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市場調査レポート

非GMO(遺伝子組み換え)食品:米国市場の展望

Non-GMO Foods: U.S. Market Perspective

発行 Packaged Facts 商品コード 286326
出版日 ページ情報 英文 168 Pages
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非GMO(遺伝子組み換え)食品:米国市場の展望 Non-GMO Foods: U.S. Market Perspective
出版日: 2013年09月11日 ページ情報: 英文 168 Pages
概要

当レポートでは、米国の非GMO(遺伝子組み換え)食品市場について調査し、GMOデータのプラス面とマイナス面、トピックについての多くの意見、GMOの規制環境などを分析しており、非GMO製品の市場規模と予測、マーケティング・新製品の動向、および遺伝子組み換え資源からの成分を含む飲食品に対するGMOラベリング義務を設置するための連邦・州レベルの現在のイニシアチブなどをまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 GMOの背景と課題

  • 要点
  • GMOと取り巻く激しい論争
  • GMOとは?
  • 歴史・発展
  • GMO植物の例
  • 米国の食品におけるGMOのプレゼンス
  • 規制環境
  • 宣伝合戦
  • GMO反対の政治的要素
  • 結論:GMOは安全か?

第3章 GMOのメリットおよび危険性

  • 要点
  • 反GMO議論に反論する
  • GMOのプラスの側面
  • GMOの潜在的な危険性
  • GMOラベリング:賛否両論

第4章 主なステークホルダー

  • 要点
  • 幅広いステークホルダーがGMO/非GMO問題に関わる
  • 米国の政府機関
  • 国際的機関
  • 州議会/提案
  • 食品・成分メーカー
  • 反GMO組織・団体

第5章 規制環境

  • 要点
  • 世界的背景における米国の規制環境
  • GMOの連邦規制
  • FDAの従来のポジション
  • 裁判所はFDAに行動するよう圧力をかける
  • 司法の反対意見
  • 州レベルの規制行動
  • メーン州はすぐにコネチカット州に続く
  • その他の北東部州のイニシアチブの状況
  • ワシントン州は次の主戦場になる予測
  • その他の州のGMOラベリングのイニシアチブ

第6章 市場におけるGMO

  • 要点
  • Packaged Facts による全国消費者調査
  • ディスカウント店は非GMO売上の30%を占める
  • 非GMO消費者はひときわWhole Foods、Trader Joe'sで買う傾向がある
  • 非GMO消費者はオーガニック・地元から供給される製品を提供する日用雑貨店を好む
  • GMO消費者は意識的な購買客、ほか

第7章 製品動向・開発

  • 要点
  • 調査手法
  • 製品発売は年間9%増加
  • 主要製品の分類はナッツからスープまで幅広い
  • ソルティスナック、スナックバーは新しい非GMO製品の30%を占める
  • グルテンフリー、天然、オーガニックは非GMOのなかで上位の宣伝文句
  • スーパーフルーツ、ココナッツ、古代穀類は主要な成分動向
  • 新しい非GMO製品および検証状況

第8章 消費者態度・行動

  • 要点
  • Packaged Facts による全国消費者調査
  • 半数近くの消費者がGMOへの懸念を表す
  • 幼い子を持つ都市部の母親が最も懸念を持つ
  • 非GMOラベリングは重要ではない
  • 年齢および地域別の対比は大きい
  • オーガニック製品はGMO食品への近道、ほか

第9章 市場予測

  • 要点
  • 非GMO飲食品市場のコンポーネント
  • 非GMO市場の規模
  • 非GMO売上は2017年までに2,650億米ドルに達する
  • 非GMOの成長を促進するいくつかの要因
  • 非GMOの大きな成長の可能性
  • 非GMO成長が鈍くなる可能性もある

付録:主要ステークホルダーの住所

目次
Product Code: LA5070492

One of the biggest consumer concerns in the food industry today is whether or not foods made using ingredients from genetically modified organisms (GMOs) are safe for human consumption. Related to this controversy is the issue of whether GMO crops are safe for the environment. In addition, advocacy groups are concerned that a few international conglomerates, through their ownership of GMO technology, can gain or consolidate excessive dominance of the global food supply.

