株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

米国の冷凍食品市場:温食品、副惣菜、スナック類

Frozen Foods in the U.S.: Hot Meals, Sides and Snacks

発行 Packaged Facts 商品コード 322760
出版日 ページ情報 英文 118 Pages
即納可能
価格
本日の銀行送金レート: 1USD=115.27円で換算しております。
Back to Top
米国の冷凍食品市場:温食品、副惣菜、スナック類 Frozen Foods in the U.S.: Hot Meals, Sides and Snacks
出版日: 2014年12月23日 ページ情報: 英文 118 Pages
概要

米国の冷凍食品市場は過去数年、大衆の新鮮食品志向に押されて伸び悩みを見せてきましたが、それでも製品の利便性と比較的低めの価格からその損害はわずかな幅に留まり、当レポートで調査対象とした4つの食品カテゴリーでは、全体としてこれまでのほぼ横ばいから2014年以降微増に転じ、1.07%の複合年間成長率で2018年には230億ドル規模に達するものと見られます。

当レポートでは、米国の冷凍食品市場のとりわけ冷凍ディナー/主菜、冷凍ピザ、冷凍副惣菜、冷凍前菜/スナック類カテゴリーに注目し、その概要と参入各社の業績、製品、小売・食品サービス業、消費者それぞれの動向を分析する最新情報をまとめています。

第1章 エグゼクティブサマリー

  • レポートの範囲
  • 調査方法
  • 市場概況
  • 対象とした製品カテゴリー
  • 冷凍食品の発展
  • 市場規模
  • 皿盛り料理、前菜/スナック類:2009-2014年(単位:100万ドル)
  • ディナー/主菜、ピザ、副惣菜、前菜/スナック類:2014年(金額ベース構成比)
  • 新鮮さの課題
  • 流行の逆を行く冷凍有機製品
  • 利便性需要
  • スナック食の成長
  • 予測市場成長率
  • 副惣菜および前菜/スナック類:2014-2019年(単位100万ドル、構成比)
  • バラエティ、より健康的な食材、価格設定が成長のカギに
  • 販売企業
  • 製品動向
  • 小売・食品サービス動向
  • 消費者動向
  • 家庭での利用度がもっとも高い冷凍副惣菜

第2章 市場概要

  • キーポイント
  • 市場カテゴリー
  • 220億ドルの総市場規模
  • IRI調査でおよそ210億ドルの売上額
  • 減少した売上額、数量、大量販売
  • 2009年以降減少している冷凍ディナー/主菜販売
  • 最大セグメントは一食分主菜
  • 冷凍ピザは微増
  • 成長を見せた副惣菜
  • カテゴリーの半分以上を占めるプレイン野菜
  • 冷凍前菜/スナック類5年間の成長
  • カテゴリーの主流に転じた冷凍前菜/スナック
  • 市場見通し
  • 冷凍食品:苦難に向き合う市場
  • 60年の人気
  • 景気の影響
  • 新鮮さの課題
  • 流行の逆を行く冷凍有機製品
  • 利便性需要
  • 非冷凍食品の利便性を売り込む小売業者
  • スナック食の成長
  • 電子発注と配達・受け取りサービス:冷凍への影響
  • バラエティ、より健康的な食材、価格設定が成長のカギに
  • 予測市場成長率

第3章 販売企業

第4章 製品動向

第5章 小売・食品サービス動向

第6章 消費者動向

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: LA5308667

Although freezing has been used for thousands of years as a method for preserving food, the modern technology for food preservation through freezing was only developed less than 100 years ago. Frozen food sales progressed slowly for the first few decades of their existence but in the 1950s, as home refrigeration took off, sales of frozen picked up rapidly. A key factor was the introduction of complete meals in the form popularly known as TV dinners.

In the last few years sales of frozen foods have hit a wall as a result of a growing demand from consumers for fresh foods, perceived as being healthier than frozens. This is true for all four of the frozen food categories covered in the new Packaged Facts report, Frozen Foods in the U.S.: Hot Meals, Sides, and Appetizers/Snacks. The categories are frozen dinners/entrees, frozen pizza, frozen side dishes, and frozen appetizers/snacks.

