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市場調査レポート

米国のペット用口腔ケア製品&サービス市場:第2版

Pet Oral Care Products and Services in the U.S. - 2nd Edition

発行 Packaged Facts 商品コード 344915
出版日 ページ情報 英文
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米国のペット用口腔ケア製品&サービス市場:第2版 Pet Oral Care Products and Services in the U.S. - 2nd Edition
出版日: 2015年10月29日 ページ情報: 英文
概要

当レポートでは、米国のペット用口腔ケア製品およびサービスの市場について調査し、市場の定義、小売売上の推計・予測、製品タイプ・流通経路別のシェア、市場成長への各種影響因子の分析、主要製品区分別の動向、主要ブランドの動向、獣医師・動物病院によるケアサービスの提供動向、ペットオーナーによる製品・サービスの利用動向などについてまとめています。

第1章 エグゼクティブサマリー

  • 市場概要
  • 市場の定義
  • ペット用口腔ケア製品の小売売上推計
  • 口腔ケアサービスの推計
  • 口腔ケア製品の付加価値の提供
  • ペットウェルネス部門全体における口腔ケア
  • 獣医サービスの高コスト性に対する認識
  • 口腔ケアの消費者
  • 口腔ケア製品
  • デンタル用おやつ
  • デンタル用おやつの消費者
  • デンタル用フード
  • 歯のクリーニングエイド
  • フレッシュブリーズエイド
  • 自然派デンタルケア
  • 口腔ケアサービス
  • 獣医による口腔ケアサービス
  • 歯科訪問のコスト
  • ペットのデンタルヘルス強化月間
  • ペットのデンタル保険
  • 他のペットケアプロフェッショナルによるデンタルサービス
  • 訴訟に発展した麻酔なしのクリーニング、など

第2章 市場概要

  • イントロダクション
  • 市場の定義
  • 産業団体
  • 規制当局
  • 小売売上推計
  • 売上の大部分を占めるおやつ・ガム
  • 小売経路別の売上
  • 大衆市場における売上とその構成
  • 口腔ケアサービスの推計
  • 市場成長推進因子
  • 口腔ケア製品による付加価値の提供
  • 主流のペット用口腔ケア
  • ペットウェルネス全体における口腔ケア
  • ペットのデンタルヘルス強化月間
  • 予防ケアのための獣医訪問
  • 獣医サービスの高コスト性への認識
  • 他のサービスプロオバイダー
  • 歯磨きの代用としてのデンタルガム/おやつ
  • 獣医師による口腔ケアのためのデンタル用おやつの推奨
  • デンタル用おやつに関連する訴訟
  • 自然派/有機製品の訴求力
  • 口腔ケアの消費者
  • ペットオーナーと歯のクリーニング
  • ペットオーナー歯のクリーニング
  • 獣医師による歯のクリーニング、など

第3章 ペット用口腔ケア製品

  • デンタル用おやつ
  • Greenies
  • Mars
  • Milk-Bone
  • VetIQ
  • Purina
  • デンタル用おやつの革新的デザイン・機能性成分
  • デンタル用おやつの消費者
  • 購買者の人口統計
  • デンタル用フード
  • 歯のクリーニングエイド
  • クリーニングツールへの関心
  • 歯みがき・ペースト/ジェル
  • "ブラッシュレス"の歯のクリーニング
  • フレッシュブリーズエイド
  • 自然派デンタルケア、など

第4章 ペット用口腔ケアサービス

  • 獣医による口腔ケアサービス
  • ペット用口腔ケアサービスの基本的要素
  • Banfield・VCA:トップの獣医サービス
  • Banfieldのデンタルサービス
  • VCAのデンタルサービス
  • 小規模チェーン・独立系の動物病院
  • 動物病院への訪問に関する統計
  • APPAサーベイの調査結果
  • 歯科訪問のコスト
  • ペットのデンタルヘルス強化月間
  • 犬の歯列矯正
  • ペットのデンタル保険
  • 他のペットケアプロフェッショナルによるデンタルサービス
  • 麻酔なしの歯科治療のリスク
  • 訴訟に発展した麻酔なしのクリーニング、など
目次
Product Code: LA5610928

Between the appeal of functional products such as treats with dental benefits and the mainstreaming of specialty pet products in mass-market channels, the time is ripe for pet oral care products. Pet oral care products are not a new development, but the continuing humanization and premiumization of the pet market, in addition to the growing focus on ingredients and safety, have greatly increased the appeal of products designed to address issues of pet dental hygiene and oral health. There's clearly a market for such products, with companion animals living longer than ever and 70%-80% of dogs and cats showing signs of oral disease by age 3, according to the American Veterinary Dental Society. Additionally, veterinary specialists are increasingly impressing upon pet owners the importance of oral care as part of a pet's wellness regimen, leading to an increased interest in both oral care products and services.

