米国のオフィスコーヒーサービス：市場動向とビジネスチャンス（第5版）

米国のオフィスコーヒーサービスの市場規模は、オフィスへの回帰と価格上昇により、年平均24％の割合で拡大し、歴史的に低い2021年のベースから2026年には44億米ドルに達すると予測されます。

当レポートでは、米国のオフィスコーヒーサービス市場について調査分析し、市場概要、市場規模と予測、消費者の動向、行動、動機に関する考察などの情報を提供しています。

目次

エグゼクティブサマリー

COVID-19の消費者への影響

• ハイライト
• 2020年にオンラインでの食料品購入とレストラン注文を初めて利用
• 2022年まで継続するオンライン食料品購入の増加
• ほとんどの消費者はまだ外食を控えている
• 食品の持ち帰りと配達の利用の増加
• パンデミック関連の食生活の変化
  • 食生活と食事の準備
  • 間食と健康的な食事
• COVID-19への曝露に関する懸念が残る
  • 2021年、店舗、レストラン、食品メーカーでのCOVID-19暴露に関する懸念
  • 2022年、大多数の消費者は、持ち帰りや配達のために食品を注文する際に、レストランや配達スタッフからのCOVID-19感染を依然として懸念
  • 大多数の人が、まだパンデミックを個人的または家族/友人への健康上の脅威と考えている
  • COVID-19変異株に関する懸念
• パンデミック時の食品価格上昇に対する懸念
• パンデミック時の食糧不足に対する懸念
• パンデミックの個人への負の影響
  • 2020年と2021年に報告された悪影響
  • 継続的な心身の健康効果
• 仕事への影響は2021年、2022年も続く
• 店頭での買い物パターン
• COVID-19に起因する食糧不安
• パンデミックが収まったときの食に関連する活動への期待

概要と市場動向

• ハイライト
• COVID-19発生直後のコーヒー定期購入、オンライン注文、配達/受け取り
• ポッドやKカップだけでない、シングルサーブコーヒーのオプション
• スペシャリティコーヒーやグルメコーヒーは特に若い世代に人気
• エスプレッソベースの飲料とコールドブリューに対する嗜好の高まり
• 「スーパーフード」と機能性飲料
• ビーガン/プラントベースの製品は、プラントベースダイエットを求める人々にアピール
• グルテン、食物アレルギー、および食事制限は、多くの消費者にとっての懸念事項
• 低炭水化物/高タンパク、ケト、パレオダイエット
• 企業は、透明性に対する消費者の欲求を満たすために、ブロックチェーンとビッグデータに投資している
• コーヒー生産における持続可能性
  • コーヒーの価格、農家の福利厚生、公正取引慣行
  • コーヒー生産の環境への影響
• 市場基盤の拡大：「オフィス」コーヒーをオフィス以外にも広げる
• リサイクル可能 / 持続可能なパッケージ
• 再利用可能な包装/容器

市場規模と予測

• ハイライト
• オフィスコーヒーサービス市場実績
• オフィスコーヒーサービス市場予測
• 製品カテゴリ別のオフィスコーヒーサービス市場
• オフィスコーヒーサービスのシングルカップメーカー市場シェア
• 売上に影響する市場要因
  • COVID-19パンデミックとリモートワークへのシフト
  • コーヒーの消費動向
  • 小売コーヒーの価格動向
  • シングルカップの収益と価格動向
  • オフィス外へのコーヒー購入で失われる時間とお金

家庭用コーヒー、コーヒーメーカー、喫茶店の動向

• ハイライト
• コーヒーとその他の飲料の消費
• コーヒーの消費動向
  • 家庭用コーヒーの種類
  • 1日に消費される挽いたコーヒーの量
• コーヒーメーカーの保有・購入動向：種類別
  • 家庭用コーヒーメーカーの所有率の上昇
  • 人口統計分析
  • パンデミック中の購入率の急上昇
• コーヒーメーカーの保有・購入動向：ブランド別
  • コーヒーメーカーのブランド浸透
  • 人口統計分析
  • 喫茶店とドーナツ店の利用動向

