株式会社グローバルインフォメーション
TEL: 044-952-0102
市場調査レポート

飲料レポートセット:米国のコーヒー&RTDコーヒー市場およびティー&RTDティー市場

Beverage Bundle: Coffee and Ready-to-Drink Coffee in the US + Tea and Ready-to-Drink Tea in the US

発行 Packaged Facts 商品コード 302666
出版日 ページ情報 英文 466 Pages
納期: 即日から翌営業日
価格
こちらの商品の販売は終了いたしました。
Back to Top
飲料レポートセット:米国のコーヒー&RTDコーヒー市場およびティー&RTDティー市場 Beverage Bundle: Coffee and Ready-to-Drink Coffee in the US + Tea and Ready-to-Drink Tea in the US
出版日: 2014年05月02日 ページ情報: 英文 466 Pages

当商品の販売は、2016年01月19日を持ちまして終了しました。

概要

2014年、コーヒーの小売およびフードサービス部門における売上は480億ドルに達すると予測されています。このうち、112億ドル(23%)が小売、370億ドルがフードサービス部門によるものと推計されています。

当レポートセットは、米国のコーヒー&RTDコーヒー市場およびティー&RTDティー市場に関するレポートの2本組みであり、それぞれの市場規模の推移と予測を製品タイプ・経路など別にまとめ、市場影響因子の分析、主要製品と新製品開発などの動向、主要事業者の取り組みなども取り上げています。

第1章 エグゼクティブサマリー

第2章 市場規模・市場区分・市場予測

  • サマリー
  • 市場規模・予測
  • コーヒー小売売上
  • 小売市場の区分
  • フードサービス区分におけるコーヒー小売
  • 価格の見通し
  • レストランメニュー
  • レストラン区分
  • コーヒーの輸入量および輸入額、など

第3章 コーヒー市場の市場機会

  • サマリー
  • 適切なペアの発見
  • コーヒーのバラエティと飲料メニューの幅
  • オーガニック市場の成長には新製品開発以上の何かが必要
  • 家ではヘルシーさ、レストランでは味重視?
  • 象徴的コーヒーブランドに息を吹き込む
  • モバイルライフスタイル、テクノロジー、ソーシャルメディアをロイヤルティに利用
  • コーヒーハウスの利用者:ソーシャルメディアとブランドの融合に敏感
  • 「My Starbucks Rewards」
  • 「DD Perks Rewards Program」
  • 位置情報ベースのプロモーションの実現、など

第4章 コーヒー:小売商品の動向

  • コーヒーショップを自宅へ
  • コーヒーハウスのブランディングと専門知識
    • Panera Bread:高級ブランドと高級コーヒー小売店
    • Dunkin' Donuts:家でも店でも利用する客層の構築
    • Caribou コーヒー:社会的責任をほんの少し自宅へ
  • コブランディングがブランド認識を創出
    • Godiva:高級チョコレートが期待を作る
    • Entenmann's:自然なペアのベイク商品とコーヒー
    • Cold Stone Creamery:ボトルの中のデカダンス
  • コーヒーハウスへの期待のさまざまな要素
    • Eight O' Clock
    • Wegmans
    • Target
  • 産地で示すクオリティ
    • Kauai コーヒー Company
    • Trader Joe's
    • Rogers Family コーヒー Company
  • 利便性
  • 準備の要らないRTD(Ready-to-drink)
    • Hain Celestial
    • Bolthouse Farms
    • International Delight
    • Starbucks Discoveries
  • インスタントコーヒーのイノベーション:品質と味の悪さを改善
    • Starbucks VIA
    • BarnDad's Rise
    • Seattle's Best コーヒー
    • 液状の濃縮製品
  • 1杯用ポッド
    • Green Mountain
    • Starbucks
    • Maxwell House、など

第5章 コーヒー:フードサービスメニューの動向

  • サマリー
  • 飲料のバラエティの動向
  • 約3分の2のレストランはコーヒーに特色がある
  • 高級料理店でのコーヒーの提供に成長が見られる:チャイと競合
  • 飲料メニューではソーダが主力
  • 「ヘルシー」飲料の成長から飲料メニューの選択肢が増加
  • コーヒーのフレーバー・種類の動向
  • スペシャルティコーヒー:高級料理店でもっとも普及
  • アメリカンコーヒーが大きな成長を見せる
  • クラシックフレーバーがレストランメニューで最大の普及
  • プレミアム化の動向:レストランのコーヒーで依然として顕在、など

