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米国における栄養表示および「クリーンラベル」:食品小売の今後

Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing

発行 Packaged Facts 商品コード 329768
出版日 ページ情報 英文 117 Pages
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米国における栄養表示および「クリーンラベル」:食品小売の今後 Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing
出版日: 2015年04月29日 ページ情報: 英文 117 Pages
概要

当レポートでは、米国における食品栄養表示の動向に着いて調査し、加工食品・飲料への栄養表示義務に関する動向と「クリーンラベル」に関する各種指標、消費者の食品・飲料製品の購買行動、購買・選択の動機、好み、傾向などに関するPackaged Factsおよびその他の調査機関による消費者調査の結果、主要関連事業者の取り組みなどをまとめています。

第1章 エグゼクティブサマリー

第2章 ラベル表示要件の概要と「クリーンラベル」の動向

  • 食品・飲料ラベルの連邦規制
  • 肉・鶏肉のラベル表示
  • 栄養ラベル表示の免除
  • 小規模事業者の免除
  • メニューや自動販売機のラベル表示の連邦規制
  • FDAによる栄養表示の変更の提案
  • 栄養ラベル表示の変更
  • 米国人への栄養価のガイドライン
  • 業界によるラベル表示イニシアチブ
  • パッケージ前面の栄養ラベル
  • カロリー表示
  • 環境活動グループによるフードスコア
  • 小売業者の栄養レーティング
  • 「クリーンラベル」とは
  • 消費者が認識できる内容成分
  • 「クリーンラベル」:食品開発事業者にとっての課題
  • GMO
  • 調達における透明性、など

第3章 消費者

  • Packaged Factsによる消費者への独自調査
  • 栄養価と内容成分を気にかける消費者
  • 食品購入において栄養価に勝る価格
  • 多くの購買客が栄養表示パネルをチェック
  • もっとも重要視されるカロリー・糖分・塩分・脂肪分の情報
  • 脂肪分・糖分のタイプ別表示を望む消費者
  • 加工食品に対する消費者の複雑な感情
  • 栄養価に対する一般的態度
  • 生鮮食品および加工食品の選択への栄養価の影響
  • コレステロール・血圧・体重:もっとも気になる健康課題
  • Simmons National Consumer Survey
  • 健康的な食生活を目指す消費者
  • 内容成分について知りたい消費者
  • International Food Information Council Foundationによる調査
  • 除去食の購買客
  • 健康表示ラベルに懐疑的な消費者
  • メディアより表示ラベルを信頼する消費者
  • その他の消費者調査、など

第4章 マーケティング・小売・フードサービスの動向

  • クリーン化する食品飲料産業
  • 販売業者の動向
  • The Dannon Co.
  • Flowers Foods Inc.
  • General Mills Inc.
  • The Hershey Co.
  • The Keebler Co.
  • The Kellogg Co.
  • Kraft Foods Group Inc.
  • Nestle S.A.
  • PepsiCo Inc.
  • Tyson Foods Inc.
  • Unilever USA
  • 小売業者の動向
  • 新境地を開拓する自然派製品の小売業者
  • ALDI
  • Costco Wholesale Corp.
  • H-E-B
  • Kroger Co.
  • Raley's Supermarkets
  • Safeway, Inc.
  • Supervalu Inc.
  • Target Corp.
  • Walmart U.S.
  • Wegmans Food Markets
  • Whole Foods Market
  • レストラン・フードサービスの動向
  • Carl's Jr.
  • Chipotle Mexican Grill
  • Dunkin' Donuts
  • McDonald's USA
  • Subway
目次
Product Code: LA5299914

"Clean label" has become a hot topic in the food and beverage industry as consumers begin to look more closely at what goes into their food and beverages. Many consumers are now using the kitchen test-"can the ingredients on the label be found in my own kitchen?"-as their rule of thumb to determine whether or not to buy a product. They are scrutinizing ingredients decks on packages for a short list of ingredients with names they can recognize, and avoiding those with unpronounceable, chemical-sounding names. Consumer preference for clean labels and concerns about food additives are pressing issues for the processed food industry, because they are deeply rooted in long-term trends including consumers' focus on the connection between diet and health, combined with their skepticism of health claims on foods.

