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食品処方の動向:古代穀物・発芽成分

Food Formulation Trends: Ancient Grains and Sprouted Ingredients

発行 Packaged Facts 商品コード 339437
出版日 ページ情報 英文 172 Pages
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食品処方の動向:古代穀物・発芽成分 Food Formulation Trends: Ancient Grains and Sprouted Ingredients
出版日: 2015年08月28日 ページ情報: 英文 172 Pages
概要

古代穀物はこの数年に渡って人気となっており、キヌアは米国の成人が最も購入する古代穀物のひとつです。SPINS Trendwatch の報告によると、2014年7月13日までの52週間で、古代穀物の米ドルベースによる売上成長率はカムット686%、スペルト363%、フリーカ123%、テフ58%、ファッロ39%、およびキヌア35%となりました。これは古代穀物がナチュラル・オーガニックチャネルから従来のスーパーマーケットおよび量販店へと移動したことによるものです。

当レポートでは、小売りにおける最新の古代穀物・発芽成分 (スプラウト) 動向について詳細に分析し、各古代穀物成分の穀物の歴史、生産と供給、風味と舌触り、栄養、および小売りプレゼンス、フードサービス・小売り製品に関する考察、発芽成分ソース・製品発売のレビュー、および消費者の購入パターン分析などをまとめています。

第1章 エグゼクティブサマリー

第2章 グルテン含有の古代穀物

  • 古代穀物の多様性
  • ホラーサーン小麦 と カムット小麦が主流に
  • ヒトツブ小麦
  • エンマー小麦 (ファッロ小麦)
  • スペルト小麦
  • フリーカ 、ほか

第3章 グルテンフリーの古代穀物

  • アマランス:古代穀物から機能性食品へ
    • 健康上のメリット
    • 生産と供給
    • 味・製品・小売り
  • そば粉
  • キビ・アワ
  • キヌア
  • モロコシ、ほか

第4章 古代穀物による革新

  • フードサービス
  • 小売り
  • シリアル・グラノーラは幅広い古代穀物に対応
  • 単独・ブレンドを特徴とする古代穀物パン
  • ヨーグルトメーカーは古代穀物・種子を活用
  • 古代穀物を特徴としたグルテンフリーのスナックバー
  • グルテンフリーのブリトー・ベジバーガー
  • 古代穀物のポートフォリオ:グルテン不tリーおよびアレルゲンフリー、ほか

第5章 発芽成分の主要動向

  • 発芽成分はアクティブマーケティングを必要とする
  • 発芽成分のメリット
  • 発芽のプロセス:アートか科学か
  • 発芽穀物と健康
  • 産業用の発芽穀物成分
  • パン
  • シリアル
  • ソルティースナック
  • ピザ
  • フードサービス、ほか

第6章 消費者による古代穀物・発芽成分の購入

  • 成分
  • 全体的なパターン
  • パターン:古代穀物の種類別
  • 購入パターン:古代穀物を特徴とする製品タイプ別
  • 消費者の古代穀物を探すモチベーション
  • 消費者の古発芽成分を探すモチベーション
目次
Product Code: LA5525870

While ancient grains have been popular for several years, Packaged Facts proprietary consumer research shows that quinoa continues to be the one most purchased by U.S. adults. Despite recent speculation, quinoa fatigue has not set in, and lesser known ancient grains are selling more at retail and they are also being used more in formulated products. SPINS Trendwatch reported dollar sales growth of specific ancient grains for the 52 weeks ending July 13, 2014 as +686% for Kamut®, +363% for spelt, +159% for freekeh, +123% for amaranth, +58% for teff, +39% for farro and +35% for quinoa. This is happening as ancient grains move from the natural and organic channel into conventional supermarkets and mass merchandise stores. Quinoa's popularity continues to spread across the supermarket as it finds its way into a growing number of product categories that include everything from beverages to chocolate bars.

Menu items containing quinoa and other ancient grains are also more readily found in casual restaurant and bakery café chains. Ancient Grains, Whole Grains in Kids' Meals and Gluten-Free were among the top 20 trends noted in the fall 2014 National Restaurant Association's What's Hot in 2015 survey conducted among nearly 1,300 chefs. Top trends among starches and side items were Non-wheat Noodles and Pasta (#1), Ancient Grains (#2) and Quinoa (#3).