There is widespread agreement within the scientific community that GMOs pose no threat to the environment or human health. Nevertheless, there is a broad base of concern among advocacy groups about GMOs, a concern driven in part by fear of unknown ramifications.

Packaged Facts' report Non-GMO Foods: U.S. Market Perspective looks at the positive and negative data about GMOs; the body of opinion on the topic; the regulatory environment for GMOs; the stakeholders in the controversy; market size and projections for non-GMO products; and marketing and new product trends. The report also delves into the current initiatives at the federal and state level to create mandatory GMO labeling of food and beverages that contain ingredients from genetically modified sources.

Scope and Methodology

Packaged Facts' report Non-GMO Foods: U.S. Market Perspective covers the market for non-GMO products sold through all types of retail outlets. Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total non-GMO market size.

Data sources used and/or consulted for market, sales, and consumer estimates include:

  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Kmart, but excluding Walmart) with annual sales of $2 million or more.
  • U.S. Census Bureau retail food sales data from the Economic Census surveys, annual retail channel sales, non-employer statistics.
  • U.S. Bureau of Economic analysis annual estimates for consumer spending by food type
  • The Experian Marketing Services (Experian Information Solutions, Inc.), Winter 2013 NCS Adult Study 12-month
  • Major food and beverage retailer annual reports for individual retailer sales

Non-GMO Foods: U.S. Market Perspective also draws on a proprietary Packaged Facts National Consumer Survey, conducted in June 2013 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.

Table of Contents

Chapter 1: Executive Summary

  • Scope and Methodology of the Report
    • Scope
    • Definition
    • Mandatory and Voluntary Labeling Issues
    • Non-GMO Market Size: Labeled vs. Unlabeled
    • Methodology
    • Packaged Facts National Consumer Survey
  • GMO Context and Issues
    • Heated Controversy Surrounds GMO
    • Examples of GMO Plants
    • Presence of GMO in U.S. Food Products
    • The Regulatory Environment
    • Labeling for GMO Products
    • The Public Relations War
  • Benefits and Dangers of GMO
    • Pro-GMO Side Emphasizes Safety and Benefits
    • Anti-GMO Side Not Satisfied
    • Conflict Shifts to Labeling Issue
  • Stakeholders in the GMO Controversy
  • The Regulatory Environment
  • GMO in the Marketplace
  • Product Trends and Developments
  • Consumer Attitudes and Behavior
  • Market Forecast
    • Table 1-1: Varying Sales Projections for Non-GMO Foods and Beverages, 2017 (in billions of dollars)

Chapter 2: GMO-Context and Issues

  • Key Points
  • Heated Controversy Surrounds GMO
    • Why the Controversy?
  • What Are GMOs?
  • Non-GMO Foods: U.S. Market Perspective Table of Contents
  • September 2013 © Packaged Facts ii
  • History and Development
    • GMOs a Continuation of Agricultural Development
    • Development of Genetic Theory
    • Current Controversies Date Back to First GMO Product
  • Examples of GMO Plants
  • Presence of GMO in U.S. Food Products
  • The Regulatory Environment
    • GMO Self-Regulation
    • GMO Salmon Case
    • Labeling for GMO Products
    • Labeling Action at the Federal Level
    • Labeling Action at the State Level
    • Non-GMO Labeling
    • Certified Organic Labeling
  • The Public Relations War
  • Political Element to GMO Opposition
    • What Would GMO Labels Look Like?
  • The Bottom Line: Are GMOs Safe?

