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米国におけるイヌ・ネコ用玩具市場の動向・機会

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

発行 Packaged Facts 商品コード 537168
出版日 ページ情報 英文 87 Pages
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米国におけるイヌ・ネコ用玩具市場の動向・機会 Dog and Cat Toys: U.S. Pet Market Trends and Opportunities
出版日: 2017年07月18日 ページ情報: 英文 87 Pages
概要

当レポートでは、米国におけるイヌ・ネコ用玩具市場について取り上げ、市場を促進する玩具の主な分類および販売動向に注目してい分析しており、各分類における主要マーケッターについての議論も含めて、お届けいたします。

第1章 エグゼクティブサマリー

第2章 イヌ・ネコ用玩具の概要

  • 要点
    • 市場概要:ゆっくりと、しかし安定した上昇曲線
    • 市場概要
    • 消費者の動向

第3章 イヌ用玩具

  • 要点
    • 製品
    • 市場
    • マーケッター

第4章 ネコ用玩具

  • 要点
    • 製品
    • 市場
    • マーケッター
    • 消費者
目次
Product Code: LA4967451

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

Continued humanization of pets, a growing preference for natural and eco-friendly toys among pet owners, more durable plush toys for dogs, and the propensity of pet owners with multiple cats to buy toys will be the primary drivers behind the growth in sales of dog and cat toys over the next five years. Growth in dog toys (at three-fourths of the total) will outpace growth in cat toys in this billion-dollar market. For cats toys, nonetheless, the Internet and supermarket channels are showing stronger growth in sales, helping to offset declining sales in the pet specialty channel.

What You'll Get in This Report:

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of dog and cat toy sales through all channels in the U.S. market, focusing on the key categories of toys driving the market and highlighting sales trends. The report covers sales of chew, plush, rubber, fetch, tug, and puzzle toys, as well as cat scratchers and cat stands, discussing the top marketers in each category. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Dog and Cat Toys: U.S. Pet Market Trends and Opportunities was obtained from primary datasets including consumer survey data from Packaged Facts' own National Pet Owners Survey and from Simmons' Profile Reports. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from retail sales databases, consumer business and trade publications, company profiles, and Packaged Facts' own extensive pet product research database and report collection.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

  • MARKET OVERVIEW
    • Table 1-1: U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
  • CHEWS & PLUSHES THE TOP TOY TYPES
  • MARKETER OVERVIEW
  • Private Label Dog Toys Hold Their Own Against Brand Name Toys
  • PET STORES MOST SUCCESSFUL TOY CHANNEL
  • CONSUMER TRENDS
  • Demographic Trends for Dog Toys
  • Demographic Trends for Cat Toys
  • MARKET OPPORTUNITIES
  • Opportunity 1 - Humanization of Pets
  • Opportunity 2 - Chew & Plush Dog Toys Gaining Ground
  • Opportunity 3 - Pampering Dogs with New Toys
  • Opportunity 4 - Natural and Eco-Friendly Toys for both Cats and Dogs
  • Opportunity 5 - Internet and Supermarket Sales of Cat Toys
  • Opportunity 6 - Owners with Multiple Cats

CHAPTER 2: DOG & CAT TOY OVERVIEW

CHAPTER HIGHLIGHTS

  • MARKET OVERVIEW: SLOW BUT STEADY UPWARD CURVE
    • Table 2-1: U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
  • MARKETER OVERVIEW
  • State of Pet Specialty Marketers
  • Mass Market Fragmented Among Dozens of Marketers
  • Table 2-2: Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions) .. 12
  • CONSUMER TRENDS
  • Dog-Only Pet Owners Account for Disproportionate Share of Pet Toy Purchases
    • Table 2-3: Household Purchasing Rates for Pet Toys by Dog or Cat Ownership Classification, 2016-17 (percent, number of U.S. dog- or cat-owning households, and index)
    • Table 2-4: Household Purchasing Rates for Pet Toys by Dog or Cat Ownership Classification, 2011-12 through 2016-17 (percent, number of U.S. dog- or cat-owning households, and index)
  • Opportunity: Humanization of Pets