第6章 コーヒーの利用・ブランドの動向

  • サマリー
  • 個人のコーヒー利用と利用頻度
  • 世帯のコーヒー利用と利用頻度
  • 利用ブランド
  • コーヒー利用:人口動態別
  • コーヒー利用:種類別、など

第7章 コーヒー:小売&フードサービスでの利用動向

  • サマリー
  • 家庭用に購入したコーヒーの形態
  • コーヒー小売流通:形態別、など

第8章 家庭およびレストランで飲むコーヒーのタイプ

  • サマリー
  • コーヒー利用:タイプ/フレーバー別、など

第9章 レストランでのコーヒー注文への影響因子

第10章 小売企業・ブランド分析

  • J.M. Smucker
  • Starbucks
  • Folgers
  • Maxwell House
  • Green Mountain
  • Nestle Nescafe
  • GMCR
  • Kraft Foods
  • Massino Zanetti Beverage USA
  • Eight O'Clock
  • Joh. A Benckiser、など

第11章 フードサービス企業・ブランド

  • Dunkin' Donuts
  • Green Mountain Coffee Roasters, Inc.
  • McDonald's
  • Starbucks Corporation
  • Caribou Coffee
目次
Product Code: LA5237640

This food industry bundle consists of the following two reports:

Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice

Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.

For coffeehouse and quick-service restaurant operators, attaching food to the purchase of coffee is more important than ever. Brands are aggressively innovating on both the beverage and food side of the menu to provide customers the ammunition needed for more pairing firepower. But more and more of these players are also branching into other beverages, which has the potential to dampen coffee sales growth. Any yet despite all the variety, hot coffee is still the go-to beverage, with 75% of coffee/coffee drink users saying that among 10 choices "hot coffee" is the coffee/coffee drink they drink most often. As restaurant operators race to launch loyalty programs, coffeehouse chains are fertile ground for programs that blend and harness social media, mobile technology and rewards. Our research suggests that coffeehouse users are receptive to social media and brand interplay, and when it comes to adapting to technology, these consumers are also ahead of curve.

On the retail side, the rise of single-serve is changing the retail coffee landscape-and it Green Mountain Coffee Roasters has its way-single serve will also change away-from-home coffee consumption. But coffee co-branding is also moving beyond coffee shop brands to align with other indulgent brands. Building off coffeehouse expectations for a wide variety of options, retail coffee manufacturers are also embracing variety, and sourcing has become a key element in coffee premiumization. And innovation abounds: To combat attrition, instant coffee marketers are trying to breathe life into the category focusing on quality products underscored by variety, functional, and value positioning.

And this only scratches the surface.

Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice provides industry participants with valuable insight on trends shaping this the highly competitive U.S. coffee market. Sales content includes 1) a market size and forecast for coffee sales at retail and foodservice, along with retail sales analysis by coffee segment and by distribution channel; and 2) detailed company analysis of the retail coffee market, by market segment (ground/whole bean, instant, instant flavored, espresso/cappuccino, and ready-to-drink coffee) and by brand; and 3) detailed company analysis of leading foodservice participants, including Dunkin' Donuts, Green Mountain Coffee Roasters, McDonald's, Starbucks, Caribou Coffee and Tim Hortons, with a focus on how coffee fits into each companies' competitive and growth strategies. The report also:

  • Identifies key marketing opportunities for coffee, supported by consumer survey data, product examples and other metrics. In particular, we focus on food and beverage pairing, organic growth opportunities, growing sales of iconic retail brands, and harnessing loyalty programs.
  • Using proprietary survey results, assesses the degree which consumers get different coffee types for home use from different retail distribution channels; similarly, we assess the degree they get coffee for "immediate consumption" from a variety of foodservice channels. Comparative analysis is included.
  • Explores coffee retail product trends centered on bringing the coffee shop experience into the consumers' home (with an emphasis on co-branding); sourcing; convenience; and instant coffee, liquid concentrate and single-serve pod innovation.
  • Assesses coffee menu trends, focusing on menu item penetration by restaurant segment, including beverage varieties, coffee flavors/types and coffee brands.
  • Assesses household and personal coffee usage and usage frequency trends, including ground, whole bean, single-serve/pod, instant and RTD coffee; and household and personal coffee brand usage and trends, ground, whole bean, single-serve/pod, instant and RTD coffee. To help gauge brand loyalty, we also trend brands' "usage preference ratios," the ratio that consumers drink that brand "most" over drinking that brand "also."
  • Using proprietary survey results, provides comparative analysis on the degree to which consumers drink different flavors and types of coffee at home and at restaurants, as well as identifying which coffee types/flavors consumers drink most often.
  • Drawing from consumer survey "ranking" responses, identifies the relative importance consumers place on factors such as taste, getting a specific brand, low price, and time of day when deciding to order coffee at a restaurant.

Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition

Packaged Facts forecasts that sales of tea will reach $25 billion in 2014. Of this amount, we expect $6.2 billion (or 25%) to come from retail sales and $18.8 billion to come from foodservice sales.

Retail sales trends from 2012-2013 suggest both challenges and successes for the U.S. tea market. For instance, once a growth driver, RTD canned and bottled tea sales are flat, and instant tea mix declines present challenges. But the flipside is that plenty of opportunity exists to continue to grow the category, from making tea drinking a bit more "manly" to looking for avenues to personalize tea drinking. And marketers can continue to ratchet up category innovation by supporting the trend toward premiumization, incorporating unique ingredients, and pursuing innovations in form. But bagged/loose tea participants-already on notice-must prepare for continued Green Mountain single-cup tea share taking.

Our expectations are brighter for tea sales at foodservice establishments, which we expect to increase steadily during 2014-2016, driven by modest growth in foodservice establishment visits, tea menu item and tea room establishment expansion, and pricing power. Growth drivers include iced tea, as well as niche beverages such as chai tea, which has seen the most growth in usage on restaurant menus from 2009-2013. Our analysis also suggests that tea is still not being fully leveraged by quick-service restaurants to draw customers. And while fast food restaurants serve generally as Pied Pipers in luring younger customers, coffeehouses may be having greater success in drawing in younger tea drinkers.

Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition analyzes the industry and consumer trends shaping this highly competitive environment. The report does the following:

  • Addresses retail tea category innovation, including premium characteristics, ingredients, and new beverage formats.
  • Identifies key marketing opportunities for tea, supported by consumer survey data, product examples and other metrics. In particular, we focus on families, men, healthfulness and customization, single-cup brewing, and all-in-one brewing.
  • Assesses how foodservice operators are capitalizing on "hot" trends; penetration and penetration growth of hot and iced tea types on quick-service, family-midscale, casual and fine dining menus; retail brand penetration in foodservice menus; and trend spotting.
  • Assesses household and personal tea usage and usage frequency trends, including bagged, loose, RTD and instant tea; household and personal tea brand usage and trends, including bagged, loose, RTD and instant tea. To help gauge brand loyalty, we trend brands' "usage preference ratios," the ratio that consumers drink that brand "most" over drinking that brand "also."
  • Assesses the degree to which consumers get different tea types for home use from different retail distribution channels; similarly, we assess the degree they get tea for "immediate consumption" from a variety of foodservice channels. Comparative analysis is included.
  • Provides comparative analysis regarding the degree to which consumers drink different flavors and types of tea at home and at restaurants, as well as identifying which tea types/flavors consumers drink most often.
  • Assesses the relative importance consumers place on factors such as taste, getting a specific brand, low price, and time of day when deciding to order tea at a restaurant.

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report Summary
  • Market size, segmentation and forecast
  • Marketing opportunities
  • Retail product trends
  • Foodservice menu trends
  • Beverage variety trends
  • Restaurant segment trends
  • Coffee flavor & variety trends
  • Coffee usage & brand trends
  • Personal coffee usage and usage frequency
  • Household coffee usage and usage frequency
  • Household coffee usage trending
  • Trended coffee brand usage
  • Coffee retail & foodservice channel usage trends
  • Coffee types drunk at home & restaurants
  • Factors influencing restaurant coffee ordering decision
  • On the retail side: company and brand analysis
  • The retail market for coffee
  • Top marketers
  • Top brands
  • Top marketers and brands: segment analysis
  • On the foodservice side: company and brand analysis
  • Caribou Coffee
  • Dunkin' Donuts
  • Green Mountain Coffee Roasters, Inc.
  • McDonald's
  • Starbucks Corporation
  • Tim Hortons