コーヒーの淹れ方と飲み方：自宅 vs. 職場

• ハイライト
• 消費者の4分の3が毎週コーヒー、コーヒー飲料、または代替コーヒーを飲んでいる
  • お茶の消費も普及
  • コーヒーと紅茶を飲む人の有意な重複
• 自宅でのコーヒー vs. 職場でのコーヒー
  • コーヒーを飲む場所とその準備場所
  • 自宅でコーヒーを淹れる方法
• 職場での飲食サービス
  • 職場で使用されるオンプレミスのコーヒーソース
  • ロケーションタイプ別の可用性と利用

職場のコーヒーに対する消費者動向と考え方

• ハイライト
• 職場でのコーヒーに関する消費者の意見
  • コーヒーのさまざまな属性の重要性
  • コーヒー強化の重要性
  • コーヒーに対する職場満足度
  • 雇用主は満足していない？
• コーヒーに対する考え方
  • 生産性向上ツールとしてのコーヒー
  • 職場特典としてのコーヒー
  • 従業員のコーヒーに対する期待に応えられない雇用主
  • 休憩室やコーヒーステーションを設計する際に重要な職場の衛生面についての懸念
  • 生産性向上ツールとしてのコーヒー：人口統計分析
  • 無料の職場コーヒーと職場特典としてのコーヒー：人口統計分析
  • リモート従業員への無料または補助金付きのコーヒーを提供、およびコーヒーとスナックを利用し従業員のオフィス回帰を奨励：人口統計分析
  • エネルギーと精神的な集中力に関する懸念は、コーヒーと紅茶で対処できる
• コーヒー定期便の利用

オフィスコーヒーサービスプロバイダー

• ハイライト
• 全国的な企業 vs. ローカル企業
• Aramark Corp
• Compass Group
• Farmer Brothers
• Keurig Dr Pepper
• Sodexo
• Starbucks
• WestRock Coffee Holdings
• Chris’ Coffee Service
• First Choice Coffee Services
• Pine Hill Fresh Foods
• Red Diamond
• Royal Cup

Beginning in 2020 and continuing through 2022, the coronavirus pandemic has had a significant effect on consumer habits. Packaged Facts found in its May 2022 survey that 27% of consumers still report working from home full-time more often compared to pre-COVID-19-schedules, while 23% of consumers report working from home part-time more often than they did before the pandemic.

Many offices have now reopened for employees who choose to work in the office full-time or part-time. Some companies are also beginning to bring all their remote employees back to the office in 2022, or will in 2023, on a full-time or part-time basis, so there will soon be a greater need for office coffee service than during the worst parts of the pandemic.

The U.S. office coffee service (OCS) market is projected to expand at an average rate of 24% annually, reaching $4.4 billion in 2026 from a historically low 2021 base, due to both returns to the office and rising prices. Gains will follow the pandemic-induced bust of sales in 2020 and 2021 when most office workers began to work from home full-time or part-time.

However, working from home is here to stay. Some companies are reducing the size of their office layouts in anticipation of a permanent decline in the number of employees present on-site at any given time. Still, with the increasing view that offices are places for collaboration instead of solo work that can be done at home, more offices are realigning to include spaces to accommodate such work. Since casual conversations are often done around snack and coffee spaces, this presents an opportunity for office coffee suppliers to outfit such spaces for collaboration.

With a focus on "what's next" and current consumer trends, Office Coffee Service in the U.S.: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help foodservice operators, food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Office Coffee Service in the U.S.: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide foodservice operators, producers, retailers, and investors in making business decisions by providing data and insights about consumer behavior and what consumers think about foods and beverages and delivery and carryout.

Scope

Office Coffee Service in the U.S.: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the office coffee service (OCS) market. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

This report:

• provides a market size and forecast for office coffee service, along with sales by product category, brewer placement share by brewer marketer, coffee consumption and pricing trends, and single-cup revenue and pricing trends

• identifies opportunities and challenges central to the growth of office coffee service, including the importance of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking employees on-site; and coffeehouse chain performance trends

• analyzes consumer coffee use trends by type and coffee maker ownership and purchasing trends by coffee maker type and brand

• assesses at-home coffee habits, including whether coffee is made at home or purchased outside of the home, type of coffee consumed, and method used to make coffee

• analyzes the relationship among at-home and at-work coffee habits of employed adults, including:

• the interplay between drinking coffee before work and at work

• before-work and at-work on-site and off-site sources and methods used and frequency of use

