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米国におけるペット市場の見通し(2020年~2021年):COVID-19の影響(2020年6月更新)

U.S. Pet Market Outlook, 2020-2021: The COVID-19 Impact (June 2020 Update)

発行 Packaged Facts 商品コード 944255
出版日 ページ情報 英文 286 Pages
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本日の銀行送金レート: 1USD=108.65円で換算しております。
米国におけるペット市場の見通し(2020年~2021年):COVID-19の影響(2020年6月更新) U.S. Pet Market Outlook, 2020-2021: The COVID-19 Impact (June 2020 Update)
出版日: 2020年06月22日 ページ情報: 英文 286 Pages
担当者のコメント
一般的には不況に強いと言われるペット産業ですが、この度のCOVID-19パンデミックにおいては、米国ペット産業は深刻な影響を受けており、今後数年は影響が続くと予想されています。本レポートでは、パンデミックの影響、市場動向、業界動向、小売業動向、飼い主の動向といった多様な観点から米国ペット産業を分析しています。こちらのレポートは原本試読可能ですので「試読申込」ボタンよりお気軽にお申し込みください。
概要

米国におけるペット市場は、COVID-19パンデミックの影響を受けており、その影響は危機が去った後も何年か続く可能性があります。Packaged Factsでは、2020年のペット市場全体の売上高は横ばいで、ペットサービス部門の売上高の減少がペット製品部門の売上高の増加によって相殺されると予測しています。COVID-19パンデミックの影響にもかかわらず、ペットフードと非食品のペット用品の小売販売は2020年に成長し、獣医サービス部門は2021年にはに2019年の収益レベルまで回復し、2022年には非医療用ペットケアサービス部門の収益も回復すると予測しています。

当レポートは、米国のペット市場について調査しており、COVID-19の影響、市場(業界・小売・飼い主など)の動向、部門別の予測などの情報を提供しています。

目次

エグゼクティブサマリー

  • 範囲と調査手法
  • 市場規模、シェア、動向
  • 市場機会

序文:ペット産業に対する新型コロナウイルス感染症パンデミックの影響

  • イントロダクション:コロナウイルスの影響
  • 状況としての大不況
  • 大不況におけるペット所有率
  • ペットの支出
  • ヒットに苦しむ非医療ペットケア
  • 獣医遠隔医療へのブースト
  • サプライチェーンの不足
  • 消耗品の短期バンプ
  • プライベートラベルの機会
  • オンラインショッピング

市場動向

  • 章のハイライト
  • 市場実績
    • コロナウイルスのパンデミックの影響
  • 2014年から2019年のレビュー
  • 2024年に向けて
  • 市場シェアとセグメンテーション
  • 市場成長要因

業界の動向

  • 章のハイライト
  • 業界の概要
  • ペットフード
  • 食品を除くペット用品
  • 獣医サービス
  • 医療を除くペットサービス

小売業の動向

  • 章のハイライト
  • イントロダクション
  • 競合情勢
  • 注目:eコマース
  • 注目:専門チャネルとマスマーケットチャネル

ペットの飼い主の動向

  • 章のハイライト
  • ペット人口の概要
  • 注目:犬と猫の飼い主
  • 注目:犬や猫以外のペット
目次
Product Code: LA15558259

All four sectors of the U.S. pet industry-pet food, non-food pet supplies, veterinary services, and non-medical pet services-have been challenged by the coronavirus pandemic, whose effects may continue to be felt for years after the medical crisis is past. Pet services rather than pet products are bearing the brunt of the blow, but the business operations of key players increasingly span not only brick-and-mortar and e-commerce but also products and services, medical and non-medical, and foods and non-foods, such that the fortunes of the pet industry are partially intertwined across sectors.

Any quantitative projections of the further impacts of the coronavirus pandemic, and the resulting economic downdraft on the U.S. pet industry, are necessarily tentative. There is no certainty about how long the medical coronavirus crisis (and any resurgences) will last, how prolonged the job and wage losses will be, or how much the pandemic will alter the global market and political relationships on which U.S. economic growth relies. But from an optimistic point of view, few pet market observers will disagree that in the years since 9/11 "pets as family" has given the U.S. pet industry a powerful and enduring boost. And with Americans facing uncertainty on an unprecedented scale and spending more time at home, it is more than likely that "pets as family" will gain additional momentum during the age of coronavirus and beyond.

