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米国におけるフードサービス情勢:フルサービスのレストランチェーン

Foodservice Landscape in the U.S.: Chain Full-Service Restaurants

発行 Packaged Facts 商品コード 286328
出版日 ページ情報 英文 244 Pages
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米国におけるフードサービス情勢:フルサービスのレストランチェーン Foodservice Landscape in the U.S.: Chain Full-Service Restaurants
出版日: 2013年09月13日 ページ情報: 英文 244 Pages
概要

積極的なメニューの革新、価値主導の価格ポイント戦略、マクロ経済的促進要因によるプラスの勢い、消費者の明るい見通しによって、フルサービスのレストランにおける売上は、2013年に3.4%の増加が予測されています。

当レポートでは、米国のフードサービス(外食)産業について調査分析し、消費者の動向に焦点を当てて、各セグメントの市場分析を提供し、概略以下の構成でお届けいたします。

第1章 フルサービスのレストランにおける売上分析

  • 市場規模と予測
  • レストランの業績はプラス傾向
  • 同店舗の売上と来店者の動向
  • 来店者の動向
  • 米国レストラン協会(NRA)
  • NPDグループのCRESTの見解
  • 成長率
  • 同店舗の売上動向:ブランド別、レストランセグメント別
  • ファミリーレストランの業績と見通し:プラス傾向
  • カジュアルバー&グリルレストラン
  • カジュアルバー&グリルレストラン以外、など

第2章 フルサービスのレストランにおけるマクロ経済分析

  • サマリー分析
  • 改善率
  • 消費者信頼感指数、など

第3章 フルサービスのレストラン産業の来店者の動向

  • サマリー分析
  • ファミリーレストラン
  • カジュアルレストラン
  • ファミリーレストランの来店者の動向
  • 時間帯・チェーン/独立状況
  • 主な人口動態
  • 来店者数:時間帯・チェーン/独立状況、人口動態別、など

第4章 フルサービスのレストランにおけるメニュー動向

  • サマリー分析
  • 新鮮で本格的なマーケティング要求の動向
  • 調理方法の動向
  • タンパク質の動向
  • 飲料の動向
  • メニューの条件、など

第5章 フルサービスのレストランにおける健康・ウェルネス動向

  • サマリー分析
  • 子供用
  • 要求:勢いを増したり失速したり
  • 健康・ウェルネス動向がメニューに影響
  • メニューの透明性
  • 技術支援、など

第6章 フルサービスのレストランにおけるモバイル・ソーシャルメディア動向

  • サマリー分析
  • ソーシャルメディア経由でレストランユーザーとつながる
  • Facebookの利用
  • モバイル区分、など

第7章 スペシャルディナーのレストラン選択の影響要因

  • サマリー分析
  • 洞察
  • 掘り下げ:テーマ別
  • 健康に良い
  • サラダ・野菜・果物・シェア、など

第8章 フルサービスのファミリーレストランのブランド分析

第9章 カジュアルバー&グリルレストランのブランド分析

第10章 カジュアルバー&グリルレストラン以外のブランド分析

付録

目次
Product Code: LA5083681

Driven by aggressive menu innovation, value-driven price point strategies, positive momentum from macroeconomic drivers, and a brighter consumer outlook, full-service restaurant sales will increase 3.4% in 2013. The recovery is bypassing more “middle class” casual chains, such as Olive Garden, Red Lobster and Chili's. Thanks in part to value pricing and aggressive menu innovation, same-store sales performance at these types of destinations has at least been mixed. Many family restaurant chains, which rely disproportionately on lower-to-middle-income consumers, remain vulnerable to price sensitivity and reduced guest traffic. However, 2013 sales trends suggest building momentum, which could result in sales above our current expectations.

Foodservice Landscape in the U.S.: Chain Full-Service Restaurants can assist industry participants in understanding industry and consumer trends shaping this highly competitive environment, focusing on the family and casual restaurant segments.

