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機能性食品:製品分類別の主要動向とメリット

Functional Foods: Key Trends by Product Categories and Benefits

発行 Packaged Facts 商品コード 321063
出版日 ページ情報 英文 127 Pages
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機能性食品:製品分類別の主要動向とメリット Functional Foods: Key Trends by Product Categories and Benefits
出版日: 2015年02月25日 ページ情報: 英文 127 Pages
概要

当レポートでは、機能性食品市場について取り上げ、機能性食品の役割、分類、製品、メリット、ブランドのポジショニングおよび市場変化に関連した宣伝文句などについて議論しており、市場における現在の動向、潜在的な機会、予測される将来の発展の方向性を明らかにしています。

第1章 エグゼクティブサマリー

第2章 消費者、食事および健康

  • イントロダクション
  • 栄養成分表パネル:カロリー、砂糖、脂肪およびナトリウムは最も重要
  • 食事に気を付ける購買客は特定の健康・ウェルネス関心事をターゲットにした製品を探しがち
  • 消費者は全粒、高繊維および砂糖無添加の宣伝文句を探す
  • 天然素材の栄養・ホールフーズが健康に良いと見なされる

第3章 減量、管理および満腹

  • イントロダクション
  • 消費者と減量管理
  • 減量・メンテナンス向けの健康食品の特徴
  • ダイエットは禁句
  • 健康改善のために食事に気を付ける消費者はやる気がある
  • 「ダイエット」食は健康食の二の次に
  • 減量にとっての朝食の重要性
  • 体重管理のためのより健康的なスナック
  • 伝統的な減量ブランド
  • 満腹のための成分、ほか

第4章 スポーツ栄養の新時代

  • イントロダクション
  • 肉体活動とスポーツ酸化:個人が市場を促進
  • スポーツ向けNSF認定は競技アスリートへのアピール
  • スポーツドリンク:変遷する市場
  • 成人のスポーツドリンク利用
  • ココナッツウォーター:天然のスポーツドリンク?
  • ミートジャーキー、セイボリーバーおよびジェル:将来のスポーツ栄養素?、ほか

第5章 エネルギー

  • イントロダクション
  • 成人用エネルギードリンク消費者
  • カフェイン過剰摂取の兆候や症状の発見
  • 青年期のエネルギードリンク消費は喫煙、スクリーンメディア利用に関連
  • FDAは上院の勧告に対応するか?
  • エネルギー飲料 & 食品の将来:カフェイン無しのメリット
  • エネルギー飲料は「ベスト機能飲料アワード」を獲得
  • 朝食とスナックは長続きするエネルギー市場を後押し、ほか

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目次
Product Code: LA5308676

Three areas of the vibrant U.S. functional food and beverage market of particular interest in 2015 are experiencing major transformations in keeping with cultural and lifestyle shifts. Weight management and satiety, sports nutrition and energy are areas of the market showing considerable activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, noticeable changes in brand positioning, benefits and product claims are taking place.

Although one-third of adults say they are watching their diet to lose weight, consumers continue to shun brands and foods focused on weight loss in favor of those promoted as healthy. This has traditional weight loss brands undertaking significant repositioning efforts as they deemphasize weight loss and dieting and expand their reach to include wellness more generally, with impacts noticeable across several product categories.

Sports nutritional products are being reinvented. Sports beverage brands are attempting to find their rightful place in the market without being associated with soft drinks and the negative health associations of excess sugar consumption, including obesity and diabetes. They are also taking care to avoid being seen as too similar to energy beverages, which are under intense scrutiny for posing a health threat from high levels of caffeine. Newer market entrants and reformulated iconic brands of sports drinks portray a healthier image, increasingly containing natural ingredients, less sugar and foregoing artificial ingredients. Nutrition bars used by athletes and sports enthusiasts are rapidly evolving from dessert-like sweet foods with added nutrients to being made with many more inherently nutritious whole food ingredients, including meat and savory flavor combinations.