Chapter 3: Benefits and Dangers of GMO

  • Key Points
  • Countering the Anti-GMO Arguments
  • The Plus Side of GMOs
  • Potential Dangers of GMO
    • Limited Hard Evidence on Anti-GMO Side
    • Animal-Based Studies Raise Questions
    • Involvement of GMO Companies in Research
    • Refuting Pro-GMO Arguments
    • Rejection of Increased Crop Yield Position
    • Questioning Environmental Safety
    • Unwanted Spread of GMO
  • GMO Labeling: For and Against
    • The Campaign for Mandatory GMO Labeling
    • The Case Against GMO Labeling
    • The Cost Issue
    • Voluntary Non-GMO Labeling Echoes BST-Free Labeling

Chapter 4: The Stakeholders

  • Key Points
  • Broad Range of Stakeholders Involved in GMO/Non-GMO Issues
    • Illustration 4-1 GMO Stakeholders
  • U.S. Government Agencies
    • Food and Drug Administration
    • Voluntary Non-GMO Labeling Approved
    • Illustration 4-2 Non-GMO Project Verified Logo
    • The Genetically Engineered Food Right-to-Know Act
    • GMO Labeling and the Definition of "Natural"
    • Environmental Protection Agency
    • U.S. Department of Agriculture
  • International Organizations
    • Food and Agriculture Organization of the United Nations
    • World Health Organization
  • State Legislatures/Propositions
    • California's Proposition 37
    • Non-GMO Strategy
  • Food and Ingredient Manufacturers
    • GMO Food and Ingredient Companies
    • AquaBounty Technologies
    • Archer Daniels Midland
    • BASF Plant Science
    • Bayer CropScience
    • ConAgra
    • Dow Agrosciences
    • DuPont
    • Monsanto
    • PepsiCo
    • Syngenta
    • Anti-GMO Food and Ingredient Companies
    • Amy's Kitchen
    • Clif Bar & Company
    • Frontier Natural Products Co-op
    • Lundberg Family Farms
    • Mercola Health Resources
    • Nature's Path
    • Organic Valley
    • Stonyfield Farm
    • Food Retailers
    • Whole Foods
    • Trader Joe's
    • Walmart
  • Pro-GMO Organizations and Associations
    • Focus on Labeling Issue
    • Biology Fortified, Inc.
    • Biotechnology Industry Organization
    • Center for Science in the Public Interest
    • Council for Biotechnology Information
    • CropLife International
    • Genetic Literacy Project
    • Grocery Manufacturers Association
    • International Service for the Acquisition of Agri-biotech Applications
    • Organizations and Associations Questioning GMO
    • Center for Food Safety
    • Consumers Union
    • Friends of the Earth
    • Just Label It!
    • Natural Products Association
    • Non-GMO Project
    • Organic Trade Association

Chapter 5: The Regulatory Environment

  • Key Points
  • The U.S. Regulatory Environment in the Global Context
    • Change on Horizon for UK?
  • Federal Regulation of GMOs
    • No Change in GMO Regulation Anticipated
    • USDA's Fast Track GMO Crops
    • Pressure Building for GMO Labeling
    • Global Context for GMO Labeling
  • FDA's Traditional Position
    • GMO Stakeholders Consider Shift
    • Genetically Engineered Food Right-to-Know Act
    • Illustration 5-1: S. 809: Genetically Engineered Food Right-to-Know Act
    • GMO Labeling Amendment to Farm Bill
  • Courts Put Pressure on FDA to Act
    • Illustration 5-2: Excerpt From U.S. District Judge Yvonne Gonzales Rogers Ruling of June 11, 2013
  • Judicial Dissent
    • FDA and USDA Accept Non-GMO Project Verifications
  • Regulatory Action at the State Level
    • California's Proposition 37
    • Connecticut's Regional Plan
    • Non-GMO Foods: U.S. Market Perspective Table of Contents
    • September 2013 © Packaged Facts v
    • Illustration 5-3: Key Section of Connecticut House Bill 6527: An Act Concerning Genetically-Engineered Food
  • Maine Quickly Follows Connecticut
  • Status of Other Northeastern State Initiatives
    • Table 5-1: GMO Labeling Bills Pending in Northeastern States
  • Washington State Expected to be Next Major Battleground
    • Illustration 5-4: Key Points From Washington State Ballot Initiative Measure 522
  • Other State GMO Labeling Initiatives