Key content includes:

  • Studying the degree to which 17 different factors influence consumers' decisions to select a restaurant for a special dinner with friends, family or colleagues and which are the most important factors in that decision, with accompanying demographic analysis and industry responses/examples.
  • Provides up-to-date guest traffic analysis for family restaurants and casual restaurants by demographic, with daypart and chain vs. independent share; and 2009-2013 HH income trends by restaurant brand.
  • Full-service restaurant menu trending, focusing on menu item penetration by restaurant segment, including analysis of menu terms relating to freshness & authenticity, top proteins, preparation methods, and beverages. Analysis is supported by a wealth of examples.
  • Health and wellness trending, including calorie count trends and impact; healthy menu claim trends; clean food trends; kids' menu health; and healthful restaurant concepts to watch. We also present analysis of two consumer groups who hold divergent views regarding the importance of nutritional value, regular exercise, healthy diet and weight management. We gauge their restaurant, health and diet preferences, and the relationship to their restaurant brand choices.
  • Assessing family and casual restaurant visitors' Facebook use by restaurant brand; and family and casual restaurant usage by mobile phone usage segmentation groups.
  • Studying the impact of macro-economic drivers on full-service restaurant industry growth, including an economic forecast through 2014, with supporting macroeconomic analysis; the effect of HH income (with added emphasis) and employment trends; and the effect of consumer and commodity price trends; with price trends and forecasts.
  • Market size and forecast through 2015 for full-service restaurants, limited-service restaurants, cafeteria/buffets and snack/beverage establishments; 2007-2012 same-store sales analysis of major brands by family, casual bar & grill and casual non-bar & grill segment; and analysis of 2007-2011 Bureau of Labor Statistics consumer full-service restaurant spending trends, by daypart and by type of alcohol.

The report also provides analysis of leading restaurant brands operating in the family and casual restaurant segments: family, casual bar & grill, and casual non-bar & grill (distinguished by major cuisine). For each brand, we assess competitive differentiation; growth strategy; menu development and trending; consumer food lifestyle consumer segmentation analysis; guest traffic trending, by demographic; and sales performance and outlook. Brands analyzed, by segment, include:

  • Steak ‘n Shake
  • Applebee's, Buffalo Wild Wings, The Cheesecake Factory and Chili's
  • California Pizza Kitchen (pizza); Mimi's Café (French), Olive Garden (Italian); Outback Steakhouse (steakhouse); P.F. Chang's (Asian); and Red Lobster (seafood)

Table of Contents

Executive Summary

Report Scope

Share of stomach: full-service restaurant sales analysis

  • Sales context
  • Full-service restaurant macroeconomic analysis
  • The big picture
  • Effect of HH income and employment trends on full-service restaurants
  • Effect of consumer and commodity price trends on full-service restaurants
  • Full-service restaurant guest traffic trends
  • Family restaurants
  • Casual restaurants
  • Full-service restaurant menu trends
  • Fresh and authentic marketing claim trends
  • Preparation method trends
  • Protein trends
  • Beverage trends
  • Full-service restaurant health & wellness trends
  • Kids
  • Claims gaining and losing momentum
  • Food Fit consumers versus Not Food Fit consumers
  • Full-service restaurant mobile & social media trends
  • Special dinner restaurant choice influencers
  • Healthfulness
  • Salad/veggies/fruit/sharing
  • Bundled pricing/non-traditional hours
  • Specialty cocktails and craft beer
  • Leading family restaurant chains
  • Leading casual bar & grill restaurant chains
  • Leading Casual non bar & grill restaurant chains

