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市場調査レポート

米国のペット用品包装におけるイノベーション:消費者からの観点

Pet Product Packaging Innovation: Consumer Perspectives

発行 Packaged Facts 商品コード 345319
出版日 ページ情報 英文 110 Pages
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米国のペット用品包装におけるイノベーション:消費者からの観点 Pet Product Packaging Innovation: Consumer Perspectives
出版日: 2015年11月18日 ページ情報: 英文 110 Pages
概要

当レポートでは、米国のペットフードおよびペット用品の包装の動向について調査し、各種包装技術・材料・機能・サイズなどのトレンドとイノベーション、消費者の関心と好み、消費者プロファイルによる好みの違い、ペット用品包装市場への影響因子の分析などをまとめています。

第1章 エグゼクティブサマリー

  • 調査範囲・調査手法
  • ペット用品市場全体におけるペット用品包装の市場
  • ペットオーナーの人口統計と包装への影響
  • ペット用包装の主要動向
  • ペットオーナーが望む封止
  • ペットオーナーにとって重要な利便性
  • プレミアム化とヒト化
  • 環境にやさしい包装
  • 年齢にやさしい包装
  • 包装サイズ
  • 包装:ペットフード&用品の安全性を提供
  • 包装のスタイル・材料のトレンド
  • パウチの利用拡大
  • ウェットフード包装で主要な金属
  • ミレニアル世代・ヒスパニック系・高所得ペットオーナー:ウェットフードにプラスチック包装を好む
  • 減少傾向の紙・厚紙
  • 包装に影響を及ぼすペットフードの動向
  • 冷凍・冷蔵フード
  • 自然派ペットフード:独自の包装要件
  • おやつ用包装のイノベーション
  • ペットフード・犬猫以外のペット用品の包装のトレンド
  • その他の包装関連のイノベーション

第2章 イントロダクション

  • 調査範囲
  • 調査手法
  • 米国のペット用品市場
  • 安定的なペットオーナー数
  • ペット用品市場全体におけるペット用品の包装の市場
  • ペット用品の包装とペット用品の売上の関係性
  • 包装に影響を及ぼすペット市場の影響因子
  • 富裕層のペットオーナー
  • 高齢者層のペットオーナー
  • ミレニアル世代
  • ヒスパニック系ペットオーナーの増加
  • 販売経路に関する考察

第3章 ペット用品の包装の動向

  • 主要ポイント
  • ペットオーナーが望む封止
  • 最新の封止関連のイノベーション
  • ペットオーナーにとって重要な利便性
  • プレミアム化とヒト化
  • ペット用品における人間の食品包装のトレンド
  • 包装スタイル・材料のトレンド
  • パウチ利用の拡大
  • ウェットフード包装:金属が主流
  • ミレニアル世代・ヒスパニック系・高所得ペットオーナー:食品包装にプラスチックを望む
  • 紙・厚紙の減少
  • ペットフード&用品の安全性を提供する包装
  • 製品の安全性を示すためのラベリングの利用
  • ヒスパニック系ペットオーナー:耐久性のある包装に関心が高い
  • 環境にやさしい包装
  • 自然派製品と自然派の包装
  • 持続可能な包装
  • 子供のいる家庭:エコ包装を好む
  • 年齢にやさしい包装
  • 包装サイズ:販売経路により異なる
  • 1回用製品
  • ペットの安全性
  • 包装に影響を及ぼすペットフードのトレンド
  • 冷蔵・冷凍フード
  • 自然派ペットフード:特殊な包装要件を持つ
  • おやつの包装のイノベーション
  • PurinaのBeggin Party Poppers:おやつと遊びの複合商品
  • 犬用おやつのヒト向けのような包装
  • ペット用おやつのお土産としての包装
  • おやつのトライアルサイズ・個別包装:利便性が高い
  • ペットフード・犬猫用品以外の包装のトレンド
  • 猫用トイレ/ペット用排泄物処理用製品の包装
  • グルーミング製品のパッケージの一新
  • 薬とサプリメント
  • ポンプボトルの処方薬
  • ラベル表示と持続可能性:ペット用玩具包装における主な特徴
  • 鳥・魚・爬虫類用製品の包装
  • その他の包装関連のイノベーション
  • ペット用品の包装:世界のイノベーション
目次
Product Code: LA5593377

Pet Product Packaging Innovation: Consumer Perspectives examines trends in pet product packaging, with a particular focus on convenience-oriented, “premiumized” product types, including current and projected trends in new pet product packaging developments. The report will focus on packaging for dog and cat food and treats, and on packaging trends and innovations with clear consumer benefits, such as:

  • Convenience & portability
  • Package ergonomics
  • Product safety (e.g., intelligent labels/packaging sensors)
  • Maintaining product freshness
  • Transparency in product descriptions and clean labels
  • Sustainability and recycling

While the report does primarily focus on dog and cat food packaging-this segment makes up almost two-thirds of the U.S. pet product market-trends in non-food product packaging and packaging for foods for pets other than cats and dogs are also studied and discussed.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. pet owners, conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes with regard to pet products and services. The most recent survey was conducted in August 2015. With a sample size of approximately 2,000, these surveys consist of a national online consumer panel of U.S. adults (age 18+) balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income.