Chapter 2: Market Size, Segmentation and Forecast

  • Summary analysis
  • Market size and forecast
  • Graph 2-1: Coffee Market Size and Forecast: Foodservice and Retail, 2009-2016
  • Coffee sales at retail
  • Graph 2-2: Retail Coffee Market Size, by Distribution Channel, 2013
  • Retail market segmentation
  • Graph 2-3: Retail Coffee Segment Share, 2013
  • Table 2-1: Retail Coffee Sales and Share, by Segment, 2012-2013
  • Coffee sales at foodservice
  • Table 2-2: Foodservice Coffee Sales, 2009-2016
  • Analysis: coffee price outlook
  • Summary pricing analysis
  • Table 2-3: Coffee Commodity PPI & CPI Index and Percent Change, 2010-2014
  • At the commodity level: coffee price declines drive margin gains
  • Graph 2-4: Producer Price Index, Commodities: Coffee, Tea, Soft Drinks and Juices, 2007-2014
  • On restaurant menus
  • Table 2-4: Coffee/Coffee Drink Menu Prices and Price Trends, 2007-2013
  • Table 2-5: Average Coffee/Coffee Drink Menu Price, by Drink Type, 2011-2013
  • By restaurant segment
  • Table 2-6: Coffee/Coffee Drink Menu Price Trends, by Restaurant Segment, 2009-2013
  • Table 2-7: Average Coffee/Coffee Drink Menu Price, by Drink Type & Restaurant Segment, 2013
  • At retail: coffee commodity declines passed on to consumer
  • Graph 2-5: Consumer Price Index: Coffee, Tea, Carbonated & Noncarbonated Drinks and Juices, 2007-2014
  • Coffee imports: volume and value
  • Coffee import volume growth tapers; value dives
  • Table 2-8: Total Coffee Imports, by Value, Volume and Price per Ton Trends, 2009-2013
  • Table 2-9: Coffee Imports, by Coffee Type: Value, Volume and Price per Ton Trends, 2009-2013
  • Table 2-10: Coffee Imports, by Coffee Type: Value & Volume Share Trends, 2009-2013

Chapter 3: Coffee Market Opportunities

  • Summary analysis
  • Finding the right pairing
  • Table 3-1: Caribou Coffee New, Returning & Limited-Time Restaurant Beverage Item Introductions, 2013-2014
  • Table 3-2: Caribou Coffee New, Returning & Limited-Time Restaurant Food Item Introductions, 2013-2014
  • Mixing and matching coffee variety and beverage menu breadth
  • Graph 3-1: Coffee/Coffee Drink, Tea and Other Beverage Menu Item Share & Breadth, by Coffeehouse Chain, 2014
  • Graph 3-2: Presence of Non-Coffee Beverages on the Menu, by Coffeehouse Chain and Beverage Type, 2014
  • You know what? I'll just get a hot coffee
  • Graph 3-3: Coffee Drunk Most, by Coffee Type/Flavor
  • Organic market growth requires more than just new product innovation
  • Driving the association between coffee and usage
  • Healthy at home, taste at restaurants?
  • Graph 3-4: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance
  • Breathing life into iconic coffee brands
  • Turning mobile lifestyles, technology and social media into loyalty
  • Coffeehouse users receptive to social media and brand interplay
  • Table 3-3: Coffeehouse Users' Social Sharing/Networking Website Attitudes, by Coffeehouse Visited in Last 30 Days, 2013
  • . . . are more technology-forward
  • Table 3-4: Technology Adoption Segmentation, by Coffeehouse Visited, 2013
  • . . . and connected to their mobile phones
  • Table 3-5: Mobile Segmentation, by Coffeehouse Visited, 2013
  • Making them prime targets for technology-forward, mobile-driven loyalty platforms
  • My Starbucks Rewards
  • DD Perks Rewards Program
  • Table 3-6: Dunkin' Donuts' DD Perks Rewards Program Features, 2014
  • Location-based promotions a growing reality

Chapter 4: Coffee Retail Product Trends

  • Bringing the coffee shop home
  • Coffeehouse branding lends expertise position
  • Panera Bread: upscale brand, meet upscale retail coffee platform
  • Dunkin' Donuts: building loyal drinkers-at the coffeehouse and at home
  • Caribou Coffee: bring home a little social responsibility
  • Co-branding creates brand recognition
  • Godiva: upscale chocolate builds expectation
  • Entenmann's: baked goods & coffee a natural cross-merchandising pair
  • Cold Stone Creamery: decadence in a bottle
  • Variety plays to coffeehouse expectations
  • Eight O' Clock
  • Wegmans
  • Target
  • Quality of coffee is denoted by sourcing
  • Kauai Coffee Company: leveraging Hawaiian sourcing-replete with peaberry line
  • Trader Joe's: private label peaberry!
  • Fresh & Easy taps Rogers Family Coffee Company for direct trade
  • Convenience
  • Ready-to-drink requires no preparation
  • Hain Celestial
  • Bolthouse Farms
  • International Delight
  • Starbucks Discoveries
  • Instant coffee innovation to debunk poor quality and taste associations
  • Starbucks VIA
  • BarnDad's Rise
  • Seattle's Best Coffee
  • Liquid concentrates
  • Single-serve pods
  • Green Mountain
  • Starbucks
  • Maxwell House

