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袋詰めの甘い焼き菓子・デザート:米国市場の動向

Sweet Baked Goods: U.S. Market Trends

発行 Packaged Facts 商品コード 293394
出版日 ページ情報 英文 173 Pages
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袋詰めの甘い焼き菓子・デザート:米国市場の動向 Sweet Baked Goods: U.S. Market Trends
出版日: 2015年12月11日 ページ情報: 英文 173 Pages
概要

アメリカ人は甘いお菓子やデザーを好むため、袋詰めの甘い焼き菓子・デザート市場の売上は、2014年に総額200億米ドルに達しましたが、市場は成熟し、健康や食事に関する課題を抱え、間食の内容を変えたり、生鮮食品への要求が高まってきています。2010年以降はCAGR4%以上で推移し、高い価格設定でも利益の大半を引き出しています。

当レポートでは、米国における小売店(独立系・インストアベーカリーを除く)で販売される、袋詰めの甘い焼き菓子・デザートの消費者市場について調査分析し、主要な問題点と動向、製品カテゴリー分析を提供するほか、主要企業/ブランドのプロファイル、市場規模データ、流通チャネルなども含めてお届けいたします。

第1章 エグゼクティブサマリー

第2章 市場

第3章 マーケッター

  • 概要
  • 競合企業プロファイル
    • Mondelez International
    • McKee Foods Corporation
    • Kellogg Company
    • Bimbo Bakeries USA
    • Hostess Brands
    • Campbell Soup Company(Pepperidge Farm )
    • Flowers Foods
    • General Mills
    • ConAgra
    • Krispy Kreme Doughnut Corporation
    • Snyder's-Lance, Inc.

第4章 マーケティング、新製品、小売動向

  • マーケティング動向
    • 360度マーケティング
    • 人気上昇中のグルテンフリー食品
    • アレルゲンフリー、など

第5章 消費者

  • データソースについて
    • 米国人は間食好き
    • 米国の成人の半数以上は食事に気を付けている
    • 米国人の3分の1はローファット/ファットフリー食品を食べている、など

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目次
Product Code: LA5654968

Americans love their cookies, snack cakes, doughnuts and other sweet baked goods, spending $20 billion on them in 2014 according to the new Packaged Facts report Sweet Baked Goods: U.S. Market Trends . Despite consumers' love of sweets, the market is mature with growth challenged by health and diet concerns, changing snacking choices and an increasing desire for fresh rather than packaged foods. Dollar sales grew by a CAGR of over 4% since 2010 however higher pricing drove much of the gains. Smaller products and packaging designed for snacking on the go have been extremely popular and at relatively high price points have helped drive dollar sales higher.

The market is controlled by a handful of companies and the report discusses strategies of leading marketer Mondelēz as well as other major players such as McKee Foods, Kellogg, Bimbo and Hostess Brands. Smaller manufacturers such as Muffin Revolution, Lenny & Larry's, Wooden Table Baking, Cake Love and others are noted for their innovative product introductions. Private label products marketed by retailers are analyzed in depth as they account for 25% of all dollar sales with growth outpacing the overall market.

Sweet Baked Goods: U.S. Market Trends discusses how consumers generally eat sweet baked goods to indulge in a treat, with younger people in particular continually seeking out new exciting tastes and indulgent experiences. Increasingly however others are looking for healthier more nutritious indulgences, or "better for you" treats that taste good. Convenience continues to be a significant trend as busy consumers seek out "minis", single packs and other products packaged for on-the-go snacking. Smaller-size products like these also address the needs of the growing single or dual household segment, older people, and consumers watching their weight or overall health.

Packaged Facts projects the packaged sweet baked goods market will continue to be challenged in the near future with retail dollar sales projected to grow by a CAGR of 2.8% to reach $23 billion in 2019. Overall volume will likely remain flat as consumers stay concerned about health and diet, and increasingly seek out healthier snacks, or when they want to indulge, fresher baked goods from in-store and independent bakeries. Lower-priced private label products will put pressure on national brand marketers that as the report notes will have to continue innovating with product, marketing and retail strategies.