The market growth projections by sector provided in this report attempts to balance the severity of the economic blow of the coronavirus pandemic with the time-tested strengths of the U.S. pet market-strengths evident even during the initial Q2 2020 phase of COVID-194's sudden impact. Packaged Facts projects that overall pet market sales will remain flat in 2020, with pet product sales gains offset by pet service sector revenue losses. Despite the coronavirus pandemic impacts, retail sales of pet food and non-food pet supplies will grow in 2020, while the veterinary channel should regain 2019 revenue levels by 2021, as will the non-medical pet care services sector by 2022.

In the wake of COVID-19 market and social impacts, moreover, several pet ownership, retail product, and pet care service segments present new conditions for sales growth. Many of these new opportunities follow from the coronavirus pandemic-triggered surge in pet adoption and acquisition. In contrast to pet adoption patterns in the wake of the Great Recession, the current adoption response has extended across pet types, disproportionately including pets other than dogs and cats, as indicated by the proprietary April/May 2002 consumer survey data provided in this report. In addition, new online and digital opportunities extend beyond e-commerce to emerging areas such as veterinary telemedicine and teletriage.

Scope and Methodology

This report analyzes current and projects future retail sales and trends across the U.S. pet industry, factoring in the known and projected impact of the coronavirus pandemic across all areas of the market, based on the current situation and the expected trajectory of the crisis. It examines collectively and separately four categories of pet products and services-pet food, non-food pet supplies, veterinary services, and non-medical pet services-and details strategic activity in all of the major retail channels, paying particular attention to the market impact of e-commerce and technology-driven and other emerging products and services.

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 1,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The surveys used in this report were conducted between February 2019 and May 2020.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association's Global Pet Expos (2004-2020) and Petfood Industry/Watt Publishing's Petfood Forums (2004-2019); on-site examination of retail and service provider venues; and Internet canvassing, including blogs.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; and information culled from Packaged Facts' extensive pet market research database and report collection.

Packaged Facts estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from sources such as IRI and Nielsen, surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

In addition to proprietary new pet ownership projections for 2020, factoring in the recent surge in pet adoption as well as Q2 2020 product sales trends, this report provides trended 2009/10 through 2019/20 data on pet ownership levels by type based on Simmons Research National Consumer Survey data. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-14 month survey compilation), who in aggregate represent a statistically accurate cross-section of the U.S. population. This report draws on Simmons survey releases through Winter 2019/20 (with a sample including 10,151 dog owners, 5,968 cat owners, and 2,785 other pet owners, and field dates of 1/20/2019 through 3/18/20).

Table of Contents

Executive Summary

  • Scope & Methodology
    • Scope of Report
    • Report Methodology
  • Market Sizing, Shares, and Trends
    • Look Back at 2019
      • Table: U.S. Pet Market Retail Sales by Classification, 2014-2019 (in billions of dollars)
      • Table: U.S. Pet Market Retail Sales Annual Change by Classification, 2014-2019 (percent change over previous year)
    • Total Pet Industry Sales Will Decline Sharply in 2020 But Begin Recovery in 2021
      • Table: Projected U.S. Retail Sales of Pet Products and Services, 2019-2024 (in billions of dollars)
    • Sales Projections by Sector
    • Historical and Projected Market Share Shifts by Product or Service Classification
      • Table: Classification Share of U.S. Pet Market Retail Sales: 2014, 2019, 2024 (percent)
    • Market Shares by Animal Type
    • Share of Pet Product Sales by Channel
      • Table: Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2019 (percent)
    • Historical and Projected Channel Share Shifts
      • Table: Modeling of Projected Shifts in Retail Channel Shares of U.S. Pet Product Sales, 2019, 2020, 2024 (percent)
    • Share of Non-Veterinary Services Sales by Type
    • Housing Trends and Market Potential
      • Table: Patterns by Kind of Residence: Households Overall, Pet-Owning Households, and Households Without Pets, 2009-2019 (in millions of U.S. households)
    • Pet Adoption Continues to Supplant Livestock Sales
    • Smaller Dogs Remain Big
      • Table: Size of Pet Dogs: Previously Acquired and Recently Acquired, 2019 (percent of dog owners)
    • Aging Pet Population
      • Table: Age of Dogs and Cats, 2020 (percent of pet owners)
    • Pet Overweight/Obesity
    • Pet Tech Products Post Double-Digit Growth
    • E-Commerce in Context
    • Chewy Ahead in Sales, Amazon in Percent of Online Pet Product Shoppers
    • e-Commerce Competition and Channel Loyalty
    • 56% of Households Keep Pets
      • Table: Household Ownership Rates for Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2009-2019 (percent)
      • Table: Household Base for Ownership of Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2009-2019 (in millions)
      • Table: Household Ownership Rates for Pets Other than Dogs or Cats by Type, 2009-2019 (percent)
      • Table: Household Base for Ownership of Pets Other Than Dogs or Cats by Type, 2009-2019 (in thousands)
    • The Decade of the Dog
    • Dog Owners at 73% of Overall Pet Households
  • Market Opportunities
    • Opportunities Despite the Coronavirus Pandemic
    • Pets as Family as Pet Population Driver
    • E-commerce
    • Veterinary Telemedicine and Back-Office Systems
    • Private Label
    • Lower Cost Pet Healthcare
    • The Veterinary Sector
      • Table: Most Important Sources of Pet Care Information by Generational Cohort, 2020 (percent of pet owners)
    • Pet Tech
    • Pet Medications
    • CBD
    • Pet Food: Rethinking Superpremium
    • DCM Controversy Spurs Interest in Grain-Free Pet Food Alternatives Including Grain-Inclusive and Limited Ingredient Recipes
    • Science-Based and Veterinary Diets
    • Subscription-Based Products and Services
    • Focus on Felines
    • Cause Marketing, Sustainability, Animal Welfare
    • "Pet Effect" as Pet Population Driver
    • Lower-Income Households

