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市場調査レポート

袋詰めの朝食用ベイクド食品:米国市場の動向

Packaged Breakfast Baked Goods: U.S. Market Trends

発行 Packaged Facts 商品コード 293395
出版日 ページ情報 英文 102 Pages
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袋詰めの朝食用ベイクド食品:米国市場の動向 Packaged Breakfast Baked Goods: U.S. Market Trends
出版日: 2013年12月03日 ページ情報: 英文 102 Pages
概要

朝食は1日の中で、最も重要な食事と見なされます。ベーグル、食品小売業者や参入企業は、朝食に重点を置き、ベーグル、ドーナツ、クロワッサン、イングリッシュマフィンなど、袋詰めの朝食用ベイクド食品市場を推進してきました。その売上は、2012年に49億米ドルに達しています。市場は成熟していますが、健康や食事に関する課題を抱え、食習慣を変えたり、より健康的な食品への要求が高まってきています。

当レポートでは、米国における小売店(独立系・インストアベーカリーを除く)で販売される、袋詰めの朝食用ベイクド食品の消費者市場について調査分析し、主要な問題点と動向、製品カテゴリー分析を提供するほか、主要企業/ブランドのプロファイル、市場規模データ、流通チャネルなども含めて、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 市場

第3章 マーケッター

  • 市場リーダー
  • M&A、分割
  • 競合企業プロファイル
    • Bimbo Bakeries USA
    • Flowers Foods
    • Kellogg Company
    • McKee Foods Corporation
    • General Mills
    • Krispy Kreme Doughnut Corporation
    • Pinnacle Foods
    • James Skinner Baking Company
    • Bays Corporation

第4章 製品、小売、マーケティング動向

  • 製品動向
  • 健康・栄養
  • トランス脂肪
  • 新しい味と経験
  • 利便性
  • 小売の動向
  • マーケティング動向、など

第5章 消費者

  • データソースについて
  • 人口統計:ベーグルタイプ・ブランド別
  • 人口統計:イングリッシュマフィンブランド別
  • 人口統計:ドーナツブランド別
  • 人口統計:朝食用ペストリータイプ別
  • 人口統計:トースターペストリーブランド別、など
目次
Product Code: LA5158858

Breakfast is regarded as the most important meal of the day, and for food retailers and industry players this widespread emphasis on the morning meal has helped spur the packaged breakfast baked goods market-which includes bagels, donuts, croissants, and English muffins-to sales of $4.9 billion in 2012. Yet challenges abound in this mature market, with growth stunted by health and diet concerns, changing eating patterns, and an increasing desire for fresh rather than packaged foods. In Packaged Breakfast Baked Goods: U.S. Market Trends, market research publisher Packaged Facts provides insights into the present and future of this food industry segment and offers guidance on successfully maximizing the remaining areas with growth potential in this otherwise mature segment.

Scope of Market

This report presents a detailed analysis of the U.S. consumer market for packaged breakfast baked goods sold in retail outlets, excluding independent and in-store bakeries. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen bagels, English Muffins, donuts, muffins, toaster pastries/tarts, and pastries such as Danish, coffee cakes, cinnamon rolls and others. The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2008-2012 and projections for 2012-2017. All retail channels that sell consumer packaged breakfast baked goods are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. Not included are sales through independent bakeries or sales of fresh products from in-store bakeries of retailers. Packaged products sold in the in-store bakery section and covered by IRI are included.

