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市場調査レポート

芝生・庭用消耗品の米国市場:第10版

Lawn and Garden Supplies in the U.S. - 10th Edition

発行 Packaged Facts 商品コード 338593
出版日 ページ情報 英文 156 Pages
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芝生・庭用消耗品の米国市場:第10版 Lawn and Garden Supplies in the U.S. - 10th Edition
出版日: 2015年08月05日 ページ情報: 英文 156 Pages
概要

肥料、用土 (目土)、種、農薬などで構成される芝生・庭用消耗品の2014年における小売売上規模は57億ドルと推計されています。

当レポートでは、米国の芝生・庭用消耗品の市場について調査し、芝生・庭用消耗品のカテゴリーとその概要、売上の推移と予測、製品区分別のシェア、販売業者の区分とシェア、競合状況、主要企業のプロファイル、新製品・小売・販売における主要動向、消費者による製品の購買・利用動向、人口動態プロファイルなどをまとめています。

第1章 エグゼクティブサマリー

第2章 市場

  • イントロダクション
  • 調査範囲
  • 調査手法
  • 製品カテゴリーの定義
    • 用土
    • 農薬
    • 肥料
    • 種子
  • 調査対象外
  • 市場規模・成長率
  • 売上実績
  • 業績の推移
  • 市場成長への影響因子
  • 住宅供給・世帯動向
  • 経済・支出動向
  • カテゴリー別売上
  • 製品区分別売上
    • 用土
    • 農薬
    • 肥料
    • 種子
  • 天然/有機製品の業績
  • 量販店の売上シェア
    • ホームセンター
    • ディスカウントストア
    • ハードウェアストア
    • 芝生・庭専門店
    • その他
  • 市場予測

第3章 販売業者

  • 概要
  • プライベートラベル:市場への大きな影響力
  • 芝生・庭用消耗品市場
    • 肥料
    • 用土
    • 種子
    • 農薬
  • 有機/天然製品の販売業者
  • M&A・分割
  • 企業プロファイル
    • The Scotts Miracle-Gro Company
    • Central Garden & Pet Company
    • Lebanon Seaboard Corporation
    • Spectrum Brands
    • Kellogg Garden Products
    • Oldcastle
    • Bayer Advanced
    • Espoma
    • Easy Gardener
    • Sun Gro Horticulture
    • Bonide Products
    • Woodstream Corp.
    • Voluntary Purchasing Group (VPG)
    • Infinity Lawn and Garden

第4章 新製品・小売・販売の動向

  • 製品動向
  • パフォーマンス
  • 利用の容易さ・利便性
  • 節水
  • 人気を得つつあるエディブルガーデニング
  • 天然・有機製品の成長
  • 小売の動向
  • 他経路小売の重要性
  • Houzz:家・庭の設計の主要なインターネットコミュニティ
  • 有機製品の受け入れ
  • Spring Black Friday
  • マーケティングの動向
  • 依然として人気のコンテスト
  • 慈善活動と事業への好影響
  • 製造業者によるイベントスポンサーシップ:ブランド認知度の拡大
  • ライセンシングによるリーチの拡大

第5章 消費者

  • 米国人の不動産所有
  • 家・土地の所有者の人口動態
  • 芝生の所有動向
  • 種・肥料・除草剤の利用
  • ガーデナーの人口動態
  • ガーデニングの動向
  • ガーデナーの支出動向
  • 土:もっとも購入される消耗品
  • 有機製品・非有機製品購買者の人口統計的差異、など
目次
Product Code: LA5474489

Despite the fact that Americans love to care for their lawns and gardens, the economy and weather continued to suppress sales of lawn and garden (L&G) supplies over the last five years. Packaged Facts estimates total retail sales of the L&G supplies market, consisting of fertilizers, growth media, grass seed, and pesticides at $5.7 billion in 2014. Growth media accounted for an estimated 35% of the total, pesticides 32%, fertilizers 24% and grass seed 9% of total sales.