Chapter 5: Coffee Foodservice Menu Trends

  • Summary analysis
  • Beverage variety trends
  • Nearly two-thirds of restaurants feature coffee
  • Table 5-1: Top Beverage Varieties: Percent of Restaurants Featuring: by Restaurant Segment, 2013
  • Fine dining showing growth in coffee offerings; Chai tea creates competition
  • Table 5-2: Top Beverage Varieties: Change in Percent of Restaurants Featuring: By Restaurant Segment, 2009-2013
  • Soda commands largest share of beverage menu
  • Table 5-3: Top Beverage Varieties: Beverage Menu Share: By Restaurant Segment, 2013
  • Growth in "healthy" beverages creates more choice on the beverage menu
  • Table 5-4: Top Beverage Varieties: Change in Beverage Menu Share: By Restaurant Segment, 2013
  • Coffee flavor & variety trends
  • Specialty coffees most prevalent at fine dining restaurants
  • Table 5-5: Top Coffee Varieties: Percent of Restaurants Featuring: By Restaurant Segment, 2013
  • Americano coffee showing significant growth
  • Table 5-6: Top Coffee Varieties: Change in Percent of Restaurants Featuring: By Restaurant Segment, 2009-2013
  • Classic flavors have strongest penetration on restaurant menus
  • Table 5-7: Top Coffee Flavors/Types: Percent of Beverage Items Featuring: By Restaurant Segment, 2013
  • The premiumization trend is alive and well in restaurant coffee
  • Table 5-8: Top Coffee Flavors/Types: Change in Percent of Restaurants Featuring: By Restaurant
  • Segment, 2009-2013

Chapter 6: Coffee Usage & Brand Trends

  • Summary analysis
  • Personal coffee usage and usage frequency
  • Household coffee usage and usage frequency
  • And household coffee usage trending
  • Trended coffee brand usage
  • Household & personal coffee use and usage frequency trends
  • The majority of adults drink coffee
  • Graph 6-1: Times per Month Consumers Drink Coffee, by Usage Frequency
  • Most coffee drinkers consume several cups per day
  • Graph 6-2: Daily Coffee Drinkers: Cups of Coffee Drunk per Day
  • Coffee usage, by demographic
  • Men are more frequent coffee drinkers
  • Table 6-1: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Gender, 2014
  • Young coffee drinkers are less engaged
  • Table 6-2: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Age, 2014
  • Table 6-3: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Employment Status, 2014
  • Less affluent drink the most coffee per day
  • Table 6-4: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by HH Income, 2014
  • Hispanics are Asians more likely to be coffee drinkers
  • Table 6-5: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Race/Ethnicity, 2014
  • Trended coffee usage, by coffee type
  • Table 6-6: Household Ground/Whole Bean, Instant, Instant Flavored Mix & Espresso/ Cappuccino
  • Usage, Personal RTD Iced Coffee Usage, 2008-2013
  • Trended HH coffee usage frequency, by coffee type
  • Household usage of regular ground coffee is twice that of decaf ground
  • Table 6-7: Household Coffee Usage Frequency: Ground (Regular vs. Decaffeinated, 2008-2013
  • Household penetration of instant coffee is on the rise
  • Table 6-8: Household Instant Coffee Usage Frequency, 2008-2013
  • Flavored instant coffee mix household use is flat
  • Table 6-9: Household Instant Flavored Coffee Mix Usage Frequency, 2008-2013
  • Coffee use, by type: demographic analysis
  • Table 6-10: Household Ground/Whole Bean, Instant, Instant Flavored Mix & Espresso/ Cappuccino
  • Usage, Personal RTD Iced Coffee Usage: By Race/Ethnicity, HH Income, Number/ Age of Children in HH & Nielsen Region, 2013
  • Household and personal coffee use and preference, by type
  • Ground/whole bean coffee
  • Table 6-11: Household Coffee Use: Caffeinated & Decaffeinated Ground/Whole Bean, Loose Grinds, Single-Serve/Pod & Whole Bean: With Usage Preference Ratios, 2008-2013
  • Instant coffee
  • Table 6-12: Household Instant Coffee Usage: Regular, Decaffeinated, Flavored, & Unflavored: With Usage Preference Ratios, 2008-2013
  • Instant flavored coffee mix
  • Table 6-13: Instant Flavored Coffee Mix HH Usage: Regular and Sugar-Free, 2008-2013
  • Household and personal coffee use by brand
  • Whole bean & ground coffee brand usage trending
  • Table 6-14: Household Ground/Whole Bean Usage, by Brand, 2008-2013
  • Whole bean & ground coffee brand usage, by demographics
  • Table 6-15: Household Ground/Whole Bean Usage, by Top 15 Brands: Generation, 2013
  • Table 6-16: Household Ground/Whole Bean Usage, by Top 15 Brands: HH Income, 2013
  • Table 6-17: Household Ground/Whole Bean Usage, by Top 15 Brands: Nielsen Region, 2013
  • Instant coffee brand usage trending
  • Table 6-18: Household Instant Coffee Usage, by Brand, 2008-2013
  • Instant coffee brand usage, by demographics
  • Table 6-19: Household Instant Coffee Usage, by Brand: By Race/Ethnicity, 2013
  • Table 6-20: Household Instant Coffee Usage, by Brand: By HH Income, 2013
  • Table 6-21: Household Instant Coffee Usage, by Brand: By Nielsen Region, 2013
  • Espresso/cappuccino brand usage trending
  • Table 6-22: Household Espresso/Cappuccino Usage, by Brand, 2008-2013
  • Espresso/cappuccino brand usage, by demographics
  • Table 6-23: Household Espresso/Cappuccino Usage, by Top Four Brands: By Race/Ethnicity, HH Income & Nielsen Region, 2013
  • RTD coffee brand usage trending
  • Table 6-24: Personal Ready-to-Drink Coffee Usage, by Brand, 2008-2013
  • RTD coffee brand usage, by demographics
  • Table 6-25: Personal RTD Coffee Usage, by Top Four Brands: By Race/Ethnicity, HH Income & Nielsen Region, 2013
  • Instant flavored coffee mix: flavor usage trending
  • Table 6-26: HH Use of Instant Flavored Coffee Mix Flavors, 2008-2013