Chapter 1: Share of Stomach: Full-Service Restaurant Sales Analysis

  • Market size and forecast
    • Graph 1-1: Restaurant Sales, 2007-2015
    • Graph 1-2: Restaurant Performance Index, 2007-2015
  • Restaurant Performance Index trending positive
    • Graph 1-3: Restaurant Performance Index, 2007-2013
  • Same-store sales and guest traffic trends
    • Graph 1-4: Restaurant Industry Same-Store Sales and Customer Traffic Trends, 2007-2013
  • Guest traffic trends
  • The National Restaurant Association's take
  • NPD Group's CREST point of view
    • Table 1-1: Restaurant Industry Guest Traffic Share and Guest Traffic Growth by Restaurant Segment,2011-2013
  • Unit growth
  • Same-store sales trends by brand and restaurant segment
  • Reading the graphs
  • Family restaurant performance & outlook: trending positive
    • Graph 1-5: Family/Midscale Restaurant Annual Same-Store Sales Index, 2007-2012
  • Casual bar & grill restaurants
    • Graph 1-6: Casual Bar & Grill Restaurant Annual Same-Store Sales Index, 2007-2012
  • Casual non-bar & grill restaurants
    • Graph 1-7: Casual Non Bar & Grill Annual Same-Store Sales Index, 2007-2012
  • Food for thought: consider the un-chain
  • Does reimaging miss the point?
  • Consumer full-service restaurant spending trends
  • Food at home versus food away from home
  • Food at home spending accelerates
    • Table 1-2: HH Income & Expenditures, Food, Food at Home, Food Away from Home: 2007-2011 Growth
    • Table 1-3: HH Income & Expenditures, Food, Food at Home, Food Away from Home: 2007-2011 Share
  • Consumer restaurant spending trends
  • Full-service restaurant share of spend decreases
    • Table 1-4: Consumer Expenditures on Limited-Service and Full-Service Meals and Drinks: 2007-2011
  • Growth
    • Table 1-5: Consumer Expenditures on Limited-Service and Full-Service Meals and Drinks: 2007-2011
  • Share
  • Full-service restaurant spending trends
    • Table 1-6: Consumer Expenditures on Full-Service Restaurant Meals, Non-Alcoholic Drinks & Alcoholic Drinks, 2007-2011
  • Alcoholic drinks
    • Table 1-7: Consumer Expenditures on Full-Service Restaurant Alcoholic Drinks: By Type of Alcohol, 2007-2011
  • Full-service restaurant spending trends, by HH Income
    • Graph 1-8: Household Number/Share & Household Full-Service Restaurant Spend/Share by HH Income, 2007 vs. 2011
    • Table 1-8: Number of Households & Household Full-Service Restaurant Spending by HH Income, 2007 vs. 2011
  • Full-service restaurant spending trends: day part analysis
    • Table 1-9: Consumer Expenditures on Full-Service Meals and Non-Alcoholic Drinks by Daypart, 2007-2011
  • Lunch spend trending by HH income
    • Graph 1-9: Household Number/Share & Household Limited-Service Restaurant Lunch Spend/Share by HH Income, 2007 vs. 2011
    • Table 1-10: Number of Households & Household Full-Service Restaurant Lunch Spending by HH Income: 2007 vs. 2011
  • Dinner spend trending by HH income
    • Graph 1-10: Household Number/Share & Household Full-Service Restaurant Dinner Spend/Share by HH Income, 2007 vs. 2011
    • Table 1-11: Number of Households & Household Full-Service Restaurant Dinner Spending by HH Income, 2007 vs. 2011