Scope of Report

This report presents a detailed analysis of the U.S. consumer market for packaged sweet baked goods sold in retail outlets, excluding independent and in-store bakeries. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen products as well as segments that include cookies, cakes, pies, bakery snacks, doughnuts, muffins, pastry/Danish/coffee cake, cheesecakes and toaster pastries/tarts. Sweet Baked Goods: U.S. Market Trends combines Packaged Facts' report Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends published in December 2013 with sweet goods (doughnuts, muffins, pastry/Danish/coffee cake, and toaster pastries/tarts) previously covered in our report Packaged Breakfast Baked Goods: U.S. Market Trends also published in December 2013.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included proprietary Packaged Facts online consumer surveys as well as consultation with industry sources and on-site examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports.

Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, publications and other market research sources. Our analysis of consumer trends relies on data from various sources including national online consumer usage surveys conducted in November 2015 by Packaged Facts, and Simmons National Consumer Surveys for Spring 2005 through Spring 2015 from Experian Marketing Services. The Packaged Facts national online consumer surveys reflect a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household, and household income. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

Table of Contents

Chapter 1: Executive Summary

  • Introduction
    • Scope of Report
    • Methodology
    • Product Category and Segment Definitions
    • Packaged sweet baked goods categories and segments using IRI breakouts include:
      • Areas Outside Scope
    • The Market
      • Packaged Sweet Baked Goods Market Sales at $20 Billion in 2014
      • Figure 1-1 Retail Dollar Sales of Packaged Sweet Baked Goods,2010-2014 (in millions)
      • Category Sales: Shelf-stable Products Dominate
      • Product Segment Sales
      • Shelf-stable
      • Sales by Retail Channel
      • Figure 1-2 Dollar Sales Share by Retail Channel for Packaged Sweet Baked Goods, 2015 (percent)
      • Market Forecast
      • Figure 1-3 Projected Retail Dollar Sales of Packaged Sweet Baked Goods, 2014-2019 (in millions)
  • The Marketers
    • Mondelēz Leads the Market
      • Figure 1-4 Retail Dollar Share for Leading Marketers of Packaged Shelf-Stable Sweet Baked Goods, 2015 (percent)
      • Private Label a Significant Factor
    • Marketing, New Product, and Retailing Trends
      • Marketing Trends
      • 360-Degree Marketing
      • Co-creating Promotions with Consumers
      • Product Trends
      • Clean Label
      • No Funky Stuff
      • Illustration 1-1: Spunkmeyer "No Funky Stuff" Cookies
      • New Tastes and Experiences
      • Combination Products Blend Tastes and Textures of Favorite Products
      • Retail Trends
      • Increased Focus on Convenience Stores
      • "Buy Now" on E-Commerce
      • Illustration 1-2: Mondelēz E-Commerce Initiative
    • The Consumer
      • Americans Love to Snack
      • Americans Eat Healthier, but Also Indulge
      • Table 1-1 Healthy vs. Indulgent Attitudes About Food, 2005-2015 (percent)
      • The Percentage of Households Eating Cookies Declines, but Most Americans Still Love Them
      • Bar Consumption Has Gone Up as Snack Cake Eating Has Gone Down
      • Perceptions and Purchase Habits in Shelf Stable Aisle Compared to In-
      • Store and Independent Bakeries
      • Figure 1-5 Where Consumers Purchased Selected Sweet Baked Goods in the Last 30 Days, 2015 (percent)

