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市場調査レポート

米国における塩味スナック:第4版

Salty Snacks in the U.S., 4th Edition

発行 Packaged Facts 商品コード 290964
出版日 ページ情報 英文 134 Pages
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米国における塩味スナック:第4版 Salty Snacks in the U.S., 4th Edition
出版日: 2016年02月26日 ページ情報: 英文 134 Pages
概要

2015年の米国における塩味スナック市場規模は225億米ドルとなりました。プレッツェルのトムヤムスープ味といったユニークな味から、ポテトチップスやトルティーヤチップスといった定番のセイボリースナックにおける甘味と塩味のほとんど新しい組み合わせが、店頭に並んでいます。このような動向などにより、同市場は2020年までに270億米ドルに達すると予測されています。

当レポートでは、米国における塩味スナック市場について調査し、市場動向、市場規模、市場機会、消費者態度、競合動向、マーケティング・小売り動向および消費者動向などの分析を提供しています。

第1章 エグゼクティブサマリー

第2章 市場予測・機会

  • 要点
  • 調査範囲
  • 調査手法
  • 主な消費者ベースの機会
  • 健康的な間食
  • 気ままな間食
  • 大量の間食
  • ポップコーンの氾濫
  • 主な新製品の機会
  • ユニークなフレーバー
  • 甘味 & 塩味
  • 新しいスナックの形
  • 予測

第3章 市場規模 & 区分

  • 要点
  • 米国の塩味スナックは2010年以降、20%増加
  • ポテトチップスは塩味スナックの売上を引き続きリード
  • 塩味スナックの売上:チャネル別
  • 市場動向
  • 塩味スナック分類は安定成長によって新ブランドを惹きつける
  • 新規マーケッターは、RTEポップコーンに群がる
  • 大衆市場チャネルにおける代替チップスの急成長
  • チップス大量消費世帯の急増

第4章 マーケッター

  • 要点
  • マーケッター・ブランドのシェア
  • 塩味スナックの販売が最も多いマーケッター
  • 塩味スナック分類の競合ハイライト
  • ポテトチップス
  • トルティーヤ/トスターダチップス
  • その他の塩味スナック
  • プレッツェル
  • チーズスナック
  • RTEポップコーン/キャラメルコーン
  • コーンスナック (トルティーヤチップス以外)
  • 競合動向
  • 最も人気の塩味スナックブランド、ほか

第5章 マーケティングおよび新製品の動向

  • 要点
  • 新製品の動向
  • 大衆市場で最も成功した新製品
  • 代替チップス
  • 塩味・健康的なスナック
  • タンパク質を詰め込む
  • 日々の野菜を塩味スナックから摂取する
  • スーパーフードの力
  • 甘味 & 塩味:パーフェクトの組み合わせ
  • ユニークなフレーバー
  • 季節のフレーバー
  • マーケティング動向
  • パッケージングで気を引く
  • 他のブランドと提携
  • スターウォーズのパッケージ、ほか

第6章 小売り市場

  • 要点
  • 塩味スナックを購入するチャネルは?
  • 塩味スナックの効果的な置き方はチャネルによって様々
  • 食料品店 & 塩味スナック
  • コンビニエンスストアの動向
  • オンライン販売
  • プライベートブランドスナックの動向、ほか

第7章 消費者の動向

  • 要点
  • 現在の世帯における塩味スナックの消費
  • 長期的な動向
  • 世帯の全体的な人口統計
  • 大規模世帯は塩味スナック消費が多い
  • 人気の塩味スナックの組み合わせ
  • ヒスパニック & アフリカンアメリカンの塩味スナック消費者
  • ミレニアム世代 & X世代は非従来型のチップスを好む、ほか

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目次
Product Code: LA5756506

While potato chips continue to be the big revenue driver for salty snacks, strong growth in the ready-to-eat popcorn/caramel corn category and with alternative fruit and vegetable (i.e., non-potato) chips led the salty snack segment in terms of sales growth in 2015. Both of these categories fit nicely with the fast-growing trend of “better-for-you snacking” while also providing the sense of indulgent satisfaction most snackers still crave. The $22.5 billion salty snack market in 2015 also saw an incredible proliferation of flavors appearing on snacks hitting the shelves, from unique tastes such as Tom Yum soup on pretzels, to more traditional but almost new again sweet and salty combinations on traditionally savory snacks such as potato chips and tortilla chips. These trends will continue to be crucial for marketers to embrace over the next five years, with the increasing number of snacking instances helping to push the salty snack market to $27.0 billion by 2020.