Sales of L&G supplies peaked at the height of the housing boom in 2005, and have been declining and trying to recover since then. The market has stabilized somewhat with sales basically flat between 2010 and 2014. Lawn and Garden Supplies in the U.S., 10th Edition details how L&G supplies is a mature market with sales highly dependent on the economy, housing, household formation, regulations, weather, and seasonality. Continued economic challenges have made market recovery uneven and weather has also created fluctuations in sales year-to-year.

Forecasting future market sales is near impossible given so many variables. However Packaged Facts projects retail sales of the L&G supplies market will increase by a CAGR of 3% to reach $6.6 billion in 2019. Many assumptions are built into the forecast including improvement in the economy, a sustained housing recovery, and an increase in household formations. Weather will have a significant impact on the forecast and is impossible to predict. Continued drought conditions and severe water restrictions in some parts of the U.S. will likely have a negative impact on several products segments, although products that promote water efficiency can outperform.

Given the favorable conditions mentioned above, growth over the next five years will be higher than the past years as consumers continue to view lawn and garden care as a way to beautify their homes while maintaining and increasing home values. Growth will be driven by products that consumers find easier to use and provide added value in the form of cost or convenience. Combination products should continue to grow as will ready-to-use items that make application easier. Research from various sources shows that many consumers find it confusing to purchase and apply L&G supplies. Scotts' research shows that of the large number of households participating in DIY lawn and garden activities 60% do not regularly buy lawn fertilizer, and 70% don't regularly buy grass seed. Products that target garden care will likely outpace lawn care products as many consumers find gardens easier to maintain with less water. Also consumers are increasingly growing their own fruits and vegetables in suburban and urban gardens. According to Packaged Facts' April 2015 online consumer survey the most popular reason people do outdoor gardening is to grow fruits and vegetables. Packaged Facts estimates that 60 million Americans grow edibles during the year. Forty-four percent of all outdoor gardeners in the survey said enjoying the taste of garden-fresh vegetables/fruit was their reason for gardening. A third said benefiting from the nutrition of garden-fresh vegetables/fruit, while 27% mentioned saving on buying vegetables/fruit. Increased vegetable and fruit gardening will help drive the growing demand for natural and organic products, a trend particularly popular with younger homeowners who are most concerned over the health and safety of chemical products.

Lawn and Garden Supplies in the U.S., 10th Edition details how both marketers and retailers are challenged to grow in a mature and highly competitive L&G supplies market. Marketers fight to primarily take share from each other and despite the presence of numerous competitors, sales of L&G supplies are highly concentrated in the hands of a few players. The Scotts Miracle-Gro Company is the market leader by a wide margin, controlling an estimated 60% of total sales in the U.S. The company is the leader in all four categories of L&G supplies: fertilizers, growth media, grass seed and pesticides. The balance of overall sales comes primarily from Central Garden & Pet Company, Spectrum Brands, Bayer AG, Kellogg Garden Products, Oldcastle, Lebanon Seaboard Corporation, and the exclusive/private label brands sold by retailers Walmart (Expert Gardener), Home Depot (Vigoro), and Lowe's (Sta-Green).

The L&G supplies market in the U.S. is dominated by the so-called “big box” stores - mass retailers and three chains in particular: home centers Home Depot and Lowe's, and mass merchandiser Walmart. The power of these retailers is illustrated by the fact that leading marketer Scotts Miracle-Gro generated nearly 70% of its Global Consumer segment sales in fiscal 2014 from the three chains. These so-called “big box” stores along with other mass retailers like Costco account for three quarters of L&G supply sales with the balance mainly coming from hardware stores (True Value, Ace, Menards) and garden centers/nurseries. Challenged by the discount prices of mass retailers, hardware stores and garden centers/nurseries tend to focus on service, expertise, convenience of being local, and brands that are exclusive to the channel.