Chapter 2: The Market

  • Introduction
    • Scope of Report
    • Methodology
    • Product Category and Segment Definitions
  • Packaged sweet baked goods categories and segments using IRI breakouts include:
    • Areas Outside Scope
  • Market Size and Growth
    • Packaged Sweet Baked Goods Market Sales at $20 Billion in 2014
      • Figure 2-1 Retail Dollar Sales of Packaged Sweet Baked Goods,2010-2014 (in millions)
    • Dollar Sales Growth Slows Down in Last Two Years
      • Table 2-1 Retail Dollar Sales of Packaged Sweet Baked Goods,2010-2014 (in millions)
  • Factors Affecting Market Growth
    • Lagging Economy Impacts Consumer Spending
      • Figure 2-2 Change in Real GDP and Personal Consumption Expenditures, 2007-2014 (percent change)
    • Median Incomes Down from 2007 High
      • Figure 2-3 Real Median Household Income, 2003-2013 (dollars)
    • Sluggish Growth of Household Formations
      • Figure 2-4 Number of U.S. Households, 2004-2014 (millions)
    • Category Sales: Shelf-stable Products Dominate
      • Figure 2-5 Retail Dollar Share for Packaged Sweet Baked Goods Categories, 2014 (percent)
      • Table 2-2 Retail Category Dollar Sales of Packaged Sweet Baked Goods, 2010-2014 (in millions)
  • Product Segment Sales
    • Shelf-stable
      • Figure 2-6 Share of Dollar Sales by Shelf-Stable Product
      • Segment for Packaged Sweet Baked Goods, 2014 (percent)
      • Table 2-3 IRI-Tracked Sales of Packaged Shelf-Stable Sweet
      • Baked Goods Product Segments, 2014-2015 (dollar, unit and volume sales in millions)
    • Refrigerated and Frozen
      • Table 2-4 IRI-Tracked Sales of Refrigerated and Frozen Sweet Baked Goods Product Segments, 2014-2015 (dollar, unit and volume sales in millions)
    • Sales by Retail Channel
      • Figure 2-7 Share of Dollar Sales by Retail Channel for Packaged Sweet Baked Goods, 2015 (percent)
      • Table 2-5 Retail Dollar Sales of Sweet Baked Goods by Retail Channel, 2015 (millions)
    • Market Forecast
  • Shelf-stable cakes
    • Figure 2-8 Projected Retail Dollar Sales of Packaged Swee Baked Goods, 2014-2019 (in millions)

Chapter 3: The Marketers

  • Overview
    • Private Label a Significant Factor in Market
      • Table 3-1 Selected Private-Label Food Brands with Sweet Baked Goods, 2015
    • Private Label Accounts for Quarter of Shelf-Stable Sweet Baked Goods Sales
      • Table 3-2 Private Label Dollar and Volume Sales as a Percentage of Total Shelf-Stable Sweet Baked Goods, 2014-2015
    • Leading Marketers of Shelf-Stable Packaged Sweet Baked Goods
      • Figure 3-1 Retail Dollar Share for Leading Marketers of Packaged Shelf-Stable Sweet Baked Goods, 2015 (percent)
      • Figure 3-2 Retail Dollar Share for Leading Marketers of Packaged Shelf-Stable Sweet Baked Goods, 2014 (percent)