Foreword: Assessing Coronavirus Pandemic Impacts on the Pet Industry

  • Introduction: Coronavirus Impacts as the New Normal
  • The Great Recession as Context
  • Pet Ownership Rates in Wake of Great Recession
    • Table: Great Recession Perspective on Potential Coronavirus Impacts: Pet Ownership Rates by Type, 2006-2013 (percent of U.S. Households)
  • Pet Spending Is "Sticky"
    • Table: Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2017 (percent)
  • Non-Medical Pet Care to Suffer Sharpest Hit
  • Boost to Veterinary Telehealth
  • Supply Chain Shortages
  • Short-Term Bump for Consumables
    • Table: Great Recession Perspective on Potential Coronavirus Impacts: Usage Rates for Heartworm Control Medications for Cats, 2007-2011 (percent of cat owners)
  • Private Label Opportunities
  • Doubling Down on Online Shopping

Market Trends

  • Chapter Highlights
  • Market Performance
    • Impact of Coronavirus Pandemic
  • Looking Back at 2014-2019
    • Growth in the Age of E-Commerce and IT
      • Table: U.S. Pet Market Retail Sales by Classification, 2014-2019 (in billions of dollars)
      • Table: U.S. Pet Market Retail Sales Annual Change by Classification, 2014-2019 (percent change over previous year)
    • Pet Product and Servicing Spending Per Pet-Owning Household
      • Table: Dollar Sales Per Pet-Owning Household by Classification, 2014-2019 (millions of dollars and dollars)
      • Table: Dollar Sales Per Dog-Owning Household by Classification, 2014-2019 (millions of dollars and dollars)
      • Table: Dollar Sales Per Cat-Owning Household by Classification, 2014-2019 (millions of dollars and dollars)
      • Table: Dollar Sales Per Individual Dog and Cat by Classification, 2019 (millions of dollars and dollars)
  • Looking Forward to 2024
    • Sharp Decline in 2020, But Recovery Beginning in 2021
      • Table: Projected U.S. Retail Sales of Pet Products and Services, 2019-2024 (in billions of dollars)
      • Table: Pre-Coronavirus Pandemic Projected U.S. Retail Sales of Pet Products and Services by Classification, 2019-2024 (in billions of dollars)
      • Table: Coronavirus Pandemic-Adjusted Projected U.S. Retail Sales of Pet Products and Services by Classification, 2019-2024 (in billions of dollars)
      • Table: Pre-Coronavirus Pandemic Projected U.S. Pet Market Retail Sales Annual Change by Classification, 2019-2024 (percent change over previous year)
      • Table: Coronavirus Pandemic-Adjusted Projected U.S. Pet Market Retail Sales Annual Change by Classification, 2019-2024 (percent change over previous year)
      • Table: U.S. Pet Market Compound Annual Growth Rates by Classification: 2014-2019 vs. Pre- and Post-Coronavirus Pandemic Projections for 2019-2024 (percent)
    • Pet Food Sales Growth Relatively Stable
    • Veterinary Services Will Experience Long-Term Impact
    • "Non-Essential" Non-Food Pet Supplies Will Take a Hit
    • Sharpest Cuts Expected for Non-Medical Pet Services
      • Table: Projected U.S. Retail Sales of Pet Products and Services, 2019-2024 (in billions of dollars)
      • Table: Projected U.S. Retail Sales of Pet Products and Services by Classification, 2019-2024 (in billions of dollars)
      • Table: Projected U.S. Pet Market Retail Sales Annual Change by Classification, 2019-2024 (percent change over previous year)
      • Table: U.S. Pet Market Compound Annual Growth Rates by Classification: 2014-2019 vs. 2019-2024 (percent)