Chapter 7: Coffee Retail & Foodservice Channel Usage Trends

  • Summary analysis
  • Coffee forms bought for home use in the past 12 months, by channel
  • Graph 7-1: Coffee Forms Bought for Home Use in the Past 12 Months
  • Cross-usage
  • Table 7-1: Cross-Use of Coffee Forms Bought for Home Use in the Past 12 Months
  • Coffee retail distribution, by coffee form
  • Graph 7-2: Coffee Bought for Home Use, by Form and Retail Distribution, 2014
  • Another view
  • Graph 7-3: Coffee Bought for Home Use, by Form and Retail Distribution: Users of Respective Coffee
  • Form, 2014
  • Demographic analysis
  • Table 7-2: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by Age, 2014
  • Table 7-3: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by HH Income, 2014
  • Table 7-4: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by Region, 2014
  • Table 7-5: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by Race/Ethnicity, 2014
  • Coffee gotten for immediate consumption, by channel
  • Graph 7-4: Coffee Gotten for Immediate Consumption in Past 12 Months, by Food Retail & Foodservice Channel, 2014
  • Demographic analysis
  • Table 7-6: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by Age, 2014
  • Table 7-7: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by HH Income, 2014
  • Table 7-8: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by Employment Status, 2014
  • Table 7-9: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by Region, 2014

Chapter 8: Coffee Types Drunk at Home & Restaurants

  • Summary analysis
  • Coffee Drunk in Past 12 Months, by Type/Flavor
  • Coffee type drunk most
  • Graph 8-1: Coffee Drunk Most, by Coffee Type/Flavor
  • At home versus at restaurants
  • Graph 8-2: Coffee Drunk at Home & Restaurant in Past 12 Months, and Drunk Most, by Coffee Type/Flavor, 2014
  • Gender differences
  • Table 8-1: Coffee Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Gender, 2014
  • Age differences
  • Table 8-2: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Age, 2014
  • HH income differences
  • Table 8-3: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, HH Income, 2014
  • Regional differences
  • Table 8-4: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Region, 2014
  • Race/ethnicity differences
  • Table 8-5: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Race/Ethnicity, 2014