Our primary research also includes interviews with pet market experts; on-site examination of retail and service provider venues; and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications such as Pet Age, Pet Business, Pet Product News International, Petfood Industry, Packaging Strategies, Packaging Digest, and Packaging World; company profiles in trade and consumer publications; and information culled from Packaged Facts' extensive pet market research database and report collection.

Our estimates of market size and marketer and brand rankings are based on reported revenues of pet product manufacturers and retailers; IRI's InfoScan Reviews data, which tracks sales in supermarkets, drugstores, and mass merchandisers; SPINSscan Natural data from SPINS, Inc., which tracks sales in the natural supermarket channel and in the specialty gourmet supermarket channel; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Quarterly Census of Employment and Wages; consultations with industry insiders; and figures from other market research sources.

Our analysis of pet product packaging trends relies on the Packaged Facts proprietary pet owner surveys noted above, and on consumer survey data compiled by Experian Simmons, New York, NY. Conducted through a combination of telephone interviews and mail-in survey booklets, the Experian Simmons National Consumer Study (NCS) surveys rely on a probability sample design that captures a statistically accurate cross-section of the U.S. adult population (age 18+) from over 25,000 respondents.

For this report, Packaged Facts uses an index system along with the Simmons and Packaged Facts survey results to identify patterns for a given segment of the population in comparison to the wider population, with an index of 100 representing the norm. If, for example, a given product is used by 10% of the overall adult population, but by 20% of adults age 18-24, the 18- to 24-year-old segment indexes at 200, or twice the average rate. Packaged Facts considers index values of 80 or less or 120 and above as significant.

Table of Contents

Chapter 1 - Executive Summary

  • Scope & Methodology
  • Pet Product Packaging within the Larger Pet Product Market
  • Pet Owner Demographics Affecting Packaging
  • Key Pet Packaging Trends
  • Pet Owners Want Closure
  • Convenience Crucial to Pet Owners
  • Prmiumization and Humanization
  • Figure 1-1: Pet Owner Attitudes on Attractiveness of Packaging for Dry Pet Food, 2015 (percent)
  • Environmentally Friendly Packaging
  • Figure 1-2: Hispanic Pet Owner Attitudes of Environmental Packaging, 2015(percent)
  • Age Friendly Packaging
  • Packaging Sizes
  • Packaging Provides Safety for Pet Foods and Products
  • Trends in Packaging Styles & Material
  • Uses Expand for Pouches
  • Metal Still Tops for Wet Pet Food Packaging
  • Millennials, Hispanics, High Income Pet Owners Prefer Plastic for Wet Food Packaging
  • Paper & Paperboard (Cardboard) on the Decline
  • Pet Food Trends Affecting Packaging
  • Refrigerated/Frozen Foods
  • Natural Pet Foods Have Unique Packaging Requirements
  • Packaging Innovations in Treats
  • Packaging Trends for Non-Pet Food & Non-Canine/Feline Pet Products
  • Other Packaging Innovations

Chapter 2 - Introduction

  • Scope
  • Report Methodology
  • The Pet Product Market in the U.S.
  • Figure 2-1: Pet Product Market in the U.S., 2010-2014 (in billion $)
  • Pet Ownership Remains Steady
  • Table 2-1: Household Penetration Rates for Selected Pet-Owning Classifications, 2010-2014 (percent of and number of U.S. households in millions)
  • Pet Product Packaging within the Larger Pet Product Market
  • The Connection between Pet Product Packaging and Pet Product Sales
  • Pet Market Factors Affecting Packaging
  • Wealthy Pet Owners
  • Table 2-2: Change in Pet Market Consumer Base: Households Earning $100,000 or More vs. Households Earning Under $100,000: 2010 vs. 2014 (number of U.S. dog- or cat-owning households)
  • Aging Pet Owners
  • Table 2-3: Indexes for Dog or Cat Ownership: Younger vs. Older Boomers, 2010 vs. 2014 (U.S. households)
  • Millennials
  • Figure 2-2: U.S. Population Distribution by Age, 2013 (in millions)
  • The Rise in Hispanic Pet Owners
  • Table 2-4: Dog vs. Cat Ownership Trends by Race/Ethnicity, 2010 vs. 2014 (percent and number of U.S. dog- or cat-owning households)
  • Sales Channel Considerations