While the Federal government mandates Nutrition Facts panels and ingredients labels on packaged foods and beverages, some of the biggest marketers, retailers, and foodservice providers are ahead of the pack when it comes to labeling trends. These companies are acting proactively as they feel the winds of change-whether from potential government legislation, nutritional recommendations, or consumer demands-by reformulating and repositioning mainstream products and lines with simpler ingredients and cleaner labels. Steps they are taking include shortening ingredients lists; removing artificial colors, flavors, and preservatives; cutting sugar content; and switching to ingredients that are not genetically modified.

Scope and Methodology

Packaged Facts' brand-new report, Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing, is divided into three sections. The first focuses on the nutrition labeling required for virtually all packaged foods and beverages sold in the United States, and on the parameters for clean label.

The second part of the report analyzes extensive data from a proprietary Packaged Facts National Consumer Survey conducted in January 2015 and Simmons National Consumer Survey data from Experian Marketing Services, as well as other published surveys, delving deeply into consumer use of nutritional labeling information, their preference for clean labels, and concerns about food additives.

The final chapter profiles more than two dozen mainstream marketers, retailers, and foodservice providers that are marketing clean label products and lines, including marketers such as General Mills, The Kellogg Co., Kraft Foods Group, Nestlé S.A., PepsiCo, and Unilever; retailers ranging from ALDI and Kroger Co. to Safeway, Walmart, and Whole Foods Market; and foodservice providers like Chipotle Mexican Grill, Dunkin' Donuts, McDonald's USA, and Subway.

In addition to the Packaged Facts consumer survey, our primary research for Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing includes on-site examinations of retail and foodservice channels. Secondary research involved evaluating and comparing data from more than 200 articles and reports found in industry publications; government data from the U.S. Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA); reports by industry associations such as the American Beverage Association, the Food Marketing Institute, the Grocery Marketers Association, and the International Food Information Council Foundation; scrutinizing the websites and press releases from individual companies; annual reports, 10Ks, transcripts of earnings calls, and other financial releases from public companies; and other Packaged Facts reports.

Table of Contents

Chapter 1: Executive Summary

  • Overview of Labeling Requirements and Clean Label Trends
  • Federal Regulations for Food and Beverage Labels
  • FDA Proposes Changes to Nutrition Facts Label
  • Changes in Serving Size Requirements
  • Hot Button Issue: Added Sugars
  • Front-of-the-Package Nutrition Labels
  • Retailers' Nutrition Ratings
  • What Is "Clean Label"?
  • Hot Button Issue: GMOs
  • The Consumer
  • Price Trumps Nutrition When It Comes to Purchasing Food
  • Many Actively Seek Out Nutritional Information and Guidelines
  • Figure 1-1 Percent of U.S. Adults Who Agree/Disagree with the Statement,"I actively seek out nutritional information and guidelines," 2015 (percent of U.S. adults)
  • Calories, Sugars, Sodium, and Fat Information the Most Important
  • Consumers Ambivalent About Processed Foods, Want Fewer Ingredients
  • Package Label Claims Consumers Seek Most
  • Majority of Consumers Trying to Eat More Healthily
  • Almost Half of Consumers Skeptical About Health Claims on Labels
  • Marketing, Retailing and Foodservice Trends
  • Marketer Trends
  • The Dannon Co.
  • General Mills Inc.
  • The Hershey Co.
  • Kraft Foods Group Inc.
  • Retailer Trends
  • ALDI
  • Costco Wholesale Corp.
  • H-E-B
  • Supervalu Inc.
  • Restaurant and Foodservice Trends