More readily sourced and generally less expensive ancient grains, such as sorghum and barley, are increasingly becoming the workhorses behind “ancient grain” labels, in products typically based on conventional oats, corn or rice. There is also a strong association between ancient grains and whole grains and the use of gluten-free ancient grain ingredients and gluten-free, non-GMO and vegan retail product claims. Sharing the limelight with ancient grains for consumer attention are sprouted grains, seeds and nuts, promising ease of digestibility and enhanced nutritional value in terms of protein, amino acids and micronutrients. Sprouted seeds and nuts offer the advantage of being gluten-free. However to a large extent, much of the current interest in sprouting is related to both modern and ancient wheat varieties, with improved digestibility the primary focus. For wheat growers and processors, consumer interest in sprouted wheat could help bolster sagging retail demand for wheat products shunned by the growing number of non-celiac consumers avoiding gluten or carbohydrates altogether.

Scope of Report

This report takes an in-depth look into the latest ancient grain and sprouted ingredient trends at retail with a peek at foodservice to guide innovation efforts by food processors and foodservice operators and to help them better anticipate competitive moves. Food Formulation Trends: Ancient Grains and Sprouted Ingredients provides extensive discussion of individual ancient grain ingredients separated into those containing gluten and those considered gluten-free. Coverage includes grain history, production and supply, taste and textural attributes, nutrition, and retail presence. Foodservice highlights and insights associated with recent retail product launches containing ancient grains, described by category, as individual ingredients or blends, are presented. Sprouted ingredient sources and product launches are reviewed by company and category. Findings from Packaged Facts proprietary consumer survey indicating purchase rates of specific ancient grains are included.

Report Methodology

The information in this report was obtained from both primary and secondary research. Consumer data were derived from a Packaged Facts national online consumer survey conducted in April 2015 with a panel of 2,000 U.S. adults (age 18+) balanced to the national population on the primary demographic measures of gender, age range, ethnicity, geographic region, marital status, presence or absence of children in the household and household income. Numerous retailers were visited and industry leaders representing ingredient companies, retail product marketers and trade associations were interviewed or otherwise consulted specifically in conjunction with this report. A wide range of secondary sources was also leveraged including company and product websites, industry reports, videos embedded in websites, presentations obtained from seminars, workshops and conferences, trade publications, business newspapers and magazines, consumer blogs, financial blogs, social media, annual reports, 10Ks and press releases.

Who Will Benefit From This Report

Retail Food and Beverage Manufacturers and Marketers, especially those manufacturing products in the following categories (and any others that traditionally use grain or already contain ancient grains)

  • Grains/Flour
  • Bread
  • Cereal & Granola
  • Baking Mixes
  • Bars
  • Popped & Extruded Snacks
  • Crackers
  • Snack Chips
  • Dinner Mixes
  • Side Dishes
  • Meat Alternatives
  • Gluten-Free Foods
  • Vegan Foods

Food and Beverage Retailers

Ingredient Companies, especially those supplying:

  • Ancient Grains
  • Sprouted Ingredients
  • Plant Protein Ingredients
  • Gluten-Free Ingredients
  • Whole Grains

Private Label Marketing Firms

Advertising Agencies

Investment Banks

Benefits of This Report Include

  • Review of individual ancient grains as ingredients including their history, production, nutritional attributes and single ingredient retail products containing them
  • Overview of sprouted ingredient types, processing, supply and use in retail products
  • In-depth analysis of specific ancient grain usage in recent retail product launches by category
  • Identification of product positioning and claims associated with retail products containing ancient grains and sprouted ingredients

Packaged Facts predictions for opportunities associated with ancient grains and sprouted ingredients.

Table of Contents

Chapter 1: Executive Summary

  • Scope
  • Definitions
  • Ancient Grains
  • Table 1-1: Ancient Grain Ingredients by Botanical Plant Source & Presence of Gluten
  • Heirloom Grains
  • Super Grains
  • Whole Grains
  • Figure 1-1: Whole Grains Council Basic and 100% Whole Grain Stamps
  • Multigrain
  • Sprouted Grains
  • Report Methodology
  • Key Drivers
  • Compelling Stories Resonate with Consumers
  • Consumers Encouraged to Eat More Whole Grains
  • Growing Anti-Carbohydrate Movement
  • Growth of Gluten-Free
  • Ancient Grains Positioned as Superfoods
  • Growing Interest in Non-GMO and Promoting Biodiversity
  • Introducing Variety
  • Snack Food Innovation
  • Ancient Grains Overview
  • Innovating with Ancient Grains
  • Consumers and Ancient Grains
  • Ancient Wheat Varieties Growing in Popularity
  • Barley's Ancient Grain Status: Newly Emerging
  • Gluten-Free Ancient Grains: All the More Compelling
  • Sprouted Ingredients Overview