Pet Oral Care Products and Services in the U.S. analyzes the market for dental hygiene and oral health products and services for dogs and cats. The report covers products specifically marketed along oral care lines, with a focus on both edible oral care products, such as dental treats and chews, and inedible products, such as toothbrushes, teeth-cleaning sprays and dental gels. The report also features a discussion of pet oral care services, focusing on dental services provided by veterinary offices and other pet professionals.

It charts historical sales and projections for both products and services; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts' extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales and distribution by product type. Consumer profiles of pet owners who purchase pet oral care products and use pet oral care services are based on Packaged Facts' own proprietary Pet Owner Survey questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as numerous photographs of new products, advertising, screen shots and other images across key channels.

Table of Contents

Chapter 1: Executive Summary

  • Market Overview
  • Market Definition
  • Pet Oral Care Product Retail Sales Estimated at $775 Million
  • Oral Care Services Estimated at $4.2 Billion
  • Oral Care Products Deliver Added Value
  • Oral Care Part of Overall Pet Wellness
  • Perception of High Cost of Veterinary Services
  • The Oral Care Consumer
  • Figure 1-1: Level of Agreement with Statement: “I am concerned about the dental hygiene/breath odor of my pets,” 2015 (percent)
  • Oral Care Products
  • Products Benefit from Pet Wellness, At-Home Oral Care
  • Dental Treats
  • The Dental Treat Consumer
  • Dental Foods
  • Teeth Cleaning Aids
  • Fresh Breath Aids
  • Natural Dental Care for Pets
  • Oral Care Services
  • Veterinary Oral Care Services
  • Banfield and VCA Top Veterinary Services
  • The Cost of Dental Visits
  • Pet Dental Health Month
  • Pet Dental Insurance
  • Dental Services from Other Pet Care Professionals
  • Anesthesia-Free Cleanings Result in Legal Action

