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世界の朝食用シリアル市場

Global Breakfast Cereals

出版日: | 発行: Packaged Facts | ページ情報: 英文 96 Pages | 納期: 即納可能 即納可能とは

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世界の朝食用シリアル市場
出版日: 2019年09月30日
発行: Packaged Facts
ページ情報: 英文 96 Pages
納期: 即納可能 即納可能とは
担当者のコメント
Packaged Facts発行の朝食用シリアル市場レポートです。本レポートでは、朝食用シリアルの市場規模について、製品別・流通経路別・成分カテゴリー別・包装タイプ別・地域別に分析し、金額ベースでご提供しております。また、第2章では世界各地域の朝食動向、第3章では「機能性シリアル」「高タンパク質」「子供向け」等を含むシリアル製品開発におけるイノベーションについて解説しています。レポート原本のご試読可能ですので、お気軽にお申し込みください。
  • 全表示
  • 概要
  • 目次
概要

世界の朝食用シリアルの市場は2023年にかけて年間3.0%の成長率で拡大し、400億ドルの規模に成長すると予測されています。成熟市場における健康志向消費者をターゲットとする付加価値製品への移行動向、新興市場における朝食用シリアルの普及などの要因が同市場の成長を推進しています。

当レポートでは、世界の朝食用シリアルの市場を調査し、世界の朝食動向、朝食用シリアル需要と製品タイプ・成分・包装区分別の内訳、市場影響因子の分析、製品および包装のイノベーション動向、地域・主要国別の需要分析などをまとめています。

第1章 エグゼクティブサマリー

第2章 世界の朝食動向

  • 一般的な朝食オプション:地域別
    • 北米
    • ラテンアメリカ
    • 欧州
    • アジア太平洋
    • アフリカ・中東
  • 市場普及率・需要:地域別
  • 需要:製品別
  • 需要:流通経路別
  • 消費への影響因子
  • ストアフロント&カフェ
  • 朝食代用品との競合

第3章 朝食用シリアルのイノベーション

  • オーバーナイトオートミール
  • 機能性シリアル
  • ヘンプ・カンナビジオール (CBD)
  • 高タンパク質シリアル
  • 子供向けヘルシーシリアル
  • 新しいフレーバーバラエティ
  • スピンオフ製品

第4章 朝食用シリアル成分

  • 成分需要:カテゴリー別
  • 穀物
  • 甘味料
  • フルーツ&ナッツ
  • タンパク質
  • 添加剤
  • その他

第5章 朝食用シリアル包装

  • 需要予測:タイプ別
  • 包装のイノベーション
  • 地域による違い

第6章 需要分析:地域・国別

  • 北米
    • 米国
    • カナダ
  • ラテンアメリカ
    • メキシコ
    • その他
  • 欧州
    • フランス
    • ドイツ
    • スぺイン
    • 英国
    • その他
  • アジア太平洋
    • オーストラリア
    • 中国
    • インド
    • 日本
    • その他
  • アフリカ・中東
目次
Product Code: LA16042661

The global breakfast cereal market is forecast to expand 3.0% per year to $40 billion in 2023, supported by an ongoing shift toward value-added products that target health-conscious consumers in mature markets and increasing breakfast cereal penetration in developing markets. In particular, rising incomes in large-population countries such as China and India - where western cultural influences are growing - will bolster demand. However, market gains will be checked by trends in the dominant US market, where consumers increasingly opt for healthier breakfast options if they do not skip the meal altogether.

This study covers the global market for breakfast cereals by type, region, and major national market. Proprietary historical data and forecasts to 2023 are presented in US dollars for breakfast cereal sales. Key trends in the usage of breakfast cereal ingredients (e.g., grains, sweeteners, fruit/nut, protein, additives, etc.) and packaging are also discussed, as are the main types of distribution channels. In addition, the study analyzes consumer, marketing, and product development and innovation trends affecting the global cereal market.