  • Market Shares and Segmentation
    • Historical and Projected Market Share Shifts by Product or Service Classification
      • Table: Classification Share of U.S. Pet Market Retail Sales: 2014, 2019, 2024 (percent)
      • Table: Classification Share of U.S. Pet Market Retail Sales by Animal Type: Dog, Cat, Other, 2019 (percent)
    • Market Shares by Animal Type
    • Shares of Pet Product Sales by Channel
      • Table: Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2019 (percent)
    • Historical and Projected Channel Share Shifts
      • Table: Modeling of Projected Shifts in Retail Channel Shares of U.S. Pet Product Sales, 2019, 2020, 2024 (percent)
    • Boarding and Grooming Account for Bulk of Non-Medical Services Sales
  • Market Drivers
    • The Coronavirus Crisis
    • E-commerce Driving Market Growth, Innovation
    • Investment and M&A
    • Pet as Family
      • Table: Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family," 2020 (percent of pet owners)
      • Table: Travel Activities of Dog and Cat Owners in Last 12 Months, 2019 (percent of dog owners vs. cat owners)
    • Pets in Public
    • HABRI Documents Human Health Benefits of Pet Ownership
    • Economic Improvement Reflected in Pet Owner Outlook
      • Table: Pet Owners: Overview by Change in Financial Situation Compared with 12 Months Ago, 2015-2019 (percent of U.S. pet-owning adults)
      • Table: Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2015-2019 (percent of U.S. pet-owning adults)
    • Pet Ownership Trends
      • Table: Household Penetration Rates for Selected Pet-Owning Classifications, 2009-2019 (percent of U.S. households)
      • Table: Household Base for Selected Pet-Owning Classifications, 2009-2019 (in millions of U.S. households)
    • Focus on Felines
    • Housing Trends May Hinder Pet Ownership from Reaching Full Potential
      • Table: Pet Ownership Patterns by Type of Residence: Dogs, Cats, and Other Pets, 2019 (percent of households)
      • Table: Patterns by Kind of Residence: Households Overall, Pet-Owning Households, and Households Without Pets, 2009-2019 (in millions of U.S. households)
      • Table: Pet Ownership Patterns by Age Bracket: Dogs vs. Cats, 2019 (percentages and number in thousands)
      • Table: Rates for Living in an Owned home by Age Bracket, 2019 (percent)
    • Dog and Cat Ownership Down Among Lower-Income Households
      • Table: Pet Ownership Base by Household Income Bracket, 2009-2019 (in millions of U.S. households)
      • Table: New Dog and Cat Adopter Patterns by Household Income Bracket, 2019 (number, percent, and index)
    • Pet Adoption Continues to Supplant Livestock Sales
    • Smaller Dogs Remain Big
      • Table: Size of Pet Dogs: Previously Acquired and Recently Acquired, 2019 (percent of dog owners)
    • Aging Pet Population
      • Table: Age of Dogs and Cats, 2020 (percent of pet owners)
    • Pet Overweight/Obesity
    • Higher-Income Households Still Outspend on Pets
      • Table: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Households, 2001-2018 (percent)
      • Table: $70K+ Household Share of U.S. Pet Market Expenditures: By Classification, 2011-2018 (percent)
      • Table: $70K+ Household Share of U.S. Pet Market Expenditures: By Classification and Income Level, 2018 (percent)
    • The CBD Boom
    • DCM/Grain-Free Pet Food Situation Remains Unresolved