While frozen foods might have survived this trend with little damage to sales because of their convenience and relatively lower prices, retail groceries have dealt a them a second blow. Retailers have invested in promoting ready-to-eat or heat-and-eat meals created fresh daily in their stores and easily accessible to consumers though enhanced ordering, pick-up and delivery services.

The latter leverage digital media and especially the use of mobile device by most all consumers. Added to this, foodservice operators are also increasing their use of digital media to provide consumers with greater convenience. Both sources are beating frozen foods at their own game, with foods that require even less time and effort to prepare than traditional frozen products. In order to fight back, frozen food marketers are working to provide customers with more variety and lower prices. They are also looking to offer more natural and organic products that consumers products can identify as healthy.

Despite the efforts, Packaged Facts estimates the overall sales of the products in the four categories covered were just over $22 billion in 2013, down by about 1% from 2012. Sales in 2012 were also down by one percent from 2011. Looking forward, Packaged Facts estimates that the categories under consideration will be essentially flat for 2014 but collectively enjoy a small but steady increase through 2018 at compound annual growth rate (CAGR) of 1.07% to top $23 billion that year.

Table of Contents

Chapter 1 - Executive Summary

  • Scope of Report
  • Methodology
  • Market Overview
  • Product Categories Covered
  • Frozen Food Development
  • Market Size
  • Table 1-1: Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes& Appetizers/Snacks, 2009-2014 (millions of dollars)
  • Table 1-2: Sales by Category of Frozen Dinners/Entrées, Pizzas, Side
  • Dishes & Appetizers/Snacks, 2009-2014 (millions of dollars)
  • Figure 1-1: Share by Category of Overall Sales of Frozen
  • Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2014(percent share of dollar sales)
  • The Challenge of Freshness
  • Frozen Organic Products Buck Trend
  • The Demand for Convenience
  • Growth of Snacking
  • Projected Market Growth
  • Table 1-3: Projected Overall Sales of Frozen Dinners/Entrées, Pizzas,
  • Side Dishes & Appetizers/Snacks, 2014-2019 (millions of dollars,percent)
  • Variety, Healthier Ingredients, and Pricing Are Keys to Growth
  • The Marketers
  • Figure 1-2: Marketer Shares of Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2013 (percent share of dollarsales)
  • Table 1-4: Company Participation by Category
  • Product Trends
  • Retail and Foodservice Trends
  • Figure 1-3: Private Label Share of Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2013 (percent share of dollar sales)
  • Consumer Trends
  • Figure 1-4: Do you personally purchase packaged frozen (to be heated/microwaved) hot meal items such as frozen dinners/entrées, frozen pizzas, frozen appetizers/snacks, or frozen vegetables/side dishes?, 2014
  • Frozen Side Dishes Have Highest Household Use
  • Table 1-5: Household Usages Rates for Selected Frozen Food Products, 2014 (percent)

