表紙
市場調査レポート

米国のフードサービスにおけるティー市場動向

Foodservice Tea Market Trends in the U.S.

発行 Packaged Facts 商品コード 349957
出版日 ページ情報 英文 87 Pages
即納可能
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
Back to Top
米国のフードサービスにおけるティー市場動向 Foodservice Tea Market Trends in the U.S.
出版日: 2015年12月01日 ページ情報: 英文 87 Pages
概要

フードサービスレストランにおけるティーの売上は、2015年から2018年にかけて安定して拡大する見込みです。

当レポートでは、米国のフードサービスにおけるティー市場について調査し、フードサービスにおけるティー売上の規模と予測および関連メニュー価格と輸入価格の動向分析、フードサービスにおけるティーの売上拡大に関連した様々な機会と課題、ホットティー・アイスティーメニューの動向、ティー消費者の人口統計分析、レストランにおけるティー飲料選択の重要な影響因子、および主要ティーレストラン・ティー専門小売店のコンセプトなどをまとめ、お届けいたします。

第1章 エグゼクティブサマリー

第2章 市場規模・予測

  • 概要
  • 国民1人あたりのティー消費動向
  • 分析:レストランメニューのティー価格
  • ティー輸入:量・金額

第3章 機会・課題

  • 飲料メニューの開発の推奨
  • なぜ問題なのか
  • 小売りブランドキャッシュ
  • オーガニックが活性化
  • 顧客について理解する:すべてのチェーン店舗は等しくひいきされない

第4章 メニュー記載のティー

  • 飲料の多様な動向
  • メニュー記載のティー
  • メニュー記載のホットティーの多様性
  • アイスティーの多様性は限られる
  • コーヒーハウス/ベーカリーレストランで給仕されるティー
  • プレミアムホットティーの多様性に弾みがつく
  • アイスティー
  • チャイ・アイスウーロン茶が人気
  • ピーチはフレーバーアイスティーで最も人気、ほか

第5章 ティー消費:家庭 vs. 外出先

  • 家庭 vs. 外出先のティー消費
  • ティー:人口統計分析
  • レストランの利用:フレーバー/種類別

第6章 レストランにおけるティー選択の影響因子

  • レストランにおけるティー選択の影響因子
  • 人口統計の分析

第7章 レストランブランドの分析

  • Argo Tea Cafe
  • David's Tea
  • JAB Holding Co.
  • Starbucks

付録

目次
Product Code: LA5778564

In the all-new report Foodservice Tea Market Trends in the U.S. , Packaged Facts forecasts tea sales at foodservice establishments to increase steadily during 2015-2018. Given the current industry momentum and tea's pivotal role in helping limited-service players grow lunch and afternoon sales, tea sales growth rates will inevitably trend upward over the next few years. While coffee has had the wind at its back, the $20 billion foodservice tea market may have the edge in future growth momentum.

Developments including Starbucks' leveraging of the Teavana brand to grow its own tea sales, Peet's move to add Mighty Leaf Tea to its menu in a similar fashion, tea additions and upgrades among a slew of major players, continued growth in tea foodservice and retail chains such as Argo Tea Café and DAVIDsTEA to drive increased awareness, interest and usage of a broadening variety of teas. As foodservice operators continue to frame tea as a premium beverage, they will likely also increase the price per cup, further increasing total sales.

Foodservice Tea Market Trends in the U.S. analyzes industry and consumer trends shaping the American market for tea sold in restaurants. The analysis provided in this report includes:

  • Market size and forecast for foodservice tea sales, as well as related menu pricing and import pricing trend analysis.
  • Various opportunities and challenges related to tea foodservice sales growth, including ways to encourage beverage menu exploration, keep on trend with respect to the coffeehouse and teahouse experience, position locations as express formats, burnish sustainability credentials, and identify key demographic differences in restaurant chain patronage.
  • Hot tea and iced tea menu trends, focusing on menu item penetration and menu item share, by restaurant segment, top flavors, varieties and preparation methods, with a focus on innovation. We also analyze tea trends within the context of broader beverage trends.
  • In-depth demographic analysis of tea drinkers by beverage type, including hot and iced tea usage at restaurants by beverage type and variety. Consumer analysis is structured by age bracket and household income, further broken out by gender.
  • Key influencers in tea beverage choice at restaurants, including taste, quality, flavor variety, and novelty value. Influencer analysis is structured by age bracket and household income, further broken out by gender.
  • Leading tea restaurant and tea-centric retail concepts, including Argo Tea Café, DAVIDsTea, and Teavana. Discussion includes detailed menu trend analysis; tea innovation and growth strategies; targeted demographic analysis related to food, diet, health and environment attitudes; and related sales analysis.