Chapter 2: Ancient Grains Containing Gluten

  • Table 2-1: Ancient Grain Purchasing Rates in Last 30 Days (U.S. adult consumers)
  • Ancient Wheat Varieties
  • Khorasan and Kamut® Move into the Mainstream
  • Kamut® Trademarked Wheat
  • Kamut® Better Tolerated in Cases of Non-Celiac Wheat Sensitivities
  • Production and Supply of Khorasan
  • Kamut Khorasan Retail Presence Grows: Becoming a Household Name
  • Khorasan Grain and Flour at Retail
  • Kamut® Brand Khorasan Grain Cobranded with Target Simply Balanced
  • Kashi + Target = “Kamut for the masses!”
  • Kamut Flake & Puff Cereals - More History with Organic & Natural Consumers
  • Kamut and Khorasan Get Top Billing in Ready-to-Eat Cold Breakfast
  • Cereals
  • Farro: Emmer, Einkorn and Spelt
  • Einkorn
  • Einkorn Gaining in Popularity
  • Nutritional Attributes: Einkorn Better Tolerated by Those Sensitive to Gluten
  • Production, Supply and Retailing of Einkorn
  • Jovial Foods Claims to be the World's Largest Einkorn Grower - in Italy
  • Jovial Foods Sells Einkorn Wheat and Products Marketed as Easier to Digest
  • Illustration 2-1: Jovial 100% Organic Einkorn Whole Wheat Pasta
  • Illustration 2-2: Jovial Organic Sourdough Einkorn Sea Salt Crackers
  • Einkorn Culinary Vacations
  • North American Sources of Einkorn
  • Bluebird Grain Farms Offers Einka® Grain, Flour and Value-Added Foods
  • Bluebird Grain Farms Grows Both Einkorn and Emmer
  • Farro Piccolo
  • Emmer
  • Nutritional Attributes of Emmer
  • Bluebird Grain Farms Emmer Products
  • Illustration 2-3: Bluebird Grain Farms Whole Grain Emmer Farro
  • Spelt
  • Nutritional Attributes of Spelt
  • Formulating with Spelt
  • Production, Supply and Retailing of Spelt
  • Cereal and Pasta Products Featuring Spelt
  • Illustration 2-4: Target Corporation Simply Balanced Organic Spelt Fusilli
  • Red Fife Reintroduced to Canada, Spreading to the USA
  • Red Fife Featured in Cereal and Snacks
  • Freekeh
  • Retail Products Featuring Freekeh
  • Illustration 2-5: Freekeh Foods Organic Freekeh Roasted Green Wheat Cracked Whole Grains
  • Barley: The Unrecognized Ancient Grain
  • Nutrition & Health Aspects of Barley
  • Not Gluten Free, but Less Than Wheat
  • Promoting Consumer Awareness & Use of Barley
  • Production and Supply
  • Food Uses and Applications for Barley
  • Barley Grain and Flour
  • Table 2-2: Key Attributes of Organic Hulled and Organic Hulless Barley
  • Cereal Products Featuring Whole Grain Barley