To satisfy consumer needs for energy, single minded focus on highly caffeinated drinks is giving way to a wider selection of products that are positioned to offer long lasting energy. Targeting breakfast and snacking, products touting lasting energy benefits span categories including cereal, bars, meat snacks and nuts.

Scope of Report

Functional Foods: Key Trends by Product Categories and Benefits provides extensive discussion of the categories, products, benefits, brand positioning and claims associated with market changes taking place related to weight loss and satiety, sports nutrition and energy. In addition to discussing current trends in the marketplace, the report highlights potential opportunities and anticipated direction of future development. Coverage of each of the three areas includes discussion of recent changes in scientific understanding of relevant health and wellness topics, regulatory developments, ingredients and nutritional comparisons among products.

Benefits of This Report Include

  • Consumer research findings related to health and wellness and the role of functional foods
  • Coverage of multiple functional food markets:
    • Weight management and satiety
    • Sports nutrition
    • Energy
  • Discussion of major trends related to:
    • Categories
    • Positioning
    • Benefits
    • Claims
  • Numerous tables and figures providing product composition information and comparisons
  • Identification of opportunities for food and beverage manufacturers
  • Prediction of future trends

Table of Contents

Chapter 1 - Executive Summary

  • Scope
  • Definitions
  • Report Methodology
  • Key Drivers
  • Time-Strapped, Stressed-Out America
  • More Health-Engaged Consumers
  • Three Squares & Set Meal Times Replaced by All-Day Snacking
  • Overweight and Obese Citizens Still an Enormous Challenge
  • Consumers, Diet and Health
  • Category, Claim and Positioning Trends for Functional Foods & Beverages
  • Weight Loss, Management and Satiety
  • A New Era of Sports Nutrition
  • Energy: Beyond the Buzz

Chapter 2 - Consumers, Diet & Health

  • Introduction
  • Nutrition Facts Panel: Calories, Sugars, Fat, and Sodium MostImportant
  • Table 2-1: Percentage of U.S. Adults Considering Specific Nutrition Facts Panel Information To Be "Very Important," 2015
  • Table 2-2: Top 5 Nutrition Facts Panel Items Rated "Very Important" by All U.S. Adults, Men and Women, 2015
  • Shoppers Watching Their Diet More Likely to Seek Out Products Targeting Specific Health and Wellness Concerns
  • Table 2-3: Percentage of Adults Seeking Out Functional Food & Beverages for Top Health & Wellness Concerns, 2015
  • Figure 2-1: Percentage of Adults Seeking Out Functional Foods & Beverages by Top Health & Wellness Concerns, 2015
  • Consumers Seek Whole Grains, High Fiber and No Added Sugar Claims
  • Table 2-5: Top 10 Label Statements or Claims Sought by All Adults and Those Watching Their Diets to Improve Health, Lose Weight, or For Medical Reasons, 2015
  • Naturally Occurring Nutrients and Whole Foods Seen as Better-For- You
  • Figure 2-2: Percent Agreement with Health and Nutrition-Related Belief, Attitude, and Behavior Statements for All Adults and Diet-Watchers, 2015
  • Table 2-6: Percent Agreement with Health and Nutrition-Related Belief, Attitude and Behavior Statements for All Adults and Select Consumer Groups, 2015