Chapter 9: Factors Influencing Restaurant Coffee Ordering

  • Factors influencing decision to order type of coffee at restaurant
  • Taste and timing
  • Health at the bottom of the list-should it matter?
  • Graph 9-1: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance
  • Age
  • Table 9-1: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance, by Age, 2014
  • Yes to lower price
  • Table 9-2: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance, by HH Income, 2014
  • Race/ethnicity
  • Table 9-3: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance, by Race/Ethnicity, 2014
  • Table 9-4: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance, by Employment Status, 2014

Chapter 10: Retail Company and Brand Analysis

  • Segment summary
  • Table 10-1: Retail Coffee Sales and Share, by Segment, 2012-2013
  • J.M. Smucker takes the lead among coffee marketers
  • Graph 10-1: Top 10 Retail Coffee Marketers, 2013
  • Hip coffee house Starbucks brand coexists with iconic Folgers and Maxwell House brands
  • Graph 10-2: Top 10 Retail Coffee Brands, 2013
  • Coffee marketers and brands by category
  • Folgers is the undisputed top ground coffee marketer
  • Table 10-2: Top Retail Ground Coffee Marketers, by Marketer and Brand, 2012-2013
  • Folgers at the helm of the ground decaffeinated coffee brands
  • Table 10-3: Top Retail Ground Decaffeinated Coffee Marketers, by Marketer and Brand, 2012-2013
  • Starbucks captures largest share of whole bean coffee
  • Table 10-4: Top Retail Whole Bean Coffee Marketers, by Marketer and Brand, 2012-2013
  • Green Mountain maintains its first mover advantage in single-cup coffee
  • Table 10-5: Top Retail Single-Cup Coffee Marketers, by Marketer and Brand, 2012-2013
  • Nestle Nescafe has a stronghold on instant caffeinated coffee
  • Table 10-6: Top Retail Instant Caffeinated Coffee Marketers, by Marketer and Brand, 2012-2013
  • Folgers leads instant decaffeinated coffee sales, but all marketers in decline
  • Table 10-7: Top Retail Instant Decaffeinated Coffee Marketers, by Marketer and Brand, 2012-2013
  • All marketers of refrigerated RTD coffee category share impressive success
  • Table 10-8: Top Retail Refrigerated Ready-To-Drink Coffee Marketers, by Marketer and Brand, 2012- 2013
  • Starbucks' Frappuccino dominates cappuccino/iced coffee category
  • Table 10-9: Top Retail Cappuccino/Iced Coffee Marketers, by Marketer and Brand, 2012-2013
  • Marketers of "other" coffee additive/flavorings/substitutes is fragmented
  • Table 10-10: Top Retail Coffee Additive/Flavoring, Refrigerated Coffee Concentrate & Coffee Substitutes Marketers, by Marketer and Brand, 2012-2013
  • J.M. Smucker
  • Folgers is the anchor in Smucker's coffee platform
  • Graph 10-3: J.M. Smucker Retail Sales, by Coffee Category and Brand, 2013
  • Table 10-11: J.M. Smucker Retail Sales, by Coffee Category and Brand, 2013
  • Innovation is necessary to meet the evolving needs of coffee consumers
  • Green Mountain Coffee Roasters
  • GMCR dominates single-cup coffee category by leveraging brand partnerships
  • Expired patent opens up the playing field
  • GMCR demonstrating strong growth despite increased competition
  • Graph 10-4: Green Mountain Coffee Roasters Retail Sales, by Coffee Category and Brand, 2013
  • Table 10-12: Green Mountain Coffee Roasters Retail Sales, by Coffee Category and Brand, 2013
  • Starbucks
  • Bringing coffee shop coffee to retail
  • Graph 10-5: Starbucks Retail Sales, by Coffee Category and Brand, 2013
  • Table 10-13: Starbucks Retail Sales, by Coffee Category and Brand, 2013
  • Starbucks continues to focus on innovation
  • Kraft Foods
  • Kraft rewarded with sales growth despite lower coffee prices
  • Graph 10-6: Kraft Retail Sales, by Coffee Category and Brand, 2013
  • Table 10-14: Kraft Retail Sales, by Coffee Category and Brand, 2013
  • Leveraging single-cup format
  • Going after the premium coffee consumer
  • Future plans to bring a powerhouse restaurant brand to retail
  • Nestlé USA
  • Nescafé finds success through its Latino consumer base
  • Table 10-15: Nestlé Retail Sales, by Coffee Category and Brand, 2013
  • New marketing strategy to bolster demand for Nescafé
  • Massino Zanetti Beverage USA
  • Massimo Zanetti struggles with an underperforming coffee portfolio
  • Table 10-16: Massimo Zanetti Retail Sales, by Coffee Category and Brand, 2013
  • Eight O'Clock Coffee Company
  • Eight O'Clock brand sales down for whole bean and ground coffees
  • Table 10-17: Eight O'Clock Coffee Company Retail Sales, by Coffee Category and Brand, 2013
  • Brand refresh strategy to turnaround sales
  • Joh. A Benckiser
  • Finding success in the market through premium coffee shop brands
  • Table 10-18: Joh. A Benckiser Coffee Retail Sales, by Coffee Category and Brand, 2013