Lawn and Garden Supplies in the U.S., 10th Edition outlines the importance of omni-channel retailing which integrates computers and mobile devices with bricks-and-mortar stores, direct mail, and catalogs to provide consumers with a convenient, seamless shopping experience allowing them to research products and buy wherever, however, and whenever they want.

Scope of Report

This report presents a detailed analysis of the U.S. consumer market for do-it-yourself (DIY) lawn and garden (L&G) supplies. It outlines key issues and trends affecting the overall market and analyzes all product categories including fertilizers, growth media, grass seed, and pesticides. The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2010-2014 and projections for 2014-2019. All retail channels that sell consumer L&G supplies are covered and considered in arriving at overall market size estimates, market trends and competitive analysis.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included proprietary Packaged Facts online consumer surveys as well as consultation with industry sources and on-site examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports.

Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, publications and other market research sources. Our analysis of consumer trends relies on data from various sources including national online consumer usage surveys conducted in June 2013 and April 2015 by Packaged Facts, and Simmons National Consumer Surveys for Fall 2004 through Fall 2014, and Winter 2015 from Experian Marketing Services. The Packaged Facts national online consumer surveys reflect a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household, and household income. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

Table of Contents

Chapter 1: Executive Summary

  • Introduction
  • Scope of Report
  • Methodology
  • Product Category Definitions
  • Growth Media
  • Pesticides
  • Fertilizers
  • Grass Seed
  • Areas Outside Scope
  • Market Size and Growth
  • L&G Supplies Sales at $5.7 Billion in 2014
  • Figure 1-1: Retail Dollar Sales of Lawn & Garden Supplies, 2010-2014(in millions)
  • Factors Affecting Market Growth
  • Category Sales
  • Figure 1-2: Retail Dollar Shares of Lawn & Garden Supplies by Product Category, 2014 (percent)
  • Product Segment Sales
  • Growth Media
  • Pesticides
  • Fertilizers
  • Grass Seed
  • Natural/Organic Product Performance
  • Mass Retailers Account for 70% of L&G Supplies Sales
  • Market Forecast
  • Figure 1-3: Projected Retail Dollar Sales for Lawn & Garden Supplies,2014-2019 (in millions)
  • The Marketers
  • Scotts Controls Market
  • Figure 1-4: Leading Marketers of L&G Supplies by Manufacturers' Dollar Share, 2014 (percent)
  • Category Leaders
  • Private Label a Significant Factor in Market
  • Organic/Natural Marketers
  • New Product, Retailing, and Marketing Trends
  • Product Trends
  • Water Conservation Key Trend
  • Illustration 1-1: Scotts EveryDrop
  • Edible Gardening Gaining in Popularity
  • Illustration 1-2: Edible Gardening Tips
  • Retail Trends
  • Illustration 1-3: Home Depot Interconnected Retail Initiative
  • Spring Black Friday
  • Marketing Trends
  • The Consumer
  • Growing Food, Beautifying Home, Pleasure Key Reasons for Outdoor Gardening
  • Figure 1-5: Reasons for Outdoor Gardening, 2015 (percent of adults)
  • Flower and Vegetable/Fruit Gardening Most Popular
  • Figure 1-6: Percent of Adults That Do Specific Types of Outdoor Gardening, 2015
  • Vegetable Seeds/Plants Only Product Type with Purchase Rate Increase Since 2005
  • Table 1-1: Percent of Households That Bought Selected L&G Supplies in Last 12 Months, 2005-2015
  • Organic Lawn or Garden Supplies Purchased by 13% of Adults