Chapter 3 - Pet Product Packaging Trends

  • Key Points
  • Pet Owners Want Closure
  • Figure 3-1: Important Pet Food Closure Types & Characteristics (in percent)
  • Latest Closure Innovations
  • Illustration 3-1: Pestell's LifeMate cat litter with Velcro closure
  • Illustration 3-2: Pet products using the Aplix Easy-Lock hook-to-hook closure
  • Illustration 3-3: Natural Life's Grain-Free dog food with slider zipper closure
  • Convenience Crucial to Pet Owners
  • Figure 3-2: Important Pet Food Convenience Characteristics, 2015 (in percent)
  • Illustration 3-4: Purina Pro Plan energy bars for active dogs
  • Premiumization and Humanization
  • Figure 3-3: Pet Owner Attitudes on Attractiveness of Packaging for Dry Pet Food, 2015 (percent)
  • Illustration 3-5: Bocce's Bakery's line of dog biscuits packaged in cracker-style boxes
  • Illustration 3-6: Purina's Just Right personalized dog food
  • Human Food Packaging Trends in Pet Products
  • Table 3-1: Attitudes toward Packaging of Pet Food Products, All Pet Owners vs. Pet Owners Who Prefer Sophisticated Packaging for Human Food Products, 2015 (percent and index)
  • Illustration 3-7: Spot Farm's “human grade” jerky treats with see-through window packaging
  • Illustration 3-8: Purina Pro Plan Savor Additions puree meal enhancers in baby food-style squeeze pouches
  • Illustration 3-9: Wexford Farms' Warm Meals single-serve warm dog food
  • Trends in Packaging Styles & Material
  • Uses Expand for Pouches
  • Illustration 3-10: Fromm's Four Star Lamb & Lentil Recipe dog food in stand-up ouch
  • Illustration 3-11: Dr. Thornley's Hay Balancer for horses in new 20 lb stand-up pouch
  • Illustration 3-12: Purina Waggin' Train treats
  • Metal Still Tops for Wet Pet Food Packaging
  • Figure 3-4: Wet Food Packaging Type(s) Purchased by Pet Owners, 2015(in percent)
  • Illustration 3-13: Pappy's Pot Roast Dinner in Merrick's Chunky Can line of canned grain-free dog foods
  • Millennials, Hispanics, High Income Pet Owners Prefer Plastic for Wet Food Packaging
  • Table 3-2: Wet Food Packaging Materials by Race, Age, and Household Income (percent and index)
  • Illustration 3-14: Rad Cat's new Raw Diet flavors in recyclable plastic tubs
  • Illustration 3-15: Beneful Chopped Blends dog food in a plastic tub with overcap
  • Paper & Paperboard (Cardboard) on the Decline
  • Illustration 3-16: Iams Proactive Health dog foods in paper bags
  • Illustration 3-17: The Honest Kitchen's force dehydrated dog foods in paperboard packaging
  • Illustration 3-18: Tropic Marin's 3-part Original Balling salts in paperboard boxes
  • Packaging Provides Safety for Pet Foods and Products
  • Figure 3-5: Pet Owner Attitudes on Labeling and Packaging Protection for Dry Pet Food, 2015 (percent)
  • Illustration 3-19: Bravo!'s individually wrapped raw frozen patties
  • Using Labeling to Ensure Product Safety
  • Hispanic Pet Owners More Interested in Resistant Packaging
  • Table 3-3: Importance of Packaging Environment Resistance Features by Race, 2015 (percent and index)
  • Environmentally Friendly Packaging
  • Figure 3-6: Hispanic Pet Owner Attitudes of Environmental Packaging, 2015 (percent)
  • Illustration 3-20: TerraCycle recycling for Trufood by Wellness packaging
  • Natural Products, Natural Packaging?
  • Illustration 3-21: Steve's Real Food dog foods in compostable packaging
  • Sustainable Packaging
  • Families with Kids also Favor Eco-Friendly Packaging
  • Figure 3-7: Shoppers Who Say Eco-Friendly Packaging is “Very Important,” 2015 (percent of U.S. adults)
  • Age Friendly Packaging
  • Figure 3-8: Pet Owner Attitudes of Environmental Packaging by Age, 2015 (percent)
  • Figure 3-9: Other Pet Owner Packaging Attitudes by Age, 2015 (percent)
  • Illustration 3-22: Peelable and reusable adhesive magnifying glass for packaging from IC Optix
  • Packaging Sizes-Different Channels, Different Packaging
  • Figure 3-10: Dry Pet Food Purchasing of Dog and Cat Owners by Package Size, 2015 (in percent)