Chapter 3: Gluten-Free Ancient Grains

  • Gluten-Free Label Claims Now Have Meaning
  • Amaranth: From Ancient Grain to Functional Food
  • Amaranth Offers High Quality Protein and a Wealth of Minerals
  • Amaranth Health Benefits Address Heart, Cancer and Blood Sugar
  • Production and Supply
  • Taste Attributes, Product Applications & Retailing
  • Buckwheat: Beyond Pancakes and Noodles
  • Production and Supply
  • Buckwheat Foods: Traditional Foods Leveraged for Today's Diets
  • Bob's Red Mill
  • Arrowhead Mills
  • King Arthur Flour
  • Minn-Dak Growers, Ltd.
  • The Birkett Mills
  • Shiloh Farms
  • Nature's Path
  • Nutritional Contributions and Health Benefits of Buckwheat
  • Sensory Characteristics and Food Product Applications with Buckwheat
  • Soba Noodles
  • Kaniwa, Baby Quinoa, Shares Bigger Grain's Appeal
  • Millet: The Eco-Friendly Grain with an Image Problem
  • Production and Supply
  • The Ecological Benefits of Millet
  • Nutrient Composition of Millet
  • Sensory Characteristics and Food Product Applications with Millet
  • Health Benefits of Millet
  • Millet Foods: Expanding Consumer Awareness, Trial and Availability
  • Quinoa: Ahead of the Pack
  • Nutritional Powerhouse
  • Production and Supply
  • Promoting Biodiversity While Addressing World Hunger
  • Stepping Up Production in the Andes
  • Challenges of Producing Quinoa Beyond the Andes Region
  • Canadian Quinoa Production
  • The Andes Climate & Geography are Ideal for Quinoa
  • Need For Sustainable and Socially Responsible Quinoa Supply
  • Andean Naturals Works to Achieve Native Market Sustainability
  • Bolivia and USA to Draft International Quinoa Standard
  • Quinoa Grain Offerings at Retail Proliferate
  • Quinoa at Forefront of Value Added Convenience and Flavor Combinations
  • Sorghum: Plentiful in U.S., Popped Adds Appeal
  • Production and Supply
  • Hull-less, Slowly Digested Sorghum Offers Numerous Benefits
  • Sensory Attributes of Sorghum and Product Applications
  • Popular Sorghum Products: Grains, Flours and Popped as Snack Food
  • Popped Sorghum - “New” Snack Sensation?
  • Illustration 3-1: Mini Pops Air Popped Sorghum Grain
  • Impressive Amounts of Complex Carbohydrates, Fiber, B Vitamins & More
  • Health Benefits of Sorghum
  • Teff: Following in Quinoa's Footsteps?
  • Production and Supply
  • Not Just a Staple: Teff has Cultural Significance in Africa
  • Growing Interest In and Availability of Teff in the United States
  • Catering to African Communities in the United States