Chapter 2: The Market

  • Introduction
  • Scope of Report
  • Methodology
  • Product Category Definitions
  • Growth Media
  • Table 2-1: Growth Media Product Segments
  • Pesticides Category
  • Table 2-2: Pesticides Product Segments
  • Fertilizers
  • Table 2-3: Fertilizer Product Segments
  • Grass Seed Category
  • Areas Outside Scope
  • Market Size and Growth
  • L&G Supplies Sales at $5.7 Billion in 2014
  • Figure 2-1: Retail Dollar Sales of Lawn & Garden Supplies, 2010-2014(in millions)
  • Uneven Performance Since 2010
  • Table 2-4: Retail Dollar Sales of Lawn & Garden Supplies, 2010-2014(in millions)
  • Factors Affecting Market Growth
  • Housing and Households
  • Sluggish Growth of Household Formations
  • Figure 2-2: Number of U.S. Households, 2004-2014 (millions)
  • Home Ownership on Downward Spiral
  • Figure 2-3: U.S. Home Ownership, 2004-2015 (percent)
  • Housing Recovering Unevenly, Still Well Below 2005 Peak
  • Figure 2-4: Annual Existing Home Sales and Housing Starts, 2002-2015
  • Table 2-5: Annual Existing Home Sales and Housing Starts, 2002-2015
  • New Home Sales Well Off Peak; Median Prices Recover to New Highs
  • Table 2-6: Annual New Single-Family Home Sales and Median Annual Sales Price, 2000-2015
  • Economy and Spending
  • Unemployment Rate Declines from 2009 High
  • Figure 2-5:: U.S. Unemployment Rate, 2004-2015 (percent)
  • Median Incomes Down from 2007 High
  • Figure 2-6: Real Median Household Income, 2003-2013 (dollars)
  • Lagging Economy Impacts Consumer Spending
  • Figure 2-7: Change in Real GDP and Personal Consumption Expenditures, 2007-2014 (percent change)
  • Non-Home Borrowing Recovers, Driven by Auto and Student Loans
  • Figure 2-8: U.S Consumer Credit Outstanding, 2004-2014 ($, billions)
  • Home Borrowing Continues to Decline
  • Figure 2-9: U.S. Mortgage Debt Outstanding on One to Four Family Homes, 2004-2015 ($, billions)
  • Consumers Increase Savings Rates, Reduce Spending
  • Table 2-7: Personal Income and Its Disposition, 2007-2014 ($ billions)
  • Americans Spend Most on Housing and Homes
  • Table 2-8: U.S. Personal Consumption Expenditures by Type of Product,2006-2013 ($, billions)
  • Low Prices Help Drive Consumer Spending For L&G Supplies
  • Figure 2-10: Total CPI and CPI for Gardening and Lawncare Services, and Outdoor Equipment and Supplies, 2005-2014
  • Volatility of Fertilizer Prices
  • Figure 2-11: DAP Fertilizer Monthly Price, June 2005 -May 2015(U.S. dollar per metric ton)
  • Sales Decline through Building Materials, Garden Supplies, and Supply Dealers
  • Figure 2-12: Monthly Sales of Building Materials, Garden Supplies, & Supply Dealers, 2006-2015 ($ millions)
  • Weather Has Significant Effect on L&G Supplies Sales
  • L&G Supplies Sales Highly Seasonal
  • Regulations
  • Category Sales
  • Figure 2-13: Retail Dollar Shares of Lawn & Garden Supplies by Product
  • Category, 2014 (percent)
  • Table 2-9: Retail Dollar Sales of Lawn & Supplies by Category, 2010-2014 (in millions)
  • Product Segment Sales
  • Growth Media
  • Figure 2-14: Retail Dollar Shares of Growth Media by Product Segment, 2014 (percent)
  • Table 2-10: Retail Dollar Sales of Growth Media by Product Segment, 2012-2014 (millions)
  • Pesticides
  • Figure 2-15: Retail Dollar Shares of Pesticide Supplies by Product
  • Segment, 2014 (percent)
  • Table 2-11: Retail Dollar Sales of Pesticides by Product Segment, 2014 (millions)
  • Fertilizers
  • Figure 2-16: Retail Dollar Shares of Fertilizers by Product Segment, 2014 (percent)
  • Table 2-12: Retail Dollar Sales of Fertilizers by Product Segment, 2010-2014 (millions)
  • Grass Seed
  • Table 2-13: Retail Dollar Sales of Grass Seed, 2010-2014 (millions)
  • Natural/Organic Product Performance
  • Table 2-14: U.S. Retail Sales of Organic Lawn & Garden Supplies, 2010-2014 ($ millions)
  • Mass Retailers Account for 70% of L&G Supplies Sales
  • Figure 2-17: Retail Dollar Shares of Lawn & Garden Supplies by Retail Channel, 2014 (percent)
  • Home Centers
  • Discount Stores
  • Hardware Stores
  • L&G Specialty Stores
  • Other
  • Market Forecast
  • Figure 2-18: Projected Retail Dollar Sales for Lawn & Garden Supplies, 2014-2019 (in millions)