Chapter 2 - Market Overview

  • Key Points
  • Market Categories
  • Overall Market at $22 Billion
  • Table 2-1: Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2009-2014 (millions of dollars)
  • Table 2-2: Sales by Category of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2009-2014 (millions of dollars)
  • Figure 2-1: Share by Category of Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2014(percent share of dollar sales)
  • Close to $21 Billion in IRI-Tracked Sales
  • Table 2-3: IRI-Tracked Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2013-2014 (millions of dollars,percent)
  • Dollar Sales, Unit, and Volume Sales Decrease
  • Table 2-4: IRI-Tracked Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2013-2014 (dollar sales change, unit sales change, volume change)
  • Frozen Dinner/Entrée Sales Down From 2009
  • Table 2-5: Sales of Frozen Dinners/Entrées, 2009-2014 (millions of dollars, percent)
  • Single-Serve Entrées Are Largest Segment
  • Figure 2-2: IRI-Tracked Sales of Frozen Dinners/Entrées Segments,2013 (millions of dollars, percent)
  • Slight Growth for Frozen Pizza
  • Table 2-6: Sales of Frozen Pizzas, 2009-2014 (millions of dollars, percent)
  • Side Dishes See Growth
  • Table 2-7: Sales of Frozen Side Dishes, 2009-2014 (millions of dollars,percent)
  • Plain Vegetables Account for Over Half of Category
  • Figure 2-3: IRI-Tracked Sales of Frozen Side Dish Segments, 2013(millions of dollars, percent)
  • Five-Year Growth in Frozen Appetizers/Snacks
  • Table 2-8: Sales of Frozen Appetizers/Snacks, 2009-2014 (millions of dollars, percent)
  • Appetizer/Snack Rolls Dominate in Their Category
  • Figure 2-4: IRI-Tracked Sales of Frozen Appetizer/Snack Segments, 2013 (millions of dollars, percent)
  • Market Outlook
  • Frozen Foods: A Challenged Market
  • Sixty Years of Popularity
  • Impact of Economy
  • The Challenge of Freshness
  • Frozen Organic Products Buck Trend
  • The Demand for Convenience
  • Figure 2-5: In the past 12 months, in which way did you most often
  • purchase pizza?, 2014
  • Retailers Push Convenience of Non-Frozen Foods
  • Growth of Snacking
  • E-Ordering and Delivery/Pick-Up Service: Implications for Frozens
  • Variety, Healthier Ingredients, and Pricing Are Keys to Growth
  • Projected Market Growth
  • Table 2-8: Projected Overall Sales of Frozen Dinners/Entrées, Pizzas,Side Dishes & Appetizers/Snacks, 2014-2019 (millions of dollars,percent)
  • Table 2-9: Projected Overall Sales by Category of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2014 vs. 2019 (millions of dollars, percent change)

Chapter 3 - The Marketers

  • Key Points
  • Leading Marketers
  • Figure 3-1: Marketer Share of Sales for Frozen Dinners/Entrées, Pizzas,Side Dishes & Appetizer/Snacks, 2013 (percent share of dollar sales)
  • Table 3-1: Company Participation by Category
  • Nestlé Leads Multi-Serve Frozen Entrée Marketers
  • Figure 3-2: Marketer Share of Sales for Multi-Serve Frozen Dinners/Entrées, 2013 (percent share of dollar sales)
  • Nestlé Also Tops in Single-Serve Frozen Dinners/Entrées
  • Figure 3-3: Marketer Share of Sales for Single-Serve Frozen Dinners/Entrées, 2013 (percent share of dollar sales)
  • Nestlé Leads in Hand-Held (Non-Breakfast) Frozen Entrées
  • Figure 3-4: Marketer Share of Sales for Hand-Held (Non-Breakfast)