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report Summary
  • Market size and forecast
  • Opportunities & challenges
  • Encourage exploration of the beverage menu
  • Retail brand cache
  • Know your customer: all chains are not patronized equally
  • Coffee and tea on the menu
  • Beverage variety trends
  • Tea on the menu
  • Tea served at coffeehouse/bakery restaurants
  • Tea usage: at home vs. away from home
  • Overview
  • Tea: demographic analysis
  • Restaurant usage, by flavor/type
  • Restaurant tea choice influencers
  • Tea restaurant and retail concepts
  • Argo Tea Café
  • David's Tea
  • JAB Holding Co.
  • Starbucks
  • Teavana

Chapter 2: Market Size and Forecast

  • Overview
  • Table 2-1: Foodservice Tea Sales, 2013-2018
  • Tea per capita consumption trends
  • Graph 2-1: U.S. Total and Per Capita Tea Consumption, 2004-2013
  • Analysis: tea prices on restaurant menus
  • Table 2-2: Hot Tea Menu Prices and Price Trends, Selected Tea Varieties, 2011-2015
  • Table 2-3: Iced Tea Menu Prices and Price Trends, Selected Tea Varieties, 2011-2015
  • Tea imports: volume and value
  • Table 2-4: Total Tea Imports, by Value, Volume and Price per Ton Trends, 2010-2014
  • Table 2-5: Tea Imports, by Tea Type: Value, Volume and Price per Ton Trends, 2010-2014
  • Table 2-6: Tea Imports, by Tea Type: Value & Volume Share Trends, 2010-2014

Chapter 3: Opportunities & Challenges

  • Encourage Exploration of the Beverage Menu
  • Why it matters
  • Cross-pollination creates interest
  • Retail brand cache
  • Table 3-1: Percent of Restaurants Featuring Top Iced Tea Brands, by Restaurant Segment, 2015
  • Organic gains traction
  • Table 3-2: Organic and Fair Trade Menu Terms: All Restaurants vs. Coffeehouse/Bakeries, 2015
  • Know your customer: all chains are not patronized equally
  • Table 3-3: Leading Chain Restaurants: Use in Past Month, by Demographic, 2015

Chapter 4: Tea on the Menu

  • Beverage variety trends
  • Table 4-1: Top Beverage Varieties: Percent of Restaurants Featuring: by Restaurant Segment, 2015
  • Table 4-2: Top Beverage Varieties: Change in Percent of Restaurants Featuring: By Restaurant Segment, 2011-2015
  • Table 4-3: Top Beverage Varieties: Beverage Menu Share: By Restaurant Segment, 2015
  • Hot tea gains traction; iced tea stagnates
  • Table 4-4: Top Beverage Varieties: Change in Beverage Menu Share: By Restaurant Segment, 2011-2015
  • Tea on the menu
  • Table 4-5: Top Hot Tea Flavors: Penetration and Incidence, 2011-2015
  • Depth in hot tea varieties on the menu
  • Table 4-6: Top Hot Tea Varieties: Penetration and Incidence, 2011-2015
  • Iced tea varieties remain limited
  • Table 4-7: Top Iced Tea Varieties: Penetration and Incidence, 2011-2015
  • Iced tea flavors provide platform for innovation
  • Table 4-8: Top Iced Tea Flavors: Penetration and Incidence, 2011-2015
  • Tea served at coffeehouse/bakery restaurants
  • Hot tea
  • Growth in specialty preparation methods
  • Table 4-9: Top Hot Tea Preparation Methods at Coffeehouse/Bakery Shops, 2011-2015
  • Premium hot tea varieties gain momentum
  • Table 4-10: Top 24 Hot Tea Varieties at Coffeehouse/Bakery Shops, 2011-2015
  • Layered or multi-note flavors are emerging in hot tea
  • Table 4-11: Top Hot Tea Flavors at Coffeehouse/Bakery Shops, 2011-2015
  • Iced tea
  • Growth across all preparations of iced tea
  • Table 4-12: Top 10 Iced Tea Preparation Methods at Coffeehouse/Bakery Shops, 2011-2014
  • Chai and oolong iced teas are in
  • Table 4-13: Top 18 Iced Tea Varieties at Coffeehouse/Bakery Shops, 2011-2014
  • Peach is the quintessential favorite in flavored iced tea
  • Table 4-14: Top 20 Iced Tea Flavors at Coffeehouse/Bakery Shops, 2011-2015