      • Table 3-3 IRI-Tracked Sales of Packaged Sweet Baked Goods Marketers, 2014-2015 (millions of dollars, percent)
    • Shelf-Stable Cookies
      • Table 3-4 IRI-Tracked Sales of Leading Packaged Shelf-Stable Cookie Marketers, 2014-2015 (millions of dollars, percent)
    • Shelf-Stable Bakery Snacks (includes cupcakes, brownies)
      • Table 3-5 IRI-Tracked Sales of Leading Packaged Shelf-Stable Bakery Snack Marketers, 2014-2015 (millions of dollars, percent)
    • Shelf-Stable Cakes
      • Table 3-6 IRI-Tracked Sales of Leading Packaged Shelf-Stable Cake Marketers, 2014-2015 (millions of dollars, percent)
    • Shelf-Stable Doughnuts
      • Table 3-7 IRI-Tracked Sales of Leading Packaged Shelf-Stable Doughnut Marketers, 2014-2015 (millions of dollars, percent)
    • Shelf-Stable Pastry/Danish/Coffee Cakes
      • Table 3-8 IRI-Tracked Sales of Leading Packaged Shelf-Stable Pastry/Danish/ Coffee Cake Marketers, 2014-2015 (millions of dollars, percent)
    • Shelf-Stable and Frozen Toaster Pastries/Tarts
      • Table 3-9 IRI-Tracked Sales of Leading Packaged Shelf-Stable Toaster Pastries/ Tarts Marketers, 2014-2015 (millions of dollars, percent)
    • Shelf-Stable Muffins
      • Table 3-10 IRI-Tracked Sales of Leading Packaged Shelf-Stable Muffin Marketers, 2014-2015 (millions of dollars, percent)
    • Shelf-Stable Pies
      • Table 3-11 IRI-Tracked Sales of Leading Packaged Shelf-Stable Pie Marketers, 2014-2015 (millions of dollars, percent)
    • Refrigerated and Frozen Sweet Baked Goods
      • Table 3-12 IRI-Tracked Sales of Refrigerated and Frozen Product Segments, 2014-2015 (millions of dollars, percent)
    • Mergers, Acquisitions, Divestitures
  • Competitive Profiles
    • Mondelēz International
      • Table 3-13 Mondelēz International Global Sales by Product Category, 2014 (percent)
      • Table 3-14 Mondelēz International Packaged Sweet Baked Goods
    • McKee Foods Corporation
      • Table 3-15 McKee Foods Packaged Sweet Baked Goods
    • Kellogg Company
      • Table 3-16 Kellogg Company Packaged Sweet Baked Goods
    • Bimbo Bakeries USA
      • Table 3-17 Bimbo Bakeries Packaged Sweet Baked Goods
    • Hostess Brands
      • Table 3-18 Hostess Brands Packaged Sweet Baked Goods
    • Campbell Soup Company (Pepperidge Farm)
      • Table 3-19 Pepperidge Farm Packaged Sweet Baked Goods
    • Flowers Foods
      • Table 3-20 Flowers Foods Packaged Sweet Baked Goods
    • General Mills
      • Table 3-21 General Mills Packaged Sweet Baked Goods
    • ConAgra
      • Table 3-22 ConAgra Packaged Sweet Baked Goods
    • Krispy Kreme Doughnut Corporation
      • Table 3-23 Krispy Kreme Packaged Sweet Baked Goods
    • Snyder's-Lance, Inc.
      • Table 3-24 Snyder's-Lance Packaged Sweet Baked Goods