Chapter 3: The Marketers

  • Overview
  • Table 3-1: Selected Marketers of L&G Supplies by Product Category, 2015
  • Private Label a Significant Factor in Market
  • Table 3-2: Selected Private-Label/Exclusive Lawn & Garden Supplies Brands, 2015
  • Lawn and Garden Supplies Market
  • Figure 3-1: Leading Marketers of L&G Supplies by Manufacturers' Dollar Share, 2014 (percent)
  • Fertilizers Category
  • Table 3-3: Leading Marketers of Lawn & Garden Fertilizers, 2015
  • Growth Media Category
  • Table 3-4: Leading Marketers of Lawn & Garden Growth Media, 2015
  • Grass Seed Category
  • Table 3-5: Leading Marketers of Lawn & Garden Grass Seed, 2015
  • Pesticides Category
  • Table 3-6: Leading Marketers of Lawn & Garden Pesticides, 2015
  • Organic/Natural Marketers
  • Table 3-7: Selected Manufacturers of Organic/Natural Lawn & Garden Supplies, 2015
  • Mergers, Acquisitions, Divestitures
  • Competitive Profiles
  • The Scotts Miracle-Gro Company
  • Table 3-8: The Scotts Miracle-Gro Company Sales, Fiscal Years 2012-2014 (in millions)
  • Table 3-9: The Scotts Miracle-Gro Company Lawn & Garden Supplies Products
  • Central Garden & Pet Company
  • Table 3-10: Central Garden & Pet Sales, Fiscal Years 2008-2014(in millions)
  • Table 3-11: Central Garden & Pet Lawn & Garden Supplies Products
  • Lebanon Seaboard Corporation
  • Table 3-12: Lebanon Seaboard Corporation Lawn & Garden Supplies Products
  • Spectrum Brands
  • Table 3-13: Spectrum Brands Lawn & Garden Supplies Products
  • Kellogg Garden Products
  • Table 3-14: Kellogg Garden Products Lawn & Garden Supplies Products
  • Oldcastle
  • Table 3-15: Old Castle Lawn & Garden Supplies Products
  • Bayer Advanced
  • Table 3-16: Bayer Advanced Lawn & Garden Supplies Products
  • Espoma
  • Table 3-17: Espoma Lawn & Garden Supplies Products
  • Easy Gardener
  • Table 3-18: Easy Gardener Lawn & Garden Supplies Products
  • Sun Gro Horticulture
  • Table 3-19: Sun Gro Horticulture Lawn & Garden Supplies Products
  • Bonide Products
  • Table 3-20: Bonide Products Lawn & Garden Supplies Products
  • Woodstream Corp.
  • Table 3-21: Woodstream Corp. Lawn & Garden Supplies Products
  • Voluntary Purchasing Group (VPG)
  • Table 3-22: VPG Lawn & Garden Supplies Products
  • Infinity Lawn and Garden
  • Table 3-23: Infinity Lawn and Garden Lawn & Garden Supplies Products