Industry Trends

  • Chapter Highlights
  • Industry Overview
    • Impact of Coronavirus Pandemic
    • The "Omnimarket" Era
    • Leading Pet Product Marketers and Brands
    • Leading Veterinary and Non-Medical Pet Service Operators
    • Fast-Growing Franchises and Private Companies
    • Pet Food Leaders Covering All Pet Industry Bases
    • M&A/Investment Activity Slower in 2019
    • Recent Mergers, Acquisitions, Investments, and Restructuring
    • Subscription-Based Products and Services
    • Cause Marketing
    • Sustainability
    • Animal Welfare
  • Pet Food
    • Impact of Coronavirus Pandemic
      • Table: Great Recession Perspective on Potential Coronavirus Impacts: Usage Rates for Store-Brand Dry Dog Food, 2006-2013 (percent of dry dog food purchasers)
    • Internet Is Top Growth Channel
    • Mass Premiumization at Expense of Pet Specialty
    • Private-Label Gains
    • Fresh Pet Food Makers Taking Aim at Kibble and Canned
    • Kibble Marketers Also Focus on Fresh
    • Industry Shaken by Possible DCM Link
    • A Swing Back to Science-Based and Veterinary Diets?
    • Spotlight on Product Safety
      • Table: Top Draws for Selected Product Claims Among Dog and Cat Food Purchasers, 2020 (percent)
    • Trendy and Sustainable Ingredients and Recipes
    • "Other Pet" Food
  • Non-Food Pet Supplies
    • Impact of Coronavirus Pandemic
    • Common Denominators: Pet Health, Technology, E-commerce
    • Pet Tech Products Post Double-Digit Growth
    • Pet Food Marketers Weighing In on Non-Food Supplies
    • Tech Trend Creating New Product Categories
    • Multi-Smart Marketers: Wagz and Petkit Cover Multiple Bases
    • Supplies for Other Pets Go High-Tech
    • Pet Medications and Supplements
      • Table: Pet Medications and Pet Supplements Sales, 2019 vs. 2023 (in millions of dollars)
    • CBD Taking Pet Market by Storm
    • Fairness to Pet Owners Act
  • Veterinary Services
    • Impact of Coronavirus Pandemic
    • "Pets as Family," IT, and E-commerce Disrupting Business as Usual
    • Mars Units Lead Ranks of Veterinary Chains
    • Industry Consolidation
    • Veterinary Usage Rates and Reasons for Visits
    • Competing Formats Challenging Traditional Practices
    • Veterinary Clinics: What Customers Want
    • Millennials Receptive to Alternative Veterinary Approaches
      • Table: Attitudes of Dog or Cat Owners Toward Alternative Veterinary Approaches by Age Bracket, 2020 (percent)
    • PetIQ and Essentials PetCare Opening Walmart-Based Clinics
    • Walgreens and CVS Also Partnering with Veterinary Service Providers
    • Veterinary Services in Big Boxes
    • Petco Continues Push into Veterinary Services
    • Pet Owners Like the Idea of Vet Services in Retail Venues
      • Table: Consumer Attitudes on Veterinary Services in Retail Stores, 2019 (percent of pet owners)
      • Table: Attitudes of Pet Owners Toward the Availability of Veterinary Services in Retail Outlets: By Age Bracket and Hispanic Origin, 2019 (percent)
    • Vet Care Service Providers Going Digital
    • Veterinarians Countering E-tailers with Online Pharmacies of Their Own
    • Vet-Connected Pet Wearables
  • Non-Medical Pet Services
    • Impact of Coronavirus Pandemic
    • Robust Market Foundations
      • Table: Use of Non-Medical Pet Care Services, 2020 (percent of dog and cat owners)
      • Table: Average Amount Spent on Non-Medical Pet Care Services in Past 12 Months, 2020 (percent of dog and cat owners)
    • PetSmart and Petco
    • Franchise Operations
    • Best Friends Pet Care
    • Internet as Petcare Assistant
    • Subscription and Loyalty Programs
    • Battle of the Apps
    • Pet Insurance Posting Double-Digit Growth
      • Table: Percent of Dog and Cat Owners Who Have Medical Coverage/Plan for Their Pets, 2020 (percent of dog and cat owners)
    • Emerging Pet Services