Chapter 3 - Weight Loss, Management & Satiety

  • Introduction
  • Consumers and Weight Management
  • Characteristics of Healthy Foods for Weight Loss & Maintenance
  • Table 3-1: Food Product Characteristics Important to Food Shoppers Watching Their Diet, by Motivation, 2014
  • Diet Is a Four-Letter Word
  • Consumers Watching Their Diet to Improve Health Are More Motivated
  • Figure 3-1: Nutrition and Health Information Rated “Very Important” by All U.S. Adults and Those Watching Their Diet to Lose Weight and Improve Health, 2015
  • Top IRI Pacesetters New Product Award Winners Target Weight Management
  • Table 3-2: 2013 IRI Pacesetters: Top-Selling Products Featuring Weight Management Benefits
  • “Diet” Meals Take a Back Seat to Healthy Meals
  • Nestlé Lean Cuisine Focuses on Being Good Food that's Good For You
  • ConAgra Healthy Choice
  • Illustration 3-1: ConAgra Healthy Choice Simply Café Steamers
  • Table 3-3: Healthy Choice Simply Café Steamers Health Benefits Promoted by Flavor
  • Weight Watchers - Slimmer than Ever
  • Green Coffee in New Kellogg's Special K Meal Bar to Aid Weight Loss
  • Illustration 3-2: Kellogg's Special K Protein Meal Bar with Green Coffee Bean Extract
  • Importance of Breakfast for Weight Loss: Debunking the Myth
  • Cereal Still Big, but Ditched More in Favor of Higher Protein Breakfasts
  • Egg Sandwiches, Scrambles & Bowls Promote Weight Management & Satiety
  • Illustration 3-3: Kellogg's Special K Bacon, Egg and Cheese Flatbread Breakfast Sandwich
  • Illustration 3-4: Lean Cuisine Morning Collection Turkey Sausage Scramble
  • Illustration 3-5: VitaEgg Flatbread Sandwich
  • Greek Yogurt's High Protein Content Drives Satiety and Energy
  • Cereal - Healthy Image, Satiety and Energy Benefits for Weight Management
  • Illustration 3-6: Weight Watchers Smart Ones Apples & Cinnamon
  • Oatmeal
  • Table 3-4: Weight Watchers Brand R-T-E Cereals Introduced in Fall 2014
  • Cross Promotions Highlight Weight Management & Satiety
  • More, Healthier Snacks for Weight Management
  • Calories Count for Snacks: 100 Still the Magic Number
  • More Protein; More Whole Foods; More Food Combinations
  • Traditional Weight Loss Brands
  • Free Online Tools Intensify Competition for Weight Loss Programs
  • Ingredients for Weight Loss & Weight Maintenance
  • Table 3-5: Ingredient Rankings by Food Industry Professionals for Formulations Targeting Losing Weight and Maintaining Healthy Weight
  • Ingredients for Satiety
  • Weightain™ from Ingredion
  • Weight Loss and Related Claims Crackdowns: Avoiding Red Flags

Chapter 4 - New Era of Sports Nutrition

  • Introduction
  • Physical Activity and Sports Participation - Individuals Drive Market
  • NSF Certified for Sport® May Appeal to Performance Athletes
  • Sports Drinks - A Market in Transition
  • Adult Use of Sports Drinks
  • Sports Drinks: Just a Vector for Adolescent Obesity and Diabetes?
  • Criticisms of Gatorade Lead to New Era of Sports Drinks
  • Reinvented Gatorade Faces Newer, Big and Small Competition
  • Revamped Gatorade Includes More Than Drinks
  • Illustration 4-1: Gatorade G-Series Energy, Hydration and Recovery Product Lines
  • Table 4-1: Gatorade G Series Product Line, Select Nutrients Per Serving
  • Illustration 4-2: Gatorade Endurance Energy and Hydration Product Lines
  • Table 4-2: Benefit Comparison: Gatorade G Series and G Endurance
  • Table 4-3: Gatorade G Endurance Product Line Nutritional Profile Per Serving
  • Muscle Milk Brand is #1 in RTD Protein Category
  • Illustration 4-3: Muscle Milk Organic
  • Table 4-4: Muscle Milk RTD Product Line Summary of Select Attributes
  • Table 4-5: Muscle Milk Protein Bar Offerings Summary
  • Organic Valley Organic Balance and Organic Fuel Recovery Beverage
  • Illustration 4-4: Organic Valley Organic Fuel Recovery Beverage
  • Figure 4-1: Ingredient Comparison: Organic Fuel and Muscle Milk
  • Golazo
  • Illustration 4-5: Golazo Hydration, Energy and Sugar-Free Energy Sports Drinks
  • Added Caffeine: Blurring the Line Between Sports and Energy Drinks
  • Nuun Energy
  • Aspire
  • Coconut Water: Nature's Own Sports Drink?
  • Vita Coco & Target Introduce Sports Drink Based on Coconut Water
  • Soft Drink Giants Attempt to Capitalize on Coconut Water Popularity
  • Beyond Natural: Added Benefits of Organic and Sustainable Coconut
  • Water
  • Table 4-6: Nutritional Comparison of Coconut Water Brands for Sports Nutrition
  • Meat Jerky, Savory Bars & Gels: The Future of Sports Nutrition?
  • Nutrition Bar Market Grows, but Getting Less Sweet
  • Nutrition Bars for Athletes: Less Sweet, More Savory
  • EPIC Grass-Fed Meat Bars
  • Illustration 4-6: EPIC Lamb Bar
  • Table 4-7: Select Nutrients in EPIC Bar by Variety
  • Omnibar: Long Lasting Energy Fuels Athletes
  • Natural Meat Jerkies Marketed to Athletes
  • Clif Bar Launches Organic Energy Food, Including Savory Varieties
  • Illustration 4-8: Clif Organic Energy Food