Chapter 2: Full-Service Restaurant Macroeconomic Analysis

  • Summary analysis
  • The Big Picture: Moderate economic growth
  • Continued gradual rates of improvement expected
    • Graph 2-1: Unemployment, GDP & Inflation Forecast, 2013-2015
  • Supported by consumer confidence and employment gains
    • Graph 2-2: Monthly Unemployment Rate & Consumer Confidence, 2007-2013
  • Supported by wealth and debt trends
  • Household wealth continues to rebound
  • Wealth bedrocks follow two different paths
  • Stock market doubles in value
  • Home prices remain depressed but gains noted
    • Graph 2-3: Wealth Effect: Wilshire 5000 and Case-Shiller Index, 2007-2013
  • And households see almost 40% gain in real estate value
    • Graph 2-4: Wealth Effect: Household Net Worth and Mortgage Equity, 2007-2013
  • Improving consumer debt picture: total consumer debt down by 12%
    • Graph 2-5: Consumer Debt Balance and Its Composition, Q2 2006 - Q2 2013
  • Skyrocketing student loan debt; lower credit card and mortgage debt
    • Table 2-1: Consumer Debt Balance, by Type: Amounts, Share & Year-Over-Year Comparisons,
  • Q2 2007 - Q2 2013
  • Influence of HH income trends on full-service restaurants
  • Economic recovery bypasses lower-income restaurant consumer
  • $150K+ income household growth explodes
  • Middle class shrinks and low-income groups rise
    • Table 2-2: HH Income Segment Comparison by Number of Households & Percentage Change, 2009 vs. 2013
  • Additional context
    • Graph 2-6: HH Income Trends, by Income Segment: Number of Households & Percentage Share, July 2006 - July 2013
    • Table 2-3: Leading Family Restaurant Brands: 2013 Usage Penetration & Usage Share by HH Income: 2011-12 Sales Growth
    • Table 2-4: Leading Casual Restaurant Brands: Usage Penetration & Usage Share by HH Income: 2011-12 Sales Growth
  • Influence of employment trends on full-service restaurants
  • Rise in the unemployment rate results in lower restaurant engagement
  • Too many part-time jobs, not enough full-time jobs
  • Reliance on value promotions
    • Graph 2-7: Full-Time, Part-Time & Total Employment, January 2007 - July 2013
    • Table 2-5: Full-Time, Part-Time & Total Employment: Number, Share & Year-Over-Year Comparisons: July 2007 - July 2013
  • Demographic trouble spots persist
  • Trouble areas
    • Table 2-6: National Employment Rate by Demographic with Year-Over-Year Comparisons, July 2007 - July 2013
  • Food price outlook
    • Graph 2-8: Food at Home vs. Food away from Home Price Trends, 2007-2013
  • Food at home prices grow at meager rate
    • Graph 2-9: Food at Home & Alcoholic Beverages at Home, 2007-2013
  • Full-service restaurant price increases growing faster than overall inflation rate
    • Graph 2-10: Food & Alcoholic Beverages Away from Home, Full-Service & Limited-Service Meal/Snack Price Trends, 2007-2013
  • Wholesale food and beverage price trends
  • Where we've been
    • Table 2-7: Producer Price Index by Food and Beverage Type with Year-Over-Year Comparisons, 2007-2013
  • Where we're going
  • Steakhouses to feel the pinch?
    • Table 2-8: Livestock, Dairy, and Poultry Price Outlook, 2012-2014

Chapter 3: Full-Service Restaurant Industry Guest Traffic Trends

  • Summary analysis
  • Family restaurants
  • Casual restaurants
  • Family restaurant guest traffic volume
  • Daypart and chain/independent status
    • Graph 3-1: Family Restaurant Guest Traffic Share by Daypart and Chain/Independent Status, 2013
  • Key demographics
    • Table 3-1: Family Restaurant Guest Traffic Volume Comparisons by Demographic, 2013
  • Guest traffic volume: daypart and chain/independent status, by demographic
    • Table 3-2: Family Restaurant Guest Traffic Volume Comparisons by Daypart and Chain Status by Demographic, 2013
  • Guest traffic trending negative
  • Denny's bucks the trend
    • Table 3-3: Leading Family Restaurant Chain Monthly & High-Frequency Use, 2009-2013
  • Guest traffic growth trends by HH income
  • Leading family restaurant brands skew to lower-income consumer usage
  • In some cases, higher proportion of seats filled by people with thinner wallets
    • Table 3-4: Leading Family Restaurant Chains: 2013 Usage Share by HH Income & 2009-2013
  • HH Income Share Trends
  • Casual restaurant guest traffic volume
  • Daypart and chain/independent status
    • Graph 3-2: Casual Restaurant Guest Traffic Share by Daypart and Chain/Independent Status, 2013
  • Key demographics
    • Table 3-5: Casual Restaurant Guest Traffic Volume Comparisons by Demographic, 2013
  • Guest traffic volume: daypart and chain/independent status, by demographic
    • Table 3-6: Casual Restaurant Guest Traffic Volume Comparisons by Daypart and Chain Status by Demographic, 2013
  • Guest traffic trending a mixed bag
    • Table 3-7: Leading Casual Restaurant Chain Monthly & High-Frequency Use, 2009-2013
  • Guest traffic growth trends: Casual bar & grill restaurant chains
  • The Cheesecake Factory helps set the pace
  • Applebee's, Chili's and the high-frequency customer
    • Table 3-8: Leading Casual Bar & Grill Restaurant Chain Monthly & High-Frequency Use Trends, 2009-2013
  • Guest traffic growth trends: Casual non-bar & grill restaurant chains
    • Table 3-9: Leading Casual Non-Bar & Grill Restaurant Chain Monthly & High-Frequency Use Trends, 2009-2013
  • Guest traffic growth trends by HH income
  • Not immune to down drift in HH income trends
  • California Pizza Kitchen bucks the trend
    • Table 3-10: Leading Family Restaurant Chains: 2013 Usage Share by HH Income & 2009-2013 HH Income Share Trends