  • Frozen Entrées, 2013 (percent share of dollar sales)
  • ConAgra Dominates Frozen Pot Pie Segment
  • Figure 3-5: Marketer Share of Sales for Frozen Pot Pie, 2013(percent share of dollar sales)
  • Independent Marketers Lead Frozen Chili
  • Figure 3-6: Marketer Share of Sales for Frozen Chili, 2013(percent share of dollar sales)
  • Nestle on Top in Frozen Pizza
  • Figure 3-7: Marketer Share of Sales for Frozen Pizza, 2013(percent share of dollar sales)
  • Unilever Has Half of the Frozen Soups Market
  • Figure 3-8: Marketer Share of Sales for Frozen Soup, 2013(percent share of dollar sales)
  • Pinnacle Leads Several Competitors Frozen Sides Market
  • Figure 3-9: Marketer Share of Sales for Frozen Sides, 2013(percent share of dollar sales)
  • General Mills Tops Appetizer/Snack Roll Segment
  • Figure 3-10: Marketer Share of Sales for Frozen Appetizer/Snacks, 2013(percent share of dollar sales)
  • J&J Snack Foods Has Frozen Pretzels in a Knot
  • Figure 3-11: Marketer Share of Sales for Frozen Pretzels, 2013(percent share of dollar sales)
  • Competition in Breaded Vegetables Segment
  • Figure 3-12: Marketer Share of Sales from Frozen Breaded Vegetables,2013 (percent share of dollar sales)
  • Heinz Dominates Frozen Dips
  • Figure 3-13: Marketer Share of Sales for Frozen Dips, 2013(percent share of dollar sales)
  • Leading Marketers
  • Nestlé Dominates Frozen Sector
  • Table 3-2: Nestlé Brands by Category
  • ConAgra Has Strong Brands
  • Table 3-3: ConAgra Brands by Category
  • Schwan's Strong in Pizza
  • Table 3-4: Schwan Brands by Category
  • Pinnacle Follows Multiple Brand Strategy
  • Table 3-5: Pinnacle Brands by Category
  • Heinz Has Major Partners
  • Table 3-6: Heinz Brands by Category
  • Amy's Kitchen Well-Positioned for Growth
  • Table 3-7: Amy's Kitchen Brands by Category
  • General Mills Set to Grow
  • Table 3-8: General Mills Brands by Category
  • Other Key Marketers
  • On-Cor a Multi-Serve Leader
  • Gourmet Express Offers Multi-Serve Competition
  • Bellisio a Single-Serve Leader
  • Table 3-9: Bellisio Brands by Category
  • Ruiz a Leader in Hand-Held
  • Tyson/Hillshire a Major Participant in Hand-Held
  • Table 3-10: Tyson/Hillshire Brands by Category
  • White Castle a Long Time Top Hand-Held Brand
  • Willow Tree Makes a Mark in Pot Pies
  • Skyline the Big Name in Frozen Chili
  • Table 3-11: El Encanto Brands by Category
  • Unilever Dominates Frozen Soup Segment
  • Tabatchnick a Frozen Soup Pioneer
  • J&J Snack Foods Is King of Frozen Pretzels
  • Private Label Has Minor Role
  • Media, Advertising, and Promotions
  • Marketers Challenged by New Media
  • Illustration 3-1: Banquet Online Puzzle
  • Entering the Digital World
  • Getting Personal
  • Illustration 3-2: Vedett Website Invitation to Submit Photos
  • Digital Couponing Underdeveloped Opportunity
  • Evidence of Social Media Presence of Frozen Foods
  • Table 3-12: Frozen Pizza Brands: Facebook Likes and Twitter Followers
  • Table 3-13: Frozen Hand-held Entrée Brands: Facebook Likes and
  • Twitter Followers
  • Illustration 3-3: Hot Pockets Facebook Page Posting: “College dorm survival kit”
  • Illustration 3-4: Kate Upton Hot Pockets Online Video featuring Snoop Dogg
  • Illustration 3-5: Hungry Man and the Male Diner
  • Consumers Want to Companies That Do Good