Chapter 6: GMO in the Marketplace

  • Key Points
  • Packaged Facts National Consumer Survey
  • Discounters Account for 30% of Non-GMO Sales
    • Table 6-1: Share of Sales of Non-GMO Labeled Foods and Beverages by Retail Channel, 2013 (percentage share)
    • Figure 6-1: Share of Sales of Non-GMO Labeled Foods and Beverages by Retail Channel, 2013 (percentage share)
  • Non-GMO Consumers Are Exceptionally Likely to Shop at Whole Foods, Trader Joe's
    • Table 6-2: Preferred Mainstream/Mass Grocery Channels Among Consumers Worried About GMOs vs. Total Population, June 2013 (percent of U.S. consumers)
    • Table 6-3: Preferred Natural Foods Grocery Channels Among Consumers Worried About GMOs vs. Total Population, June 2013 (percent of U.S. consumers)
    • Table 6-4: Preferred Specialty/Independent Grocery Channels Among Consumers Worried About GMOs vs. Total Population, June 2013 (percent of U.S. consumers)
    • Table 6-5: Preferred Mainstream/Mass Grocery Channels Among Consumers Who Buy Non-GMO Labeled Products vs. Total Population, June 2013 (percent of U.S. consumers)
    • Table 6-6: Preferred Natural Foods Grocery Channels Among Consumers Who Buy Non-GMO Labeled Products vs. Total Population, June 2013 (percent of U.S. consumers)
    • Table 6-7: Preferred Specialty/Independent Grocery Channels Among Consumers Who Buy Non-GMO Labeled Products vs. Total Population, June 2013 (percent of U.S. consumers)
    • Table 6-8: Preferred Mainstream/Mass Grocery Channels AmongConsumers Who Buy Organic Groceries to Avoid GMOs vs. Total Population, June 2013 (percent of U.S. consumers)
    • Table 6-9: Preferred Natural Foods Grocery Channels Among Consumers Who Buy Organic Groceries to Avoid GMOs vs. Total Population, June 2013 (percent of U.S. consumers)
    • Table 6-10: Preferred Specialty/Independent Grocery Channels Among Consumers Who Buy Organic Groceries to Avoid GMOs vs.Total Population, June 2013 (percent of U.S. consumers)
  • Non-GMO Consumers Prefer Grocery Stores That Provide Organic and Locally Sourced Products
    • Table 6-11: Grocery Products Most Important to Consumers Worried About GMOs vs. Total Population, June 2013 (percent of U.S. consumers)
    • Table 6-12: Grocery Products Most Important to Consumers Who Buy Non-GMO Labeled Products vs. Total Popul ation, June 2013 (percent of U.S. consumers)
    • Table 6-13: Grocery Products Most Important to Consumers Who Buy Organic to Avoid GMOs vs. Total Population, June 2013 (percent of U.S. consumers)
  • GMO Consumers Are Mindful Shoppers
    • Table 6-14: Shopping Attitudes and Behaviors of GMO Consumers vs.
    • Total Population, June 2013 (percent of U.S. consumers)
  • Whole Foods a Trailblazer in Retailer Transparency
  • Chipotle Pioneers GMO Disclosure for Restaurants
    • Illustration 6-1: Chipotle Mexican Grill's Online Disclosure for Menu Items