Table of Contents

Chapter 1 - Executive Summary

  • Introduction
  • Scope of Market
  • Methodology
  • Product Category Definitions
  • Products Outside Market Scope
  • Packaged Breakfast Baked Goods Market Sales at $4.9 Billion in 2012
  • Figure 1-1: Retail Dollar Sales of Packaged Breakfast Baked Goods, 2008-2012 (in millions)
  • Sales Relatively Flat to Declining Since 2008
  • Table 1-1: Retail Dollar Sales of Packaged Breakfast Baked Goods, 2008-2012 (in millions)
  • Category Sales: Shelf-stable Products Dominate
  • Figure 1-2: Packaged Breakfast Baked Goods Market: Share of Retail Dollar Sales by Category, 2012 (percent)
  • Table 1-2: Retail Dollar Sales of Packaged Breakfast Baked Goods: By Category, 2008-2012 (in millions)
  • Product Segment Sales
  • Sales by Retail Channel
  • Figure 1-3: Packaged Breakfast Baked Goods: Share of Dollar Sales by Retail Channel, 2012 (percent)
  • Market Forecast
  • Figure 1-4: Packaged Breakfast Baked Goods: Projected Retail Dollar Sales, 2012-2017 (in millions)
  • Bimbo Controls 35% of Mass-Market Sales
  • Figure 1-5: Leading Marketers of Packaged Breakfast Baked Goods:
  • Retail Dollar Share, 52 Weeks Ending June 16, 2013 (percent)
  • Table 1-3: IRI-Tracked Sales of Packaged Breakfast Baked Good Marketers, 2012-2013 (millions of dollars, percent)
  • Mergers, Acquisitions, Divestitures
  • Product Trends
  • New Tastes and Experiences
  • Convenience
  • Marketing Trends
  • Consumers Overwhelmingly Prefer Fresh Bagels
  • Table 1-4: Consumer Purchasing of Packaged Bagels: By Type, 2004-2013 (percent)
  • Thomas' and Lender's Consumer Favorites
  • Table 1-5: Brands of Bagels Eaten Most Often, 2004-2013 (percent)
  • Thomas' Dominates English Muffins
  • Table 1-6: Consumer Purchasing of English Muffins: By Brand, 2004-2013 (percent)
  • Donut Usage Declines
  • Table 1-7: Consumer Purchasing of Packaged Donuts: By Brand 2004-2013 (percent)
  • Table 1-8: Consumer Purchasing of Packaged Breakfast Pastries: By Type, 2004-2013 (percent)
  • Little Debbie and Hostess Most Popular Breakfast Pastries
  • Table 1-9: Consumer Purchasing of Packaged Breakfast Pastries: By Brand, 2004-2013 (percent)
  • A Quarter of Adults Eat Packaged Muffins
  • Table 1-10: Consumer Purchasing of Packaged Muffins: By Brand, 2004-2013 (percent)
  • Toaster Pastries Eaten by 40% of Consumers
  • Table 1-11: Consumer Purchasing of Toaster Pastries: By Type and Brand 2004-2013 (percent)
  • Consumers Cutting Back on White Bread, Wheat Flour and Gluten
  • Figure 1-6: Consumers Cutting Back on White Bread and Breads or Baked Goods Because of Ingredients, 2013 (percent)
  • Consumers Look for Whole-Grain and Multi-Grain Baked Goods
  • Consumers Purchasing of Shelf-Stable vs. In-Store

Chapter 2 - The Market

  • Introduction
  • Scope of Report
  • Methodology
  • Product Category Definitions
  • Products Outside Market Scope
  • Market Size and Growth
  • Packaged Breakfast Baked Goods Market Sales at $4.9 Billion in 2012
  • Figure 2-1: Retail Dollar Sales of Packaged Breakfast Baked Goods, 2008-2012 (in millions)
  • Sales Relatively Flat to Declining Since 2008
  • Table 2-1: Retail Dollar Sales of Packaged Breakfast Baked Goods, 2008-2012 (in millions)
  • Economy's Impact on Sales
  • Figure 2-2: Change in GDP and Personal Consumption
  • Expenditures, 2006-2013 (percent)
  • Household Formation Lags
  • Figure 2-3: Number of U.S. Households, 2002-2012
  • Category Sales: Shelf-stable Products Dominate
  • Figure 2-4: Packaged Breakfast Baked Goods Market: Share of
  • Retail Dollar Sales by Category, 2012 (percent)
  • Table 2-2: Retail Dollar Sales of Packaged Breakfast Baked Goods: By Category, 2008-2012 (in millions)
  • Product Segment Sales
  • Table 2-3: IRI-Tracked Sales of Packaged Breakfast Baked Goods: By Segment, 2008-2012 (dollar, unit and volume sales)
  • Sales by Retail Channel
  • Figure 2-5: Packaged Breakfast Baked Goods: Share of Dollar Sales by Retail Channel, 2012 (percent)
  • Market Forecast
  • Figure 2-6: Packaged Breakfast Baked Goods: Projected Retail Dollar Sales, 2012-2017 (in millions)