Chapter 4 - Product Trends

  • Key Points
  • Frozen Dinners/Entrées
  • Salad Additions: A Reversal of Hamburger Helper
  • Illustration 4-1: Lean Cuisine Salad Additions Asian Style Chicken
  • Illustration 4-2: Lean Cuisine Wrap Additions Chicken Teriyaki
  • Spicy, Hispanic Flavors Featured as Lines Expand
  • Illustration 4-3: Hungry Man Limited Edition Chipotle BBQ Boneless
  • Chicken Wyngz
  • Illustration 4-4: Hungry Man Selects Spicy Classic Fried Chicken
  • Illustration 4-5: Atkins Mexican-Style Chicken and Vegetables
  • Illustration 4-6: Chili's Chicken Fajita Rice Bowl
  • Gourmet and Exotic Frozen Dinners/Entrées
  • Illustration 4-7: Saffron Road Beef Bulgogi
  • Illustration 4-8: Saffron Road Gochujang Chicken
  • Illustration 4-9: Saffron Road Chicken Pad Thai
  • Illustration 4-11: Saffron Road Three Cheese Lasagna
  • Illustration 4-10: Saffron Road Manchurian Dumplings
  • Illustration 4-12: Saffron Road Moroccan Lamb Stew
  • Pulled Pork and Barbecue
  • Illustration 4-13: Hungry Man Selects Pulled Pork
  • Illustration 4-14: Curly's Pulled BBQ
  • Illustration 4-15: FarmRich Smokehouse Pulled Pork BBQ
  • Illustration 4-17: FarmRich Smokehouse Pulled Chicken BBQ
  • Illustration 4-16: FarmRich Smokehouse Dry Rub Smoked Pork
  • Illustration 4-18: FarmRich Smokehouse Pulled Beef Brisket
  • Slow Cooker Entrées
  • Illustration 4-19: Banquet Slow Cooker Beef Pot Roast
  • Illustration 4-20: Banquet Slow Cooker Chicken & Dumplings
  • Family Size
  • Illustration 4-21: Amy's Family Size Entrées
  • Illustration 4-22: Annie's Family Size Butternut Squash Macaroni &
  • Cheese
  • Illustration 4-24: Annie's Family Size Shells & White Cheddar with
  • Chicken
  • Illustration 4-23: Annie's Family Size Classic Macaroni & Cheese
  • Illustration 4-25: Annie's Family Size Lasagna with Meat Sauce
  • Single-Serve Entrées
  • Illustration 4-26: Stouffer's Classic Mac & Cheese Cups
  • Illustration 4-27: Stouffer's Cheeseburger Mac Cups
  • Illustration 4-28: Stouffer's White Cheddar & Bacon Mac Cups
  • Illustration 4-29: Bertolli Rustico Bakes Creamy Spinach Rollatini
  • Illustration 4-30: Bertolli Al Dente Tortellini Margherita
  • Meals for Two
  • Illustration 4-31: Bertolli Classic Style Meals for 2
  • Illustration 4-32: Bertolli Mediterranean Style Meals for 2
  • For the Dieter
  • Illustration 4-33: Atkins Shrimp Scampi
  • Illustration 4-34: Atkins Swedish Meatballs
  • Illustration 4-35: Amy's Light & Lean Entrées
  • Healthy Alternatives
  • Illustration 4-36: Amy's Frozen Entrée Bowl Biodynamic Vegetable
  • Penne & Marinara
  • Frozen Chili
  • Illustration 4-37: Guy Fieri Turkey Chili Mac & Cheese
  • Frozen Soup
  • Illustration 4-38: Tabatchnick Wilderness Wild Rice Soup
  • Illustration 4-39: Tabatchnick Soup Single Split Pea
  • Illustration 4-40: Bertolli Meal Soup for 2 Roasted Chicken & Rotini
  • Pasta
  • Illustration 4-41: Bertolli Meal Soup for 2 Ricotta and Lobster Ravioli in a Seafood Bisque
  • Frozen Hand-Held Entrées
  • Illustration 4-42: Saffron Road Korean Style Taco with Chicken
  • Illustration 4-43: El Monterey Tamales
  • Illustration 4-44: Hot Pockets Limited Edition Angus Beef Melt
  • Frozen Pot Pies
  • Illustration 4-45: Bertolli Italian Style Tortas
  • Frozen Pizza
  • Illustration 4-46: Kashi Indian Tikka Masala Traditional Crust Pizza
  • Illustration 4-47: California Pizza Kitchen Greek Recipe
  • Illustration 4-48: Red Baron Mexican Style Pizza
  • Illustration 4-49: Against the Grain Gourmet Pizza
  • DIGiorno Goes D-I-Y
  • Illustration 4-50: DiGiorno Design A Pizza Kit
  • Frozen Side Dishes
  • Illustration 4-51: Ore Ida Extra Crispy Easy Tater Tots
  • Illustration 4-52: Green Giant Steamers
  • Illustration 4-53: Birds Eye Steamfresh Chef's Favorite
  • Illustration 4-54: Birds Eye Steamfresh Chef's Favorites
  • Illustration 4-55: Birds Eye Steamfresh Chef's Favorites
  • Illustration 4-56: Birds Eye Steamfresh Chef's Favorites
  • Illustration 4-57: Dr. Praeger's Root Vegetable Pancakes
  • Frozen Appetizers/Snacks
  • Illustration 4-58: Totino's Pizzeria Meatball Marinara Rolls
  • Illustration 4-59: Totino's Pizzeria Chicken Parmesan Rolls
  • Illustration 4-60: Totino's Pizzeria Cheesy Garlic Rolls
  • Illustration 4-61: FarmRich Appetizers and Snacks
  • Illustration 4-62: Sol Cuisine Organic BBQ Tofu Ribs

