表紙
市場調査レポート

カナダのナチュラル・オーガニック飲食品市場

Natural and Organic Foods and Beverages in Canada

発行 Packaged Facts 商品コード 316322
出版日 ページ情報 英文 118 Pages
即納可能
価格
本日の銀行送金レート: 1USD=106.71円で換算しております。
Back to Top
カナダのナチュラル・オーガニック飲食品市場 Natural and Organic Foods and Beverages in Canada
出版日: 2014年09月26日 ページ情報: 英文 118 Pages
概要

カナダにおけるナチュラル・オーガニック食品・飲料の売り上げはこの5年間で着実に成長しており、2009年から2013年の売上額は9.4%のCAGRを維持し、52億6,000万ドルに達しました。同市場は2014年から2019年に、ミレニアム世代、東南アジアおよび中国人などのエシックグループに支えられて成長が刺激され、11%以上のCAGRが予測されています。

当レポートでは、カナダのナチュラル・オーガニック飲食品市場について調査し、市場概要、セグメント別の市場規模、主要企業のプロファイル、マーケティング・小売り・広告・新製品の動向、および消費者調査結果の分析などをまとめ、お届けいたします。

第1章 エグゼクティブサマリー

第2章 市場予測・機会

  • 要点
  • 「ナチュラル」および「オーガニック」の定義
  • 調査手法
  • オーガニックの機会
  • ナチュラルの機会
  • 予測

第3章 市場規模・区分

  • 要点
  • 売上推計手法
  • オーガニック/ナチュラル飲食品市場は力強く成長
  • 市場区分
  • 購入オーガニック製品の種類
  • プレミアム価格を支えるオーガニック飲食品
  • オーガニック製品の購入は多く購入する傾向
  • カナダにおけるオーガニック・ナチュラル販売の大部分は輸入

第4章 マーケッター・広告

  • 要点
  • M&A
  • 競合企業の概要:Holy Crap Cereal (Sechelt, BC)
  • 競合企業の概要:Liberte (St. Hubert, QC)
  • 競合企業の概要: Organic Meadow (Guelph, ON)
  • 競合企業の概要:One Degree Organic Foods (Abbotsford, BC)
  • カナダのオーガニック生産者
  • 国内オーガニック事業者数は伸び悩む
  • 広告・マーケティング動向
  • 規制、ほか

第5章 マーケティング・小売り動向

  • 要点
  • 小売り事業者間の統合
  • 食品販売において食料品店は大型小売店に押される
  • カナダの食料品価格はわずかに増加
  • オーガニック食料品購買者の買い物場所
  • スーパーマーケット/食料品店チャネル
  • 大型小売店チャネルにおける飲食品の売上
  • その他のチャネルにおけるナチュラル・オーガニック飲食品
  • ファーマーズマーケット
  • オンラインの食料品売上、ほか

第6章 新製品の動向

  • 要点
  • 新製品発売
  • 成分の透明性
  • 製品セグメントの動向
  • スナック・冷凍食品
  • 飲料
  • シリアルの展望を改善するためナチュラル/オーガニックを用いる
  • オーガニックベビーフード
  • 肉類、ほか

第7章 消費者動向

  • 要点
  • 調査手法
  • 消費者におけるオーガニック食料品購入の普及
  • オーガニック/ナチュラル製品の購入理由
  • オーガニック購入者の統計
  • BC(ブリティッシュコロンビア州)は最も強い地域統計
  • オーガニックはミレニアム世代に人気
  • アッパーミドルクラスはオーガニックの強気市場
  • 中国人、南アジア人購買者はよりオーガニックを買う傾向、ほか

付録

目次
Product Code: LA5199400

Sales of natural and organic foods and beverages have enjoyed strong, consistent growth over the last five years in Canada, maintaining a compound annual growth rate of 9.4% between 2009 and 2013 and reaching sales of $5,260 million. The natural category finally managed to surpass the organic category in 2013, comprising just over 50% of all natural and organic food and beverage sales on the strength of a typically lower price point coupled with higher Canadian consumer confidence in “natural” claims over products certified as organic. While market growth was slightly lower at 8.7% in 2014 due to a slightly cooler Canadian economy, Packaged Facts forecasts a CAGR of over 11% between 2014 and 2019 for natural and organic food and beverage sales in Canada, with millennials and South Asian and Chinese ethic groups helping to spur growth. Product segments that will grow faster than the overall market include organic baby foods and fair trade organic coffee, as well as meats with natural and Certified Humane labels. Non-GMO labeling for both natural and organic products will also be a strong marketing tool over the forecast period.