Breakfast cereals covered in the study encompass the following product types:

  • Ready-to-eat
  • Hot

Unprocessed cereals and flours, as well as foods that contain breakfast cereals (such as cereal bars), are excluded.

Breakfast cereal data are broken out for the following regional (and national) markets:

  • North America (US, Canada)
  • Latin America (Mexico)
  • Europe (France, Germany, Spain, United Kingdom)
  • Asia/Pacific (Australia, China, India, Japan)
  • Africa/Mideast

Global demand for breakfast cereal packaging is segmented by:

  • Paperboard boxes
  • Bags & Pouches
  • Other Packaging

Scope of the Report

This report covers the scope, size, and growth of the global market for breakfast cereals, including trends in key market segments. Historical data are provided for 2010, 2013, and 2018, with forecasts to 2023. Breakfast cereal data are provided in US dollar terms. Also included are analyses of consumer, marketing, and product development trends affecting the global breakfast cereal market, as well as cultural trends governing breakfast-eating habits across the world.

VIDEO DEMONSTRATION

Table of Contents

CHAPTER 1 - EXECUTIVE SUMMARY

  • Dominant U.S. Market Offers Little Upside
  • Asia Will See the Fastest Growth But With Market Challenges
  • Health Concerns, Convenience, & Snacking Drive Product Innovation Worldwide
  • E-Commerce & Changing Cereal Buying Patterns
    • Figure 1-1: Global Breakfast Cereals
  • Scope

CHAPTER 2 - GLOBAL BREAKFAST TRENDS

  • POPULAR BREAKFAST OPTIONS BY REGION
    • North America
    • Latin America
    • Europe
    • Asia/Pacific
    • Africa/Mideast
  • BREAKFAST CEREAL MARKET PENETRATION & DEMAND BY REGION
    • Table 2-1: Global Breakfast Cereal Demand by Region (billion U.S. dollars)
  • BREAKFAST CEREAL DEMAND BY PRODUCT
  • BREAKFAST CEREAL DEMAND BY DISTRIBUTION CHANNEL
  • TRENDS IMPACTING BREAKFAST CEREAL CONSUMPTION
    • Americanization of the Global Diet
    • Shifting Western Dietary Preferences
      • Health Food Trends Driving Product Development in Mature Markets
      • Gluten-Free
      • High Protein & Low Sugar
      • Organic Products
    • Generational Marketing Trends
      • Children
      • Millennials
        • Figure 2-1: Marketing Example: General Mills Back-to-School Instagram Ad Targeting Millennial
        • Parents
      • Older Adults
      • Sustainability
      • E-Commerce
    • Consumer Demand for Convenience
    • Popularity of Snacking
    • Products That Replicate the Home Experience
      • Figure 2-2: Selected Items That Consumers Add into Breakfast Cereals at Home
  • BREAKFAST CEREAL STOREFRONTS & CAFÉS
    • Figure 2-3: Cereal Dispensers at Kellogg's Café in New York City
  • COMPETITION FROM BREAKFAST ALTERNATIVES

CHAPTER 3 - BREAKFAST CEREAL INNOVATIONS

  • OVERNIGHT OATMEAL
  • FUNCTIONAL CEREALS
  • HEMP & CANNABIDIOL (CBD)
  • HIGH PROTEIN CEREALS - INFLUENCE OF PALEO, GRAIN-FREE, & KETO DIETS
    • Figure 3-1: Marketing Example: Kellogg Compares Its High Protein Cereal to Greek Yogurt
    • Figure 3-2: Product Example: Magic Spoon High Protein/Low Carb Cereal Marketed as a Nostalgic,
    • Guilt-Free Treat
  • HEALTHY KID-FRIENDLY CEREALS
  • NEW FLAVOR VARIETIES IN CLASSIC CEREALS
  • BREAKFAST CEREAL SPIN-OFFS: INTEGRATING CEREAL WITH OTHER FOOD PRODUCTS
    • Figure 3-3: Marketing Example: General Mills' Betty Crocker Recipes Featuring Wheaties Cereal