Chapter 3 - The Marketers

  • Market Leaders
  • Bimbo Controls 35% of Mass-Market Sales
  • Figure 3-1: Leading Marketers of Packaged Breakfast Baked Goods: Retail Dollar Share, 52 Weeks Ending June 16, 2012 (percent)
  • Figure 3-2: Leading Marketers of Packaged Breakfast Baked Goods: Retail Dollar Share, 52 Weeks Ending June 16, 2013 (percent)
  • Table 3-1: IRI-Tracked Sales of Packaged Breakfast Baked Good Marketers, 2012-2013 (millions of dollars, percent)
  • Shelf-Stable Donuts
  • Table 3-2: IRI-Tracked Sales of Packaged Shelf-Stable Donut Marketers, 2012-2013 (millions of dollars, percent)
  • Shelf-Stable and Frozen Muffins
  • Table 3-3: IRI-Tracked Sales of Packaged Shelf-Stable and Frozen Muffin Marketers, 2012-2013 (millions of dollars, percent)
  • Shelf-Stable Pastry/Danish/Coffee Cakes
  • Table 3-4: IRI-Tracked Sales of Packaged Shelf-Stable and Refrigerated Pastry/Danish/Coffee Cake Marketers, 2012-2013 (millions of dollars, percent)
  • Shelf-Stable, Refrigerated and Frozen Bagels/Bialys
  • Table 3-5: IRI-Tracked Sales of Packaged Shelf-Stable, Refrigerated and Frozen Bagel/Bialy Marketers, 2012-2013 (millions of dollars, percent)
  • Shelf-Stable and Refrigerated English Muffins
  • Table 3-6: IRI-Tracked Sales of Packaged Shelf-Stable and Refrigerated English Muffin Marketers, 2012-2013 (millions of dollars, percent)
  • Shelf-Stable and Frozen Toaster Pastries/Tarts
  • Table 3-7: IRI-Tracked Sales of Packaged Shelf-Stable and
  • Frozen Toaster Pastry/Tart Marketers, 2012-2013 (millions of dollars, percent)
  • Leadership Requires Fewer Brands than in Packaged Breads
  • Table 3-8: Packaged Breakfast Baked Goods Brands of Select Companies, 2013
  • Mergers, Acquisitions, Divestitures
  • Competitive Profiles
  • Bimbo Bakeries USA
  • Table 3-9: Bimbo Bakeries Packaged Breakfast Baked Goods
  • Flowers Foods
  • Table 3-10: Flowers Foods Packaged Breakfast Baked Goods
  • Kellogg Company
  • Table 3-11: Kellogg Company Packaged Breakfast Baked Goods
  • McKee Foods Corporation
  • Table 3-12: McKee Foods Packaged Breakfast Baked Goods
  • General Mills
  • Table 3-13: General Mills Packaged Breakfast Baked Goods
  • Krispy Kreme Doughnut Corporation
  • Table 3-14: Krispy Kreme Doughnut Corporation Packaged Breakfast Baked Goods
  • Pinnacle Foods
  • Table 3-15: Pinnacle Foods Packaged Breakfast Baked Goods
  • James Skinner Baking Company
  • Table 3-16: James Skinner Baking Company Packaged Breakfast Baked Goods
  • Bays Corporation
  • Table 3-17: Bays Corporation Packaged Breakfast Baked Goods

Chapter 4 - Product, Retailing, and Marketing Trends

  • Product Trends
  • Health and Nutrition
  • Trans Fats

0 Grams Trans Fats

  • Illustration 4-1: Flowers Foods 0 Grams of Trans Fats
  • Ancient Grains
  • Illustration 4-2: Spelt English Muffins
  • Grains, Seeds Boost Nutrition
  • Illustration 4-3: Dave's Killer Bread Good Seed Halos
  • Lender's Healthy Grain Bagels
  • Illustration 4-4: Lender's Healthy Grain Bagels
  • Sprouted for Life
  • Illustration 4-5: Food for Life Sprouted Grains
  • Gluten Free Expanding into Breakfast
  • Illustration 4-6: Gluten-Free Breakfast Products
  • Gluten Free in the Mainstream
  • Figure 4-1: Gluten-Free Food Products: Motivations for Purchase/Use, August 2012 (percent agreeing)
  • Thins and Flats
  • Illustration 4-7: Thomas' Bagel Thins and Pepperidge Farms' Bagel Flats
  • New Tastes and Experiences
  • Limited Edition
  • Illustration 4-8: Thomas' Limited Edition Flavors
  • Illustration 4-9: Krispy Kreme Limited Edition Flavors
  • Illustration 4-10: Pop Tarts Limited Edition Flavors
  • Artisanal at Sam's Club
  • Illustration 4-11: Artisan Fresh Bagels
  • Pretzel Products Tap Into Nostalgic Comfort Food Trend
  • Illustration 4-12: Thomas' Mini Pretz-a-bagels
  • BelVita: Breakfast Biscuit or Cookie?
  • Illustration 4-13: BelVita Breakfast Biscuit
  • Convenience
  • Nature's Own Oatmeal Toasters
  • Illustration 4-14: Nature's Own Oatmeal Toasters
  • Perfect for Two
  • Illustration 4-15: J. Skinner Perfect for Two
  • Retailing Trends
  • Retailers Embrace Gluten-Free
  • Illustration 4-16: Barons Market Gluten-Free Customer Initiative
  • Branding Packaged Products for In-Store Bakeries
  • Illustration 4-17: J. Skinner In-Store Bakery Line
  • Kwik Trip Keeps it Fresh
  • Illustration 4-18: Kwik Trip Glazers Donuts
  • Marketing Trends
  • Udi's Gluten-Free Connects with Consumers
  • Illustration 4-19: Udi's My GFF
  • Co-Branding to Extend Awareness
  • Illustration 4-20: College-Branded Pop Tarts
  • Power of Facebook
  • Illustration 4-21: Entenmann's Facebook One Million Fans Sweepstakes
  • The Sweetest Comeback in the History of Ever
  • Illustration 4-22: Hostess Relaunch Campaign