Chapter 5 - Retail and Foodservice Trends

  • Key Points
  • Retailers Present Big Challenge to Frozen Foods
  • Illustration 5-1: Price Chopper's Market Bistro's Bistro Boulevard
  • Ready to Eat Drives C-Store Growth
  • Dollar Stores a Hope for Frozens
  • Digitizing for Even Greater Convenience
  • Illustration 5-2: Whole Foods and Instacart
  • Illustration 5-3: Giant Eagle Mobile App
  • Private Label on the Rise in C-Stores and Dollar Stores
  • Figure 5-1: Private Label Share of Sales for Frozen Dinners/Entrées,Pizzas, Side Dishes & Appetizer/Snacks Sales, 2013 (percent share of dollar sales)
  • The Divided Retail Grocery Market
  • Frozen Food Trends in Foodservice
  • Dining Out Losing to Dining At Home
  • Illustration 5-4: Olo Mobile App for Five Guys Restaurants
  • Leveraging Brand Identity to Retail
  • Illustration 5-5: Heinz/T.G.I. Friday's Mozzarella Sticks
  • Illustration 5-6: Heinz/T.G.I. Friday's Anytime Sliders
  • Illustration 5-7: Heinz/T.G.I. Friday's Green Bean Fries
  • Foodservice and Frozens

Chapter 6 - Consumer Trends

  • Key Points
  • Consumer Trends: Healthfulness, Quality, Convenience, and Cost
  • A Changing Definition of Healthiness
  • Quality and Healthfulness Related For Some
  • Taste a Constant
  • Cost Remains a Challenge
  • Opportunities in Frozen
  • Two Consumer Classes
  • Overall Consumer Trends
  • Majority of Consumers Purchase Products in Covered Categories
  • Figure 6-1: Do you personally purchase packaged frozen(to be heated/microwaved) hot meal items such as frozen dinners/entrées, frozen pizzas, frozen appetizers/snacks, or frozen vegetables/side dishes?, 2014
  • Frozen Side Dishes Have Highest Household Use
  • Table 6-1: Frozen Product Use by Households, 2014
  • Majority of Consumers Sometimes or Always Have Frozen Products on Hand
  • Table 6-2: Do you keep any of the following frozen products in your freezer, even if not necessarily for using soon?, 2004
  • African Americans, Students, Households With Children Favor Frozen
  • Table 6-3: Index of Frozen Category Use by Demographic Segment, 2014
  • Table 6-4: Index of Category Use by Number of Children in Household, 2014
  • Consumer Trends: Frozen Dinners/Entrées
  • Figure 6-2: “These days, compared with three years ago, I am buying more packaged frozen meals,” 2014
  • Quality Most Important Factor in Frozen Dinner/Entrée Selection
  • Table 6-5: Importance of Various Factors in Frozen Hot Meal Item
  • Purchasing Decisions, 2014
  • Supermarkets
  • Table 6-6: Where do you purchase packaged frozen(to be heated/microwaved) hot meal items?, 2014
  • Frozen Dinners/Entrées Seen as Most Affordable
  • Figure-6-3: Which type of packaged items for hot meals are typically most affordable?, 2014
  • Frozens Lag in Quality Image
  • Figure 6-4: Which type of packaged items for hot meals are typically the highest quality?, 2014
  • Frozens Viewed as Having More Preservatives
  • Figure 6-5: Which type of packaged items for hot meals typically have the fewest additives or preservatives?, 2014
  • Frozen Prepared Meals Identified as Most Convenient
  • Figure 6-6: Which type of packaged items for hot meals are typically the most convenient to prepare?, 2014
  • Consumer Trends: Frozen Pizza
  • Over Half of Consumers Purchased Frozen Pizza in Past Year
  • Figure 6-7: In the past 12 months, have you purchased a frozen pizza?, 2014
  • A Third of Consumers Say Frozen Pizza Purchases Have Increased
  • Figure 6-8: Compared to a few years ago, are you eating less, about the same, or more frozen pizza?, 2014
  • Figure 6-9: These days, compared with three years ago, I am buying more packaged frozen pizzas, 2014
  • Consumer Trends: Frozen Appetizers/Snacks
  • Less Than a Third of Consumers Buying More Frozen
  • Appetizers/Snacks
  • Figure 6-10: These days, compared with three years ago, I am buying more packaged frozen appetizers/snacks, 2014
  • Consumer Trends: Frozen Side Dishes
  • Table 6-7: Purchasing of Frozen Products by Category, 2011 vs. 2014
  • Figure 6-11: These days, compared with three years ago, I am buying more packaged frozen vegetables/side dishes, 2014
Back to Top