‘Natural and Organic Foods and Beverages in Canada’ contains comprehensive data on the Canadian market for natural and organic foods and beverages, including historical (2009-2013) and forecasted (2014-2019) retail sales quantification. The report discusses key trends affecting the marketplace, trends driving growth, and consumer demographics. In addition, the report profiles major natural and organic product producers.

What You'll Get in This Report

‘Natural and Organic Foods and Beverages in Canada’ makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that ‘Natural and Organic Foods and Beverages in Canada’ offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.

How You'll Benefit from This Report

If your company is already doing business in the natural and organic food and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for natural and organic foods and beverages in Canada, as well as projected markets and trends through 2019.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for natural and organic foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for natural and organic foods and beverages.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy natural and organic groceries.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers, and other colleagues with the vital information they need to do their jobs more effectively.

Table of Contents

Chapter 1 - Executive Summary

  • Scope & Methodology
  • Market Size and Segmentation
  • Table 1-1: Organic/Natural & All Retail Food/Beverage Sales in Canada, 2009-2013(in percent and million dollars)
  • Market Segmentation
  • Organic Foods & Beverages Carry a Premium Price
  • Opportunities for Organic and Natural Foods and Beverages
  • Marketers
  • Mergers & Acquisitions
  • Canada's Organic Producers
  • Table 1-2: Organic Operators in Canada, 2004-2011 (in number of operators)
  • Price, Unlevel Playing Field against “Natural” Top Concerns of Organic Marketers
  • Advertising & Marketing Trends
  • Natural Claims Stronger than Organic Claims for Meats
  • Marketers Combining Organic and Natural with Free-From Claims
  • Marketing and Retail Trends
  • Consolidation among Retailers
  • The Supermarket/Grocery Store Channel
  • Food & Beverage Sales in the Mass Merchandiser Channel
  • Natural Channel Fragmented but Strong in Canada
  • Natural & Organic Foods & Beverages in Other Channels
  • New Product Launches
  • Macro Trends in New Product Launches: Transparency & Non-GMO
  • Product Segment Trends: Snacks, Beverages, & Cereals
  • Consumer Trends
  • Many Reluctant to Pay More for Organic Groceries
  • Demographics of Organic Buyers
  • BC, Ethnic Groups, Millennials Key Growth Demographics for Organics

Chapter 2 - Market Projections and Opportunities

  • Key Points
  • Scope of the Report
  • Definition of “Natural” & “Organic”
  • Methodology
  • Opportunities for Organic
  • Ethnic Markets & Retailers
  • Millennials
  • Illustration 2-1: Peanut Butter & Co's Advertisement for Dark Chocolate Dreams Natural Peanut Butter
  • Coffee
  • Baby Food
  • Illustration 2-2: Love Child's new power yo'rridge organic baby food combining yogurt and grains with puréed fruits.
  • Opportunities for Natural
  • Meat & Protein
  • Table 2-1: Percentage of Ethnic Groups Willing to Pay Premiums for Organic & Natural Meat Products, 2012 (in percent)
  • GMO Without Being Organic
  • Forecast
  • Table 2-2: Canadian Retail Sales of Natural and Organic Foods and Beverages, 2014-2019 (in million dollars)