Chapter 5: Tea Usage: At Home vs. Away From Home

  • At-home versus away-from-home usage
  • Graph 5-1: Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants, 2015
  • Tea: demographic analysis
  • Young adults skew towards RTD tea
  • Table 5-1: Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants; Age by Gender, 2015
  • Table 5-2: Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants; Age by Income, 2015
  • Hispanics favor RTD hot tea; Asians order hot tea at restaurants
  • Table 5-3: Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants, by Race/Ethnicity, 2015
  • Restaurant usage, by flavor/type
  • Graph 5-2: Hot Tea and Iced Tea Drunk at Restaurants, by Type, 2015
  • Hot tea: Demographic analysis
  • Table 5-4: Hot Tea Drunk at Restaurants, by Type: Age by Gender, 2015
  • Table 5-5: Hot Tea Drunk at Restaurants, by Type: Age by Household Income, 2015
  • Table 5-6: Hot Tea Drunk at Restaurants, by Type: Race/Ethnicity, 2015
  • Iced tea: demographic analysis
  • Table 5-7: Iced Tea Drunk at Restaurants, by Type: Age by Gender, 2015
  • Table 5-8: Iced Tea Drunk at Restaurants, by Type: Age by Household Income, 2015
  • Table 5-9: Iced Tea Drunk at Restaurants, by Type: Race/Ethnicity, 2015

Chapter 6: Restaurant Tea Choice Influencers

  • Restaurant tea choice influencers
  • Graph 6-1: Restaurant Tea Choice Influencers, 2015
  • Table 6-1: Restaurant Tea Choice Influencers, Indexed, 2015
  • Demographic analysis
  • Fair trade, organic and health prove influential in choice among men age 55 and under
  • Table 6-2: Restaurant Tea Choice Influencers, by Age and Gender, 2015
  • Millennial tea drinkers influenced by health and wellness
  • Table 6-3: Restaurant Tea Choice Influencers, 18-34s by Household Income, 2015
  • Older tea drinkers influenced by low prices
  • Table 6-4: Restaurant Tea Choice Influencers, 35-54s by Household Income, 2015
  • Table 6-5: Restaurant Tea Choice Influencers, 55+s by Household Income, 2015
  • Asians influenced by a variety of factors
  • Table 6-6: Restaurant Tea Choice Influencers, by Race/Ethnicity, 2015

Chapter 7: Restaurant Brand Analysis

  • Argo Tea Café
  • Reaping awards
  • On the menu
  • David's Tea
  • Targeting Millennials
  • The stores
  • On the menu
  • The teas
  • Store growth
  • Sales performance
  • JAB Holding Co.
  • Poised for success
  • Peet's Coffee & Tea - and Peet's means the “& Tea”
  • Mighty Leaf Tea spreads its wings across Peet's Coffee & Tea locations
  • Starbucks
  • Ramping up tea
  • Table 7-2: Starbucks U.S. Company-Owned Store Sales and Tea Sales, 2010-2015
  • The benefits
  • Going forward
  • Moving Teavana onto the Starbuck menu
  • First hot
  • Then iced
  • Then sparkling
  • Marketing masterstroke: Oprah power
  • Marketing masterstroke: Shake Up Your Iced Tea
  • Where's Tazo?
  • Table 7-3: Starbucks: Tea Menu Introductions
  • Demographic trend analysis
  • Foodies and Variety
  • Table 7-4: Starbucks Use in Past 30 Days: Food Segmentation Groups, by Frequency of Use, 2015
  • Table 7-5: Starbucks Use in Past 30 Days: Diet and Health Attitudes, by Frequency of Use, 2015
  • Enviro-friendly approach sells?
  • Table 7-6: Attitudes about Environment, by Frequency of Starbucks Use in Past 30 Days, 2015
  • Make it natural
  • Table 7-7: Starbucks Use in Past 30 Days: Attitudes about Food, by Frequency of Use, 2015
  • Sales performance
  • Table 7-8: Starbucks Sales Performance Metrics, 2011-2015
  • Teavana
  • Upscale showcases
  • 2015 sales estimate

Appendix

  • Methodology
  • Consumer survey methodology
  • Foodservice market size
  • Menu item trend analysis
  • Other sources
  • Report table interpretation
  • Color coding
  • Indexing
  • Consumer segmentation groups
  • Mobile Users
  • Terms and definitions
  • Supermarkets
  • Restaurant categories
  • Limited-service restaurant definitions
  • Full-service restaurant definitions
  • Other definitions
Back to Top