Chapter 2: Market Overview

  • Introduction
  • Market Definition
  • Industry Associations
  • Regulatory Agencies
  • Report Methodology
  • Retail Sales at $775 Million
  • Figure 2-1: U.S. Retail Sales of Pet Oral Care Products, 2015 vs. 2020(in millions of dollars)
  • Treats and Chews Account for Majority of Sales
  • Figure 2-2: Share of U.S. Retail Sales of Pet Oral Care Products by Type, 2015 (percent and dollars in millions)
  • Pet Oral Care Product Sales by Retail Channel
  • Table 2-1: Share of U.S. Retail Sales of Pet Oral Care Products by Channel Classification, 2015 (percent)
  • Mass-Market Sales and Composition
  • Table 2-2: IRI-Tracked Sales of Pet Oral Care Products, 2014 (in millions of dollars)
  • Oral Care Products Outpace Overall Categories
  • Table 2-3: IRI-Tracked Sales of Oral-Care-Specific Pet Products vs. Total Categories, 2014 (in millions of dollars)
  • Mars Dominates Mass-Market Oral Care
  • Table 2-4: Top Marketers and Brands of Pet Oral Care Products by IRI-Tracked Sales, 2014 (in millions of dollars)
  • Oral Care Services Estimated at $4.2 Billion
  • Figure 2-3: U.S. Retail Sales of Pet Oral Care Services, 2015 vs. 2020 (in millions of dollars)
  • Market Drivers
  • Oral Care Products Deliver Added Value
  • Pet Oral Care Goes Mainstream
  • Illustration 2-1: Dental Treats Shelf Section in Target Store
  • Oral Care Part of Overall Pet Wellness
  • Pet Dental Health Month a Wake-Up Call to Pet Owners
  • Preventive Care Veterinary Visits Still in Decline
  • Table 2-5: Common Reasons Why Pet Owners Don't Use Professional Veterinary Care (percent who completely agree or somewhat agree)
  • Table 2-6: Percentage of Dog and Cat Owners Who Have Visited Vet in Past Year: Routine Checkup vs. Sick/Emergency Care, 2011 vs. 2014
  • Perception of High Cost of Veterinary Services
  • Other Service Providers Try to Fill the Gap
  • Dental Chews/Treats as Substitutes for Brushing
  • Veterinarians Recommend Dental Treats for Oral Care
  • Illustration 2-2: Greenies TV Commercial Still
  • Dental Treat Claims Result in Lawsuits
  • Appeal of Natural/Organic Includes Oral Care Categories
  • The Oral Care Consumer
  • Figure 2-4: Level of Agreement with Statement: “I am concerned about the dental hygiene/breath odor of my pets,” 2015 (percent)
  • Table 2-7: Percent of Dog Owners Purchasing Oral Care/Dental Hygiene Products in Last 12 Months, 2015 (percent of dog owners)
  • Figure 2-5: Pet Owner Usage of Human Oral Care Products, 2015 (percent of U.S. adults)
  • Figure 2-6: Factors Influencing Purchase of Dog Oral Care/Dental Hygiene Products, 2015 (percent)
  • Figure 2-7: Dog Oral Care Products Purchased in Past 12 Months, 2015 (percent of dog owners)
  • Table 2-8: Overview of Dog Oral Care/Dental Hygiene Product Purchasers, 2015 (percent)
  • Pet Owners and Teeth Cleaning
  • Figure 2-8: Percent of Dog and Cat Owners Who Regularly Have Their Pets' Teeth Cleaned, 2015 (percent)
  • Figure 2-9: Level of Agreement with Statement: “Cleaning a pet's teeth at home is just as effective as a dental cleaning at the veterinarian's office,” 2015 (percent)
  • Table 2-9: Percent of Dog Owners Who Brush/Clean Their Dogs' Teeth at Home, 2015 (percent)
  • Figure 2-10: Reasons Given for Owner-Conducted Teeth Cleaning, 2015 (percent of dog owners)
  • Figure 2-11: Frequency of Owner-Conducted Teeth Cleaning, 2015 (percent of dog owners)
  • Figure 2-12: Mechanical Devices Used for Cleaning Dog's Teeth in Past 12 Months, 2015 (percent of dog owners)
  • Figure 2-13: Cleaning Solutions/Products Used for Cleaning Dog's Teeth in Past 12 Months, 2015 (percent of dog owners)
  • Pet Owners and Teeth Cleaning
  • Veterinary Teeth Cleaning
  • Figure 2-14: Time Since Most Recent Teeth Cleaning by Veterinarian,2015 (percent of pet owners)