Chapter 4: Marketing, New Product, and Retail Trends

  • Marketing Trends
    • 360-Degree Marketing
      • Illustration 4-1: Oreo Thins 360-Degree Marketing Campaign
    • Connecting with Consumers In-Store and Online
      • Illustration 4-2: Weight Watchers Tasting Is Believing Challenge
    • Use of Tie-Ins Continue to Extend Awareness
      • Mondelēz Continues Sports Sponsorships
      • Illustration 4-3: Mondelēz Sponsorships
      • Movie Tie-Ins Reach Kids
      • Illustration 4-4 Movie Tie-Ins
    • Co-creating Promotions with Consumers
      • Illustration 4-5: Pop-Tarts New PB&J Flavor Event
      • Illustration 4-44: Oreo Colorfilled
    • From Foodservice to Retail
      • Illustration 4-6: Foodservice to Retail Brands
    • Acquiring Makers of Better for You Products
  • Product Trends
    • Better for You a Key Driver
      • Clean Label
      • Mondelēz's Mindful Snacking
      • Trans Fats
    • Gluten Free Continues On Uptrend
      • Illustration 4-7: Gluten-Free Products
    • Allergen Free
      • Illustration 4-8: Allergen Free Products
    • Non GMO Part of "Free-From" Trend
      • Illustration 4-9: Tasty Brand Non-GMO Verified Sandwich Crème Cookies
    • Simply Simple Brand Names
      • Illustration 4-10: Simply Made and Simply Eight Cookies
    • No Funky Stuff
      • Illustration 4-11: Spunkmeyer "No Funky Stuff" Cookies
    • Touting Real, Fresh Ingredients
      • Illustration 4-12: Christie Cookie
    • Popularity of Grains Expands
      • Illustration 4-13: Whole and Multi-Grain Products
      • Illustration 4-14: Essential Eating Sprouted Foods Sprouted Cookies
      • Illustration 4-15: Jovial Einkorn Cookies
    • Fiber One Surges
      • Illustration 4-16: Fiber One Sweet Baked Goods
    • Better For You Muffins
      • Illustration 4-17: Muffin Revolution Muffins
    • Thin Is In More Than Ever
      • Illustration 4-18: Thin Cookies
    • Minis for Portion Control
      • Illustration 4-19: Mini Products Promoting Portion Control
    • Breakfast Biscuits Expand
      • Illustration 4-20: Breakfast Cookies/Biscuits
    • Fortified, Functional Cookies
      • Illustration 4-21: Fully Functional Cookies
    • High-Protein Cookies
      • Illustration 4-22: Complete Cookie
    • New Tastes and Experiences
    • Salt and Sweet Is Fully Mainstream
      • Illustration 4-23: Salty and Sweet Baked Goods
    • Beyond Salt and Sweet
      • Illustration 4-24: Sweet and Spicy Combinations
    • Savory Snacks Get Sweet
      • Illustration 4-25: Sweet Savory Snacks
    • Combination Products Blend Tastes and Textures of Favorite Products
      • Illustration 4-26: Hybrid Products
    • Tapping into Ethnic Traditions
      • Illustration 4-27: Ethnic-Inspired Treats
    • Combining Well-Known Cookies and Candies
      • Illustration 4-28: Cookies and Candies
    • Limited Edition Continues to Flourish
      • Illustration 4-29: Limited Edition Products
    • Decadence from Gourmet to Mass
      • Illustration 4-30: Red Velvet Packaged Sweet Baked Goods
      • Illustration 4-31: Trader Joe's Cookie Butter Products
    • Convenience
    • Minis for On-The-Go Convenience
      • Illustration 4-32: Minis Positioned For On-The-Go Convenience
    • Single-Serve
      • Illustration 4-33: Edwards Single Serve Repackage
      • Illustration 4-34: CakeLove in a Jar
    • Retailing Trends
    • Starbucks Selling French Baker's Cookies in New York Stores
      • Illustration 4-35: Michel & Augustin Products Packaged for
      • Starbucks
    • In-Store Bakeries Continue to Challenge Center Store
      • Illustration 4-36: In-Store Bakeries
    • Micro Markets a New Retail Trend
      • Illustration 4-37: Micro Markets
    • ALDI Reformulates Exclusive Brand Food Products
      • Illustration 4-38: ALDI Better For You Initiatives
    • Increased Focus on Convenience Stores
      • Illustration 4-39: C-store Products
      • Illustration 4-40: General Mills C-Store Consumers
    • Mondelēz Looks for Retail Innovation
    • Shopper Futures
      • Illustration 4-41: Mondelēz Shopper Futures
    • "Buy Now" on E-Commerce
      • Illustration 4-43: Mondelēz E-Commerce Initiative
    • Facebook Partnership
      • Illustration 4-44: Mondelēz Facebook Partnership
    • Subscription Snack Boxes
      • Illustration 4-45: Subscription Snack Boxes