Chapter 11: Foodservice Companies and Brands

  • Dunkin' Donuts
  • Brand positioning
  • Trends and initiatives
  • Need for speed
  • Redesign to woo all-day visits
  • Brand audience
  • Table 11-1: Dunkin' Donuts Demographic Analysis, by Demographic & Visit Frequency, 2013
  • Trends over time
  • Table 11-2: Dunkin' Donuts Visits in Past 30 Days 6+ Visits in Past 30 Days, by Age, HH Income &
  • Race/Ethnicity, 2009 vs. 2013
  • Sales performance: coming up roses
  • Table 11-3: Dunkin' Donuts U.S. Sales & Unit Growth, 2009-2013
  • Green Mountain Coffee Roasters, Inc.
  • Growth strategy
  • Brewers
  • Non-coffee beverage expansion, but coffee still rules
  • Table 11-4: Green Mountain Coffee & Tea K-Cup Retail Sales, 2012-2013
  • Licensing/partner strategy
  • No license: no Keurig 2.0
  • Make mine carafe sized
  • Platform expansion
  • Cold brewing with Coca-Cola
  • Channel expansion
  • At home versus away from home
  • Table 11-5: Keurig Brewer Placements & Attachment Rate, by Location Type, 2013
  • At home
  • Table 11-6: Keurig Brewer Penetration, by Region, 2013
  • Away from home
  • Sales performance
  • Table 11-7: Green Mountain Coffee Roasters, Selected Metrics, 2009-13
  • McDonald's
  • Competitive differentiation: First mover advantage
  • Growth strategy: Modernize the menu and consumer experience
  • Menu trends: Expanding the beverage menu
  • Coffee drinks
  • Graph 11-1: McDonald's Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
  • Table 11-8: McDonald's Food and Beverage Menu Share, by Menu Item Type, 2013
  • Beverage flavor expansion beyond coffee
  • Table 11-9: McDonald's Coffee & Tea Drinks, Lemonade and Chillers: New Items and Limited-Time Offers, 2013-2014
  • And food pairings to meet a variety of purchase rationales
  • Table 11-10: McDonald's Breakfast Sandwiches & Pastries: New Items and Limited-Time Offers, 2013-2014
  • Starbucks Corporation
  • Competitive differentiation: Store experience
  • Menu trends: beverage category expansion around coffee core
  • Graph 11-2: Starbucks Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
  • Menu trends: coffee at the core
  • Table 11-11: Starbucks Food and Beverage Menu Share, by Menu Item Type
  • Menu trends: Addressing the food challenge and building food share
  • Table 11-12: Starbucks Company-Operated Stores: Revenue Mix by Product Type, 2009-2013
  • Brand audience
  • Table 11-13: Starbucks Demographic Analysis, 2013
  • Sales performance
  • Table 11-14: Starbucks U.S. and Global Company-Owned & Licensed Locations, 2012-13
  • Table 11-15: Starbucks Revenue: Restaurant & Retail/Foodservice, 2009-2013; Product Type & Geography, 2011-2013
  • Table 11-16: Starbucks Comparable Sales, Transaction & Ticket Growth, by Geography, 2009-2013
  • Mid-size players
  • Caribou Coffee
  • Brand audience
  • Table 11-17: Caribou Coffee Restaurant Brand Users, by Demographic, 2013
  • Tim Hortons
  • On the menu
  • Brand initiatives and strategies
  • Brand audience
  • Table 11-18: Tim Hortons Brand Users, by Demographic, 2013
  • Table 11-19: Tim Hortons Franchised Sales Systemwide Sales Growth & Sales per Restaurant: Canada and U.S., 2009-13
  • Table 11-20: Tim Hortons U.S. and Canada Locations, by Restaurant Type, 2009-13
  • Appendix
  • Methodology
  • Consumer survey methodology
  • Market size and forecast
  • Terms and definitions
  • Restaurant categories
  • Consumer segmentation groups
Back to Top