Chapter 3 - Market Size and Segmentation

  • Key Points
  • Methodology for Sales Estimates
  • Organic/Natural Food & Beverage Market Enjoying Strong Growth
  • Table 3-1: Organic/Natural & All Retail Food/Beverage Sales in Canada, 2009-2013 (in percent and million dollars)
  • Figure 3-1: Canadian Natural & Organic Foods & Beverages Market, 2009-2014P (in million $)
  • Natural a Stronger Market in Canada Compared to U.S.
  • Figure 3-2: Natural vs. Organic Sales in Canada & the U.S., 2009-2014P (in percent)
  • Market Segmentation
  • Figure 3-3: Canadian Retail Sales of Natural and Organic Foods and Beverages by Product Segment, 2013 (in percent)
  • Types of Organics bought
  • Figure 3-4: Types of Organic Groceries Purchased (Excluding Fruits & Vegetables), 2014 (in percent)
  • Growth in Top Organic Packaged Goods Categories Slower Than Organic Market Average in Retail Channels
  • Organic Soya and Coffee lead Organic & Natural Beverage Sales
  • Organic & Natural Dairy Products
  • Table 3-2: Domestic Organic Milk Production, 2007/08-2012/13 (in hectoliters)
  • Organic Foods & Beverages Carry a Premium Price
  • Figure 3-5: Price Premium Charged for Organic Foods, 2012 (in percent)
  • Table 3-3: Organic Raw Milk Premium Paid by Processors by Province, 2012 (in cents per liter)
  • Those Buying Organics Tend to Purchase a Lot
  • Figure 3-6: Amount of Organic Groceries Purchased per Week, 2014 (in percent)
  • Figure 3-7: Comparison of Weekly Organic and All Food & Beverage Purchases, 2014 (in percent)
  • Imports a Significant Part of Organic & Natural Sales in Canada
  • Table 3-4: U.S. Tracked Organic Exports to Canada, 2011-2013 (in million $)

Chapter 4 - Marketers & Advertising

  • Key Points
  • Mergers & Acquisitions
  • Table 4-1: Mergers & Acquisitions of Natural & Organic Food & Beverage Marketers, 2013-2014
  • Competitor Brief: Holy Crap Cereal (Sechelt, BC)
  • Competitor Brief: Liberté (St. Hubert, QC)
  • Illustration 4-1: Liberté's 2.5% Plain Organic Yogurt
  • Competitor Brief: Organic Meadow (Guelph, ON)
  • Competitor Brief: One Degree Organic Foods (Abbotsford, BC)
  • Illustration 4-2: One Degree Organic Foods' Ancient Whole Wheat Bread
  • Canada's Organic Producers
  • Figure 4-1: Certified Organic Farms by Region & Product, 2011 (in percent & number of farms)
  • Little Growth in Number of Domestic Organic Operators
  • Table 4-2: Organic Operators in Canada, 2004-2011 (in number of operators)
  • Advertising & Marketing Trends
  • Illustration 4-3: Blue Goose Pure Food's “Certified Humane” whole chicken
  • “Think Before You Eat - Think Canada Organic!”
  • Natural Claims Stronger than Organic Claims for Meats
  • Table 4-3: Meat Purchasing Factors (Excluding Price, Origin), 2012
  • Price, Unlevel Playing Field Against “Natural” Top Concerns of Organic Marketers
  • Figure 4-2: Market Challenges for Organic Businesses, 2012 (in percent)
  • Marketers Combining Organic and Natural with Free-From Claims
  • Table 4-4: Other Free-From Claims on New Natural & Organic Product Announcements, 2013
  • Illustration 4-4: Hain Celestial's Imagine Natural Creations Brand Hearty Beef Barley Soup
  • Organic & Natural Face Uphill Battle Against GMO Products/Ingredients
  • Regulations
  • Table 4-5: Allowable Canadian Organic Claims & Natural Definitions
  • Cost, Complexity Preventing Many Producers from Certifying Organic
  • Difficult for Organics to escape Pesticide Residues
  • No Plans to Regulate Natural in Canada

Chapter 5 - Marketing and Retail Trends

  • Key Points
  • Consolidation among Retailers
  • Sobeys Extends its Grocery Holdings
  • Loblaw Branches Out by Buying Shoppers Drug Mart
  • Grocery Stores Losing Ground to Mass Merchandisers in Food Sales
  • Figure 5-1: Retail Food Sales in Canada by Channel, 2009 & 2013 (in percent)
  • Grocery Prices in Canada to See Only Marginal Increases in 2014
  • Table 5-1: Food Price Forecast, 2014 (in percent)
  • Where do Organic Grocery Buyers Shop
  • Figure 5-2: Organic & Non-Organic Shopping by Channel, 2014 (in percent)
  • The Supermarket/Grocery Store Channel
  • Table 5-2: Retail Food Sales in Food & Beverage Stores, 2009-2013 (in million dollars)
  • Sobeys Stocks Certified Humane Meats
  • Food & Beverage Sales in the Mass Merchandiser Channel
  • Target's Push into Canadian Food Sector Falters
  • Walmart Driving Down the Cost of Organics ... But Not in Canada
  • Natural Channel Fragmented but Strong in Canada
  • Competitor Brief: Whole Foods
  • Natural & Organic Foods & Beverages in Other Channels
  • Farmers' Markets
  • Illustration 5-1: Calgary Farmers' Market Summer 2014 Ad Campaign
  • Online Grocery Sales