What You'll Get in This Report

This fourth edition of Salty Snacks in the U.S. provides an in depth analysis of salted snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting the trends that are driving sales. No other market research report provides both the comprehensive analysis and extensive data Salty Snacks in the U.S., 4th Edition offers. Moreover, all information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Salty Snacks in the U.S., 4th Edition was obtained from primary datasets including IRI's Infoscan from its multi-outlet (MULO)-tracked point of sale data, SPINS SPINSscan point-of-sale data from natural channel grocers, and consumer survey data compiled by Experian Simmons. Other primary research includes interviews with salty snack experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts' own extensive food & beverage research database and report collection.

Table of Contents

Chapter 1: Executive Summary

  • Scope & Methodology
  • U.S. Salty Snack Market & Forecast
  • Table 1-1: U.S. Retail Sales of Salty Snacks, 2010-2020 (million $)
  • Salty Snack Sales by Channel
  • Current Market Trends
  • Future Market Trends
  • Marketers and Brand Shares
  • Table 1-2: Top 5 Marketers by IRI MULO-Tracked Mass Market Sales of Salty Snacks, 2015 (thousand $)
  • Competitive Highlights of Salty Snack Categories
  • Potato Chips
  • Tortilla/Tostada Chips
  • Other Salted Snacks
  • Pretzels
  • Cheese Snacks
  • Ready-to-Eat Popcorn/Caramel Corn
  • Corn Snacks (No Tortilla Chips)
  • Competitive Trends
  • Most Popular Salty Snack Brands
  • Snyder's-Lance Grows its “Better-for-you” Snack Profile with Diamond Foods Acquisition
  • New Product Trends
  • Alternative Chips
  • Salty and Healthy Snacks
  • Sweet & Salty - The Perfect Combination
  • Unique Flavors
  • Marketing Trends
  • The Retail Marketplace
  • Effective Salty Snacks Placement
  • Grocery Stores
  • Convenience Stores
  • Online Sales
  • Private Label Salty Snacks
  • Consumer Trends
  • Table 1-3: Trends in Salty Snack Consumption in Households (HH), 2005-2015 (000 of households and percent)
  • Trends in High-Volume Salty Snack Consumption
  • Overall demographics for households
  • Popular Salty Snack Combinations
  • Individual Salty Snack Demographics
  • Millennials & Generation X Prefer Non-Traditional Chips

Chapter 2: Market Projections & Opportunities

  • Key Points
  • Scope
  • Methodology
  • Table 2-1: IRI/SPINS/Simmons NCS Salty Snack Categories, 2015 (ranking)
  • Topline Consumer-Based Opportunities
  • Healthy Snacking
  • Table 2-2: Eating Habits of Snackers, 2005 & 2015 (thousand people and percent)
  • Indulgent Snacking
  • Higher Volume Snacking
  • Flocking to Popcorn
  • Topline New Product Opportunities
  • Unique Flavors
  • Sweet & Salty
  • New Snack Shapes
  • Illustration 2-1: Doritos Jacked 3D Jalapeno Pepper Jack flavor by PepsiCo/Frito-Lay
  • Forecast
  • Table 2-3: U.S. Retail Sales Forecast for Salty Snacks, 2015-2020 (million $)

Chapter 3: Market Size & Segmentation

  • Key Points
  • U.S. Salty Snack Market up 20% Since 2010
  • Table 3-1: U.S. Retail Sales of Salty Snacks, 2010-2015 (million $)
  • Potato Chips Continue to Lead Salty Snack Sales
  • Table 3-2: U.S. Retail Sales of Salty Snacks by Category, 2015 (million $)
  • Salty Snack Sales by Channel
  • Figure 3-1: U.S. Salty Snack Sales by Retail Channel, 2015 (percent)
  • Potato Chips Tops in MULO-Tracked Sales
  • Table 3-3: IRI MULO-Tracked Mass Market Sales of Salty Snacks (thousand $ and thousand lbs)
  • Tortilla Chips Take the Top Chip in Natural Channel Sales
  • Table 3-4: SPINS Natural Channel Sales of Salty Snacks (thousand $ and thousand lbs)
  • Market Trends
  • Salty Snack Categories with Strong Growth Draw new Brands
  • Table 3-5: New Brands by Salty Snack Category, 2015 (number of marketers and percent)
  • Figure 3-2: Percentage Sales Growth for Number of Brands by Category, 2015 (number of brands)
  • New Marketers Flock to Ready-to-Eat Popcorn
  • Table 3-6: New Marketers by Salty Snack Category, 2015 (number of marketers and percent)
  • Fast Growth of Alternate Chips Category in Mass Market Channels
  • Figure 3-3: Sales of Fruit & Vegetable Chips in Natural Channel & MULO-Tracked Sales (million $)
  • Table 3-7: IRI MULO-Tracked Mass Market Sales of Alternative Chips (thousand $)
  • High-Volume Chip Households Growing Rapidly
  • Table 3-8: Number of Bags of Salty Snacks Consumed in Last 30 Days, 2005 & 2015 (thousand households and bags)