• the availability and use of a range of workplace food and beverage services

• assesses workplace coffee importance, satisfaction, and attitudes, including the importance employed adults give to coffee attributes and their satisfaction with those attributes in the workplace

• analyzes workplace coffee attitudes, including coffee as productivity tool, coffee as workplace perk, the cost of workplace coffee, and workplace coffee expectations

• analyzes the foodservice and office coffee service strategies of leading providers, including Aramark, Compass Group/Canteen Vending Services, Farmers Brothers, First Choice Coffee Services, Keurig Dr Pepper, Red Diamond, Royal Cup, Sodexo, Starbucks, and Westrock Coffee Holdings

• covers trends and themes such as generational differentiation, the premium trend, coffee type and variety expansion, brewer variety and versatility expansion, and product and services expansion

Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to food/beverage and diet choice. Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of coffee and the workplace.

The reasons for, and implications of, shifts in consumer perception and behavior are analyzed in the context of present and future market opportunities.

Additionally, Office Coffee Service in the U.S.: Market Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Office Coffee Service in the U.S.: Market Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.

Supplementing Packaged Facts' exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

Table of Contents

Executive Summary

• Office Coffee Service Providers Are Continuing to Feel the Negative Effects of the COVID-19 Pandemic on Business
• Targeting Home Offices for Sales
• Key Consumer Trends
• Scope

COVID-19 Effects on Consumers

• Highlights
• First Time Use of Online Grocery Shopping and Restaurant Ordering Methods In 2020
  • Table: Coronavirus Food Ordering Habits: "Because of the coronavirus, I have for the first time used...", 2020 (percent of consumers)
• Boosted Online Grocery Shopping Activity Continuing Through 2022
  • Table: Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020-2021 (percent of consumers)
• Most Consumers Are Still Holding off on Dining Out
• Increased Use of Food Carryout and Delivery
• Pandemic-Related Changes to Eating Habits
  • Eating Habits and Food Prep
  • Snacking and Healthy Eating
    • Table: Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
• Concerns about COVID-19 Exposure Remain
  • Concerns about COVID-19 Exposure from Stores, Restaurants, and Food Manufacturers in 2021
  • In 2022, Most Consumers Are Still Concerned about COVID-19 Infection from Restaurant or Delivery Staff When Ordering Food for Carryout or Delivery
  • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
    • Table: Coronavirus Health Concerns: "I am concerned about the...", 2020-2022 (percent of consumers)
  • Concerns about COVID-19 Variants
• Concerns about Rising Food Prices during the Pandemic
  • Table: Consumer Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
• Concerns about Food Shortages during the Pandemic
  • Table: Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
• Negative Personal Effects of the Pandemic
  • Negative Effects Reported in 2020 and 2021
    • Table: Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020-2021 (percent of consumers)
  • Continuing Mental and Physical Health Effects
    • Table: Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
• Effects on Work Are Continuing in 2021 and 2022
• In-Store Shopping Patterns
• Food Insecurity Attributed to COVID-19
• Excitement for Food-Related Activities When the Pandemic Subsides

Overview and Market Trends

• Highlights
• Coffee Subscriptions, Online Ordering, and Delivery/Pickup in the Wake of COVID-19
• Single-Serve Coffee Options Are Not Just Pods and K-Cups
• Specialty and Gourmet Coffee Is Especially Popular Among Younger Generations
• A Growing Preference for Espresso-Based Beverages and Cold Brew
• "Superfoods" and Functional Beverages
• Vegan/Plant-Based Products Appeal to Those Looking to Eat a Plant- Forward Diet
• Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
• Low-Carb/High Protein, Keto, and Paleo Diets
• Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
• Sustainability in Coffee Production
  • Coffee Prices, Farmer Welfare, and Fair Trade Practices
  • Environmental Impacts of Coffee Production
• Expanding the Market Base: Extending "Office" Coffee Past the Office
• Recyclable/Sustainable Packaging
• Reusable Packaging/Containers