Chapter 5 - Energy: Beyond the Buzz

  • Introduction
  • Adult Energy Drink Consumers
  • Adverse Events, Deaths Linked to Energy Drinks Trigger Scrutiny
  • Adults vs. Adolescents: How Much Caffeine is Too Much?
  • Detecting Signs and Symptoms of Caffeine Overload
  • Caffeine Labelling Getting More Attention
  • Table 5-1: Caffeine, Sugar and Caloric Content Per Serving and
  • Per Can of Popular Energy Drink Brands, Jan. 2015
  • Figure 5-1: Labeling of Caffeine Content, Health Warnings and
  • Ingredients for Popular Energy Drink Brands, Jan. 2015
  • Adolescent Energy Drink Use Tied to Smoking, Screen Media Use
  • FDA Concerns about Added Caffeine Go Beyond Drinks
  • Caffeine: Not the Only Concern
  • Senate Committee Concludes Energy Drink Makers Fail to Protect Youth
  • Will the FDA Respond to Senate Recommendations?
  • Functional Foods: Key Trends Table of Contents
  • February 2015 © Packaged Facts v
  • Future of Energy Drinks & Foods: Benefits Without Caffeine
  • Energy Beverage Wins “Best Functional Drink Award”
  • Breakfast and Snacks Drive Long Lasting Energy Market
  • belVita Breakfast Biscuits, Disrupting the Cereal Market?
  • Illustration 5-1: Nabisco belVita Bites Breakfast Biscuits
  • Cereal Companies Defend Their Turf
  • Kellogg's To Go Morning Biscuits
  • Nature Valley Breakfast Biscuits
  • Quaker Highlights Morning Energy & Introduces New Bar
  • Table 5-2: Quaker Oats Positioning Highlighting a Morning Energy Benefit
  • Cereals with Energy Positioning Feature Protein, Whole Grains
  • Focusing on Meat for Morning Energy
  • Greek Yogurt's High Protein Content Drives Satiety and Energy
  • Snacks Leverage Energy Positioning with Protein, Savory Ingredients
  • Snack Nuts
  • More Meaty Snacks
  • Table 5-3: Oscar Mayer P3 Portable Protein Pack Varieties, Ingredients, Protein and Calories
  • Energy Bars Undergoing Savory Transformation to be More like Meals
  • Kind Strong & Kind Bars Leverage Savory Flavors with Protein Sources
  • Mediterra: Ingredients and Energy Benefits of a Mediterranean Diet in a Bar
  • Illustration 5-2: Mediterra Savory Bars Black Olives & Walnuts, Sundried Tomato & Basil
  • Slow Food: Savory Flavors From Around the World
  • Illustration 5-3: SLOW Food For Fast Lives Moroccan Bar
  • Journey Bar: “A savory meal you can put in your pocket”
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