Chapter 3: Pet Oral Care Products

  • Products Benefit from Pet Wellness, At-Home Oral Care
  • Dental Treats
  • Greenies Adds Veterinary Line, New Varieties
  • Illustration 3-1: Greenies Veterinary Dental Chews
  • Illustration 3-2: Greenies New Freshmint, Bursting Blueberry and Grain Free Dental Treats
  • Mars Transforms Pedigree Oral Care Line
  • Illustration 3-3: Pedigree Dentastix Deep Clean Oral Care Treats
  • Illustration 3-4: Pedigree Dentastix New Fresh Oral Care Treats
  • Illustration 3-5: Review of Breathbuster Treats on Pedigree Website
  • Milk-Bone Another Major Player in Dental Treats
  • Illustration 3-6: Clinical Trial Results Demonstrating Efficacy of Milk-Bone Brushing Chews (Milk-Bone Website)
  • Illustration 3-7: Milk-Bone Brushing Chews
  • VetIQ Minties Boast Multiple Advantages
  • Illustration 3-8: Minties Comparison Table
  • Pet Food Giant Purina Treads Lightly in Dental Treat Market
  • Illustration 3-9: Nestlé Purina Beneful Healthy Smile Dental Treats
  • Dental Treats Feature Innovative Design, Functional Ingredients
  • Illustration 3-10: Nylabone Nutri Dent Complete
  • Illustration 3-11: Indigenous Pet Product Dental Health Bones
  • Illustration 3-12: ProDen PlaqueOff Dental Bites
  • Illustration 3-13: Merrick Pet Care Dental Treat Selection
  • Illustration 3-14: Cloud Star Dynamo Dog Functional Dental Treats
  • Illustration 3-15: Paragon Pet Products Whimzees Dental Treats
  • Illustration 3-16: Drs. Foster & Smith Dental Scrubbies Treats for Dogs
  • Illustration 3-17: Tropiclean Fresh Breath +Plus Dental Chews
  • Illustration 3-18: PetSafe Indigo Floss Bones
  • The Dental Treat Consumer
  • Dental Treats Second Most Popular Treat Type
  • Figure 3-1: Usage of Pet Treats by Type: Dog Owners vs. Cat Owners,2015 (percent)
  • Figure 3-2: Coupon Usage by Pet Product Type, 2015 (percent)
  • Figure 3-3: Top Dog Oral Care Treat Brands Purchased in Past 12 Months, 2015 (percent of dog owners)
  • Treat Purchaser Demographics
  • Table 3-1: Overview of Pedigree Dental Treat Purchasers, 2015 (percent and index)
  • Table 3-2: Overview of Feline Greenies Brand Cat Dental Treat Purchasers, 2015 (percent and index)
  • Dental Foods
  • Illustration 3-19: Hill's Science Diet Adult Oral Care Dog Food
  • Illustration 3-20: Purina ProPlan Veterinary Diet DH Dental Health Dog Food 69
  • Illustration 3-21: Mars' Pedigree Dental Benefits Promotional Material
  • Illustration 3-22: Eukanuba Lifestages Adult Maintenance with 3D DentaDefense
  • Teeth Cleaning Aids
  • Interest in Cleaning Tools Depends on At-Home Brushing
  • Brushes and Pastes/Gels
  • Illustration 3-23: Triple Pet Toothbrushes, Finger Brushes and Oral Care Toothpastes
  • Illustration 3-24: Hartz's Dentist's Best Products with DentaShield
  • Illustration 3-25: Tropiclean Puppy Oral Care Kit
  • “Brushless” Teeth Cleaning
  • Illustration 3-26:Tropiclean Website “No Brushing” Banner Ad
  • Illustration 3-27: ProDen PlaqueOff
  • Illustration 3-28: Only Natural Pet All Smiles Oral Care Spray
  • Illustration 3-29: Ark Naturals Breath-Less Plaque Zapper
  • Illustration 3-30: Pet Age October 2015 Outsert Featuring Gray Muzzle Brushless ToothPaste
  • Illustration 3-31: Nylabone's Advanced Oral Care Line
  • Fresh Breath Aids
  • Breath Fresheners Offer Other Oral Care Benefits
  • Illustration 3-32: Healthy Clean Pet's Fresh & Clean Dental Care Spray
  • Illustration 3-33: Trader Joe's Mint-A-Breath Bones
  • Illustration 3-34: Tropiclean Fresh Breath Drops
  • Natural Dental Care for Pets
  • Illustration 3-35: Natural Pet Pharmaceuticals Homeopathic Teeth & Gums Formula
  • Illustration 3-36: Only Natural Pet Fresh Kisses
  • Table 3-3: The U.S. Pet Oral Care Market: Selected Leading Marketers and Brands, 2015

Chapter 4: Pet Oral Care Services

  • Veterinary Oral Care Services
  • The Basics of Pet Oral Care Services
  • Banfield and VCA Top Veterinary Services
  • Banfield's Dental Offerings
  • Illustration 4-1: Banfield Website's Preventive Dental Care Banner
  • VCA's Dental Offerings
  • Small Chain and Single-Veterinarian Hospitals
  • Veterinary Visit Statistics
  • APPA Survey Reveals Few Pet Owners Use Vet Dental Services
  • Industry Attempts to Reverse Trend
  • Illustration 4-2: Partners for Healthy Pets February 2015 Facebook Posts
  • The Cost of Dental Visits
  • Figure 4-1: VCA Hospital Dental Extraction Study
  • Pet Dental Health Month
  • Illustration 4-3: AVMA National Pet Dental Health Month Poster
  • Dog Orthodontia
  • Illustration 4-4: Example of Dog Orthodontia
  • Pet Dental Insurance
  • Dental Services from Other Pet Care Professionals
  • Illustration 4-5: Before & After Facebook Post from Healthy Smile Pet Dental
  • Illustration 4-6: Still from The Dog Bar Promotional YouTube Video
  • The Risks of Non-Anesthesia Dentistry
  • Anesthesia-Free Cleanings Result in Legal Actiona
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