Market Size and Forecast

• Highlights
• Office Coffee Service Historical Market
  • Table: Historical Office Coffee Service Revenue, 2011-2021 (billions of dollars and annual percent change)
• Office Coffee Service Market Forecast
  • Table: U.S. Office Coffee Service Revenue Forecast, 2021-2026 (billions of dollars and annual percent change)
• Office Coffee Service Market by Product Category
  • Table: U.S. Office Coffee Service Revenue by Product Category, 2021 (billion dollars and percent share)
• Office Coffee Service Single-Cup Brewer Market Share
  • Table: U.S. Office Coffee Service Single-Cup Brewer Placement Share, 2016-2021 (percent)
• Market Factors Affecting Sales
  • COVID-19 Pandemic and the Remote Work Shift
  • Coffee Consumption Trends
    • Table: U.S. Coffee Consumption and Per Capita Coffee Consumption, 2011-2021 (billion gallons, billion pounds, and gallons/pounds per capita)
  • Retail Coffee Pricing Trends
    • Table: U.S. All Urban Consumers Consumer Price Index: All Items, Nonalcoholic Beverages, and Roasted and
  • Single-Cup Revenue and Pricing Trends
    • Table: Office Coffee Service Revenue per Cup: Fraction Pack vs. Single-Cup, 2016-2021 (cents)
    • Table: Retail Single Serve Pod Pricing by Price Tier, 2016-2021 (dollars)
  • Time and Money Lost to the Off-Site Coffee Runs
    • Table: Time Lost to Employee Off-Site Coffee Run, Daily and Annually: By Runs per Day, 2021
    • Table: Money Lost to Employee Off-Site Coffee Run: By U.S. Median Employee Wage, 2021

Household Coffee, Coffee Maker, and Coffeehouse Trends

• Highlights
• Coffee in Context of Other Beverages Consumed
  • Table: Use of Beverages by Type in the Last 6 Months, 2011, 2016-2021 (percent)
• Coffee Consumption Trends
  • Household Use of Coffee Types
    • Table: Household Coffee Use by Type, 2011, 2016-2021 (percent)
  • Cups of Ground Coffee Consumed Per Day
    • Table: Household Ground Coffee Cups Consumed on an Average Day, 2011, 2016-2021 (percent of consumers who have consumed ground coffee in the last six months)
• Coffee Maker Ownership and Purchasing Trends by Type
  • Increasing Household Coffee Maker Ownership
    • Table: Household Coffee Maker Ownership by Type, 2016-2021 (percent of households)
  • Demographic Analysis
    • Table: Household Coffee Maker Ownership by Demographic, 2022 (percent of demographic owning coffee maker)
  • Purchase Incidence Spikes during the Pandemic
    • Table: Household Coffee Maker Purchases in the Last 12 Months by Type, 2016-2021 (percent of households)
• Coffee Maker Ownership and Purchasing Trends by Brand
  • Coffee Maker Brand Penetration
    • Table: Coffee Maker Brands Owned vs. Purchased in the Last 12 Months, 2022 (percent and index)
  • Demographic Analysis
    • Table: Household Coffee Maker Ownership by Brand and Demographic, 2022 (percent of consumers)
  • Coffeehouse and Donut Shop Use Trends
    • Table: Use of Starbucks, Dunkin', Krispy Kreme, and Tim Hortons in the Last 6 Months by Demographic, 2022 (percent of consumers)

Making and Drinking Coffee: In- Home vs. At-Work

• Highlights
• Three-Fourths of Consumers Drink Coffee, Coffee Drinks, or Coffee Alternatives Weekly
  • Tea Consumption Also Widespread
  • Significant Overlap Among Coffee and Tea Drinkers
• Coffee at Home vs. at Work
  • Where Coffee Drinkers Drink Coffee and Where It Is Prepared
    • Table: Weekday Coffee Drinking: Drink in Home vs. out of Home, Made in Home vs. out of Home, 2022 (percent of employed consumers who drink coffee weekly)
    • Table: Weekday Coffee Drinking in and out of Home: Made in Home vs. out of Home, 2022 (percent of employed consumers who drink coffee weekly)
  • How Coffee Drinkers Usually Make Coffee at Home
    • Table: At-Home Coffee Making Methods, 2018, 2020, 2022 (percent of consumers who make coffee at home)
• Workplace Food and Beverage Services
  • On-Premises Coffee Sources Used at Work
    • Table: On-Premises Coffee Sources Used While at Work, 2020 and 2022 (percent of employed consumers who drink coffee at/before work)
  • Availability and Use by Location Type