Chapter 2: Overview of Labeling Requirements and Clean Label Trends

  • Federal Regulations for Food and Beverage Labels
  • Meat and Poultry Labeling
  • Exemptions to Nutrition Labeling
  • Small Business Exemptions
  • Federal Labeling Rules for Menus and Vending Machines
  • FDA Proposes Changes to Nutrition Facts Label
  • Time Frame for the Updated Nutrition Facts Panel
  • Changes in Nutrition Labeling
  • Illustration 2-1 Original vs. Proposed Nutrition Facts Panel
  • Changes in Serving Size Requirements
  • Illustration 2-2 Infographic Showing Changes in Proposed Serving Size
  • Hot Button Issue: Added Sugars
  • Dietary Guidelines for Americans
  • Icons, from Food Pyramid to MyPlate
  • Illustration 2-3 USDA Food Pyramid Introduced in 1992
  • Illustration 2-4 The MyPyramid Food Icon Introduced in 2005
  • Illustration 2-5 The MyPlate Food Icon, Introduced in June 2011
  • Proposed New Dietary Guidelines
  • Industry Labeling Initiatives
  • Industry Initiatives Spurred by the Obama Administration
  • Front-of-the-Package Nutrition Labels
  • Clear on Calories
  • Illustration 2-6 Front-of-Pack Labels
  • Illustration 2-7 Vending Machine Labels
  • Illustration 2-8 Consumer Advertisement, April 2011
  • Facts Up Front
  • Illustration 2-9 Facts Up Front Basic Icon
  • Illustration 2-10 Facts Up Front Basic Icons + 2 Nutrients to Encourage
  • Illustration 2-11 Facts Up Front Single Icon for Small Packages
  • Environmental Working Group's Food Scores
  • Illustration 2-12 Environmental Working Group Food Scores
  • Illustration 2-13 Environmental Working Group Food Scores Details
  • Retailers' Nutrition Ratings
  • Guiding Stars
  • Illustration 2-14 Delhaize America's Guiding Stars
  • NuVal Nutritional Scoring System
  • Illustration 2-15 NuVal Nutritional Scoring System
  • healthyAisles
  • Illustration 2-16 healthyAisles Shelf-Talkers
  • Safeway's SimpleNutrition
  • Illustration 2-17 Safeway SimpleNutrition Shelf Tags
  • Clean Labels
  • What Is "Clean Label"?
  • Ingredients Consumers Can Recognize
  • Free-From
  • Clean Label a Challenge for Food Developers
  • When Clean Labels Are Too Clean
  • Hot Button Issue: GMOs
  • Bill Proposed for National Certification of GMO-free Products
  • Transparency in Sourcing

Chapter 3: The Consumer

  • Packaged Facts Proprietary Survey
  • Shoppers Mindful of Nutrition, Ingredients
  • Price Trumps Nutrition When It Comes to Purchasing Food
  • Figure 3-1 Factors in Choosing Packaged Foods and Beverages, 2015(percent of U.S. adults)
  • Vast Majority of Shoppers Look at Nutrition Facts Panel
  • Figure 3-2 When buying packaged food and beverage products, do you ever look at the Nutrition Facts panel?, 2015 (percent of U.S. adults)
  • Many Actively Seek Out Nutritional Information and Guidelines
  • Figure 3-3 Percent of U.S. Adults Who Agree/Disagree with the Statement,"I actively seek out nutritional information and guidelines," 2015 (percent of U.S. adults)
  • Calories, Sugars, Sodium, and Fat Information the Most Important
  • Figure 3-4 Information Consumers Seek on Nutrition Facts Panel, 2015(percent of U.S. adults)
  • Most Consumers Want Fats and Sugars Broken Out by Type
  • Table 3-1 Consumer Attitudes Toward the Nutrition Facts Panel, 2015(percent of U.S. adults)
  • Consumers Ambivalent About Processed Foods, Want Fewer Ingredients
  • Table 3-2 Consumer Attitudes Toward Ingredients, 2015 (percent of U.S. adults)
  • General Attitudes Toward Nutrition
  • Table 3-3 General Consumer Attitudes Toward Nutrition, 2015 (percent of U.S. adults)
  • Nutrient Influence on Fresh and Packaged Food Choices
  • Figure 3-5 Frequency of Buying Fresh Foods and Beverages Largely
  • Because They Contain Specific Nutritional Ingredients, 2015 (percent of U.S. adults)
  • Figure 3-6 Frequency of Buying Packaged Foods and Beverages Largely Because They Contain Specific Nutritional Ingredients, 2015 (percent of U.S. adults)
  • Package Label Claims Consumers Seek Most
  • Cholesterol, Blood Pressure, and Weight the Key Health Issues
  • Most Consumers Watching their Diet to Improve Health
  • Figure 3-7 Package Label Claims Consumers Seek on Foods and Beverages (percent of U.S. adults)
  • Figure 3-8 Health and Wellness Concerns Consumers Seek to Target with Foods and Beverages* (Percent of U.S. adults)
  • Figure 3-9 Consumers Watching Their Diet for Health Reason (percent of U.S. adults)
  • Simmons National Consumer Survey
  • Majority of Consumers Trying to Eat More Healthily
  • Table 3-4 Percent of U.S. Adults Who Agree/Disagree with the Statement,"I try to eat healthier foods these days," 2004 vs. 2014
  • Nutritional Value the Top Consideration in Choosing Which Foods to Eat
  • Table 3-5 Percent of U.S. Adults Who Agree/Disagree with the Statement, "Nutritional value is the most important factor in the foods I eat," 2004 vs.2014
  • Consumers Want to Know About Ingredients
  • Table 3-6 Percent of U.S. Adults Who Agree/Disagree with the Statement,"I like to know as much as possible about ingredients before I buy food
  • products," 2004 vs. 2014
  • Table 3-7 Percent of U.S. Adults Who Agree/Disagree with the Statement,"I actively seek information about nutrition and healthy diet," 2004 vs. 2014
  • International Food Information Council Foundation Survey
  • The Free-From Shopper
  • Almost Half of Consumers Skeptical About Health Claims on Labels
  • Consumers Trust Labels More Than the Media
  • Consumers Have Mixed Responses about Processed Foods
  • Other Consumer Surveys
  • NPD Group Finds That Consumers Have Cut Back on "Better for You" Foods
  • Consumer Interest in Label-Reading Declines
  • National Grocers Association-Supermarket Guru 2014 Survey
  • Hartman Group
  • Nutrition Business Journal Survey on Clean Label
  • Natural Marketing Institute: Consumers Use Label Information to Make
  • Food Choices
  • Mothers More Likely Than Fathers to Read Nutrition Labels
  • Organic Trade Association U.S. Families' Organic Attitudes and Beliefs
  • Survey
  • 80% of Americans Support Mandatory Labeling for DNA in Foods