Chapter 4: The Marketers

  • Key Points
  • Marketers and Brand Shares
  • Top Selling Salty Snack Marketers
  • Table 4-1: IRI MULO-Tracked Mass Market Sales of Salty Snacks (thousand $)
  • Table 4-1: [cont.] IRI MULO-Tracked Mass Market Sales of Salty Snacks (thousand $)
  • Competitive Highlights of Salty Snack Categories
  • Figure 4-1: MULO-Tracked Marketer Market Shares for Salty Snack Categories, 2015 (percent)
  • Potato Chips
  • Table 4-2: IRI MULO-Tracked Mass Market Sales of Potato Chips (thousand $)
  • Tortilla/Tostada Chips
  • Table 4-3: IRI MULO-Tracked Mass Market Sales of Tortilla/Tostada Chips (thousand $)
  • Other Salted Snacks
  • Pretzels
  • Table 4-4: IRI MULO-Tracked Mass Market Sales of Other Salted Snacks (No Nuts) (thousand $)
  • Table 4-5: IRI MULO-Tracked Mass Market Sales of Pretzels (thousand $)
  • Cheese Snacks
  • Table 4-6: IRI MULO-Tracked Mass Market Sales of Cheese Snacks (thousand $)
  • Ready-to-Eat Popcorn/Caramel Corn
  • Table 4-7: IRI MULO-Tracked Mass Market Sales of Ready-to-Eat Popcorn/Caramel Corn (thousand $)
  • Corn Snacks (No Tortilla Chips)
  • Table 4-8: IRI MULO-Tracked Mass Market Sales of Corn Snacks (No Tortilla Chips) (thousand $)
  • Competitive Trends
  • Most Popular Salty Snack Brands
  • Table 4-9: Potato Chip & Corn/Tortilla Chip/Cheese Snack Brand Popularity, 2015 (percent)
  • Table 4-10: Pretzel & Popcorn Brand Popularity, 2015 (percent)
  • 4-11 Key Demographics of Salty Snack Use in Households by Popular Brand, 2015 (index)
  • Snyder's-Lance Grows its “Better-for-you” Snack Profile with Diamond Foods Acquisition
  • Popchips Redefining itself in an Increasingly Competitive Space
  • Table 4-12: Popchips Key Positive and Negative Demographic Indicators, 2015 (index)
  • Unique Pretzel Bakery Snack Producer of 2016
  • Illustration 4-1: Unique Pretzel Bakery's Sprouted Splits and Shells

Chapter 5: Marketing and New Product Trends

  • Key Points
  • New Product Trends
  • Most Successful New Products in Mass Market
  • Table 5-1: New Salty Snacks with IRI-Tracked Dollar Sales of at Least $1 Million (thousand $)
  • Alternative Chips
  • Illustration 5-1: Dang Foods' line of toasted coconut chips
  • Illustration 5-2: Annie Chun's new Seaweed Crisps
  • Salty and Healthy Snacks
  • Illustration 5-3: Snack Factory's Gluten Free Dark Chocolate Flavored Crunch Minis
  • Illustration 5-4: Jolly Time's Weight Watchers endorsed Kinda Sweet... Kinda Salty ready-to-eat popcorn
  • Packing in Protein
  • Illustration 5-5: Borden's new Good2Gether cheese and pretzel snacks
  • Illustration 5-6: Power Puffs from Snack Out Loud Foods
  • Illustration 5-7: Meat Chips by Meat Chips LLC in four flavors
  • Getting your Daily Vegetables from Salty Snacks
  • Illustration 5-8: Pirate's Booty Carrot Snacks
  • Illustration 5-9: Simply 7's Dill Pickle flavored Kale Chips
  • The Power of Superfoods
  • Illustration 5-10: Rhythm Superfoods' Jalapeño Lime flavored Baked Superfood Chips
  • Illustration 5-11: Quinoa Puffs by I Heart Keenwah
  • Sweet & Salty - The Perfect Combination
  • Illustration 5-12: Combos Sweet & Salty Chocolate Fudge Pretzel from Mars
  • Illustration 5-13: Wolfgang Candy Co.'s Classic Fountain Soda mini pretzels
  • Illustration 5-14: TGI Fridays' Sweet Potato Skins
  • Unique Flavors
  • Illustration 5-15: Pretz baked snack sticks in Tom Yum flavor
  • Illustration 5-16: Eatsmart Snacks' Sea Salt & Lime Dipping Chips
  • Illustration 5-17: Doritos Roulette tortilla chips
  • Seasonal Flavors
  • Illustration 5-18: Pringles Salted Caramel holiday flavored chips
  • Illustration 5-19: Snappers holiday flavors
  • Illustration 5-20: FunkyChunky's Sweetheart Mix gourmet popcorn
  • Marketing Trends
  • Packaging to Entice
  • Illustration 5-21: New packaging for SnackWell's Mini Yogurt Dipped Pretzels
  • Illustration 5-22: Sanders' gourmet popcorn line with art inspired packaging
  • Partnering With Other Brands
  • Illustration 5-23: Utz Wavy Heluva Good! Potato Chips
  • Illustration 5-24: Terra Beauregard Sweets heirloom sweet potato chips
  • May the Merchandising Force be with You
  • Illustration 5-25: Popchips Star Wars packaged potato chips
  • Illustration 5-26: Pop Secret Extra Cheesy ready-to-eat popcorn featuring Chewbacca
  • Illustration 5-27: Cheez-It Special Edition Star Wars Snack Crackers