Chapter 4: New Product, Retailing, and Marketing Trends

  • Product Trends
  • Performance
  • Enhanced Turf Grass
  • Illustration 4-1: Scotts Enhanced Turf Grass
  • Sun Gro Horticulture Silicon Enhanced Soil Mixes
  • Illustration 4-2 : Sun Gro Horticulture Silicon Enhanced Soil Mixes
  • Over'n Out! Advanced Fire Ant Killer
  • Illustration 4-3: Over'n Out! Advanced Fire Ant Killer
  • Rebels Extended Root Grass Seed
  • Illustration 4-4 : Rebels Extended Root Grass Seed
  • Roundup Max Control 365
  • Illustration 4-5: Roundup Max Control 365
  • Jobe's Organics Grassshield Dog & Pet Lawn Protectant
  • Illustration 4-6: Jobe's Organics Grassshield Dog & Pet Lawn Protectant
  • Ease of Use/Convenience
  • Combination Products
  • Illustration 4-7: Bayer Advanced All-In-One Rose & Flower Care
  • Scotts Innovates in a Stagnant Segment
  • Illustration 4-8: Scotts Snap Cartridge Spreader System
  • AMDRO PowerFlex Pest & Weed System
  • Illustration 4-9: AMDRO PowerFlex
  • Spectracide AccuShot
  • Illustration 4-10: Spectracide AccuShot
  • Feed Plants While Watering
  • Illustration 4-11: Miracle-Gro LiquaFeed and Universal Feeder
  • Pennington Smart Feed Sprayer System
  • Illustration 4-12: Pennington Smart Feed Sprayer System
  • Schultz Boost Pacs
  • Illustration 4-13: Schultz Boost Pacs
  • Water Conservation Key Trend
  • Meeting Demand for Water Efficiency
  • Illustration 4-14: Scotts EveryDrop
  • Illustration 4-15: Water Saving L&G Supplies
  • Edible Gardening Gaining in Popularity
  • Illustration 4-16: Edible Gardening Tips
  • Natural/Organic Growing
  • Illustration 4-17: Organic Organizations
  • EcoScraps
  • Illustration 4-18: EcoScraps
  • Soil Charge
  • Illustration 4-19: Soil Charge
  • Organocide Bee-Friendly Insecticide
  • Illustration 4-20: Organocide Bee-Friendly Insecticide
  • Retailing Trends
  • Omni Channel Retailing Has become Essential
  • Illustration 4-21: Home Depot Interconnected Retail Initiative
  • Retailer Garden Clubs
  • Illustration 4-22: Retailer Garden Clubs
  • Houzz Major Internet Community for Home & Landscape Design
  • Illustration 4-23: Houzz
  • Focus on Independent Garden Centers
  • Illustration 4-24: Kellogg Garden Products Brands Target Retail Channels
  • Garden Center Competes with Big Box Stores
  • Illustration 4-25: Wilson Bros DIY Lawn Care Program
  • Meijer Partners with Scotts to Creates In-store Garden Marketplace
  • Illustration 4-26: Meijer/Scotts In-store Garden Marketplace
  • Retailers Embrace Organics
  • Illustration 4-27: Retailers Feature Natural and Organic
  • Weis Sells Private Label Compost Made from Store Food Waste
  • Illustration 4-28: Weis Private Label Compost from Food Waste
  • Tractor Supply's Chick Days
  • Illustration 4-29: Tractor Supply Backyard Chicken Promotion
  • Spring Black Friday
  • Illustration 4-30: Spring Black Friday Sales
  • Marketing Trends
  • Heavy Advertising Spending
  • Illustration 4-31: Espoma TV Commercial
  • Scotts My Lawn App
  • Illustration 4-32: Scotts My Lawn App
  • Miracle-Gro Digital Garden
  • Illustration 4-33: Miracle-Gro Digital Garden
  • Spokespeople Communicate Positioning
  • Illustration 4-34: Brand Spokespersons
  • Contests Remain Popular With Consumers
  • Choose Your #1 Seed Challenge
  • Illustration 4-35: Choose Your #1 Seed Challenge
  • GreenView Big! Bright! Beautiful Plants $1,000 Sweepstakes
  • Illustration 4-36: Big! Bright! Beautiful Plants $1,000 Sweepstakes
  • Doing Good Is Good For Business
  • Scotts' GRO1000
  • Illustration 4-37: Scotts GRO1000
  • Bayer Advanced Healthy Trees for Life
  • Illustration 4-38: Bayer Advanced Healthy Trees for Life
  • Espoma Safe Paws
  • Illustration 4-39: Espoma Safe Paws
  • Manufacturers Sponsor Events to Build Brand Awareness
  • Illustration 4-40: Miracle-Gro Tournament of Roses Parade Float
  • Licensing Extends Brand Reach
  • Illustration 4-41: Selected Scotts Miracle-Gro Licensed Products