Chapter 6 - New Product Trends

  • Key Points
  • New Product Launches
  • Table 6-1: New Food & Beverage Products with Natural & Organic Claims by Segment, 2013 (by product count)
  • Product Launches Favor Natural Over Organic
  • Table 6-2: New Food & Beverage Products with Natural & Organic Claims, 2013 (by product & SKU counts)
  • Who is Introducing New Products in Canada
  • Illustration 6-1: Whole Foods Market's 365 Everyday Value Classic Vanilla flavored Organic Animal Cookies
  • Illustration 6-2: Annie's Homegrown Organic Cinnamon Graham Cracker
  • Macro Trends in New Organic & Natural Products
  • Transparency in Ingredients
  • Illustration 6-3: Theo Chocolate Sea Salt 70% dark chocolate bar
  • Stevia over Sugar for Natural Foods & Beverages
  • Illustration 6-4: Maverick Brands' line of CoCo libre coconut waters
  • Non-GMO Interest Growing
  • Illustration 6-5: Beanitos Restaurant Style White Bean chip
  • Product Segment Trends
  • Snacks & Frozen Foods
  • Illustration 6-6: Amy's meatless Italian sausage & mushroom Italiano Pizza
  • Illustration 6-7: DeeBee's SpecialTea Foods' Organic TeaPops
  • Illustration 6-8: Mama Chia's Chia Squeeze vitality snack
  • Beverages
  • Illustration 6-9: Aronia juice in 300 ml glass bottle by Golijska Aronia Inc
  • Illustration 6-10: Oviva maple water
  • Using Natural/Organics to Improve Cereal's Outlook
  • Illustration 6-11: Holy Crap breakfast cereal in a single serve cup
  • Illustration 6-12: Lotus Fine Foods quinoa granola cereals
  • Illustration 6-13: Sexcereal male and female cereal formulations
  • Organic Baby Foods
  • Illustration 6-14: Baby Gourmet's Beetberry flavor Squoosh
  • Illustration 6-15: Little Duck Organics Tiny Fruits
  • Meats
  • Illustration 6-16: Schneiders Country Naturals Angus Burgers
  • Illustration 6-17: Pillar's Simply Free Smoked Breakfast Ham

Chapter 7 Consumer Trends

  • Key Points
  • Methodology
  • Prevalence of Organic Grocery Purchasing Among Consumers
  • Figure 7-1: percentage of Certified Organic and Natural Food and Beverage Purchasers, 2014
  • Figure 7-2: Types of Certified Organic Groceries Purchased, 2014 (in percent)
  • Not Many Consumers are Willing to Pay More for Organic Groceries
  • Figure 7-3: Foods for which Consumers are Willing to Pay a Premium, 2014 (in percent)
  • Price, Lack of Faith Main Reasons for not buying organic
  • Figure 7-4: Reasons Shoppers do not Buy Certified Organic Groceries, 2014 (in percent)
  • Natural a more Valued Description than Organic with Consumers
  • Figure 7-5: Consumer Perceptions of Organic and “All Natural” Foods & Beverages, 2014(in percent)
  • Reasons for Buying Organic/Natural
  • Figure 7-6: Psychographics of Organic Grocery Purchasers, 2014 (in percent)
  • Other Values that Resonate with Organic Grocery Buyers
  • Figure 7-7: Food/Shopping Choices that Resonate with Organic Grocery Purchasers, 2014 (in percent)
  • Demographics of Organic Buyers
  • Table 7-1: Organic Grocery Shopper Demographics, 2014 (in percent)
  • BC the Strongest Regional Demographic
  • Figure 7-8: Certified Organic Grocery Shoppers by Region, 2014 (in percent)
  • Organic Popular with Millennials
  • Figure 7-9: Certified Organic Grocery Buyers by Age, 2014 (in percent)
  • Upper Middle Class a Strong Market for Organics
  • Figure 7-10: Certified Organic Grocery Shoppers by Income, 2014 (in percent)
  • Chinese, South Asian Shoppers More likely to Buy Organics
  • Figure 7-11: Certified Organic Grocery Shoppers by Ethnic Group, 2014 (in percent)
Back to Top