CHAPTER 4 - BREAKFAST CEREAL INGREDIENTS

  • INGREDIENTS DEMAND BY CATEGORY
    • Figure 4-1: Global Breakfast Cereal Ingredients, 2018
  • GRAINS
  • SWEETENERS
  • FRUIT & NUTS
  • PROTEIN
  • ADDITIVES
  • OTHER INGREDIENTS

CHAPTER 5 - BREAKFAST CEREAL PACKAGING

  • DEMAND FORECAST BY TYPE
    • Table 5-1: Global Breakfast Cereal Packaging Demand (million dollars)
    • Figure 5-1: Global Breakfast Cereal Packaging Demand by Type, 2018 (percent of total)
  • PACKAGING INNOVATIONS
    • Figure 5-2: Kellogg's Packaging Sustainability Pledge
    • Figure 5-3: Quaker Oats' Overnight Oats Single-Serve Plastic Containers for Oatmeal
    • Figure 5-4: General Mills' Single Serving Cereal Pouches for On-the-Go Kids
    • Figure 5-5: Manitoba Harvest's Hemp Yeah! Granola in Windowed Pouch
    • Figure 5-6: General Mills' Fillows Crème-Filled Cereals
    • Figure 5-7: Blippar Augmented Reality App for Kellogg's Cereal Brands
    • Figure 5-8: Kellogg's Joyböl Smoothie Bowls E-Commerce-Friendly Packaging
  • REGIONAL DIFFERENCES IN PACKAGING USES

CHAPTER 6 - REGIONS

  • NORTH AMERICA: BREAKFAST CEREAL DEMAND
    • Figure 6-1: North America Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • NORTH AMERICA: DEMAND BY COUNTRY
    • Table 6-1: North America: Breakfast Cereal Demand by Country (billion U.S. dollars)
  • United States
    • Figure 6-2: United States Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Canada
    • Figure 6-3: Canada Breakfast Cereal Demand, 2010-2018 (billion U.S. dollars)

  • LATIN AMERICA: BREAKFAST CEREAL DEMAND
    • Figure 6-4: Latin America Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • LATIN AMERICA: DEMAND BY COUNTRY
    • Table 6-2: Latin America: Breakfast Cereal Demand by Country (billion dollars)
  • Mexico
    • Figure 6-5: Mexico Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Other Latin America
    • Figure 6-6: Other Latin America Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • EUROPE: BREAKFAST CEREAL DEMAND
    • Figure 6-7: Europe Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • EUROPE: DEMAND BY COUNTRY
    • Table 6-3: Europe: Breakfast Cereal Demand by Country (billion dollars)
  • France
    • Figure 6-8: France Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Germany
    • Figure 6-9: Germany Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Spain
    • Figure 6-10: Spain Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • United Kingdom
    • Figure 6-11: United Kingdom Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Other Europe
    • Figure 6-12: Other Europe Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • ASIA/PACIFIC: BREAKFAST CEREAL DEMAND
    • Figure 6-13: Asia/Pacific Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • ASIA/PACIFIC: DEMAND BY COUNTRY
    • Table 6-4: Asia/Pacific: Breakfast Cereal Demand by Country (billion U.S. dollars)
  • Australia
    • Figure 6-14: Australia Breakfast Cereal Demand, 2010-2018 (billion U.S. dollars)
  • China
    • Figure 6-15: China Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • India
    • Figure 6-16: India Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Japan
    • Figure 6-17: Japan Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • Other Asia/Pacific
    • Figure 6-18 Other Asia/Pacific Breakfast Cereal Demand, 2010-2018 (billion dollars)
  • AFRICA/MIDEAST: BREAKFAST CEREAL DEMAND
    • Table 6-5: Africa/Mideast: Breakfast Cereal Demand (billion dollars)
    • Figure 6-19: Africa/Mideast Breakfast Cereal Demand, 2010-2018 (billion dollars)
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