Retail Trends

  • Chapter Highlights
  • Introduction
    • Impact of Coronavirus Pandemic
    • Retail Channel Overview
      • Table: U.S. Retail Channel Sales of Pet Products: Sales & Shares by Channel Classification, 2018 vs. 2019 (dollar sales in millions and percent share)
  • Competitive Situation
    • "Omnimarket" Competition
    • e-Commerce Remixes Retail
    • Projected Sales in 2020 and 2024
      • Table: Leading Retail Channel Dollar Sales of Pet Products: 2019, 2020P, and 2024P (billions)
      • Table: Leading Retail Channel Shares of Pet Product Dollar Sales: 2019, 2020P, and 2024P (percent)
    • The Paradox of Mass Outperforming Specialty
    • Pet Superstores Are the Most Vulnerable to Online Incursion
      • Table: Cross-Shopping for Pet Products by Retail Channel, 2019 (index for dog/cat owners)
    • Pet Food Subscription and Auto-Replenishment Programs
    • Rapid Home Delivery and Click-and-Collect
  • Focus: E-Commerce
    • E-Commerce/IT Upend Retail Dynamics
    • Signs of the E-Commerce Times
    • E-Commerce in Context
    • Chewy Ahead in Sales, Amazon in Percent of Online Pet Product Shoppers
    • Leading E-Tailers Setting Their Sights on Pet Medications
    • Amazon's PillPack Acquisition May Lead to Prescription Pet Meds
    • PetMed Express Feeling the Online Heat
  • Focus: Specialty vs. Mass-Market Channels
    • e-Commerce Competition and Channel Loyalty
    • Mass Premiumization and Channel Loyalty

Pet Ownership Trends

  • Chapter Highlights
  • Pet Population Overview
    • Impact of Coronavirus Pandemic
    • Note on Data Sources
    • 56% of Households Keep Pets
      • Table: Household Ownership Rates for Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2009-2019 (percent)
      • Table: Household Base for Ownership of Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2009-2019 (in millions)
      • Table: Household Ownership Rates for Pets Other than Dogs or Cats by Type, 2009-2019 (percent)
      • Table: Household Base for Ownership of Pets Other Than Dogs or Cats by Type, 2009-2019 (in thousands)
    • The Decade of the Dog
    • Dog Owners at 73% of Overall Pet Households
    • Pet Cross-Ownership Rates
      • Table: Cross-Ownership Rates for Different Types of Pets, 2019 (in percent and thousands of households)
      • Table: Overview of Cross-Ownership Rates of Pets: By Percent of Households, 2009-2019 (rate)
      • Table: Overview of Cross-Ownership of Pets: By Number of Households 2009-2019 (in thousands)
    • New Pet Adoption Rates
      • Table: Pet Ownership and New Pet Ownership by Type of Pet, 2019 (in percentages and millions)
    • Key Demographics for Pet Ownership
      • Table: Key Demographic Increases in Households Owning Pets by Type: Any Pets, Dog or Cats, Dogs, and Cats, 2009 vs. 2019 (in thousands)
    • Key Demographics for Owning Different Types of Pets
  • Focus: Dog and Cat Owners
    • 95% of Pet-Owning Households Have Dogs or Cats
      • Table: Households Ownership Rates for Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2009-2019 (percent)
      • Table: Household Base for Ownership of Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2009-2019 (in millions)
    • Cross-Ownership Patterns for Dogs and Cats
      • Table: Cross- and Multiple-Pet Ownership Patterns Among Dog and Cat Owners, 2019 (percent and number in millions)
      • Table: Cross- and Multiple-Pet Ownership Patterns Among Dog and Cat Owners, 2009 vs. 2019 (percent)
    • Key Demographics for Dog vs. Cat Ownership
    • Shifts in Dog/Cat Owner Demographics, 2009 vs. 2019
      • Table: Selected Changes in Demographic Shares: Households Overall vs. Dog-Owning and Cat-Owning Households, 2009 vs. 2019 (in percentages and percentage point change)
  • Focus: Pets Other Than Dogs or Cats
    • One-Tenth of Pet-Owning Households Have "Other" Pets
      • Table: Households Ownership Rates for Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2009-2019 (percent)
      • Table: Household Base for Ownership of Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2009-2019 (in thousands)
    • Cross-Ownership Patterns for Other Pets
      • Table: Cross-Ownership Patterns Among Types of Pets Other Than Dogs or Cats: Fish, Birds, Reptiles, and Rabbits/Hamsters, 2019 (percent and number in millions)
    • Key Demographics for Other Pet Ownership
    • Shifts in Other Pet Owner Demographics, 2009 vs. 2019
      • Table: Selected Changes in Demographic Shares: Households Owning Pets Other Than Dogs or Cats, 2009 vs. 2019 (in percentages and percentage point change)