
      • Table 5-1. Pet Food Usage of Ingredient-Based Formulations, 2020 (percent of dog and cat owners)
    • Ingredient Sourcing Another Compelling Marketing Claim
      • Figure 5-3. Pet Food Usage of Sourcing-Related Formulations, 2020 (percent of dog and cat owners)
    • Natural/Organic Formulations Take Back Seat to Other Claims
      • Figure 5-4. Pet Food Usage of Natural/Organic-Related Formulations, 2020 (percent of dog and cat owners)
    • Human Food Supplementation Common Among Pet Owners
      • Figure 5-5. Use of Human Foods in Pet Food Feeding, 2020 (percent of dog and cat owners)
  • WHEN PET OWNERS CHANGE FOODS
    • Figure 5-6. Attitudes Toward Changing Pet Foods, 2020 (percent of dog and cat owners)
    • Figure 5-7. Reasons for Changing Pet Foods Related to Cost, Quality, and Availability, 2020 (percent of dog and cat owners who changed foods in the past 12 months)
    • Figure 5-8. Reasons for Changing Pet Foods Related to Formulation and Palatability, 2020 (percent of dog and cat owners who changed foods in the past 12 months)
    • Figure 5-9. Reasons for Changing Pet Foods Related to Preference and Type of Food, 2020 (percent of dog and cat owners who changed foods in the past 12 months)
    • Veterinarians Influence Change in Pet Foods
      • Figure 5-10. Sources Influencing Change in Pet Food, 2020 (percent of dog and cat owners who changed foods in the past 12 months)
    • Pet Owners Look Online for Information
      • Figure 5-11. Online Sources Influencing Change in Pet Food, 2020 (percent of dog and cat owners who changed foods in the past 12 months)
    • Pet Owners Most Likely to Switch to Regular/Adult Food
      • Figure 5-12. Type of Pet Food Changed to in Past 12 Months, 2020 (percent of dog and cat owners who changed foods in past 12 months)
    • Skin/Coat, Indoor Pet Most Switched-To Foods
      • Figure 5-13. Functional Pet Food Formulations Changed to in Past 12 Months, 2020 (percent of dog and cat owners who changed pet foods in the past 12 months)
    • More Pet Owners Switch to Meat-First, Grain-Free Foods
      • Table 5-2. Ingredient-Based Pet Food Formulations Changed to in Past 12 Months, 2020 (percent ofdog and cat owners who changed pet foods in the past 12 months)
    • Fewer Pet Owners Switching to Made in the U.S.A.
      • Figure 5-14. Sourcing-Related Pet Food Formulations Changed to in Past 12 Months, 2020 (percent of dog and cat owners who changed pet foods in the past 12 months)
    • "Organic" Tops "Natural" Among Dog Owners Changing Foods
      • Figure 5-15. Natural/Organic-Related Pet Food Formulations Changed to in Past 12 Months, 2020(percent of dog and cat owners who changed pet foods in the past 12 months)