Chapter 4: Full-Service Restaurant Menu Trends

  • Summary analysis
  • Fresh and authentic marketing claim trends
  • Preparation method trends
  • Protein trends
  • Beverage trends
  • Menu terms
  • Fresh is a ubiquitous term on restaurant menus
  • Give credibility to freshness via authentic claims
    • Table 4-1: Fresh & Authentic Menu Terms: Penetration & Incidence by Restaurant Segment, 2013
  • More family restaurants using the term original
    • Table 4-2: Fresh & Authentic Menu Terms: Penetration & Incidence, Family/Midscale Restaurants, 2009 vs. 2013
  • Casual restaurants are increasingly using “house” menu terms
    • Table 4-3: Fresh & Authentic Menu Terms: Penetration & Incidence, Casual Restaurants, 2009 vs. 2013
  • Preparation methods
  • Family/midscale operators continue to use comfort food preparation methods
    • Table 4-4: Family/Midscale Restaurant Preparation Method Penetration, 2009 vs. 2013
  • Casual operators leverage unique preparations to communicate quality
    • Table 4-5: Casual Restaurant Preparation Method Penetration, 2009 vs. 2013
  • Menu items
  • Rotisserie and half chicken entrées gaining traction
    • Table 4-6: Top Chicken Entrees, Family Midscale & Casual Restaurants, 2009 vs. 2013
  • Short rib beef entrées are a hot trend
    • Table 4-7: Top Beef Entrees, Family Midscale & Casual Restaurants, 2009 vs. 2013
  • Beverages
  • Tea, coffee and juice offer beverage opportunity
    • Table 4-8: Nonalcoholic Beverage Penetration & Beverage Item Share, Family/Midscale Restaurants, 2013
  • Alcoholic beverage menu allows for point of differentiation
    • Table 4-9: Alcoholic Beverage Penetration & Beverage Item Share, Casual Restaurants, 2013

Chapter 5: Full-Service Restaurant Health & Wellness Trends

  • Summary analysis
  • Kids
  • Claims gaining and losing momentum
  • Food Fit consumers versus Not Food Fit consumers
  • Health and wellness trends impact restaurant menus
  • Menu transparency mandated to help Americans make better choices
  • Technology assistance
  • Which will win-knowledge or desire?
  • Health on the kids' menu
  • Kids' health a top trend
  • Healthy menu claims: Overview
  • Gluten free-hot trend on full-service menus
  • Clean food movement-gaining traction
  • Healthy menu claims: Family/midscale restaurants
    • Table 5-1: Family/Midscale Restaurant Healthy Menu Claims, 2009, 2011 & 2013
  • Family/midscale segment comparison
    • Table 5-2: Family/Midscale Restaurant Healthy Menu Claims: American, Chinese & Pizza Segments, 2013
  • Concepts to watch
  • Healthy menu claims: Casual restaurants
    • Table 5-3: Casual Restaurant Healthy Menu Claims, 2009, 2011 & 2013
  • Casual segment comparison
    • Table 5-4: 2013 Casual Restaurant Healthy Menu Claims: American, Italian & Steakhouse Segments
  • Concepts to watch
  • Food Fit Consumers versus Non-Food Fit Consumers
  • Food Fit
  • Not Food Fit
    • Table 5-5: Food Fit and Not Food Fit Consumer Groups: Demographic Analysis
  • Food Fit members watch what they eat
    • Table 5-6: Food Fit and Not Food Fit Consumer Groups: Fast Food, Calories, Nutrition Attitudes
  • Food Fit members over index in usage of Italian casual restaurants
    • Table 5-7: Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Full-Service Casual (w/ Bar & Grill, Italian & Steakhouse) & Family Restaurants
  • Most family restaurants attract Not Food Fit consumers
    • Table 5-8: Food Fit and Not Food Fit Consumer Groups: Percentage and Indexed Usage of Family Restaurant Brands
  • Food Fit users favor casual restaurants with BFY menus/healthy brand equity
    • Table 5-9: Food Fit and Not Food Fit Consumer Groups: Percentage and Indexed Usage of Casual Restaurant Brands
  • Food Fit users two times more likely to visit CPK 3+ times per month
    • Table 5-10: Food Fit & Not Food Fit Consumer Groups: Indexed Use of Selected Casual Restaurant Brands by Usage Frequency