CHAPTER 3: DOG TOYS

CHAPTER HIGHLIGHTS

  • THE PRODUCTS
  • Trends Reflect, Shape, and Cater to Shopper Predilections
    • Table 3-1: Most Important Characteristics to Choosing Which Dog Toy Item Purchased, 2016 (percent of product purchasers)
    • Table 3-2: Dog Toy Feature Wish List & Lack of Features
    • Table 3-3: Dog Toy Innovative & Impressive Features
    • Table 3-4: “Are any of the following types of dog products that you buy specifically marketed as natural, organic, holistic, or environmentally friendly?” (percent)
  • Chew Toys Most Popular for Dog Owners
    • Figure 3-1: Dog Toys Purchased in the Last 12 Months, 2017
  • Interactive/Training Toys Marry Fun and Function
    • Illustration 3-1: Hartz DuraPlay Tug of Fun, Tug of Fun Dumbbell
    • Illustration 3-2: Hyper Pet's Fire Hose Toys
    • Illustration 3-3: Ruff Dawg's Ball and Ball XL
  • Self-Entertaining Products
    • Illustration 3-4: Tether Tug's UBER Tether Tug
    • Illustration 3-5: iFetch Frenzy Gravity-Driven Ball Launcher
  • Rethinking Plush Toys
    • Illustration 3-6: Petmate's Fat Cat Finimals
    • Illustration 3-7: Ethical Products' Nosy Hedgehogs Plush Toys
    • Illustration 3-8: Allure Pet Products' HuggleHound Cow Knottie Plush Toy
    • Illustration 3-9: Cycle Dog's Fuzzies Plush Toys
  • More Plush Toys Opting to Go Stuff-less
    • Illustration 3-10: Ethical Products' Skinneeez Squeak Off Toys
  • Natural and Eco-Friendly Toys
    • Illustration 3-11: Simply Fido's Stuffless Dog Toys
  • Tech Toys: While the Owner's Away (or at Home), the Pets Will Play
    • Illustration 3-12: GoBone Toy and App
    • Illustration 3-13: PetSafe's Automatic Ball Launcher
  • THE MARKET
    • Table 3-5: U.S. Retail Sales of Dog Toys:2011 vs. 2016 vs. 2021 (dollars in millions)
  • Private Label Dog Toys Hold Their Own Against Brand Name Toys
  • Opportunity: Chew & Plush Toys Gaining Ground
  • Toys for Puppies & Puppy-Sized Dogs
  • Pet Stores Are Top for Toy Purchasing
  • Figure 3-2: Channel Breakdown of Dog Toy Sales in the U.S., 2016 (percent)
  • THE MARKETERS
  • Pet Specialty Leaders
  • Top Marketers in Mass Markets
    • Figure 3-3: Purchasing Rates for Pet Toys by Dog- Owning Classification, 2016-17 (percent)
  • Opportunity: Pampering Dogs with New Toys
    • Figure 3-4: Dog Owner Opinions on Dog Toys, 2017
  • Demographic Trends for Dog Toys
    • Table 3-6: Purchasing Patterns for Dog Toys by Generational Cohort and Number of Pets Owned, 2016-17 (percentages and index)
    • Table 3-7: Purchasing Patterns for Dog Toys by Race/Ethnicity and Number of Pets Owned, 2016-17 (percentages and index)
    • Table 3-8: Purchasing Patterns for Dog Toys by Geographic Region and Number of Pets Owned, 2016-17 (percentages and index)
    • Table 3-9: Purchasing Patterns for Dog Toys by Household Income Bracket and Number of Pets Owned, 2016-17 (percentages and index)
    • Table 3-10: Purchasing Patterns for Dog Toys by Number of Persons in Household and Number of Pets Owned, 2016-17 (percentages and index)
    • Table 3-11: Purchasing Patterns for Dog Toys by Number of Children in Household and Number of Pets Owned, 2016-17 (percentages and index)