Chapter 6: The Retail Marketplace

  • Key Points
  • What Channels do Salty Snackers Shop?
  • Table 6-1: Store Preferences by Store Type and Type of Salty Snack, 2015 (percent and index)
  • Table 6-2: Store Preferences by Store Type and Type of High-Volume Salty Snack, 2015 (index)
  • Effective Salty Snacks Placement Varies by Channel
  • Grocery Stores & Salty Snacks
  • Table 6-3: Grocery Store Shopping Preferences by Retailer and Type of Salty Snack, 2015 (percent and index)
  • Convenience Store Trends
  • Table 6-4: Convenience Store Shopping Preferences by Retailer and Type of Salty Snack, 2015 (percent and index)
  • Salty Snacks Provide Strong Gross Margins for Convenience Owners
  • 7-Eleven Enters Premium Indulgent & Healthy Snack Markets
  • Illustration 6-1: 7-Eleven's new Go!Smart and Go!Yum healthy and indulgent snack lines
  • Online Sales: Boon & Potential Bane for Salty Snacks
  • Private Label Snack Trends
  • Figure 6-1: Consumption of Store Brand Salty Snacks (percent)
  • Illustration 6-2: Trader Joe's Potato Chips with South African Style Seasoning
  • Illustration 6-3: Gold Emblem Abound White Cheddar Flavored Heavenly Light Popcorn by CVS Pharmacy

Chapter 7: Consumer Trends

  • Key Points
  • Current Household Salty Snack Use
  • Table 7-1: Households Consuming Snacks by Type of Snack, 2015(number and percent)
  • Long Term Trends
  • Table 7-2: Trends in Salty Snack Consumption in Households (HH), 2005-2015 (000 of households and percent)
  • Trends in High-Volume Salty Snack Consumption
  • Table 7-3: High-Volume Salty Snack Consumption Trends in Households (HH), 2005-2015 (000 of households and percent)
  • Overall demographics for households
  • Table 7-4: Demographics of Salty Snack Use in Households, 2015 (index)
  • Table 7-4: [Cont.] Demographics of Salty Snack Use in Households, 2015 (index)
  • Table 7-5: Breakdown of Demographics for Different Salty Snacks, 2015 (percent)
  • Table 7-5: [Cont.] Demographics of Salty Snack Use in Households, 2015 (percent)
  • Larger Households means more Salty Snacking
  • Table 7-6: Salty Snack Use by Number of People in Household, 2015 (index and percent)
  • Table 7-7: Snack and High-Volume Snack Consumption by Number of People in Household, 2015 (index)
  • Popular Salty Snack Combinations
  • Table 7-8: Salty Snack Consumption Combinations in Households, 2015 (index)
  • Individual Salty Snack Demographics
  • Figure 7-1: Consumer snacking preferences, 2005-2015 (percent)
  • Hispanic & African American Salty Snackers
  • Table 7-9: Key Demographics of Hispanic & African American Salty Snackers, 2015 (index)
  • Table 7-9: [Cont.] Key Demographics of Hispanic & African American Salty Snackers, 2015 (index)
  • Millennials & Generation X Prefer Non-Traditional Chips
  • Table 7-10: Snack Consumption by Age of People in Household, 2015(index and 000 households)
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