Chapter 4: Innovating with Ancient Grains

  • Foodservice
  • Retail
  • Breakfast and Snacking Occasions Leverage Ancient Grains
  • Ancient Grains Increase Plant Protein Options; Good for Vegans & Vegetarians
  • Ancient Grains Facilitate Shorter, Simpler, Cleaner Labels
  • Ancient Grains Support Whole Grain and Gluten-Free Claims
  • Popularity of Ancient Grains Evident Across Categories
  • A Perfect Fit: Target's Simply Balanced Brand & Ancient Grains
  • Table 4-1: Target Corporation 2015 Simply Balanced Brand Items with Ancient Grains
  • Cereal & Granola Accommodate a Broad Range of Ancient Grains
  • Cheerios + Ancient Grains Claims to be First Mainstream Ancient Grains Cereal
  • Illustration 4-1: General Mills Cheerios + Ancient Grains
  • One Degree Organics Offers Cereals with Sprouted & Traceable
  • Ancient Grains
  • Granolas Boost Protein and Fiber with Ancient Grains
  • Nature's Path - Kirkland Cobranded Ancient Grains Granola at Costco
  • Cascadian Farm Ancient Grains Granola Includes Quinoa, Spelt & Kamut
  • Kellogg's Hot Cereal Highlights Quinoa (but not Barley)
  • Quaker Bets Big on Quinoa: Included in Name and Product
  • Illustration 4-3: Quaker Quinoa Granola Bars
  • Breads Feature Ancient Grains Individually and as Blends
  • Ancient Grains Named in Pepperidge Farm Bread
  • Rudi's Organic Bakery - A Pioneer of Ancient Grains
  • Table 4-2: Rudi's Organic Bakery Breads Containing Ancient Grain Ingredients
  • Table 4-3: Rudi's Organic Bakery Specialty Products Containing Ancient
  • Grain Ingredients
  • Ancient Wheats Featured in Breads from One Degree Organic Foods
  • Ancient Grains in Crackers and Chips Lend More Variety and Nutrients
  • Target's Simply Balanced Brand Includes Ancient Grain Crackers
  • Canadian Popped Supergrain Snacks
  • Ancient Wheat Positioned as Healthier in Baking Mixes
  • Ancient Grains Boost Interest & Nutrition in Side Dishes & Dinner Mixes . 108
  • Annie's Organic 5-Grain Elbows & White Cheddar Leverages Ancient Grains
  • Urbane Grain: Indulgent, Restaurant Quality Spin on Ancient Grains
  • Illustration 4-4: Urbane Grain Ancient Grain 3 Minute Meal
  • Illustration 4-5: Urbane Grain Whole Grain Quinoa Blend Side Dish
  • Quinoa Entrée Salad Targets Vegans, but is it Moving Mainstream?
  • Ancient Grains + Dairy = Breakfast
  • Yogurt Makers Leverage Ancient Grains & Seeds
  • Doubly Appealing: Gluten-Free Made Possible with Ancient Grains
  • Gluten-Free Cereal, Granola & Muesli Feature Ancient Grains
  • Special K Gluten Free Includes Sorghum
  • Purely Elizabeth Gluten Free Cereals Include Amaranth & Millet Puffs
  • Illustration 4-6: Purely Elizabeth Ancient Grain Granola + Puffs Cereal
  • Chia Seeds Drive Superfoods Trio for Long Lasting Energy
  • Nature's Path Organic Oatmeal
  • Gluten-Free Snack Bars Feature Ancient Grains
  • Pure Adds New Flavor Variety of Ancient Grains Bars
  • Kind Health Grains Bars Feature Popped Sorghum
  • Illustration 4-7: Kind Healthy Grains Popped Granola Bar
  • Ancient Grains Expand Popped & Puffed Gluten-Free Snacks
  • Ancient Grains Featured in Boomchickabites and Boomchickapuff
  • Illustration 4-8: Angie's Artisan Treats Boomchickabites
  • Illustration 4-9: Angie's Artisan Treats Boomchickapuff
  • Gluten-Free Crackers & Chips Highlight Ancient Grains
  • Snyder's-Lance Launches Gluten-Free Ancient Grains Tortilla Snacks
  • Illustration 4-10: Snyder's-Lance Cape Cod Tortilla Dipping Shells Ancient Grain
  • Crunchmaster Features Ancient Grains For Gluten Free & Whole Grain
  • Enjoy Life Foods Delivers Allergy-Free Plant Protein with Ancient Grains
  • Illustration 4-11: Enjoy Life Brownie Mix with Ancient Grains
  • Table 4-4: Ancient Grains & Related Ingredients in Enjoy Life Foods Baking Mixes
  • Krusteaz Gluten-Free Mixes Rely on Sorghum & Millet, but Don't Flaunt It
  • Millet & Chia in Purely Elizabeth Gluten Free Cookie Mixes
  • Gluten-Free Burritos and Veggie Burgers
  • Illustration 4-12: Qrunch Foods Qrunch Quinoa Burgers
  • Ancient Grain Ingredients Foster Innovation
  • Andean Naturals Fair Trade Quinoa Ingredients and Products
  • Quinoa Protein Concentrate on the Horizon
  • Glanbia Nutritionals Launches “Next Generation” Ancient Grains
  • Bay State Milling
  • Table 4-2: Bay State Milling Ancient Grain Product Portfolio
  • 5th Generation Seed, LLC
  • Ardent Mills Ancient Grains and Sustagrain® Barley
  • Ancient Grains Portfolio: Gluten Free and Allergen Free
  • Gluten Free Multigrain Blends and Custom Blends with Ancient Grains
  • Sustagrain® Barley Stands Alone
  • Bunge North America - Not All About Oil
  • SK Food International
  • FutureCeuticals: Ancient Grains with USDA Patented Technology
  • Quinoasure®: Quinoa with Enhanced Functional and Nutritional Properties .. 133
  • Great River Organic Milling: Ancient Grains for Commercial Customers