Chapter 4: Marketing, Retailing, and Foodservice Trends

  • Food and Beverage Industry Going Cleaner
  • Simply Simple Brand Names
  • Marketer Trends
  • The Dannon Co.
  • Flowers Foods Inc.
  • General Mills Inc.
  • Illustration 4-1 Gluten-Free Cheerios
  • Illustration 4-2 Yoplait Has Reduced Its Sugar Content
  • The Hershey Co.
  • The Keebler Co.
  • Illustration 4-3 Keebler Simply Made Chocolate Chip Cookies vs. Keebler Chips Deluxe Original Chocolate Chip Cookies
  • The Kellogg Co.
  • Illustration 4-4 Slide Presentation for Kellogg's Origins Cereal
  • Kraft Foods Group Inc.
  • Illustration 4-5 Kraft Macaroni & Cheese, Star Wars Shapes
  • Illustration 4-6 Reformulated Kraft Singles
  • Nestlé S.A.
  • PepsiCo Inc.
  • Illustration 4-7 Mountain Dew DEWshine
  • Illustration 4-8 Pepsi True, Sweetened with Sugar and Stevia
  • Illustration 4-9 Pepsi-Cola Made with Real Sugar
  • Illustration 4-10 Frito-Lay's Simply Line
  • Tyson Foods Inc.
  • Unilever USA
  • Illustration 4-11 I Can't Believe It's Not Butter!
  • Retailer Trends
  • Natural Product Retailers Blaze the Trail
  • ALDI
  • Illustration 4-12 ALDI SimpleNature
  • Costco Wholesale Corp.
  • H-E-B
  • Kroger Co.
  • Illustration 4-13 Kroger's Simple Truth "Free From 101"
  • Raley's Supermarkets
  • Safeway, Inc.
  • Supervalu Inc.
  • Illustration 4-14 Supervalu Wild Harvest
  • Target Corp.
  • Illustration 4-15 Target's Simply Balanced Clean Label Line
  • Walmart U.S.
  • Illustration 4-16 Walmart Wild Oats Marketplace 125 No-No Ingredients
  • Illustration 4-17 Walmart's Great For You Icon
  • Wegmans Food Markets
  • Whole Foods Market
  • Restaurant and Foodservice Trends
  • Carl's Jr.
  • Chipotle Mexican Grill
  • Dunkin' Donuts
  • McDonald's USA
  • Illustration 4-18 McDonald's Artisan Grilled Chicken Sandwich
  • Subway
  • Illustration 4-19 Food Babe's Petition Targeting Subway
  • Illustration 4-20 Food Babe's Video Targeting Cereal Makers
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