Chapter 5 - The Consumer

  • Note on Data Sources
  • Consumers Overwhelmingly Prefer Fresh Bagels
  • Table 5-1: Consumer Purchasing of Packaged Bagels: By Type, 2004-2013 (percent)
  • Thomas' and Lender's Consumer Favorites
  • Table 5-2: Brands of Bagels Eaten Most Often, 2004-2013 (percent)
  • Demographics Vary by Bagel Type and Brand
  • Consumers Who Eat Bagels
  • Consumers Who Eat Fresh Bagels Most Often
  • Consumers Who Eat Frozen Bagels Most Often
  • Thomas'
  • Lender's
  • Sara Lee
  • Table 5-3: Demographic Characteristics of Bagel Consumers: By Type and Brand, 2013 (index)
  • Thomas' Dominates English Muffins
  • Table 5-4: Consumer Purchasing of English Muffins: By Brand, 2004-2013 (percent)
  • Demographics Vary by English Muffin Brand
  • Consumers Who Eat English Muffins
  • Thomas'
  • Pepperidge Farm
  • Store Brands
  • Table 5-5: Demographic Characteristics of English Muffin
  • Consumers: By Brand, 2013 (index)
  • Donut Usage Declines
  • Table 5-6: Consumer Purchasing of Packaged Donuts: By Brand 2004-2013 (percent)
  • Demographics Vary by Donut Brand
  • Consumers Who Eat Donuts
  • Dunkin' Donuts
  • Krispy Kreme
  • Hostess
  • Little Debbie
  • Entenmann's
  • Store Brands
  • Table 5-7: Demographic Characteristics of Donut Consumers: By Brand, 2013 (index)
  • Table 5-8: Consumer Purchasing of Packaged Breakfast Pastries: By Type, 2004-2013 (percent)
  • Demographics Vary by Breakfast Pastry Type
  • Gender
  • Age
  • Household Income
  • Educational Attainment
  • Region
  • Race
  • Children in Household
  • Table 5-9: Demographic Characteristics of Breakfast Pastry Consumers: By Type 2013 (index)
  • Little Debbie and Hostess Most Popular Breakfast Pastries
  • Table 5-10: Consumer Purchasing of Packaged Breakfast Pastries: By Brand, 2004-2013 (percent)
  • A Quarter of Adults Eat Packaged Muffins
  • Table 5-11: Consumer Purchasing of Packaged Muffins: By Brand, 2004-2013 (percent)
  • Toaster Pastries Eaten by 40% of Consumers
  • Table 5-12: Consumer Purchasing of Toaster Pastries: By Type and Brand 2004-2013 (percent)
  • Demographics Vary by Toaster Pastry Brand
  • Table 5-13: Demographic Characteristics of Toaster Pastry Consumers: By Type and Brand, 2013 (index)
  • Over Half of Adults Watching Diet; Seek Less Fat, Sugar, Salt, More Fiber
  • Table 5-14: Watching One's Diet: Reasons and Foods Bought, 2005-2013 (percent)
  • Consumers Want to Eat Healthier, but Also Indulge
  • Table 5-15: Consumer Attitudes about Food: Agree a Lot, 2004-2013 (percent)
  • Consumers Cutting Back on White Bread, Wheat Flour and Gluten
  • Figure 5-1: Consumers Cutting Back on White Bread and Breads or Baked Goods Because of Ingredients, 2013 (percent)
  • Consumers Look for Whole-Grain and Multi-Grain Baked Goods
  • Figure 5-2: Consumer Demand for Types of Bread and Baked Goods, 2013 (percent)
  • Consumers Buying Shelf-Stable Products Less, Products from In-Store Bakeries More
  • Figure 5-3: Consumer Purchasing of Shelf-Stable Products and Products from In-Store Bakeries, 2013 (percent)
  • More Consumers Bought Shelf-Stable Breads
  • Figure 5-4: Consumers Purchasing of Shelf-Stable Bread Products and Products from In-Store Bakeries During Most Recent Grocery Shopping Trip, 2013 (percent)
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