Chapter 5: The Consumer

  • Sources
  • Most Americans Have Relatively Small Pieces of Property
  • Table 5-1: Percent of Households That Own Land, By Size of Land, 2015
  • Demographics of Homeowners That Own Land Around Home
  • Table 5-2: Demographic Indexes of Homeowners That Own Land Around Home, 2015 (adults)
  • Most Homeowners Mow Their Own Lawns
  • Figure 5-1: Lawn Care Responsibilities, 2015 (percent of adults)
  • Seed, Fertilizer, Weed Killer Applied Most by Homeowners
  • Figure 5-2: Application of Selected L&G Supplies on the Lawn, 2015(percent of adults)
  • Homeowners Spend $20 to $74 Annually on Individual Lawn Supplies
  • Figure 5-3: Amount Spent on Selected Lawn Supplies Within the last 12 Months, 2015 (percent of adults)
  • Thirty Percent of Americans Garden
  • Figure 5-4: Percent of Adults Who Gardened in Last 12 Months,2004-2015
  • Demographics of Gardeners
  • Table 5-3: Demographic Indexes of Those Who Gardened in Last 12 Months, 2015 (adults)
  • Half of American Adults Do Outdoor Gardening
  • Figure 5-5: Percent of Adults Who Do Any Type of Outdoor or Indoor Gardening, 2015
  • Flower and Vegetable/Fruit Gardening Most Popular
  • Figure 5-6: Percent of Adults That Do Specific Types of Outdoor Gardening, 2015
  • Growing Food, Beautifying Home, Pleasure Key Reasons for Outdoor Gardening
  • Figure 5-7: Reasons for Outdoor Gardening, 2015 (percent of adults)
  • Majority of Gardeners Spend Less Than $250 a Year on Supplies
  • Figure 5-8: Amount Spent Annually on DIY Outdoor Gardening Supplies, 2015 (percent of adults)
  • Soil Most Popular Garden Supply Purchase
  • Figure 5-9: Percent of Adults Purchasing Selected Garden Supplies in Last 12 Months, 2015
  • Homeowners Spend $10 to $74 Annually on Individual Garden Supplies
  • Figure 5-10: Amount Spent on Selected Garden Supplies in Last 12 Months, 2015 (percent of adults)
  • Vegetable Seeds/Plants Only Product Type with Purchase Rate Increase Since 2005
  • Table 5-4: Percent of Households That Bought Selected L&G Supplies in Last 12 Months, 2005-2015
  • Demographic Differences Between Non-Organic and Organic Product Buyers
  • Lawn and Garden Insecticide
  • Organic Insecticide
  • Composting Material
  • Table 5-5: Demographic Indexes of Selected L&G Supply Purchases in Last 12 Months, 2015 (adults)
  • Organic Lawn or Garden Supplies Purchased by 13% of Adults
  • Figure 5-11: Percent of Adults That Purchased Any Organic Lawn or Garden Supplies Within The Last 12 Months, 2015
  • Fertilizer, Insecticide, Mulch Top Organic L&G Supplies
  • Figure 5-12: Types of Organic Lawn or Garden Supplies Purchased Within Last 12 Months, 2015 (percent of adults)
  • Spending for Organic L&G Supplies Varies Widely
  • Figure 5-13: Amount Spent on Organic Lawn or Garden Supplies in Last 12 Months, 2015 (percent of adults)
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