Chapter 5: Sprouted Ingredients Head Mainstream

  • Sprouting Needs Active Marketing
  • Benefits of Sprouting
  • Sprouting Process: Art or Science?
  • Sprouted Grains & Health
  • Industrial Sprouted Grain Ingredients
  • Ardent Mills Identifies Performance & Formulation Benefits of Sprouting
  • BeneGrain Sprouted Wheat & Rice Flours Launched by Bay State Milling
  • Gabiotein Sprouted Rice Protein from AIDP
  • To Your Health Sprouted Flour Company (TYH)
  • FutureCeuticals Precision Sprout Ingredients Tailored for Functional Foods . 140
  • Table 5-1: FutureCeuticals SproutGarden® Sprouted Vegetable, Legume & Grain Powders
  • Retail Sprouted Grains and Other Sprouted Ingredients
  • Sprouted Einkorn Flour
  • One Degree Organics Promotes Sprouted Veganic Flours
  • Shiloh Farms Sprouted Grain and Legume Flours
  • Table 5-2: Shiloh Farms Sprouted Organic Wheat Flours
  • Table 5-3: Shiloh Farms PureLiving® Sprouted Organic Non-Wheat Grain & Seed Flours
  • Table 5-3: [cont'] Shiloh Farms PureLiving® Sprouted Organic Non-Wheat
  • Grain & Seed Flours
  • Table 5-4: Shiloh Farms PureLiving® Sprouted Organic Legume Flours
  • Arrowhead Mills Sprouted Flours and Pancake Mix
  • To Your Health Sprouted Flour Company: Sprouted Ingredients Beyond Grains
  • Table 5-5: To Your Health Sprouted Flour Company Retail Sprouted Ingredients Sold Online All Marketed as Organic Except When Otherwise Indicated
  • Formulating with Sprouted Ingredients
  • Companies Committed to Sprouting
  • Living Intentions, LLC: Recognizing the Value of Sprouted Ingredients
  • Table 5-6: Living Intentions Gone Nuts! Raw & Sprouted Nut Blends
  • Table 5-7: Living Intentions Superfood Cereal: Sprouted Ingredients by Variety
  • Table 5-8: Living Intentions Sprouted Trail Mix: Super Fruit, Nut & Seed Blends
  • Two Moms in the Raw
  • Essential Eating Sprouted Foods
  • Retail Categories & Brands With Sprouted Ingredients
  • Bread
  • Angelic Bakehouse Sprouted Bread Rises in Popularity
  • Illustration 5-1: Angelic Bakehouse Sprouted Seven-Grain Bread
  • Sprouted For Life: Sprouted Ingredients in Vegan, Gluten-Free Bread
  • Illustration 5-2: Food For Life, Sprouted For Life Gluten Free Original 3
  • Seed Bread
  • One Degree Organics Bread Features Sprouted Veganic Ancient Wheat
  • Shiloh Farms Sprouted Breads - A 70+ Year Tradition
  • Cereal
  • Illustration 5-3: Kashi Organic Promise Sprouted Grains Cereal
  • Arrowhead Mills Offers a Range of Sprouted Cereals and Granola
  • One Degree Organics Expands Line of Sprouted Grain Cereals
  • Table 5-9: One Degree Organic Foods Sprouted Grain Cereals Launched in 2013
  • Non-Dairy Milk Beverages
  • Illustration 5-4: Sprouted Rice Dream Organic Non-Dairy Beverage
  • Salty Snacks
  • Simply Sprouted Way Better Snacks Emphasize Health & Nutrition
  • Illustration 5-5: Simply Sprouted Way Better Snacks Heritage Grains Pita-ahh Chips
  • Shiloh Farms Whole Wheat Pretzels with Sprouted Whole Wheat
  • Sprouted Side Dishes and Grain Products
  • Illustration 5-6: Simply Balanced Sprouted Brown Rice
  • Pizza
  • Illustration 5-7: Better4U Foods Gluten Free Sprouted Ancient Grains Thin Crust Pizza
  • Foodservice

Chapter 6: Consumer Purchases of Ancient Grains and Sprouted

  • Ingredients
  • Overall Patterns
  • Figure 6-1: Consumer Usage Rates for Ancient Grains and Sprouted Ingredients: Grocery vs. Menu Items, 2015 (U.S. adults)
  • Patterns by Type of Ancient Grain
  • Table 6-1: Consumer Usage Rates for Ancient Grains: By Type, 2015 (U.S. adults)
  • Purchasing Patterns by Product Types Featuring Ancient Grains
  • Table 6-2: Consumer Purchasing Rates for Ancient Grains: By Grocery Product Type, 2015 (U.S. adults)
  • Consumer Motivations for Seeking Out Ancient Grains
  • Table 6-3: Top Consumer Motivations for Eating Ancient Grains, 2015 (among U.S. adults who buy menu or grocery items with ancient grains) .. 172
  • Consumer Motivations for Seeking Out Sprouted Ingredients
  • Table 6-4: Top Consumer Motivations for Eating Sprouted Grains/Ingredients, 2015 (among U.S. adults who buy menu or grocery items with sprouted ingredients)
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