Chapter 6: Full-Service Restaurant Mobile & Social Media Trends

  • Summary analysis
  • Connecting to restaurant users via social media
  • Facebook usage among adults age 18+
    • Table 6-1: Social Media/Networking Use, Facebook Use in Last 30 Days and 16+ Timesper Month: By Demographic
  • Facebook use by family restaurant brand
    • Table 6-2: Family Restaurant Brand Users: Facebook Use in Last 30 Days and 16+ Times per Month: By Brand
  • Facebook use by casual restaurant brand
    • Table 6-3: Casual Restaurant Brand Users: Facebook Use in Last 30 Days and 16+ Times per Month: By Brand
  • Mobile Segmentation Groups
    • Table 6-4: Mobile Segmentation Groups Share by Demographic
  • Mobile segmentation by family restaurant brand
    • Table 6-5: Mobile Segmentation Groups: Use of Family Restaurants by Brand
  • Mobile segmentation by casual restaurant brand
  • Buffalo Wild Wings
  • Outback Tablemates
    • Table 6-6: Mobile Segmentation Groups: Use of Casual Restaurants by Brand

Chapter 7: Special Dinner Restaurant Choice Influencers

  • Summary analysis
  • Insights
  • Drilling down, by theme
  • Healthfulness
  • Salad/veggies/fruit/sharing
  • Bundled pricing/non-traditional hours
  • Specialty cocktails and craft beer
  • Overview
  • The fresh factor
  • Integrating freshness into the brand
  • Restaurant examples: Chevys Fresh Mex & Whisky Cake
  • Healthy kids meals
  • A hot trend
  • Restaurant examples: Mimi's Café & Red Lobster
  • Price bundling also a driver in restaurant selection
    • Graph 7-1: Special Dinner Restaurant Choice Influencers, Degree of Importance & Average Rank, 2013
  • Casual restaurant-goers are influenced by freshness and quality propositions
    • Graph 7-2: Special Dinner Restaurant Choice Influencers, Average Rank: All Adults vs. Casual Restaurant Users, 2013
    • Graph 7-3: Special Dinner Restaurant Choice Influencers, Degree of Importance & Average Rank: Casual Restaurant Users, 2013
  • Healthfulness-driven decision influencers
    • Graph 7-1: Healthful/Local Food-Driven Special Dinner Restaurant Choice Influencers: By Demographic, 2013
  • All-natural and organic are most influential among healthy diners
    • Table 7-2: 2013 Healthful/Local Food Special Dinner Restaurant Choice Influencers: By Health/Price Attitude, 2013
  • Salad/veggies/fruit/sharing decision influencers
    • Graph 7-3: Salad/Veggies/Fruit/Sharing Special Dinner Restaurant Choice Influencers: By Demographic, 2013
  • Flavorful, fresh salads and vegetarians are more important to healthy diners
    • Graph 7-4: Salad/Veggies/Fruit/Sharing Special Dinner Restaurant Choice Influencers: By Health/Price Attitude, 2013
  • Bundled pricing/non-traditional hours decision influencers
    • Graph 7-5: Special Dinner Restaurant Choice Influencers: Bundled Pricing/Non-Traditional Hours by Demographic, 2013
  • Specialty cocktail and craft beer decision influencers
    • Graph 7-6: Special Dinner Restaurant Choice Influencers: Specialty Cocktails & Craft Beer: By Demographic, 2013
  • Foodies are far more interested in specialty cocktails and craft beers
    • Graph 7-7: Special Dinner Restaurant Choice Influencers: Specialty Cocktails & Craft Beer: By Demographic, 2013