Chapter 7: Product Trends and Developments

  • Key Points
  • Methodology
  • Product Launches Increase by 9% Annually
    • Table 7-1: Share of Non-GMO Labeled New Product Introductions by Year, 2009-2013 (percent of new products)
  • Leading Product Categories Range from Nuts to Soup
    • Salty Snacks
    • Snack Bars & Confectionery
    • Meals, Entrees, & Side Dishes
    • Condiments & Ingredients
    • Juice & Juice Drinks
    • Kids
    • Dairycase
    • Bakery
    • Fruits & Vegetables
    • Breakfast
    • Meat & Meat Substitutes
  • Salty Snacks, Snack Bars Account for 30% of New Non-GMO Products
    • Table 7-2: Share of Non-GMO Labeled New Product Introductions by Category, 2009-2013 (percent of new products)
  • Gluten-Free, Natural, Organic Among Top Claims With Non-GMO
  • Superfruits, Coconut, Ancient Grains Among the Leading Ingredient Trends
  • New Non-GMO Products and Verification Status
    • Table 7-3: Selected New Non-GMO Labeled Food and Beverage Products: Salty Snacks, 2011-2013
    • Illustration 7-1: Beanfields Bean & Rice Chips (Beanfields)
    • Illustration 7-2: Beanitos White Bean Chips (Beanitos Inc.)
    • Illustration 7-3: Lundberg Organic Rice Chips (Lundberg Family Farms)
    • Illustration 7-4: Hummuz Crispz (Mediterranean Snacks)
    • Illustration 7-5: Lentil Crackers (Mediterranean Snacks)
    • Illustration 7-6: FIT popcorn (Popcorn, Indiana)
    • Illustration 7-7: Saffron Road Crunchy Chickpeas (American Halal Co.)
    • Table 7-4: Selected New Non-GMO Labeled Food and Beverage Products: Snack Bars & Confectionery, 2011-2013
    • Illustration 7-8: Nature's Path Chewy Granola Bars (Nature's Path Foods)
    • Illustration 7-9: NibMor Organic Chocolate Bars (NibMor, Inc.)
    • Illustration 7-10: Pascha Passionately Pure Organic Dark Chocolate bars (Pascha Company)
    • Illustration 7-11: Pure Fruit Sandwiches (Pure)
    • Illustration 7-12: Theo Organic Fair Trade Chocolate Bars (Theo Chocolate)
    • Table 7-5: Selected New Non-GMO Labeled Food and Beverage Products: Meals, Entrees, & Side Dishes, 2011-2013
    • Illustration 7-13: Lundberg Olde World Pilaf (Lundberg Family Farms)
    • Illustration 7-14: Saffron Road Chana Saag (American Halal Co.)
    • Illustration 7-15: Saffron Road chapatti wraps (American Halal Co.)
    • Table 7-6: Selected New Non-GMO Labeled Food and Beverage Products: Condiments & Ingredients, 2011-2013
    • Illustration 7-16: Chocolate Melt Organic (Prosperity Organic Foods, Inc.)
    • Illustration 7-17: Saffron Road Simmer Sauce (American Halal Co.)
    • Illustration 7-18: Wholesome Sweeteners Organic Coconut Palm Sugar (Wholesome Sweeteners)
    • Illustration 7-19: Follow Your Heart High Omega Vegan Bleu Cheese (Follow Your Heart)
    • Illustration 7-20: Sir Kensington's Mayonnaise (Kensington & Sons, LLC)
    • Table 7-7: Selected New Non-GMO Labeled Food and Beverage Products: Juice & Juice Drinks, 2011-2013
  • Illustration 7-21: Golazo All Natural Sports Hydration (Golazo Inc.)
    • Table 7-8: Selected New Non-GMO Labeled Food and Beverage Products: Kids, 2011-2013
    • Illustration 7-22: Tasty Brand Organic Cookies (Tasty Brand, Inc.)
    • Illustration 7-23: Tasty Brand Fruit Gummies (Tasty Brand, Inc.)
    • Table 7-9: Selected New Non-GMO Labeled Food and Beverage Products: Dairycase, 2011-2013
    • Illustration 7-24: Earth Balance Organic Soy Nog (Boulder Brands/GFABrands, Inc.)
    • Illustration 7-25: Good Karma Protein+ Flaxmilk (Good Karma Food Technologies, Inc.)
    • Illustration 7-26: Rumiano Family Organic Cheese (Rumiano Cheese Company)
    • Illustration 7-27: WholeSoy & Co. Soy Yogurt (WholeSoy & Co.)
    • Table 7-10 Selected New Non-GMO Labeled Food and Beverage Products: Bakery, 2011-2013
    • Illustration 7-28: Annie's Organic Graham Crackers (Annie's Homegrown)
    • Illustration 7-29: Silver Hills Sprouted Bakery Sprouted Ancient Grain Whole Grain buns (Silver Hills Bakery)
    • Table 7-11: Selected New Non-GMO Labeled Food and Beverage Products: Breakfast, 2011-2013
    • Illustration 7-30: Kashi Blackberry Hills (Kashi Company)
    • Illustration 7-31: Nature's Path Organic Granola (Nature's Path Foods)
    • Illustration 7-32: Chiarezza! (OMG Foods Inc.)
    • Table 7-12 Selected New Non-GMO Labeled Food and Beverage Products: Meat & Meat Substitutes, 2011-2013
    • Illustration 7-33: Hearty Hemp Seed Veggie Patty (Chez Marie)
    • Illustration 7-34: Mary's Chicken (Pitman Family Farms)
    • Illustration 7-35: Mindful Meats (Mindful Meats)
    • Illustration 7-36: SoL Cuisine Burgers (SoL Cuisine Inc.)
    • Illustration 7-37: SoL Cuisine Sliders (SoL Cuisine Inc.)