  • Illustration 3-23: In Clover's POP display stand for retailers
  • Single-Serve has Gone to the Cats
  • Figure 3-11: Pet Owner Preference for Small Serving and Single-Serve Pet Foods, 2015 (in percent)
  • Illustration 3-24: Sheba Perfect Portions entrees with two single-serving trays
  • Illustration 3-25: Variety Pet Foods' new single-serve Homestyle wet dog food in 12-can multi-packs
  • Illustration 3-26: 1 oz single-serve size Indigo Smokehouse Strips treats by
  • PetSafe
  • Pet Food Trends Affecting Packaging
  • Figure 3-12: Pet Owners Purchasing Alternative Format Pet Foods in Last 30 Days, 2015 (in percent)
  • Refrigerated/Frozen Foods
  • Illustration 3-27: Freshpet's new Select Fresh from the Kitchen refrigerated meal in a stand-up pouch
  • Illustration 3-28: New frozen kibble toppers in larger tub format from Frenchie's Kitchen
  • Illustration 3-29: Elive's Carnivore Blend frozen fish food in individual portion cups
  • Natural Pet Foods Have Unique Packaging Requirements
  • Figure 3-13: Pet Owner Attitudes on Packaging for Preserving Nutrition/Freshness of Dry Pet Food, 2015 (percent)
  • Illustration 3-30: Castor & Pollux' redesigned Organix Grain Free packaging
  • Packaging Innovations in Treats
  • Illustration 3-31: Leanlix lickable treat in Cheezsteak flavor
  • Figure 3-14: Sonoco Pet Treat Packaging Survey (in percent)
  • Purina's Beggin' Party Poppers Mix Treats and Play
  • Illustration 3-32: Purina's new Beggin' Party Poppers in an interactive container.
  • Capturing Human-Style Packaging for Dog Treats
  • Illustration 3-33: Milk-Bone Brushing Chews in toothpaste-style carton
  • Packaging Pet Treats as Souvenirs
  • Illustration 3-34: The Granville Island Pet Treatery dog treats in souvenir-style packaging
  • Trial-sizes & Individual Packaging for Treats adds Convenience
  • Illustration 3-35: Ark Naturals Breath-Less Brushless-ToothPaste Singles
  • Illustration 3-36: Individually wrapped Thinkers dog treats by Plato Pet Treats
  • Packaging Trends for Non-Pet Food & Non-Canine/Feline Pet Products
  • Cat Litter/Pet Waste Product Packaging
  • Illustration 3-37: Purina Pro Plan Renew in a recycled molded pulp shell jug
  • Illustration 3-38: New fluted design of Tidy Cats 27 lb litter pail
  • Illustration 3-39: New packaging for Almost Invisible Cat Litter
  • Illustration 3-40: Bag on Board's new Green Pups waste pick-up bags in recycled paper packaging
  • Grooming Product Package Refreshes
  • Illustration 3-41: Bobbi Panter's new upright bottles for its Signature line of grooming products
  • Illustration 3-42: Hartz Groomer's Best line of shampoos in more sustainable packaging
  • Medicines and Supplements
  • Illustration 3-43: Zoë Pill Pops in individually wrapped pairs
  • Illustration 3-44: NuPath canine supplements in squeezable pouch
  • Illustration 3-45: WellyTails' Fortified Wild Ocean Fish Oil Omega-3 Blend Dog
  • Rx in a pump bottle
  • Labeling and Sustainability Key Features of Pet Toy Packaging
  • Illustration 3-46: West Paw Design's more eco-friendly toy packaging
  • Packaging for Bird, Fish, and Reptile Products
  • Illustration 3-47: Wildlife Sciences' Suet Plus Dough in candy bar style packaging
  • Illustration 3-48: APBreed's TDO Chroma Boost refrigerated fish feed in a spouted pouch
  • Illustration 3-49: Tetra Pond's Pond Sticks in a flat bottom resealable bag
  • Illustration 3-50: Zoo Med's Dragon Sand cage substrate with convenient carry handle
  • Other Packaging Innovations
  • Figure 3-15: Structure of a Typical Aseptic Carton
  • Illustration 3-51: Caru stews in aseptic cartons
  • Figure 3-16: Hill's Pet Nutrition patent for a soft-sided bag support strap
  • Pet Product Packaging Innovations Around the World
  • Illustration 3-52: South Africa retailer Spar's Private label Purr-fect cat food in a resealable gable carton
  • Illustration 3-53: New plastic tray package for wet/moist met foods from RPC
  • Superfos
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