Chapter 8: Full-Service Family Restaurant Brand Analysis

  • Steak ‘n Shake
  • Competitive differentiation: Full-service with QSR characteristics
  • Growth strategy: Hitting the value-quality nexus
  • Menu trends: Breakfast skillets, Mexican fare & chili provide differentiation
    • Table 8-1: Top 15 Steak ‘n Shake Menu Item Types, w/Family/Midscale Burger Restaurant Penetration Comparison: 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 8-1: Steak ‘n Shake Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 8-2: 2011-2013 Guest Traffic Usage Frequency Analysis: Steak ‘n Shake
  • Sales performance
    • Table 8-2: Steak n' Shake Quarterly, Annual & Cumulative Same-Store Sales, 2009-2013

Chapter 9: Casual Bar & Grill Restaurant Brand Analysis

  • Applebee's
  • Competitive differentiation
  • Growth strategy: Continued brand revitalization
  • Menu trends: Diverse menu with shareable food opportunities
  • Bar strength
    • Table 9-1: Applebee's Selected Alcoholic Specialty Drinks
  • Shareable
    • Table 9-2: Top 15 Applebee's Menu Item Types by % of Dishes Featuring, with Casual American Restaurant Penetration Comparison, 2013
  • Menu development integral to brand's revitalization process
  • Consumer food lifestyle segmentation analysis
    • Graph 9-1: Applebee's Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 9-2: 2013 Guest Traffic Usage Frequency Analysis: Applebee's
  • Sales performance
    • Table 9-3: Applebee's Quarterly & YTD Same-Store Sales, 2010-2012
    • Table 9-4: Applebee's Annual Same-Store Sales, System-wide Sales, and Locations, 2010-2012
  • Buffalo Wild Wings
  • Competitive differentiation: Guest experience
  • Growth strategy
  • Unit expansion
  • Marketing programs that connect with restaurant-goers
  • Menu trends: Food and drink that evoke fun
  • And more
    • Table 9-5: Top 15 Buffalo Wild Wings Menu Item Types with Casual American Restaurant Penetration Comparison, 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 9-3: Buffalo Wild Wings Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 9-4: Guest Traffic Usage Frequency Analysis: Buffalo Wild Wings, 2013
  • Sales performance
    • Table 9-6: Buffalo Wild Wings Systemwide, Company & Franchise Restaurant Sales, Units & Same-Store Sales, 2010-2012
  • The Cheesecake Factory
  • Competitive differentiation: Extensive menu
    • Table 9-7: Cheesecake Factory “SkinnyLicious” Menu: Selected Items, 2013
  • Growth strategy: Refresh the menu
  • Menu trends: Appetizers galore
  • Hitting a wide audience
    • Table 9-8: Top 15 Cheesecake Factory Menu Item Types with Casual American Restaurant Penetration Comparison, 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 9-5: The Cheesecake Factory Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 9-6: Guest Traffic Usage Frequency Analysis: The Cheesecake Factory, 2013
  • Sales performance
    • Table 9-9: The Cheesecake Factory Revenue, Same-Store Sales & Units, 2008-2013
  • Chili's
  • Competitive differentiation: Value
  • Growth strategy: Overhaul of restaurant image and operations
  • Kitchen upgrades provide menu expansion capabilities
  • Reimage restaurants
  • Menu innovation and value propositions
  • Upgraded restaurant technology and sales-building initiatives
  • Menu trends: Combo meals capture large share of Chili's menu
    • Table 9-10: Top 15 Chili's Menu Item Types, with Casual American Restaurant Penetration Comparison, 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 9-7: Chile's Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 9-8: Guest Traffic Usage Frequency Analysis: Chili's, 2013
  • Sales performance
    • Table 9-11: -2009-2013 Brinker International, Inc. Revenue with 2012 & 2013 Chili's Performance Metrics