CHAPTER 4: CAT TOYS

CHAPTER HIGHLIGHTS

  • THE PRODUCTS
    • Table 4-1: Most Important Characteristics to Choosing Which Cat Toy Item Purchased, 2016 (percent of product purchasers)
    • Table 4-2: Cat Toy Feature Wish List & Lack of Features
    • Table 4-3: Cat Toy Innovative & Impressive Features
  • New Cat Toys Catering to Owner Trends
    • Illustration 4-1: Petstages' Kitty's Choice Interactive Ball Caddy Toy
    • Illustration 4-2: OurPets Snag-ables Door or Floor Cat Scratcher--Mouse
  • Plush Toys Most Popular for Cat Owners
    • Figure 4-1: Cat Toys Purchased in the Last 12 Months, 2017
  • Pet Toys Adopting Human Forms
    • Illustration 4-3: Suck UK's Cat Scratch Laptop
  • Self-Entertaining Products
    • Illustration 4-4: Innovation Pet's Kitty Connection Lattice Ball Launcher
  • Plush Toys Not Just for Dogs
    • Illustration 4-5: R2P Pet's Wild Instincts Plush Cat Toy
  • Opportunity: Natural and Eco-Friendly Toys
    • Table 4-4: “Are any of the following types of cat products that you buy specifically marketed as natural, organic, holistic, or environmentally friendly?” (percent)
    • Illustration 4-6: Honest Pet Products' Eco Catty Pillar Cat Toy
    • Illustration 4-7: Worldwise's Petlinks Seagrass Scratcher and Chase Toy
  • Playing With Your Cat? There's an App for that
    • Illustration 4-8: Screenshot of Friskies CatFishing 2 Page on Google App Store
  • Cat Furniture and Scratchers
    • Illustration 4-9: Rolf C. Hagen's Vesper V-Line of Cat Furniture
    • Illustration 4-10: Sauder's Pet Traditional Cat Tower
    • Illustration 4-11: Midwest Homes for Pets' Feline Nuvo Nest
    • Illustration 4-12: Papercut Lab's Katris Lynks Modular Cat Scratcher System
  • THE MARKET
    • Table 4-5: U.S. Retail Sales of Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
  • Opportunity: Internet and Supermarket Sales of Cat Toys
    • Figure 4-2: Channel Breakdown of Cat Toy Sales in the U.S., 2016 (percent)
  • THE MARKETERS
  • Top Marketers in Mass Market Channels
  • Fragmented Pet Specialty Channel Sales Leaves Space for New Entrants
  • THE CONSUMERS
    • Figure 4-3: Purchasing Rates for Pet Toys by Cat-Owning Classification, 2016-17 (percent)
  • Cat Owners Content to Give Their Cats Boxes rather than Toys
    • Figure 4-4: Cat Owner Opinions on Cat Toys, 2017
  • Opportunity: Owners with Multiple Cats
    • Table 4-6: Purchasing Patterns for Cat Toys by Generational Cohort and Number of Pets Owned, 2016-17 (percentages and index)
    • Table 4-8: Purchasing Patterns for Cat Toys by Race/Ethnicity and Number of Pets Owned, 2016-17 (percentages and index)
    • Table 4-8: Purchasing Patterns for Cat Toys by Geographic Region and Number of Pets Owned, 2016-17 (percentages and index)
    • Table 4-9: Purchasing Patterns for Cat Toys by Household Income Bracket and Number of Pets Owned, 2016-17 (percentages and index)
    • Table 4-10: Purchasing Patterns for Cat Toys by Number of Persons in Household and Number of Pets Owned, 2016-17 (percentages and index)
    • Table 4-11: Purchasing Patterns for Cat Toys by Number of Children in Household and Number of Pets Owned, 2016-17 (percentages and index)
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