Chapter 5: The Consumer

  • Sources
    • Americans Love to Snack
      • Table 5-1 Consumer Attitudes about Snacking: Agree a Lot/Little, 2005-2015 (percent)
    • More Than Half of American Adults Watch Diet
      • Buy Foods with Less Fat, Calories, Sugar, Salt, More Fiber Natural/Organic
      • Table 5-2 Adults Watching Diet, Reasons and Foods Eaten To Watch Diet, 2005-2015 (percent)
    • A Third of American Households Eat Low Fat/Fat Free Foods
      • Table 5-3 Type of Low Fat/Fat Free Foods Eaten Most Often by Households, 2005-2015 (percent)
    • Demographic Characteristics of Adults Who Eat Low Fat/Fat Free Foods, Cookies and Chips
      • Table 5-4 Demographic Characteristics of Adults Who Eat Low Fat/Fat Free Foods, Cookies and Chips, 2015 (index)
    • Americans Eat Healthier, but Also Indulge
      • Table 5-5 Healthy vs. Indulgent Attitudes About Food, 2005-2015(percent)
    • Demographic Characteristics of Healthy and Indulgent Eaters
      • Table 5-6 Demographic Characteristics of "Healthy" and
    • "Unhealthy" Eaters, 2015 (index)
    • Over 50% of Adults Tending to Cut Back on Sweet Baked Goods
      • Figure 5-1 Adults Cutting Back on Sweet Baked Goods and Salty Snacks, 2015 (percent)
    • Less Than 20% of Adults Say They Switched to Healthier Versions of
    • Sweet Baked Goods
      • Figure 5-2 Adults Who Switched to Healthier Versions of Selected Products in Last 12 Months, 2015 (percent)
    • The Percentage of Households Eating Cookies Declines, but Most Americans Still Love Them
      • Table 5-7 Households That Eat Ready-To-Eat Cookies and Kind/Type Eaten Most Often, 2005-2015 (percent)
    • Demographic Characteristics of Adults Who Eat Bite-Size Cookies Compared to Eaters of Any Cookies
      • Table 5-8 Demographic Characteristics of Adults Who Eat Bite-Size Cookies Compared to Eaters of Any Cookies, 2015 (index)
    • Nabisco is Favorite Cookie Master Brand
      • Table 5-9 Brand of Cookies Eaten Most Often by Households, 2005-2015 (percent)
    • Demographic Characteristics of Adults Who Eat Nabisco Cookies Compared to Store Brand Cookie Eaters
      • Table 5-10 Demographic Characteristics of Adults Who Eat Nabisco Cookies Compared to Eaters of Store Brand Cookies, 2015 (index)
    • Snack Cake Consumption Down Over Last 10 Years
      • Table 5-11 Households That Eat Ready-To-Eat Snack Cakes and Type Eaten Most Often, 2005-2015 (percent)
    • Bar Consumption Has Gone Up as Snack Cake Eating Has Gone Down
      • Figure 5-3 Households That Eat Breakfast/Cereal/Granola Bars and Snack Cakes Most Often, 2005-2015 (percent)
    • Demographic Characteristics of Adults Who Eat
      • Breakfast/Cereal/Granola Bars and Snack Cakes
      • Table 5-12 Demographic Characteristics of Adults Who Eat Breakfast/Cereal/ Granola Bars and Snack Cakes, 2015(index)
    • Little Debbie and Hostess Fight it Out as Most Popular Snack Cake Brands
      • Table 5-13 Brand of Ready-To-Eat Snack Cakes Eaten Most Often by Households, 2005-2015 (percent)
    • Demographic Characteristics of Adults Who Eat Little Debbie and Hostess Ready-To-Eat Snack Cakes
      • Table 5-14 Demographic Characteristics of Adults Who Eat Little Debbie and Hostess Ready-To-Eat Snack Cakes, 2015(index)
    • Doughnut Consumption Declines but 60% of Americans Eat Them
      • Table 5-15 Households That Eat Doughnuts and Brand Eaten Most Often, 2005-2015 (percent)
    • Demographic Characteristics of Adults Who Eat Dunkin' Donuts, Krispy Kreme and Hostess Doughnuts
      • Table 5-16 Demographic Characteristics of Adults Who Eat Selected Brands of Doughnuts, 2015 (index)
    • 40% of American Households Eat Breakfast Pastries
      • Table 5-17 Households That Eat Breakfast Pastries and Type Eaten Most Often, 2005-2015 (percent)
    • Demographic Characteristics of Adults Who Eat Selected Types of Breakfast Pastries
      • Table 5-18 Demographic Characteristics of Adults Who Eat Selected Types of Breakfast Pastries, 2015 (index)
    • Little Debbie, Hostess and Entenmann's Most Popular Breakfast Pastries
      • Table 5-19 Brand of Breakfast Pastries Eaten Most Often by Households, 2005-2015 (percent)
    • Nearly 30% of Households Eat Packaged Muffins
      • Table 5-20 Brand of Packaged Muffins Eaten Most Often by Households, 2005-2015 (percent)
    • More Than a Third of Households Eat Toaster Pastries
      • Table 5-21 Brand of Toaster Pastries Eaten Most Often by Households, 2005-2015 (percent)
    • Demographic Characteristics of Adults Who Eat Kellogg's Pop Tarts and Pillsbury Toaster Strudel
      • Table 5-22 Demographic Characteristics of Adults Who Eat Leading Toaster Pastry Brands, 2015 (index)
    • Consumers Believe In-Store and Independent Bakeries Sell Fresher, Higher-Quality Products
      • Table 5-23 Selected Consumer Quotes about Preference for Purchasing Sweet Baked Goods from In-Store or Independent Bakeries, 2015
    • Consumers Prefer Buying Specific Products in Different Retail Settings
      • Figure 5-4 Where Consumers Purchased Selected Sweet Baked Goods in the Last 30 Days, 2015 (percent)
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