Chapter 10: Casual Non-Bar & Grill Restaurant Brand Analysis

  • California Pizza Kitchen
  • Competitive differentiation: Gourmet pizza and unexpected fare
  • Growth strategy: Regain position as pizza authority
  • Menu trends: Everything from pizza and pasta to Mexican and more
    • Table 10-1: Top 15 California Pizza Kitchen Menu Item Types, with Casual Pizza Restaurant Penetration Comparison, 2013
  • Appetizer differentiation
    • Table 10-2: California Pizza Kitchen: Selected Appetizers, 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 10-1: California Pizza Kitchen Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-2: Guest Traffic Usage Frequency Analysis: California Pizza Kitchen, 2013
  • Sales performance
  • Mimi's Café
  • Competitive differentiation: French-gourmet
  • Ambiance
  • Menu
  • Fresh and Fit
  • Value positioning
  • Growth strategy: Back to its roots
  • Broadening alcoholic beverage selection and growing share of off-premise sales
  • Enter LeDuff
  • Menu trends: Fish has strong representation on Mimi's menu
    • Table 10-3: Top 15 Mimi's Cafe Menu Item Types, by % of Dishes Featuring, with Casual American Restaurant Penetration Comparison, 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 10-3: Mimi's Café Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-4: Guest Traffic Usage Frequency Analysis: Mimi's Café, 2013
  • Sales performance
  • Olive Garden
  • Competitive differentiation: Core values and authenticity
  • Growth strategy: Elevate brand relevance
  • Menu trends: Differentiating menu by dips, and C.O.P. proteins
    • Table 10-4: Olive Garden: Selected Dips and Soups, 2013
    • Table 10-5: Top 15 Olive Garden Menu Item Types with Casual Italian Restaurant Penetration Comparison, 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 10-5: Olive Garden Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-6: Guest Traffic Usage Frequency Analysis: Olive Garden, 2013
  • Sales performance
    • Table 10-6: Olive Garden Monthly Same-Store Sales, Guest Traffic & Menu Pricing Trends, 2013
  • Outback Steakhouse
  • Competitive differentiation: No Rules, Just Right
  • Weekend lunchtime promotion
  • Growth strategy: Leverage limited-time offers
  • Menu trends: Highlighting its Aussie culinary point of view
  • Beverage menu
  • Food menu
    • Table 10-7: Top 15 Casual Steakhouse Food Categories by Penetration and Variety, Outback Steakhouse Comparison, 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 10-7: Outback Steakhouse Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-8: Guest Traffic Usage Frequency Analysis: Outback Steakhouse, 2013
  • Sales performance
    • Table 10-8: Outback Steakhouse Restaurant Sales, Same-Store Sales, & Menu Pricing Trends, 2010-2012
  • P.F. Chang's
  • Competitive differentiation: Asian niche
  • Happy hour promotion
  • Growth strategy: Improve price-value proposition
  • Promotional value-driven strategies
  • Menu innovation
  • Menu trends: Center-of-plate proteins are prominent
  • Veggie sides and salad entrées differentiate menu
    • Table 10-9: Top 15 P.F. Chang's Menu Item Types, with Casual Chinese Restaurant Penetration Comparison, 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 10-9: P.F. Chang's Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-10: Guest Traffic Usage Frequency Analysis: P.F. Chang's, 2013
  • Sales performance
  • Red Lobster
  • Competitive differentiation: Fresh factor
  • Growth strategy: Gain market share beyond seafood specialists Playing the health card
  • Menu trends: Non-seafood dishes differentiate from other seafood specialists
    • Table 10-10: Red Lobster Selected Combo Plate Menu Offerings, 2013
  • Bread appetizers and vegetable center-of-plate entrées as differentiator
    • Table 10-11: Top 15 Red Lobster Menu Item Types with Casual Seafood Restaurant Penetration Comparison, 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 10-11: Red Lobster Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-12: Guest Traffic Usage Frequency Analysis: Red Lobster, 2013
  • Sales performance
    • Table 10-12: Red Lobster Monthly Same-Store Sales, Guest Traffic & Menu Pricing Trends, 2013

Appendix

  • Methodology
  • Consumer survey methodology
  • Market size and forecast
  • Report table interpretation
  • Consumer segmentation groups
  • Food Lifestyle
  • Mobile Users
  • Terms and definitions
  • Supermarkets
  • Restaurant categories
  • Limited-service restaurant definitions
  • Full-service restaurant definitions
  • Other definitions
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