Consumer Trends and Attitudes About Workplace Coffee

• Highlights
• Consumer Opinions on Coffee in the Workplace
  • Importance of Different Coffee Attributes
    • Table: Coffee Attribute Importance Ranking, 2022 (percent of employed consumers who drink coffee weekly)
    • Table: Coffee Attribute Importance Ranking by Age Bracket, 2022 (percent of employed consumers who drink coffee weekly)
  • Importance of Coffee Enhancements
    • Table: Coffee Supplements Attribute Importance Ranking, 2022 (percent of employed consumers who drink coffee weekly)
  • Workplace Satisfaction with Coffee
    • Table: Coffee Attribute Workplace Satisfaction Ranking, 2022 (percent of employed consumers who drink coffee weekly)
  • Are Employers Coming Up Short?
    • Table: Coffee Attribute Ranking: Importance and Workplace Satisfaction, 2020 (percent of employed consumers who drink coffee weekly)
• Coffee Attitudes
  • Coffee as a Productivity Tool
  • Coffee as a Workplace Perk
  • Employers Not Meeting Employee Coffee Expectations
  • Many Consumers Are Concerned about Workplace Hygiene, Which Is Important When Designing Break Rooms and Coffee Stations
    • Table: Coffee Attitudes, 2022 (percent of employed consumers who drink coffee weekly)
  • Coffee as a Productivity Tool: Demographic Analysis
    • Table: Consumer Attitudes: Coffee Helping with Productivity or Getting through the Day: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
  • Free Workplace Coffee and Coffee as a Workplace Perk: Demographic Analysis
    • Table: Consumer Attitudes: Paying for Coffee at Work and Coffee as a Workplace Perk: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
  • Free or Subsidized Coffee for Remote Employees and Using Coffee and Snacks to Encourage Employees to Work in the Office More: Demographic Analysis
    • Table: Consumer Attitudes: Coffee Subsidies for Remote Workers and Coffee and Snacks to Encourage More Work in the Office: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
  • Concerns about Energy and Mental Focus Can Be Addressed By Coffee and Tea
    • Table: Coffee Attitudes Concerning Energy and Mental Focus, 2022 (percent of consumers)
    • Table: Coffee Attitudes Concerning Energy and Mental Focus by Age Bracket, 2022 (percent of consumers)
• Use of Coffee Delivery Subscriptions
  • Table: Use of Coffee/Tea Home Delivery by Product(s) Purchased, 2022 (percent of consumers)

Office Coffee Service Providers

• Highlights
• National Providers vs. Local Participants
• Aramark Corp
  • Performance Trends
    • Table: Aramark United States Food and Support Services Revenue by Segment, 2017-2021 (million dollars)
  • Vending and Office Refreshments Operations
  • Filterfresh
• Compass Group
  • Performance Trends
    • Table: Compass Group North America Revenue by Segment, 2016-2021 (million dollars)
  • Canteen and Canteen One Refreshment Services
• Farmer Brothers
  • Two Primary Distribution Channels
  • Sales Figures
• Keurig Dr Pepper
  • Historical Performance Trends
    • Table: Keurig Dr Pepper Revenue by Segment, 2018-2021 (million dollars)
  • At-Home and Away-from-Home Coffee Channels
  • Dr. Pepper Snapple merger
  • Coffee Systems Segment Performance Trends
    • Table: Keurig Dr Pepper Coffee Systems Revenue by Segment, 2018-2021 (million dollars)
• Sodexo
  • Performance Trends
    • Table: Sodexo North America On-Site Solutions Revenue by Segment, 2016-2021 (million dollars)
  • Corporate, Education, and Healthcare Foodservice
  • Office Coffee Service, Micro Markets, and Vending
• Starbucks
  • Restaurant, Retail, and Foodservice
    • Table: Starbucks Global Revenue: Licensed and Store vs. Other Revenue, 2016-2021 (million dollars)
  • Foodservice Products and Services
• Westrock Coffee Holdings
  • Company Segments
    • Table: Westrock Coffee Holdings Net Sales by Segment, 2020-2021 (million dollars)
• Chris' Coffee Service
• First Choice Coffee Services
• Pine Hill Fresh Foods
• Red Diamond
• Royal Cup