Chapter 8: Consumer Attitudes and Behavior

  • Key Points
  • Packaged Facts National Consumer Survey
  • Nearly Half of Consumers Express GMO Concerns
    • Table 8-1: Concern About GMO Food Products, June 2013 (percent of consumers)
  • Urban Mothers of Young Children Are Most Concerned
    • Table 8-2: Relative Degree of Concern About GMO Food Products by Demographic Classification, June 2013 (percent of consumers)
    • Table 8-3: Relative Degree of Concern About GMO Food Products by Demographic Segment, June 2013 (percent of consumers)
  • Non-GMO Labeling Not Of High Importance
    • Table 8-4: Importance of Non-GMO Labeling on Grocery Purchases, June 2013 (percent of consumers)
  • Contrasts by Age and Geographical Area Are Significant
    • Table 8-5: Relative Propensity to Buy Groceries Labeled Non-GMO by Demographic Classification, June 2013 (percent of consumers)
    • Table 8-6: Relative Propensity to Buy Groceries Labeled Non-GMO by Demographic Segment, June 2013 (percent of consumers)
  • Organic Products an Avenue to GMO Foods
    • Table 8-7: Tendency to Purchase Organic Groceries to Avoid GMOs, June 2013 (percent of consumers)
  • GMO a Factor for All Organic Food Buyers
    • Table 8-8: Propensity to Buy Organic Foods and Beverages, June 2013 (percent of consumers)
  • Demographics in Buying Organic Mirror Non-GMO Labeling
  • Contrasts
    • Table 8-9: Relative Propensity to Purchase Organic Groceries to Avoid
  • GMOs by Demographic Classification, June 2013 (percent of consumers)
    • Table 8-10: Relative Propensity to Purchase Organic Groceries to Avoid GMOs by Demographic Segment, June 2013 (percent of consumers)

Chapter 9: Market Forecast

  • Key Points
  • Components of the Non-GMO Food and Beverage Market
    • Definition of "Organic"
    • Definition of "Natural"
    • Other Non-GMO Products
  • Size of the Non-GMO Market
    • Table 9-1: U.S. Retail Sales of Natural and Organic Foods and Beverages, 2006-2015 (in billions of dollars)
  • Non-GMO Sales to Reach $265 Billion by 2017
    • Table 9-2: U.S. Retail Sales of Non-GMO Foods and Beverages, 2012-2017 (in billions of dollars)
  • Several Factors Will Drive Non-GMO Growth
    • Locavore Movement
    • Figure 9-1: Growth of Farmers Markets, 1996-2013
    • Non-GMO Labeling Builds Sales
    • Natural Labeling Also a Factor
  • Greater Non-GMO Growth Possible
    • State-by-State Mandatory Labeling
    • Federal Mandatory Labeling
    • Federal Definition of Natural
    • Increased Consumer Interest in Non-GMO Labeling
    • GMO Disaster
  • Slower Non-GMO Growth Also Possible
    • Table 9-3: Sales Projections for Non-GMO Foods and Beverages, 2017 (in billions of dollars)

Appendix: Addresses of Selected Stakeholders

  • Suppliers and Marketers
  • Agencies, Associations, Organizations
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